Chapter 1618: Raising the industry threshold
Li Mu has a problem that is not very good. He summarizes this problem as an increase in obsessive-compulsive disorder.
People like him, he likes to stack up in various aspects when he is a kid. In elementary school, when people go to the spring outing to bring food, drink, and money, he also needs to bring an umbrella, a band-aid, and a compass. An umbrella is stuffed in the side pocket of the schoolbag, because only in this way can I be reliable;
When he grows up, when someone buys a car and fills it with gas, he runs around the world. In the car, he prepared an air pump, a broken window hammer, a flashlight, and even a 220V inverter. These things basically have no chance from the time they were bought. But he still felt that having them in the car made him feel more at ease.
It is out of this kind of heart that Li Mu hopes to be hungry at the same time and directly to the hungry future dispatcher to customize an electric bicycle with stronger performance, better quality and higher efficiency. Electric vehicles, on the one hand, reduce the barriers to entry for riders, and on the other, unify the corporate image. Once they come up, they set high standards for the industry, and it is not easy for later people to come in and grab food.
If an industry is of mud-legged origin, the industry's entry threshold will be difficult to be improved in the future. If O2O develops according to normal conditions, one distribution station, several delivery staff, and several used electric cars can run first. In a small area, if Li Mu's hungry started like this, there will be a lot of followers in the back.
However, if Li Mu holds up and shows up as soon as he comes up, others will see that this is an asset-heavy project, then entrepreneurs in this industry will hardly have mud legs mixed in, even if there are people from mud legs, then he First of all, you must accumulate enough energy to pass this threshold.
Moreover, Li Mu did think that the Tesla team invested by Elon Musk, since it has 18650 lithium battery battery technology, it would be very OK to castrate to make an electric bicycle. At that time, the design team will come up with a comprehensive plan, and then First try to make a few prototypes to see if they are OK, and immediately give them to the foundry.
Tesla's battery management technology is very aggressive. Under normal circumstances, a Tesla consists of 6-7000 18650 batteries. These batteries are divided into 14 independent battery packs, each of which consists of several hundred It has strong advantages in battery composition, heat dissipation, charge and discharge management, and safety.
With such a high standard battery pack technology, it should be very easy to cast down into a simple battery pack of Belarus 18650. Under normal circumstances, the battery of Belarus 18650 can at least enable an ordinary electric car to last for tens of kilometers. If the motor The technology is OK and lightweight, and running for hundreds of kilometers may not be difficult.
Letting Tesla take the time to tinker with a small battery pack technology should still be very easy.
The battery can be purchased directly from Panasonic through Tesla, and then the battery pack is also handed over to Tesla to arrange the foundry, which can further reduce costs. At that time, the finished battery pack will be imported directly to China and then delivered to the electric vehicle foundry for assembly. Just fine.
Covering the entire Yanjing, it is estimated that 10,000 vehicles will be sufficient in the early stage, and 10,000 vehicles will be delivered in several batches. Using 18650 lithium batteries as the power unit, the cost of a single car should exceed two to three thousand yuan. Xiang, a city costs tens of millions, which is not much for Taobao, but there are still very few entrepreneurial teams that can afford it.
The electric car solves the problem of order connection. Now that there is no smartphone, Li Mu decided to use the form of SMS dispatch in the early stage, and then fixed the range of activities of each rider as much as possible, so that each of them was on their own. Activities within a five-kilometer radius will ensure greater timeliness.
However, SMS ordering is only a transitional approach at this stage. After the rise of smartphones, the maturity of GPS on mobile phones, and the reduction in data costs, the rider can use smartphones to receive orders, and at the same time, they can feedback their own real-time via GPS. location information.
At that time, users can also place orders through mobile phone apps. Basically, even if they have entered the mobile Internet O2O era in advance.
After Li Mu finished this set of ideas, basically everyone in the room was brainwashed by him. Everyone is thinking that when they turn on the computer, they can see all the restaurants and all meals within a radius of five kilometers. The day when the order is paid directly and the food is waiting to be delivered to the door. If that day really comes, it will definitely be another huge progress in changing technology.
In fact, the problems of white-collar workers, workers, and students who have difficulty eating and being lazy are not only after the birth of the Internet, but have existed since the birth of these groups.
Hungry is the reason why it was founded in later generations, because the founder was too lazy to eat out in the bedroom, so I wanted to be an online take-out platform. Become a giant Internet company.
