Rebirth in a Perfect Era

The convoy arrived at the Forbidden City, and the staff of the Forbidden City and CCTV had already done all the preparations.

At the main entrance of the Taihe Hall, several units have been set up, and two oil-powered aerial photography unmanned helicopters are also ready.

After the ceremony officially started, William and the person in charge of the Forbidden City held a grand handover ceremony. Li Mu did not participate in the handover ceremony of the cultural relics. He picked himself out of the middleman and left this opportunity to win public favor. .

After the handover ceremony, William and the person in charge of the Forbidden City addressed the stage respectively. The speeches of both parties were more personal. The Windsor family represented by William, and the person in charge of the Forbidden City represented the Palace Museum. For greater background and significance, this donation is simply defined as a private donation ceremony to a museum.

The ceremony was simple, but not solemn. From the moment the ceremony started, CCTV News and the three official certified Weibos of the yy portal and Weibo Titter Official began to broadcast live on Weibo Titter.

The donation ceremony was not announced to the public in advance, nor was any media other than CCTV invited. Therefore, netizens and ordinary people did not hear any news, and suddenly saw these three official Weibo live broadcasts in pictures and text. At the donation ceremony, all of them suddenly came to pay attention.

William's recent topic in Huaxia is very high, attracting the attention and love of the people, and now he has donated cultural relics that originally belonged to the Palace Museum to the Palace Museum, which has won him the favor of the Chinese people. Bo Advertising sold $ 26 million of Li Mu and also participated in the donation ceremony, which made more people pay special attention to the donation ceremony.

At the donation ceremony at this time, after both parties spoke, the two parties together invited Li Mu, a matchmaker in the middle, to take a few words.

Li Mu gathered his suit, walked to the stage, and said with a smile, "I am very honored to be invited by the Palace Museum to participate in this donation of cultural relics to the Palace Museum. I also thank the friends of William and Windsor family. People can donate so precious cultural relics in recent years to the Palace Museum, especially the origin of these cultural relics is very special. They are all cultural relics in Chinese history, but they are all different in the last two centuries. Period, under different circumstances, in different ways out of overseas. "

Having said that, Li Mu paused deliberately and said, "In fact, in addition to my honor and gratitude today, I am also deeply touched in my heart. Due to well-known historical reasons, we in China have a lot of precious cultural relics. Lost overseas, even William and friends of the Windsor family were able to donate the cultural relics lost by Huaxia 100 years ago to the Palace Museum for free and let these eight-year-old cultural relics go home. Then, as Huaxia children, we actually have such a responsibility. And obligations to help our Chinese people find those memories that have been lost overseas, those cultures that have been lost overseas, and their origins. "

There were not many audiences. Apart from a few reporters, most of them were the management, staff, and experts of the Palace Museum. After hearing this speech from Li Mu, they applauded. Dozens of people applauded. Can reach the point of deafness.

For those of them who have been dealing with cultural relics for half their lives, the cultural relics lost overseas have always been a heartache in their hearts, a deep thought that they will never give up, and every time they see a Chinese cultural relic being auctioned overseas , They are all deeply saddened, and whenever there is a cultural relic lost from overseas can be returned to Huaxia through various channels, even if it is only returned to some private hands of Huaxia and become their private collection, they will be extremely pleased. Because that means that the source we lost out was found by our compatriots, and it came back home, which was enough.

The applause gradually stopped, and Li Mu said, "To help the Chinese cultural relics who have lost overseas to return to China, this should be an obligation that every Chinese son and daughter will keep in mind and try their best to fulfill. A charitable charity fund. This fund will be personally funded by US $ 30 million, and will be jointly established by Makino Technology and Taobao Technology, respectively. This fund will be dedicated to bringing those Chinese treasures lost overseas. Go home and get back as many cultural relics as possible. "

"However, I alone, or Makino and Taobao, are not enough. Therefore, I hope that every Chinese child can contribute to this cause and help us. The nation will regain more cultural origin and heritage. "

At the same time that Li Mugang had finished his remarks, the official titters of several media immediately released the original words of Li Mu, and immediately set off a rough sea on the Internet.

Li Mu has done a lot of public welfare and charity projects, but these projects are basically related to people. This time, he launched a project specifically targeting overseas cultural relics. The entry point he chose was very novel. Now he takes out 50 million yuan directly. The start-up capital of the US dollar is truly amazing.

Moreover, of the 50 million US dollars, 30 million were contributed by Li Mu himself, which is almost 250 million yuan!

