Chapter 1644: Pig-like mix
Li Mu's announcement of the establishment of a charity fund for the return of cultural relics from abroad has triggered a rave on the Internet. After all, in the eyes of every Chinese citizen, this is something that can rise to national justice.
In addition, CCTV ’s overseas lost cultural relics documentary followed closely, raising the public ’s attention to the lost cultural relics to a peak.
This documentary cuts through several catastrophes that Huaxia has encountered in the past hundreds of years. It details the precious cultural relics plundered and lost by Huaxia during each foreign invasion. Over the past hundreds of years, the Huaxia people have lost any important cultural and logistics services overseas and are unable to return home.
The call to support the return of cultural relics from abroad began to increase in China. More and more companies and individuals have shown their willingness to donate to the foundation, waiting for Li Mu to officially announce the fund's account for accepting donations to the outside world.
While the Chinese people were watching the loss of cultural relics overseas, Canada was eager to reap the first wave of benefits from their $ 26 million auction.
They were eager to give the auction price of 26 million US dollars at that time because they realized that they paid back 26 million US dollars not only for Li Gouzi's Weibo fans, but for all the followers of the entire auction.
Therefore, after eager to successfully pay 26 million US dollars, its company name also officially appeared in front of people all over the world. The effect of this advertisement was beyond imagination, so much that it was eager to appear in retail terminals around the world. Condition, and quickly out of stock.
In fact, the goal that enterprises want to achieve in publicity and promotion is to strengthen consumers' impressions of their own brands and products. There are dozens or hundreds of carbonated beverages in supermarkets. The best sellers are always Coca-Cola and Pepsi.
It's not how delicious these two drinks are. The most important thing is that they have been billions of advertisements in the world every year. They have been continuously increasing consumers' impression of them. They randomly stopped an ordinary person and let him list the most familiar ones. Three carbonated drinks, these two colas are bound to be among them.
When consumers stand in front of carbonated beverage shelves, he is easily driven by the subconscious. Take a bottle of Coca-Cola or Pepsi, which is the value of advertising.
This is true for drinks, so is pet food.
The 26 million dollar price auction has made people all over the world remember the desire. Many of them keep pets, and they pay more attention to the pet brand itself. So after learning about the desire of the brand, they bought what they desire. The odds are much greater than usual.
In addition to this subtle change, there is also a direct conversion of users who are more straightforward. Because they received the brand of "craving", they bought it to try it out.
This is the reason why the desire to go through the sales channel has been significantly faster. All the desired pet food and other products are being snapped up by users. Agents have ordered from the head office and orders from around the world. The swarms of money rushed to make the desired leadership blossom.
Not only the sales of existing channels surged, but also the thirst for high-level thirst. Pet supplies dealers in all countries and regions that have not longed to settle in have talked about cooperation, hoping to get the agency right.
Even in those countries and regions that already have agency companies, there are other competing companies coming to ask, these people have said that if they are eager to expire their contracts with existing agents, or are willing to resolve them in advance, they are willing to pay a greater price, Come and get exclusive agency rights in this area.
In most cases, multinational brands cannot operate independently in the global market. Such brands must cooperate with local agencies to help them open domestic channels and markets. The larger the country, the more so.
Take Huaxia for example. An unknown overseas company and brand wants to directly enter the Huaxia market and grasp all marketing in its own hands. It is basically not feasible. If you want to enter the Huaxia market, you still have to follow Cooperation with local agents.
Moreover, such cooperation is generally a national or regional system. Either directly find a Huaxia general agent and he will expand the national sales channels; or he will find a few regional agents in Huaxia, such as South China, North China, East China, and Central China. Everyone divides the sphere of influence according to the administrative area.
Agents are a role that tests vision and luck. After all, not all remote places can be promoted in Huaxia and make a lot of money.
Sometimes, when a brand is still hanging around, it gets a general agent in a certain area at a low price, and then the brand develops rapidly, and the agent starts to become rich.
But sometimes the agent bet the wrong treasure by himself, and finally won the total generation of a brand. Various agreements were signed, but the influence of the brand began to decline continuously, and the agent lost the final loss.
However, in the eyes of those agents, longing is now the biggest darling.
Not only did they capture Li Gouzi's Weibo promotion for $ 26 million, they became the topic center and object of discussion around the world, but they also defeated industry giants such as Mars in the bidding process.
So ~ www.wuxiaspot.com ~ now everyone can see that they are eager to see a blowout development in the future. Whoever gets the agency right will be able to get on the bus and make a lot of money.
The desire is also very clever. Before that, their overall requirements for agents were not high, and even the threshold for agents was very low. But now, they have stopped the agency contract worldwide and signed all The interested party in the agency contract was transferred to Makino Technology in Yanjing, which meant that Li Mu could immediately get a copy of the agency right without the need to spend money and craved many markets in advance.
The rapid development of craving made Mars stunned. They never dreamed that behind Li Gouzi ’s Weibo, besides Li Gouzi ’s fans, there was also attention from all over the world. Now, the eager development speed is fast. Even Mars can't believe it, not to mention that they will also have a promotion from Li Gouzi's Weibo every month in the future, which will definitely promote the overall development that they desire.
Mars's vice president in charge of pet business, because he missed the auction, was scolded by the head of the head group. They missed the promotion of Li Gouzi's Weibo, which is equivalent to backing up in the markets of countries around the world. The big step not only successfully contained his own development momentum, but also gave the opponent a chance to overtake the curve, which is like a pig-like cooperation!
(=)