Rebirth in a Perfect Era

Li Ziwei did not understand why Li Mu had such high expectations for this matter.

Because in her opinion, Li Gouzi ’s dog food naming rights and twelve Weibos can allow Mars to make a price of 12 million US dollars, which is already something of a mystery, Li Mu even feels that it is not enough.

Li Mu said to Li Ziwei, "Mars has offered such a price of 12 million US dollars, so I think their psychological base price must be above 20 million US dollars."

Li Mu's understatement of 20 million US dollars, in Li Ziwei's view, seems to be 20 million US dollars in Li Mu's eyes, like 2000 yuan.

Li Ziwei is very smart. She can understand many decisions and deployments made by Li Mu, but she doesn't understand Li Mu's self-confidence in this kind of problem.

Li Mu has personally experienced the heyday of the domestic Internet, and witnessed from Baidu, Ali, and Tencent to Baidu, and then to Baidu, while Tencent and Ali are both standing on the 400 billion US dollars mountain.

Although he is just a spectator, his perspective is different from ordinary people. He is an internet practitioner for more than ten years. He can see the inner essence of the entire context with professional eyes.

Just because Li Mu can understand what Tencent and Ali did in the $ 400 billion era, he dared to determine in his heart that for Mars, a Fortune 500 company, $ 12 million is far from their limit. price.

Seeing that Li Ziwei still had doubts, Li Mu smiled slightly and said, "Facing a company like Mars, you can't substitute them with the mindset of ordinary business owners. They are not ordinary business owners. They are oligarchy."

With that said, Li Mu was right and said, "Do you know what the free market oligopoly economy often represents?"

Li Ziwei shook her head gently and said, "I seem to be a little bit in my head, but I can't say ..."

Li Muwei smiled: "The oligopolistic economy in the free market generally represents an extremely conservative strategy and an extreme tactical extreme."

Speaking of this, Li Mu saw that Li Ziwei was still unable to understand, and said with a smile: "The so-called extremely conservative strategy is that it takes little risk at a large level, and all stability is sought, such as us, only after we have developed Based on its main business, but will never venture into a new industry that has nothing to do with it, nor will it shift the focus of its big strategy. We started with the Internet. For the next ten or even decades, we will The core of development will not leave the soil of the Internet, which is strategically extremely conservative. "

"Extreme tactical extremes are based on striving for stability at the large level, and fiercely fighting at the small and medium levels to ensure stability at the large level. For example, when we fight all our competitors, we must at all costs, even if only one A local war, for example, we now do Weibo. If other companies have also made a similar product and threatened us, I will give up the profits of Weibo in the next three years, or even invest a large amount of money for three years. Fight against each other in the end, and strive to ensure that our Weibo is not affected or even surpassed by our peers. Try to ensure that we are the only one in the market. Even if we can't ensure the only one, we need to be the largest and occupy the majority of the entire industry. This is extreme tactical. "

"The oligarch's extremely conservative strategy is to stabilize the overall situation; the extreme tactical radicality is to consolidate the overall situation, so you see Mars, as an industry giant, he must be extremely aggressive in this tactic in order to reduce external Threats, this oligopolistic company's daily work, most of the time is not in the state of 'what do I want to do', but in the state of 'I can not let you do anything.'

"For example, ordinary companies considering our auction will only consider whether it is worth it to sell these resources for five million dollars. If they are bought, can they earn them back? However, Mars has to consider that if such resources are available, If you do n’t start grabbing, what if your competitors get it? Once they get it, it will have an impact on their status and their market share. For them, you can accept money, but you cannot accept risk, so, Even if this resource is worth only $ 5 million, or even $ 5 million, they are willing to throw in $ 20 million to prevent competitors from getting it! "

"It is the logic of ordinary business owners to exchange various resources for money. This is a way for oligarchs to consider issues."

In future generations, the competition between Tencent and Ali is so fierce, especially in the emerging areas where both are not good at and have no historical advantage. The two sides are desperate and have to get to the end with each other, such as taxi, takeaway, mobile payment, etc. In the field, the scale of the two hot fights is billions of levels, which is what real oligarchs do.

The oligarch heard that a competitor would invest 50 million US dollars to do one thing, and he was willing to invest 80 million US dollars to face him, and even heard that a competitor would invest 50 million US dollars to do one thing, and he was willing to throw one Yijin went in, not to grab the market with him, but to make it impossible for him.

