Rebirth in a Perfect Era

Everyone at the scene couldn't believe it, Li Mu even said every word into their minds. Some of them didn't understand why a young man in his early 20s seemed to understand Zhongguancun better than them and decoded them better. Agricultural world.

In fact, it was only in the late 1990s that hanging silk code farmers began to converge to Zhongguancun. Therefore, the oldest code farmers in Zhongguancun may not be more than ten years old. However, Li Mu ’s last life is really a senior Zhongguancun old hanging silk. After several years of working experience, he has some deeper understanding and feelings about the living conditions of Zhongguancun and Maonong.

However, after Li Mu said that he had obtained this information by consulting the seniors in Zhongguancun, everyone didn't think much about it. After all, it seems that Li Mu has gone through in-depth market research. Some people who have investigated on this issue have spoken. right.

When Li Mu saw that his analysis had hit the deep inside of everyone sitting there, he knew that he had found their pain point, and said with a smile, "I just said that so many office white-collar workers have a hard time eating. The inertia problem, then, let me tell you how we can grasp this pain point of users, and then solve their problem. "

Speaking, Li Mu pointed to the huge whiteboard and said, "Suppose this whiteboard is the entire Yanjing. Then, the place where I circled in red is the dense area of ​​the office building."

Li Mu said, using red markers, randomly found a few positions on the whiteboard, and drew several bowl-sized circles.

Subsequently, Li Mu pointed to these circles and said to everyone: "First of all, the red circle zone is a population gathering area. As you know, the population density of office buildings is much larger than that of residential areas. Square meters, but in the concentrated area of ​​office buildings, there is not even two square meters of space per capita. A 20-story house may have 200 households and more than 800 people, but a 20-story office building of the same area may have hundreds of people on the first floor. The 20-floor total may reach the scale of 4,000 to 5,000 people. Such an ultra-high-density population concentrates on eating for a period of time. How to build restaurants around it is also difficult to meet their needs. Therefore, whenever the dining peak period , High pressure will be formed in the red circle. "

Speaking of this, Li Mu drew a larger black circle around each red circle, pointing at the black circle enclosing the red circle and saying: "Look, these black circles may be a five-kilometer circle of office buildings. This area is very embarrassing because they occupy a larger area and can accommodate more restaurants, but they ca n’t enjoy the high pressure of dining in the red circle. What should we do? They ca n’t hope that the white-collar workers in the red circle will know A few kilometers away to eat here, so what's the only solution? "

Lei Jiao said at this time: "Since the users in the red circle cannot get out, then the merchants in the black circle must send the products in."

Li Mu admired: "General Lei is right! People who are technical people know 'load balancing', that is to say, the relationship between network servers and users is about balance and redundancy. When there is a large number of users and large data processing requirements, it is necessary to offload user traffic and processing requirements to multiple servers. The same is true in physical commerce. When a high-pressure area is formed in a certain area, if there is no way Use the ability of the external low-pressure zone to differentiate the flow for the high pressure, then the high-pressure zone will always be overloaded, and the low-pressure zone will always be idle. Therefore, what we have to do is to help merchants in the black zone to form high pressure in the red zone. When it ’s time, go for the red stream. "

Having said that, Li Mu said, "However, in reality, people are not the same as traffic. Traffic can be diverted as we please, but people cannot, and we cannot let people in the red circle come out to solve the problem of eating in the black circle. Therefore, we can only find a way to help the businessmen in the black circle to bring in the products. This is the core service of hungry-delivery of food. "

Everyone suddenly looked at each other.

They understood what Li Mu was going to do, but did not understand why Li Mu did it.

It is nothing more than the problem of white-collar workers eating. Compared with Li Mu's pattern, they are a bit too small in their eyes. This feeling is like looking at a billionaire and bargaining with vegetable vendors on the stall.

Li Mu knew they were difficult to understand and said with a smile: "Everyone may think this is a very small business. It is so small that it is not necessary to put such a business into the structure of Taobao.com, or even to send such a business online. ,right?"

Brother Liu said with a smile: "I think this, how do you say, in fact, if the people in the red circle want to enjoy the services of the merchants in the black circle, as long as the black circle merchants provide takeaway, then the black circle merchants give him a take-out order. Then just call him when he needs it. "

Li Mu asked him back: "In the early years, letters could be sent to all parts of the world through the global postal system. Why did anyone invent Email? The person who invented Email wanted to overturn the whole communication method, and he did it."

Brother Liu is a little dumb. He is not really a person who knows the Internet very well. In the early years, he started his business only because of SARS and wanted to sell his CD-ROMs online. , But also slightly inferior.

