Dreams of the Fragrant River

: Fifty-Five [Golden Princess Cinema Was Established]

Hong Kong students do not have winter vacations, but they do have Christmas vacation, New Year’s Day vacation, and annual vacation. The combined rest time is similar to that of mainland students.

As soon as the Christmas break came, Jiahe and Shaw Brothers took advantage of the good time of the holiday to set off another round of box office battles.

The two films have come out together. Shaw Brothers features the **** film “Ecstasy Jade” directed by Li Hanxiang and starring the stunning beauty Chu Xiangyun, while Jiahe is led by Hong Jinbao’s “Lin Shirong”.

The two sides fought for half a month before and after, Golden Harvest’s “Lin Shirong” by Sammo Hung won 3.94 million box office, ranking fifth in the 1979 local movie box office list. And “Ecstasy Jade” directed by Li Hanxiang only got 1.69 million box office, ranking outside 20 in the annual box office list.

In terms of a single film, Shaw Brothers seems to have lost for a while. However, although Shaw Brothers has three less cinemas than Golden Harvest, the film volume is more than that of Golden Harvest (Golden Harvest’s annual production volume is only half of that of Shaw Brothers, and the cinema chain is often showing films of other cooperative companies). In terms of total box office, the movies are actually comparable.

The Christmas and New Year holidays are over, and the next highlight is the annual leave.

Because although Christmas and New Year’s holidays are legal holidays, many companies do not have holidays, and students have become the main group of moviegoers. The annual holiday is that everyone will have a holiday for the New Year. At that time, men and women, old and young, will play together, and the audience base will increase exponentially.

Both Shaw Brothers and Golden Harvest are gearing up for another battle during the annual vacation!

The movie Shaw Brothers is preparing this time is “Modern Local Guy” starring Lin Zixiang and Jing Li. Jing Li is an old and popular Shaw Brothers actress. Although Lin Zixiang is acting in a movie for the first time, she is a famous TV actor and singer. .

Jiahe is even more confident, because what they released during the annual vacation was Cheng Long’s first movie “Junior Brother Going Out” after signing with Jiahe. Before that, Cheng Long’s “Laughing Fist Strange Trick” just won the annual box office championship in 1979.

Just as the two sides were about to launch a propaganda offensive, the Lisheng Cinema, which was busy with major renovations, suddenly reported that dozens of media from Hong Kong and Kowloon were invited to hold a press conference, saying that they wanted to announce important information.

……

……

Time enters 1980.

Chen Bosen and Wang Zhonghan took the public bus to the Lisheng Theater. They went to attend the Lisheng Cinema Press Conference.

The two founders of “Movie Biweekly” were in dire economic conditions at this time, and they had already spent all their savings in order to run the magazine.

In the entire Hong Kong magazine industry, “Movie Biweekly” can only be regarded as an inconspicuous small magazine. However, this small magazine has been very popular recently, firstly because it just selected the top ten Hong Kong films of last year, and secondly because it supports and promotes the new wave of movies.

It has only been a year since “Film Biweekly” was published, but it is already very famous in the Hong Kong film circle.

Of course, being famous doesn’t mean making money. Because this is a professional film magazine, the audience is only some film lovers and filmmakers, and each issue sells less than 3,000 copies.

The two got off the bus at the station near the Lisheng Theater. After walking for a while, they saw the beaming Lisheng Theater in the distance.

I saw that the door of the Lisheng Cinema was newly renovated, and the old cinema even had neon lights installed. Not only that, couplets celebrating the Chinese New Year were also posted on the entrance of the cinema, with big red lanterns hanging on both sides, full of the auspicious joy of the Chinese New Year.

Taking a closer look, the two were surprised to find that the signboard of Lisheng Theater had been replaced, and the new signboard name was “Golden Princess Theater”.

Chen Bosen and Wang Daohan looked at each other, and both could see the shock in the other’s eyes.

Lisheng Cinema is the leading cinema of Lisheng Cinema Company. Once its name is changed to “Golden Princess Cinema”, it means that Lisheng Cinema will also be renamed “Golden Princess Cinema”.

Lisheng Cinema is an old brand. The name change at this time shows that many major adjustments have been made within the theater chain, which may have a great impact on the entire Hong Kong film industry.

Entering the newly renamed Golden Princess Theater, Chen Bosen and Wang Daohan can only sit in the middle and back. The front reporters are reserved for “Sing Tao Daily”, “Oriental Daily”, “Ming Pao”, “Business Daily” “, “Ta Kung Pao”, “Ming Pao Weekly” and these big media prepared.

When the press conference was about to start, Lei Juekun, Chen Rongmei, Feng Bingzhong, Li Maowen and others entered the venue. Kang Jianfei, on the other hand, was like a passer-by, following behind a few people without any sense of existence.

Passerby A is Kang Jianfei’s feeling, because Chen Rongmei, Feng Bingzhong, and Li Maowen didn’t like to see him, and they didn’t give him a good look when they met today. Kang Jianfei didn’t want to put a hot face on someone else’s cold butt, so he just kept silent, and he didn’t say a word from the appearance to the press conference.

