Rebirth in a Perfect Era

Just as netizens followed Li Gouzi's Weibo and media companies paid attention to the potential influence of Weibo, several well-known dog food brands around the world received olive branches from the Makino Technology Marketing Department.

Among these companies, no one expected that Makino Technology would package and sell the dog and its Weibo as a media resource. What's more, they couldn't believe that the price of Makino Technology was really high. Outrageous.

Five million US dollars, and it is only put on Li Gouzi's Weibo channel. This price is enough to be a prime-time commercial for a national TV station in any country in the world.

Even more frightening is that this high price is just the starting price.

However, what most companies cannot understand is that they feel that the pricing of this resource is high, but at the same time, they feel that this is a good opportunity not to be missed.

As a result, major companies have held emergency meetings to discuss the feasibility of this cooperation.

With everyone's analysis of Li Gouzi's Weibo trend, almost every company that received an olive branch quickly changed their views.

If you want to ask which dog is the hottest in the world today, there is no doubt that this is the Corgi dog raised by Li Mu.

Its audience has followed the Internet and offline media reports, covering the general public around the world, countless dog owners, and people who want to raise dogs. At this moment, they are paying attention to this animal Corgis, without a doubt, will be a powerful role model for dog owners around the world.

The role of Li Gouzi's role model has been prominent now. Since Li Mu established his own Weibo for it, there are a lot of ordinary people who keep pets on Weibo and Twitter. They have opened personal Weibo for their pets. Everyone is here. Imitated Li Mu's practice, thinking that it was a very fashionable and interesting thing to tweet about his pet.

In addition, the pet dog market in various countries around the world has also undergone huge changes overnight. Corgis have become extremely sought-after, prices have continued to rise, and they have even been fired up to a dozen times or more.

The reason why there is such an outrageous price increase is mainly because the breeding of pet dogs is a process that cannot be artificially accelerated. Prior to this, Corgi was only a niche breed, and no one expected it to become popular overnight, so the market The number of Corgis available for sale is very small in itself.

After the dog became popular, people's demand for Corgis quickly expanded by more than a hundred times, so Corgi's breeders also seized this wave of business opportunities and constantly raised prices.

From this point alone, we can see that the dog has now become the world's most capable dog.

After analyzing the influence of Gouzi, those dog food brands have begun to change their attitudes. They suddenly felt that in the face of Gouzi ’s powerful influence in the world, its dog food exclusive title, and 12 promotion micro-years. Bo, the business opportunities contained in it must be too big to imagine.

If under normal circumstances, they want to achieve global delivery of product advertising, the cost is high enough to discourage them, and the dog is now a four or two pounds opportunity. Now the whole world is paying attention to it. If the world knows what it eats Branded dog food, for this dog food brand, it can become a household name overnight.

By comparison, the price of five million dollars is simply too cheap.

Therefore, when the olive branch was thrown out for a few hours, these companies in different time zones successively called back Makino Technology and expressed their strong interest in this cooperation without exception.

Makino Technology has already begun preparations for online auctions as soon as the olive branch was thrown out.

The technical team first used Taobao ’s bidding code, and the artist redesigned the UI and elements to create a Weibo bidding page. Then, in order to facilitate the participation of these overseas companies, PayPal was used as a payment channel.

After receiving a positive response from these companies, Makino Technology announced the auction rules.

The rules are actually very simple. Each company pays Makino Technology a one-million-dollar security deposit through PayPal as the deposit for the auction. The auction price is five-million-dollar reserve, between five million and ten-million-dollar. $ 100,000, if it is high, it must be an integral multiple of $ 100,000;

When the reserve price is more than $ 10 million, the minimum amount for each price increase is $ 200,000;

After the auction starts, all companies participating in the auction can freely bid and increase prices through their own auction background. After the auction is successful, the successful bidder must pay all the money to Makino Technology through PayPal within 24 hours.

If no payment is made within 24 hours after the photo is taken, it is considered a waiver, and the one million US dollar deposit is not refundable, and the company is not entitled to participate in the next auction.

After the announcement of this rule, various companies, while chanting their fathers, are also flexing their muscles, preparing to win their targets in online auctions.

So each company began to urgently discuss its own reserve price and bidding strategy.