Mars directly wanted the motive of the $ 12 million buyout. In Li Mu's view, they wanted to take these resources directly from the source and completely eliminate the opportunity for all competitors to get these resources.

Therefore, Li Mu is even more unconcerned about the 12 million US dollars. He wants to pull Mars and his competitors to the platform they built, and let them fight each other. The final figure will definitely exceed this amount.

Li Ziwei thought for a moment, and finally came to understand what Li Mu said. The huge difference between an oligarch and an ordinary business owner, nodded his face, and said, "General Manager Li, I understand what you mean, just like the Red Army was great. The Long March, which transfers as many troops as possible to the Shaanxi, Gansu, and Jiangsu areas, is the strategy that the Long March must not be shaken. At this level, we must maintain stability; while climbing snow mountains, crossing grasslands, crossing the Jinsha River, The daring and adventurous tactics of crossing the river and flying Luding Bridge are actually aimed at stabilizing the strategic goals as much as possible. "

Li Mu nodded and agreed: "Your metaphor is very good. This is strategically conservative and tactically aggressive. Radical tactics are actually just to make strategic goals more stable."

Having said that, Li Mu said: "So it is applied to Mars, and its strategic goal is to maintain the leading advantage in the industry. So, to ensure that this strategic goal is not affected, let alone 12 million, they will double. Gritted teeth. "

...

Li Mu came to Rolling Stone's recording studio and communicated with Rolling Stone's recorder to arrange the whole song of "21guns". Although Li Mu magically changed the lyrics of the original song, he did not make much adjustments in the arrangement. Because the arrangement of the original song has made Li Mu feel perfect.

Most of the soundtracks of war movies like to use the orchestral orchestral choreography, but Li Mu feels that changing the method occasionally will have unexpectedly good results. "21guns" came up only as an electric guitar string accompaniment. After the end of the first song, when the second song entered, the guitar, bass, and drums got together at the same time, with the harmony, the melodious but solemn feeling of the entire song was highlighted.

Working with high-end musicians is a very pleasant thing for Li Mu. He is like a product manager who knows a little bit about technology, finds a strong technical team, and then he paints his product needs. , These technical masters will be able to present the entire product in the fastest time, in the best and most satisfactory way.

At the rehearsal of more than two hours in the evening, the musician team has sorted out the song so much. Li Mu decided to consolidate it and make some minor optimizations tomorrow night. The day after tomorrow, Du Wei directly went to the studio to record. Du Wei herself He is also a very professional singer, so if it goes well, the song can be recorded in one day, and then a maximum of one or two days are left for the later period, and the single is completely done.

It was almost 8:50 when they came out of the recording studio. Li Mu got in the car and Li Ziwei reported to him: "General Li, the auction will start in ten minutes ~ www.wuxiaspot.com ~ The page and backstage have been passed After the final test, no problems were found. "

Li Mu nodded and said: "Notify the website and Weibo and prepare them for real-time reporting. Once the auction starts, follow-up reports must be timely and attract the attention of users across the network as much as possible."

Li Ziwei said: "You can rest assured that the website and Weibo team are on standby."

Li Mu said: "Are the public relations departments ready? We will keep all the cooperative media informed of the progress of our auction."

"Ready." Li Ziwei said: "Our public relations department will release our progress in real time through the data capture interface between us and the cooperative media. They are also very concerned about this matter, after all, it is the first time ever."

Li Mu said with satisfaction: "Now that everything is ready, wait for the final result of the auction."

Li Ziwei looked at Li Mu with a hesitant expression, as if to say something, but hesitated again and again.

Seeing her condition, Li Mu asked her, "What do you want to say? Just say anything, don't worry."

Li Ziwei nodded her lips slightly, lingering for a few seconds before she said, "I have a worry. If our auction is getting too much attention and the transaction value is too high, will it give the outside world a kind of Feeling greedy for money? After all, Gouzi ’s Weibo just opened one day and immediately began to auction advertising resources, which may affect our image in the eyes of users. "

Li Mu said with a smile: "Lagerstroemia indica, you are getting more and more comprehensive now. This issue can also be taken into consideration, which is very good."

Li Ziwei looked at Li Mu in surprise and asked, "General Li, have you considered this problem?"

Li Mu nodded: "I thought about it."

"So ..." Li Ziwei asked with a puzzled expression: "Why do you do this?"