Rebirth in a Perfect Era

The dog and its Weibo instantly became popular.

And it has been all over the world from home.

There are more and more people following Gouzi Weibo, and there are many heavyweight fans in it.

Most of the stars in the domestic entertainment industry have reposted Gouzi's Weibo and paid attention to them. These celebrity fans range from tens of thousands to millions or even tens of millions. They have been reposted, almost domestically. Even the entire Chinese circle Weibo formed a gapless cross-over coverage.

Soon, Gouzi's Weibo also became popular on the English version of twitter.

Before, Li Mu took the Corgi dog presented by the queen to the Yunnan Province to visit the class, which has become the big news of the entire twitter world. Now she has opened the dog's first-person official account, and naturally has also received widespread attention.

For example, the queen's twitter account followed it the first time, and she personally reposted its first tweet, with a tweet: "Little cute, sincerely hope you and your new owner can have a happy life every day."

In addition to the queen, Prince William, and other members of the Windsor family, this tweet was also reposted on twitter. Anne Hathaway, who is also in the crew, not only followed and reposted, but also posted a picture of herself and the dog yesterday In the photo, Anne Hathaway with long hair hugged the dog, a charming long hair spread out with the wind in the high winds of the Yunnan Plateau, part of the hair was blocked on the face, and the beauty was beyond words moving.

Anne Hathaway's tweet to this Weibo was: "Puppy, I miss you as soon as I leave."

After seeing this twitter, Li Mu reposted Anne Hathaway's tweet on Gouzi's Weibo, with the text: "I miss you too."

One person, "one dog" on Weibo, immediately went on Weibo's hot search, and also brought a lot of Chinese fans to Anne Hathaway.

In the West, "a dog" opened Twitter and gained worldwide attention in a very short period of time, becoming the headline news of major media competing to report.

While the traditional media reported this new thing, they also deeply felt that Li Mu had brought different changes to the world.

After the US CNN reported this news, a high-level meeting was held internally. The initiator of the meeting was the founder of CNN, Ted Turner, and the Chinese translation was Ted Turner.

Ted was keen to create an innovative model of cable TV broadcasting news 24 hours a day, which is very similar to the 24-hour news feature report when Sina started. It can be said that Sina's route is to copy Ted on the Internet. The way to success on cable TV.

However, a lot of historical experience proves that companies that are particularly advanced at one stage often lag behind when the next stage arrives.

For example, cnn, in the era of the rise of cable television news, they developed rapidly and took a ride, but when Internet news really started to rise, they failed to seize the opportunity;

Another example is Nokia. In the era of quasi-smartphones, their mobile phones and the Symbian system have the largest market share, far surpassing other competitors, but when the smartphone industry really rises, they miss the entire smartphone market perfectly;

Baidu was once the king of traffic for domestic Internet companies in the pc era, but when the era of the mobile internet arrived, it failed to seize the opportunity, so that the company could only continue to survive with various reselling traffic and advertising bidding;

If Tencent does not have WeChat, when the PC Internet transitions to mobile Internet, it is likely to be copied. Fortunately, Zhang Xiaolong ’s WeChat is a timely savior. Otherwise, what will the domestic Internet pattern look like in ten years time, everyone The next conclusion cannot be reached.

Speaking of returning to cnn and Ted, he has long experienced the pain of not keeping up with the times.

Neither CNN nor Ted's larger cause, AOL-Time Warner, has been able to truly grasp the fast development of the Internet. AOL had been extremely glorious a few years ago, but this bubble collapsed compared to the collapse of the World Trade Gemini. Faster.

Ted had originally given up the Internet and only wanted to work on CNN and Time Warner's non-Internet business. However, the rapid rise of Twitter made him feel a great sense of pressure and crisis.

After Li Gouzi's Weibo became hot, this sense of crisis became even stronger.

He convened the top of CNN together, and immediately said the source of his inner sense of crisis. He said, "I can't imagine that Li Mu can make a website as it is today. The threat of twitter is to us. It is too big. It gives ordinary people an unrestricted right to speak, and it also gives ordinary people an unlimited amount of audience space. This has caused the core gap between us and ordinary people to begin to change. This change makes me unable to Alas, until today, when I knew that Li Mu could give such a powerful media attribute to a dog, I really couldn't sit still. If we continue to do this, twitter will turn the attention of people from our media. Plunder, and distribute it to any possible person in the world, even just a dog. "

"People's attention is always limited. If a normal person spends four hours a day receiving information, then before that time, all four hours will be occupied by the real media, such as our cnn, For example, abc, cbs, bbc, such as The Wall Street Journal, Los Angeles Times, Washington Post. Although the competition is fierce, fortunately, there are not many competitors, and we can guarantee a great advantage. "

"But now, Li Mu has shifted people's attention from television and paper media to the Internet. People are still those four hours a day, of which three and a half hours are spent on the Internet. They no longer pay attention to any independent platform of news media. But on a platform that connects the world like twitter, it receives messages from countless institutions, individuals and even a dog from all over the world. This is an extremely great threat to us! "

The top leaders of cnn are also facing each other. They are the king of offline media, but when they are online, they are like another dimension. Their strengths cannot be exerted at all, and their energy cannot be transformed into real combat power. This makes them feel extremely uncomfortable.