Li Mu saw that he didn't know what to say for a while, and then continued: "What we are discussing here is a new Internet model, a business model that takes only half an hour or even less for the entire order response process. Imagine, If we move all the restaurants in the black circle online, and then present their stores and products to all users within five kilometers of each other, these people can visit their stores and their meals like Taobao. Then he chooses the order he likes, he fills in his delivery address, and pays online through Alipay. After receiving the order and confirming the payment, we immediately place the order to the designated merchant, and let them start preparing meals according to the order. They just need to make things and put them there, and our delivery person will go to his store to pick up the goods after receiving the order, and then bring his goods to him. "

Speaking, Li Mu raised the volume a bit, saying: "Don't you think this business model is very low, let alone that this business model can only cover users up to five kilometers, and our Internet covering the whole country and the whole world. The spirits are so different, you have to think about what this business model means? "

"If Taobao is connected between buyers and sellers across the country, we are connecting hundreds of millions of lines across the country, but what about the takeaway business model? It draws a circle with each user as the center and a radius of five kilometers. Draw a circle with each merchant as the center and a radius of five kilometers. If we do well and make it big, Quan Yanjing may draw millions of such circles and millions of circles with a radius of five kilometers. What does it mean? It means that it can cover the entire place where people live in Yanjing repeatedly, without gaps, and with high density! "

"If we can draw millions of circles in Yanjing, we can draw millions of the same circles in Shanghai, which is more than a thousand kilometers away. Second-tier cities can draw more than one million, and third-tier cities can draw a few. One hundred thousand, four or five tier cities can draw hundreds of thousands, so in the end, what we present to users across the country is a catering distribution network covering all cities and all urban areas. Think about it, if we build hundreds of millions across the country What is the meaning behind the five-kilometer circle? It means that if you are in any city in Huaxia, as long as it is a city, you can visually order food in front of the computer, and then wait for the delivery person to deliver the food to you. "

When Li Mu said that he would build hundreds of millions of circles of five kilometers across the country, all of these Internet people began to feel passionate.

As soon as this scale is reached, the sense of creation of the Internet that builds a new world quickly expands. In the eyes of Li Mu, this "creation of creation" is the highest pursuit of Internet people in their lives.

The earliest Internet allowed people to transmit diversified messages through this intangible network. Those who realize this step must have a sense of creation, as if they have created a new world.

The first person to bring offline business models to the Internet must also have the same sense of creation;

The first person to let people open communication on the Internet world BBS platform is even more the same.

Now, Li Mu has given everyone a chance to create a century to personally create the germination and ancestors of the entire O2O industry. How can they not be excited when they see this layer?

At this time, Li Mu said: "There is another very important thing. Don't think that a circle of five kilometers is the limit of each circle. If we do a good job of order coordination, reasonable distribution, quality training of delivery staff, hardware equipment upgrade It is possible that these circles will exceed five kilometers, and gradually achieve six kilometers, seven kilometers, and even higher. "

Brother Liu has already returned to God, and it is difficult to hide his excitement and ask Li Mu: "Mr. Li, shall we build the entire distribution system ourselves?"

Li Mu nodded and said, "Of course, all the restaurants that sell on our platform must be delivered by our own delivery staff. Moreover, our delivery model will completely eliminate the process of distribution and sorting. ~ www.wuxiaspot.com ~ So, each dispatcher independently completes the entire process from pickup to delivery, which means that all our dispatchers do not need a car. "

Brother Liu agreed, "A motorcycle is enough."

Li Mu waved his hand: "Motorcycles are also not allowed. Many cities have become more and more strict in the control of motorcycles. Turnovers within a radius of five kilometers do not require motorcycles. Electric bicycles are the best choice. Off topic, Brother Liu, I have a task for you. "

Brother Liu hurriedly said, "Let's just talk."

Li Mu said, "You are responsible for inspecting powerful electric bicycle manufacturers across the country, and then wholly purchasing a most experienced electric vehicle design team. We have to design our own electric vehicles and then hand them over to the electric vehicle manufacturers. Work, this business, started at the same time as our project. "

Brother Liu asked in surprise: "Let's design the electric car for the dispatcher?"

"Yes!" Li Mu said firmly: "Not only electric vehicles, but also clothing and electric vehicles equipped with thermal insulation boxes, we must design our own, so as to facilitate brand promotion, in addition, our electric vehicles can not use traditional lead Acid battery. "

Brother Liu slightly studied these questions and asked with a puzzled expression: "Electric bicycles on the market are all lead-acid batteries ..."

Li Mu laughed: "Although lead-acid batteries are cheap, their performance is average. Lithium batteries have large capacity, light weight, fast charging, and longer life. They are more suitable for high-intensity use. I voted for one with Elon Musk in the United States. Electric car brands, who now have mature lithium battery pack technology, can directly simplify the power solution for our custom electric bikes in the future. "

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