Li Mu recalled that when he was in college, it was not only difficult to eat, but also lazy, it was like a lazy cancer.
There are eight people in a bedroom, and no one is willing to go downstairs to buy food at the weekend, all relying on the bedroom.
Sometimes eight people were hungry on the bed and became dead, so much that everyone cried and didn't go downstairs, until one person was so hungry that they couldn't make it. When they decided to go to buy food, another seven people would immediately talk in a chatter. : "Bring me a copy, I want to eat bibimbap.", "I want green pepper shredded rice bowl.", "I want a bowl of ramen.", "I want to go back to the rice bowl and add a bottle of beer. "," Two donkeys are on fire, and a bowl of soup. By the way, come and make soft red plums. Thank you. "
At that time, tens of millions of college students across the country basically faced such a dilemma, but no one thought about solving this problem until the hungry founding team came up with this idea.
Therefore, Li Mu firmly believes that even if you are hungry now, it will not be cold even if you go online several years in advance. On the contrary, it may prevent beauty in advance because of its heavy asset operation ahead of schedule and higher threshold. Rivals, Baidu, and other competitors are the most powerful.
When everyone in the conference room was full of ambitions, Li Mu began to divide the work.
He Xudong said, "Xudong, a customer-oriented front-end platform, and a merchant-oriented management and settlement background, you will lead the technical team to modify the existing framework of Taobao to make it more suitable for take-out. In addition, it You can do two second-level subdomains, one is, one is; "
Fang Xudong nodded immediately and solemnly said, "General Manager Li is assured that this has a ready-made underlying architecture and code, which will be developed in the shortest time."
Li Mu smiled with satisfaction, and said, "In addition, you have to focus on taking the team to solve the take-out order system, as well as the logic algorithm of dispatching orders. This is very important. The efficiency of our entire set of products in the future depends on you. The algorithm is reasonable and scientific. "
Fang Xudong immediately said, "You can rest assured that we will go all out."
"it is good."
Li Mu immediately looked at Master Lei and said, "General Lei, you first need to train a marketing team immediately. This team's initial task is to run through all the restaurants in Yanjing and convince them immediately after the development of our platform is completed. Join the hungry merchants, but we must have entry barriers, and all restaurants that access the platform must have sound industrial and commercial and health qualifications. "
Mr. Lei immediately said, "It's on me!"
Li Mu said: "This team must focus on training. When we start to expand across the country in the future, we will break up all of them and send them all over the country as market leaders."
Lei always made an OK gesture and said, "I will definitely cultivate a strong marketing team."
Li Mu said: "Your second task is to train a ground push team. This ground push team will go to all the office buildings, colleges, and residential areas in Yanjing immediately after our marketing team has completed the restaurant and platform. Landing promotion, guide users to use Hungry to place orders and order meals. "
Mr. Lei nodded and couldn't help asking: "It is very convenient to place an order with a computer, but there are still some operating requirements. Will some users be too lazy to make the first attempt, and then keep coming in? "
Li Mu smiled a little ~ www.wuxiaspot.com ~ said: "User activation is indeed a very important issue. We can pay a certain cost for obtaining activated users. At that time, we can provide a series of coupons for each new user. For example, to provide a few coupons over 10 yuan minus 5 yuan, in the form of subsidies, first urge them to join our platform and achieve activation, as long as he activates and uses our food delivery service, after a few times, he will It will be inseparable from this highly convenient service. At that time, it is time to stop user subsidies, recover costs from users and make profits. "
Mr. Lei smiled and said, "This should be no problem!"
Li Mu looked at Brother Liu again and said to him, "Brother Liu, you are good at logistics and you are also good at managing large teams, so your task is to supervise the customized production of our electric cars, incubators and uniforms, and to recruit dispatchers. And training, because our dispatcher may go directly to the doorstep of the user ’s home in the future, so our dispatcher must ensure that he receives adequate induction training, and at the same time, he must closely review their social background. No criminal record is allowed. Hiring, if the person in charge of any area recruits a delivery person with a criminal record, he will be severely punished. "
Brother Liu nodded immediately and said, "No problem, I will complete the task."
Li Mu said with a smile: "OK, in this way, Fang Xudong will be responsible for all platform and back-end development, logical algorithms, and software support. Lei will be in charge of the marketing team and undertake the promotion of merchants and users. Brother Liu Customize the hardware equipment on the front end and build a team of dispatchers. In this way, the first three steps will be completed. As long as everyone cooperates closely, this matter can be completed in the shortest time! "
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