Canada ’s longing can be regarded as the world ’s best-known top dog food company, but its parent company ’s promotion strategy has always been offline and vertical, and it almost never chooses large and wide media channels for promotion. Instead, focus on pet hospitals, pet supermarkets, pet magazines, and columns. In these vertical occasions, build your own professional high-end brand image.

They feel that Li Mu's Corgi dogs are undisputed kings in terms of identity, pedigree, status, and degree of attention. This has greatly helped their high-end brand image, so they made bids. The reserve price is $ 10 million. If a competitor offers more than $ 10 million, they will theoretically give up, but if the competitor offers more than $ 10 million is Mars, their reserve price can be increased to $ 13. One million U.S. dollars.

The British Mars company is the world's largest confectionery and pet supplies company. Its pet food series is inexpensive and has a wide audience. The discussion of operation is to like to lay its own pet products and publicity in each large store, using the most grounded gas. Way to search for potential customers from ordinary user groups.

In terms of craving, they can theoretically accept that other brands got the resources of Makino Technology Auction because they paid a higher price, but they could n’t accept that this resource finally belongs to Mars, so once Mars comes in, they will fight for Mars Just to the end.

Mars's routine is very simple. They have only one purpose. They must win this publicity resource anyway, because once they are taken away by competitors, they may bring a large number of audiences, orders and sales to competitors. Is a valuable market share.

In terms of their giant size, as long as the competitors can afford it, they can afford it.

When everyone was flexing their muscles and preparing to bid, Li Mu was rehearsing with the person in charge of the Forbidden City and the director of CCTV together with Prince William and the director of the Forbidden City.

There are two themes that the donation ceremony wants to highlight. One is that Prince William will represent the Windsor family and donate cultural relics that originally belonged to the Palace Museum. The other is that Li Mu also took this opportunity to call on all Chinese people to help The cultural relics that Huaxia lost overseas returned to China and set up a special foundation in cooperation with the Forbidden City and CCTV.

Really wanting Chinese people all over the world to pay attention to the loss of cultural relics like paying attention to the immortality of veterans, we must have a publicity plan that can impress them. Therefore, CCTV documentaries have become the top priority.

However, Li Mu's participation in the middle is not high. The whole arrangement is based on the donation of Prince William and the director of the Palace Museum. They donate and accept one by one, and follow a normal donation ceremony. As a friend of Prince William and a middleman throughout the donation time, Li Mu only needed to show his face.

As for the later promotion of "helping the return of overseas cultural relics", the person in charge of the Palace Museum faced the camera first, and introduced the general situation of the current loss of overseas Chinese logistics ~ www.wuxiaspot.com ~ and then adopted some of the more important cultural relics, To evoke the patriotism of the audience, at this time, Li Mu made his debut and announced the establishment of such a non-profit public welfare organization.

After combing the whole process and finishing the rehearsal, Li Mu came out of the Palace Museum without any delay. He drove straight to Rolling Stone Records at the recording studio in Yanjing. The top musicians signed by Rolling Stone have been waiting in the recording studio for a long time.

On the way to the recording studio, Li Ziwei introduced Li Mu's current work progress before the auction. She said, "General Manager Li, we have contacted a total of ten companies. All ten companies have expressed their willingness to participate in the auction and all of them have passed PayPal. A security deposit was paid. "

Li Mu nodded and asked her, "When will the auction start?"

Li Ziwei said: "Nine o'clock tonight in Yanjing time."

"Okay," Li Mu said with a slight smile, "then wait to see how sincere these companies really are."

Li Ziwei said, "By the way, Mr. Li, Mars's market leader has sent us an email saying Mars is willing to skip the auction and directly purchase our promotional package for 12 million US dollars. What do you mean?"

Li Mu laughed: "Of course it was rejected. Auctions are more fun than buying and selling with one hammer."

Li Ziwei said: "However, Yingai is already high at 12 million US dollars? If you really go to the auction, you may not be able to get this price. Maybe Mars can solve the battle with 78 million US dollars."

Li Mu waved his hands and said confidently: "The non-existent public auction can make them more and more panic and nervous, and the resources we give are so attractive, these big companies Should not be willing to let go, I have a hunch that this online auction will have a result that shocked the country and even the world! "