It's like a strong man who has beaten the invincible in the world. He can flatten any person face to face, but now he suddenly comes to a dimension that everyone does not meet. In this dimension, everyone depends on actual force. Value, but a new type of "digital fighting", just like a fighting game. Rao is a realistic way to kill an elephant with one punch. In the world of fighting games, you may be beaten by a three-year-old child. There is nothing to fight for.

For cnn, they face such a dilemma.

Now, Li Mu has revealed his fangs to the traditional media industry. What's more unacceptable to traditional media is that they feel great oppression, which is actually just a Corgi dog named Li Gouzi.

CNN's high-level discussions have been fierce for a long time, and they failed to reach consensus on many issues, but the only thing they reached quickly was that they could not stop the development of Makino Technology in the Internet field, nor could it prevent Twitter from becoming an Internet emerging media Footsteps.

Therefore, their discussion focused on the solutions that can be found at this stage.

After discussion, they currently have only three options: either set up an online new media platform to compete with Makino Technology and twitter; or find a way to acquire or invest in twitter so that it has a close relationship with cnn; or simply Giving up online and dying of traditional media channels.

After a full day of discussion, they rejected the third option and expressed skepticism over the first option. So Tate decided to persuade AOL-Time Warner, hoping to be funded by Time Warner, invest in Twitter, and sign an exclusive agreement with Twitter Strategic cooperation agreement, nothing else, just use twitter to kill other traditional media outside the door of twitter. In this way, although cnn and time warner still can't shake the development pace of twitter, at least it can ensure that cnn can use The characteristics of twitter lead other traditional offline media.

On the night of U.S. time, when Ted submitted the proposal to the board of directors of Time Warner, Li Mu, who was far away in Huaxia and had just woke up, had already started his second-stage attempt.

The next day, although Li Mu got up early in the morning to go to the Forbidden City to participate in the preview of the cultural relic donation ceremony, he was still watching the changes in Gouzi ’s Weibo data. While still growing rapidly, he immediately asked Li Ziwei to communicate with Makino's marketing department and gave them an urgent task.

The content of this urgent task is: "Investigate the ten dog food brands with the best reputation in the world and send a letter of intent to their company to sell Li Gouzi at the starting price of 5 million US dollars by auction. Dog food naming rights and promotional gift packages, this naming right is a one-year Li Gouzi to develop a dog food title, while the promotional gift package includes twelve tweets for direct promotion, including pictures and text.

In other words, whoever finally succeeded in capturing this naming right and big gift bag, within the next year, Li Gouzi will only eat their dog food, and will tweet every month ~ www.wuxiaspot.com ~ Li Mu is not to make millions of dollars, but to make the whole world aware of the special meaning of the media age and the huge potential space it contains through this cooperation.

Once Li Gouzi's Weibo successfully uses its own self-media attributes and fan base to complete monetization, it will surely trigger a huge self-media frenzy worldwide.

In Li Mu's eyes, all commercial activities around the world are centered around the word "monetization", especially the Internet. In the course of development in the past two or three decades, industry rules and gameplay have changed a lot. Only one kernel has not changed. It's "monetizing."

The earliest personal webmasters used various methods to aggregate website traffic, and then realized the simplest monetization by advertising within the website;

Free products such as Tencent, Baidu, facebook, twitter, and Weibo use their own products to aggregate traffic, then use advertising to monetize the traffic, and then use various value-added services including games to monetize users;

Taobao, an e-commerce platform, uses a free online shopping platform to aggregate merchants and users, and then uses huge user resources to lure merchants to purchase promotional resources such as through trains to monetize resources;

All business models with clear monetization channels will attract a large crowd of people. Now, since the media has just developed, the industry and users have not realized the huge profit space, which will underestimate the capital market. The value of Weibo and twitter.

Li Mu wants to use Li Gouzi ’s Weibo to successfully make a quick cash-in, so that people can see how the media has earned huge amounts of wealth overnight. I believe that once this cooperation is reached, Weibo twitter will usher in a huge Wave of development!

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