Kang Jianfei didn’t speak, but it didn’t mean that the following media reporters also regarded him as a passer-by, because those who could attend with Lei Juekun today could not be a little scoundrel.

“Members of the media, welcome everyone to take time out of their busy schedules to participate in today’s press conference…” A staff member wearing glasses acted as the host of the press conference, and after the opening remarks, the characters were introduced, “This is Li Sheng. Mr. Lei Juekun, Chairman of the Cinema… This is Mr. Chen Rongmei, Director of Lisheng Cinema… This is Mr. Feng Bingzhong, Director of Lisheng Cinema… This is Mr. Li Maowen, General Manager of Lisheng Cinema… The last one is Mr. Kang Jianfei, a great writer, famous screenwriter and songwriter…”

Kang Jianfei?

What is this guy doing?

The following dozens of media reporters looked at each other in dismay, wondering why Kang Jianfei, a martial arts writer, would join the press conference at the theater.

Before the press conference, few people had seen Kang Jianfei’s photo, but Kang Jianfei’s name was known to everyone present.

It’s legendary for a novel to save a newspaper and return it to the top sellers. As insiders, the reporters present had not heard of Kang Jianfei?

Not only have they heard of it, but many people have deliberately inquired about Kang Jianfei’s specific information.

Following Lei Juekun’s speech, these reporters immediately forgot Kang Jianfei, and only heard Lei Juekun say: “…I announce that starting today, ‘Lisheng Cinema’ will be officially renamed ‘Golden Princess Cinema’ The shares of the cinema company are exclusively 71.2% owned by me, Mr. Chen Rongmei owns 16.6% of the company’s shares, Mr. Feng Bingzhong owns 11.2% of the company’s shares, and Mr. Li Maowen owns 1% of the company’s shares… From now on, the Golden Princess Cinema will cancel the cinema The bottom line system only collects the box office share of the theater chain and the movie theater, and all producers are welcome to screen the film in the Golden Princess Theater…”

“Wow…”

Before Lei Juekun finished speaking, there was already an uproar at the press conference.

Princess Jin cancels the cinema subsidization system, the Hong Kong film industry is going to change! And this is not only a matter of changing the structure of the Hong Kong film industry, but also has a profound impact on the production and release of Hong Kong films in the future.

Under the temptation of Princess Jin not charging the bottom fee for the theater, there are bound to be countless producers who risked offending Shaw Brothers and Golden Harvest to release their films to Princess Jin.

The impact on Golden Harvest is still severe. After all, Shaw Brothers produces and sells itself, and Golden Harvest Cinemas needs a large number of independent films to expand the film source. Once Princess Jin cancels the theater subsidization, the Jiahe Cinemas will have a major crisis in the film source, and I am afraid that at a certain stage, the theater subscribing system will be canceled.

Presumably when Shao Daheng heard the news, he would snicker with schadenfreude – the subsidized system has been canceled, alright, I’m not afraid of anything I produce and sell myself. Princess Jin and Jiahe, you two dogs bite dogs, and slowly and viciously compete!

Before the Q&A session for reporters started, Lei Juekun gave a third message: “In order to celebrate the Lunar New Year, the Golden Princess Cinema has set the period around the New Year as the New Year’s Eve. The movie “Happy Ghost” directed by Mr. Kang Jianfei , will be screened in all 18 theaters under the Golden Princess Cinema Line on February 9!”

“Boom!”

The press conference is now bursting with loud noises again. No one expected that Lei Juekun’s last announcement was actually this.

Didn’t this fellow Kang Jianfei write martial arts novels? I wrote a script later, and UU reading www.uukanshu.com heard that he also created the theme song of “Shanghai Beach”. But even so, why did he suddenly become a director again? And also 18 theaters together!

Not everyone can enjoy a full-screen joint screening. Even the “Ecstasy Jade” by director Li Hanxiang some time ago was first screened in 16 Shaw Brothers cinemas. However, due to the low attendance rate, it was reduced to three days later. There were 11 joint screenings, and five days later, it was reduced to 8.

Kang Jianfei, what virtue and what ability?

Could it be that “Happy Ghost” can sell more at the box office than Li Hanxiang’s “Ecstasy Jade”? When the 18 theaters screen together, the average attendance rate is less than 30%, then it will be a big joke!

When the free question time for reporters came, dozens of reporters at the scene rushed to ask:

“Boss Lei, after the Golden Princess Cinemas cancels the subscribing system, is there any way to avoid the risks of theater operation?”

“Manager Li, what is a New Year’s Eve movie?”

“Mr. Kang Jianfei, don’t you write novels, why are you making movies again?”

“During the annual vacation, there are “Junior Brothers” starring Cheng Long, and “Modern Local Guys” starring Lin Zixiang and Jing Li. Mr. Kang, do you think your “Happy Ghost” can beat them?”

“…”

————

I recommend a book. This book was written under the guidance and revision of Mr. Qi Cheng, the author of “Industrial Overlord”. If you like industrial literature, you can read it.

[bookid=2780554,bookname=”Industry is King”]