Dreams of the Fragrant River

: Fifty-Six [The War Will Start]

“Lisheng Cinemas Renamed Princess Golden, Hong Kong Films Change Color”

“Spring of the Independent Film Company – Princess Golden Abolishes the Subscription System for Cinemas”

“Kang Jianfei – Writer, screenwriter, director? 》

“Eighteen theaters are screened together, what’s so special about ? 》

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The next day, the headlines of all the newspapers and entertainment pages in Hong Kong, without exception, were the news of the reorganization of Lisheng Cinemas into the Golden Princess. Because this news is so important, it has directly changed the pattern of Hong Kong’s film industry, and some newspapers even put it on the headlines of the social section.

Those who are particularly sensitive to this are the filmmakers in the industry. Many directors and screenwriters who are envious of the huge profits of the film are eager to make independent films by themselves, and then make a lot of money when they are released on the Golden Princess.

Secondly, the focus of the report is Kang Jianfei.

Because the ending of “Shanghai Beach” is too dreadful, the popularity of Kang Jianfei as a screenwriter has not been over, and “Looking for Qin Ji” is also being serialized, so the name Kang Jianfei is very loud.

Now Kang Jianfei has suddenly changed his career to become a director, and his first play has won the support of Boss Lei, and the Golden Princess Cinema has been screened across the board. What happened in the middle is really curious, and the outside world’s speculation has never been interrupted.

There are even rumors that Kang Jianfei is Lei Juekun’s grandson left in the mainland, and he came to Hong Kong this time to inherit the Lei family business.

On January 25, a full-page advertisement appeared in the supplement of Oriental Daily.

This time the advertisement didn’t play anything mysterious, and it directly printed a promotional poster for “Happy Ghost”. The bright red hue is quite flattering as the Spring Festival is approaching, and the slogan is impressive: New Year’s blockbuster “Happy Ghost”, a comedy movie shared by the whole family!

The advertisement on the first day caused a heated discussion, because Kang Jianfei was the first to use a full-page newspaper to promote the movie these days, and it was difficult not to attract attention.

It’s not that other directors didn’t think of this trick, but that the input and output are too inconsistent. With the circulation of “Oriental Daily”, half a month’s full-page full-color advertisement is almost worth half of the shooting cost of “Happy Ghost”. The domestic box office of Hong Kong movies is only a few million. Many movies rely on the box office of other cities to recover their costs. There is no need to hype them up in Hong Kong.

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Zou Wenhuai, the boss of Jiahe, was holding today’s “Oriental Daily” and frowned when he saw the advertisement of “Happy Ghost”, not sure what Lei Juekun and Kang Jianfei wanted to do!

This is the third day, and the slogan of “Happy Ghost” has changed again: the whole family will watch “Happy Ghost” together and be happy for a whole year.

Taking off his glasses, Zou Wenhuai asked He Guanchang in a confused way: “Achang, what is Lei Juekun’s idea? The full-page full-color advertisement of “Oriental Daily” for three consecutive days cost tens of thousands of dollars. If the box office of this movie is only one million yuan, and if he does it like this for a month, the box office share of the theater will only be able to earn back the advertising fee.”

Like Zou Wenhuai, He Guanchang used to be an old official of Shaw Brothers. Later, he followed Zou Wenhuai to start the Golden Harvest Film Industry. He is a veteran of the film industry for decades. But he couldn’t figure it out after reading the newspaper, and in the end he could only guess: “Lei Juekun’s family has a great business, and now he is entering the film industry in high spirits. It is estimated that this time he will lose money and make a profit. If he can rely on hundreds of thousands of dollars this time. If the advertising fee opens up the situation, the money is worth it.”

Zou Wenhuai kept frowning and said, “I always feel that something is not right this time.”

He Guanchang said: “The advertising of “Happy Ghost” is not the key point. What we need to deal with now is the Golden Princess. Once the cinema subscribing system is cancelled, several films that were planned to be screened in Golden Harvest, the film owners all decided to take the Golden Princess for the screening.”

The producer needs to show the movie in theaters, and if the movie cannot be released, it can only lose money; but the theater also needs the producer to provide the film source. There is no movie to play in the bare theater, and it has to pay operating and management expenses every day.

Although there are not many movies that are going to be screened by Princess Jin now, this is not a good sign for Jiahe. Once the film source is distributed by Princess Jin, the income and influence of Jiahe Cinemas will be greatly reduced.

However, Zou Wenhuai has a different idea from He Guanchang. He believes that the most urgent task now is to kill “Happy Ghost” and give Lei Juekun a blow, saying: “Canceling the cinema subscribing system has an image for us, but it has not yet arrived. It threatens the survival of Shaw Brothers Cinemas. After all, we still have an overseas distribution network, and there are not many companies that rely on the Golden Princess.”

Overseas distribution network, this is where Princess Jin cannot compete with Shaw Brothers and Jiahe.

Shaw Brothers Cinemas not only has 16 cinemas in Hong Kong, but also has more than 100 cinemas in the Nanyang region. At its peak, Shaw Brothers Nanyang Cinemas had 139 cinemas. Although Golden Harvest does not have its own cinemas overseas, the Cathay Pacific Cinemas in Nanyang and Taiwan, wear a pair of pants with Golden Harvest.