Think of Li Mugang selling Li Gouzi ’s Weibo promotion resources at a sky-high price of $ 26 million yesterday, and netizens immediately understood Li Mu ’s good intentions.

And those black fans who took the opportunity to open up Li Mu on the Internet, as well as ulterior interest groups, were also completely faced by Li Mu ’s move. Li Mu made a lot of money using Li Gouzi ’s Weibo, but this He didn't keep any money in his own hands, and he took it out for charity without covering it. He also made up an additional four million dollars.

Not only that, Li Mu himself is also a major shareholder of Makino Technology and Taobao Technology. The two companies jointly donated US $ 20 million, most of which should be Li Mu's property.

In such a calculation, Li Mu himself made at least 40 million out of the 50 million US dollars this time.

All the rumors and rumors on the Internet were instantly broken. Those groups who deliberately hid Li Mu and contributed to the situation immediately encountered a counterattack from ordinary netizens. All the rumors and stigmatization were immediately broken.

At the same time, Li Mu also officially announced that he would co-operate with the National Palace Museum for this charity fund and seek advice from the expert team of the Palace Museum on the issue of repurchase of overseas cultural relics. Not only that, this charity fund will also be in the near future. After that, we officially disclosed our account information and accepted donations from all citizens, as well as enterprises and units, to ensure that each donation was clear and transparent.

At that time, Alipay will also open an online donation channel. Individuals and enterprises can directly donate to the charity fund through Alipay. Alipay as a payment channel will not charge any fees and ensure that all donations are transferred to the foundation.

Li Mu's charity has always been this completely open way. Account information and the use of every penny will ensure clarity and transparency, and openly accept the supervision of the whole society. Only in this way can he fully demonstrate his pure intentions for charity and public welfare. This is also the root of the public's great trust in his charity project.

As for corporate donations, Li Mu specifically issued a statement: "In the future, the Foundation will recruit 20 strategic cooperative enterprises for the whole society, and Makino Technology will use actual promotion and publicity resources to thank those generous donors."

In addition, Li Mu also announced on the spot: "Makino Technology has obtained the image authorization of the Palace Museum. Soon, Makino Technology will launch the cartoon background, costumes and other virtual props images of the Palace Museum on yy show and yy space, and will be open. User purchases, and all proceeds from user purchases, Makino Technology will donate to the charity foundation in full. "

"Taobao will also launch the Palace Museum and well-known cultural relics. We also invited experts from the Palace Museum to select 54 most important, most valuable and most representative lost cultural relics for us. In the near future, Taobao They will be printed on playing cards, and all future sales of this set of playing cards will be donated to the charity foundation. "

Li Mu is very clear that any charity project cannot be purely based on the public welfare of the society. There must be a healthy business model. The reason why veteran immortal projects can be bigger and better, except for the start-up funds, the people ’s Spontaneous donations also have a very important source of funds. The propaganda resources invested by them are realized. Many companies want to get the propaganda resources that Li Mu injected into the veteran's immortal project, so they are willing to buy from him in disguise. Get substantial returns, but also leave a good reputation, kill two birds with one stone.

Now, the project of returning overseas cultural relics is the same. Li Mu and CCTV have reached an agreement. Both parties will work together to give sufficient exposure to this charity project to ensure that every company donating in this project can get a certain degree of exposure and Attention. In this way, the enthusiasm of corporate donations will be greatly enhanced.

This kind of cooperation ~ www.wuxiaspot.com ~ looks like it ’s Li Mu and CCTV that ultimately lost money, as if they were using their own promotional resources to create blood for the entire project, but in fact, Makino Technology itself is an Internet media platform, and CCTV It is a traditional TV media platform. Both sides have huge demand for news reports. A huge number of users are placed here. The reading demand of users is also amazing.

For a large portal platform, the biggest problem usually is where to find news materials that so many users like. The huge demand for news reports is ultimately to find the materials and exits. If there is no good news to write, then the pigs in a certain village who lost such news may be filled into the website to meet the huge amount. Reading needs.

Li Mu remembers that after the rise of various headline apps in later generations, in order to accumulate enough information, major platforms piled up any junk content, and even formed a special industry. Some rural women who have not graduated from elementary schools can rely on batches. Production of new media information and monthly income of more than 10,000, Li Mu did not look down on the meaning of rural women, but simply from this kind of thing, captured the huge demand for information on the media platform.

Anyway, reporting is all about reporting. Reporting this charity project will not only find a high-quality information theme, but also help the charity project itself to attract more companies to participate.

(=)