Hong Kong movies account for the bulk of the box office in other cities. Independent companies must rely on Shaw Brothers and Golden Harvest to successfully distribute them in Nanyang and Taiwan. Especially in Nanyang, it is the back garden of Shaw Brothers. The owner of Cathay Pacific, Lu Yuntao, was the son of the richest man in Singapore.

The abolition of the cinema subsidy system by the Golden Princess Cinema Line can only attract film sources from some small companies. Those companies that have ambitions to sell their films overseas really dare not offend Jiahe for that little subsidy fee.

After thinking about it for a long time, Zou Wenhuai couldn’t come up with any clues, so he could only instruct: “Continue to stare at the Golden Princess Cinema, and find someone else to find out what happened to Kang Jianfei and the advertisement in the newspaper! By the way, take Xu Keyue Come out, he also participated in this movie, ask him what’s going on.”

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In Fang Yihua’s office in the Tvb building, Shen Dianxia originally told the story of her cameo appearance in “Happy Ghost”, and then said: “The three heroines of this film are all students, and none of them have acting experience, and the cost seems to be only 50 yuan. About 10,000, I also acted out of Qiuguan’s face.”

Fang Yihua asked, “Then what do you think of “Happy Ghost”?”

Shen Dianxia tilted her head to recall for a while, and said, “I think it’s just average, it’s just an ordinary comedy, but there’s a ghost in it.”

“I see.” Fang Yihua nodded and said, “You said that you want to go to Taiwan with Qiuguan for development, I have already agreed, remember to tie Qiuguan firmly, he is a good man.”

Shen Dianxia’s face was overjoyed, she quickly bowed and said, “Thank you Aunt Fang, thank you Aunt Fang!”

Fang Yihua smiled and said, “Don’t thank me, just treat me to a wedding wine when you get married.”

“Definitely,” Shen Dianxia said observantly, “Aunt Fang, shall I go first?”

Fang Yihua nodded, and after Shen Dianxia left, she put away her smile, got up and walked to Shao Yifu’s office.

After listening to Fang Yihua’s report, Shao Yifu tapped on the table and said, “New directors, new actors, full-page commercials, and all-screen screenings, no matter how you look at it, it’s all for the sake of the street. Could it be that Lei Juekun is really making a profit at a loss?”

Fang Yihua said: “I think the key lies in this Kang Jianfei. Azhi once found me and offered a renewal in exchange for the release of “Happy Ghost”. Wang Tianlin also appreciates this person, and now Lei Juekun is optimistic about him. This There must be something special about Kang Jianfei that makes Lei Juekun admire him!”

“Don’t think about it so much,” Shao Yifu suddenly laughed, “Even if Princess Jin gets up this time, it’s still a fight with Jiahe. We Shao Brothers are just sitting on the mountain to watch the tiger fight!”

Obviously, Shao Yifu underestimated the potential of Princess Jin. How could he expect that Xinyi City, supported by Princess Jin, would not only kill Jiahe, but also force Shaw Brothers and Jiahe to join forces to win.

Another time and space is Xinyi City. In this time and space, I don’t know how much noise Kang Jianfei can make.

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Day by day, people who read the full-page advertisements in the “Oriental Daily” for half a month have numb scalps. They didn’t know that Kang Jianfei’s advertisements were all free, and they couldn’t guess that Ma Chengkun was so generous, giving away hundreds of thousands of advertisement fees for free.

Countless ordinary readers are deeply impressed by “Happy Ghost”, and even many families have made their decisions in advance~www.readwn.com~ are preparing to watch this movie together during the annual vacation.

A few days before the release of “Happy Ghost”, several small-budget movies have been released in the Golden Princess Cinema, which is a warm-up for the opening of “Happy Ghost”.

Eighteen cinemas under the Golden Princess Cinemas even invited people to come to the lion dance to celebrate, beating gongs and drums every day, so many passers-by who didn’t plan to watch the movie also came to watch, and for a while Shaw Brothers and Golden Harvest Cinemas All the limelight was taken away.

Shaw Brothers and Golden Harvest reacted quickly and invited various performance teams to celebrate, and red lanterns were hung at the entrance of the theater. Princess Jin is frantically promoting “Happy Ghost”, and Shaw Brothers and Jiahe are promoting “Modern Local Guys” and “Junior Brothers”.

The competition between the three theater chains is full of gunpowder flavors, which immediately attracted media coverage. The three films “Happy Ghost”, “Modern Local Guy” and “Junior Brother Go” were even hotter, and even some civil societies even offered bets , bet on the final box office of the three movies.

Kang Jianfei is so happy in his heart, he doesn’t care if he can win “Junior Brother Goes Out”, he is happy that dozens of media in Hong Kong help him hype it for free.

The release date of “Happy Ghost” is getting closer and closer. I don’t know if Jiahe did it on purpose, but Cheng Long’s “Junior Brother Going Out” was actually chosen to be released on the same day as “Happy Ghost”.

Shao Yifu was not interested in joining in the fun, and placed the premiere date of “Modern Local Guys” a week after “Happy Ghosts” and “Junior Brothers”.

1980, February 9, the 23rd day of the twelfth lunar month, a small year.

Five months after Kang Jianfei came to Hong Kong, his first movie is finally going to be released!