Dreams of the Fragrant River

: Fifty-Seven [Cinema Battle]

Kang Jianfei took care of his tie in front of the full-length mirror. Today is the first movie release in his life, so he is ready to dress formally in a suit and leather shoes. It’s a pity that he doesn’t like to be restrained. After changing several ties, he felt that he was on a leash, and in the end he simply threw the tie aside.

Wen Bixia was wearing a red and black plaid coat with a pink scarf around her neck. She ran over in front of Kang Jianfei and asked, “Brother, do you think my dress looks good?”

“Nice!” Kang Jianfei said without blinking his eyelids.

Wen Bixia lives at Kang Jianfei’s house every day and has long known him. She pouted and said, “You didn’t even look at them, how do you know if they look good or not?”

Kang Jianfei smiled and said, “Do you still need to watch? Xiaxia looks good in whatever clothes she wears.”

“Really?” Wen Bixia heard Kang Jianfei’s compliment, and she was indescribably proud.

“Happy Ghost” was finished at the end of November, and it has been more than two months now. Wen Bixia went home once in the middle, and stayed at Kang Jianfei for the rest of the time. Apart from watching TV, this girl goes shopping all day, and she spends the rest of her time helping Kang Jianfei do laundry, clean the room and cook. At the beginning of the 3,000 yuan salary, Wen Bixia gave her mother 2,000 yuan, and she got 1,000 yuan, and now her share has been spent.

What is a material girl?

Wen Bixia gave a perfect interpretation of this term.

Kang Jianfei packed up his clothes and asked, “Xiaxia, today is the new year, won’t you go home to gather with your parents?”

“What’s the good thing about Xiaonian? Besides, today is the release of my movie. If you go back to Tiaojingling, you won’t be able to watch the movie!” Wen Bixia watched Kang Jianfei’s face nervously as she spoke, for fear that Kang Jianfei would drive her back. For her, the two months she lived here was the most comfortable time in her life. As long as Kang Jianfei didn’t chase her away, she planned to live there forever.

“Let’s go, don’t be late!” Kang Jianfei didn’t say any more, anyway, it would be nice to have a free servant at home.

When Wen Bixia saw that Kang Jianfei didn’t ask her to go home, she immediately took Kang Jianfei’s arm happily, and the two went out together.

Today is a small year. According to the customs and traditions, we have to worship the kitchen master, but in the big cities, we don’t pay much attention to it. Usually, we have dinner and reunion, or go shopping and watch a movie to celebrate.

Hu Juncai went to his prospective father-in-law’s house today, and his relationship with TVB actor Huang Minyi developed rapidly. Don’t look at his lack of brains sometimes, but he is usually very alert. Huang Minyi is only a 16-year-old girl, and she was deceived by this fellow’s rhetoric.

After taking to the street, Kang Jianfei called a taxi and drove to his uncle’s house in Shek Kip Mei.

The car drove downstairs, where Wu Chenggang’s family was already waiting. Brother and sister Wu Ruiqing and Wu Ruixue were wearing new clothes. When they saw Kang Jianfei coming, they shouted “Cousin” loudly.

Zhou Mingfang didn’t come out, saying she wanted to stay at home to take care of the children. Another cousin, Liang Ying, had a rare smile today. Seeing Kang Jianfei and Wen Bixia coming over, they each stuffed a red envelope.

More than ten minutes later, Kang Jianfei and his uncle’s family drove to the entrance of the Golden Princess Cinema, where some people were already lining up to buy tickets outside the ticket office.

“My movie poster is my movie poster!” Wen Bixia suddenly pointed at the promotional poster at the entrance of the cinema and shouted.

Kang Jianfei slapped her lightly on the back of her head and said, “You will be a star in the future, pay attention to your image.”

“Oh.” Wen Bixia immediately shut up, but she was complacent that she had become a star.

Wu Chenggang looked at the huge poster of “Happy Ghost” and sighed: “A Fei, now I still feel like a dream, your movie is actually released!”

Liang Ying said, “You think that everyone is like you, that you are useless in your life, and A Fei is born to eat this bowl of rice.”

Wu Chenggang felt extremely depressed when he heard this, so he could only respond with a wry smile. How could he dare to compare with Kang Jianfei now?

In the past two weeks, not only the “Oriental Daily” has been promoting, but the Golden Princess Cinema is also doing its best to promote “Happy Ghost”. Kang Jianfei’s films have not yet been released, but his fame as a director has already made countless directors envious to death.

In the face of such money-spending propaganda, Jiahe’s boss Zou did not show weakness, and promoted “Junior Brothers” with greater strength. The speed of spending money is no longer normal commercial propaganda, it is completely like a grudge.

Zou Wenhuai’s idea is very simple. This is the first appearance of the Golden Princess Cinema after the reform. Jiahe must kill it in the cradle.

At the time, Zou Wenhuai rebelled against Shaw Brothers, and encouraged the red star Wang Yu to rebel against Shaw Brothers. Shao Yifu’s anger also gave birth to the idea of killing Jiahe. Zou Wenhuai was brought to court on the charge of infringing the film copyright, and then the two fought an anger lawsuit, and the lawyer fee alone cost millions.

That was 1 million in 1970. The lawsuit has not been decided yet, and the lawyers of both sides have been cheapened in vain.

Kang Jianfei and the others got the movie tickets long ago and went straight into the theater.

The Golden Princess Cinema is the leading cinema of the entire Golden Princess cinema line, with a full 1,500 seats. When they entered, there were already a lot of people sitting in the theater.

Kang Jianfei carefully observed the surrounding situation and found that most of the audience came together from the whole family. This should be attributed to the advertisement of the “Oriental Daily”.

Time passed slowly, and when the movie was about to start, the entire theater was not more than 80% full.

Kang Jianfei’s heart sank, this is not a good sign!

The publicity, regardless of the cost, has already made everyone aware of “Happy Ghost”. It should be full of people. The Golden Princess Cinema is still the leading cinema. If there are no seats here, the attendance rate of other theaters will only be lower!

…………

…………

When Kang Jianfei felt bad, Li Maowen also received information from various theaters, found Lei Juekun and said: “Boss, “Happy Ghost” has already started the first round of screenings, and Princess Jin has the highest attendance rate, but only 76.4% , the average attendance rate for the entire theater chain is 58%.”

“Huh,” Lei Juekun breathed a sigh of relief and said with a smile, “The average attendance rate is more than half, which has exceeded my expectations.”

Li Maowen said anxiously: “Boss, movies are different from other businesses. This time we have done enough publicity, and the attendance rate on the first day of the show is so low, and it will only be lower in the future. I propose to remove 8 theaters tomorrow and change the show. For other films, “Happy Ghost” is enough to be released in 10 theaters!”

“No hurry, wait for two days,” Lei Juekun asked, “Where is Jiahe? Cheng Long’s “Junior Brother” is also screened across the board. How are they doing?”

Li Maowen said: “The news hasn’t come through yet. I asked the people below to take the call directly here.”

Li Maowen didn’t understand that this time the full-line screening was not just a matter of loss and gain. Lei Juekun spent so much publicity expenses, and it cost more than 100,000 yuan just to invite people to dance the lion every day. How could he care? The income of the 8 theaters showing other films?

This is fighting qi and fighting for face. No matter whether she wins or loses, Princess Jin will be considered to be on an equal footing with Jiahe Cinemas in the future.

Facing Princess Jin’s challenge, Shao Yifu didn’t take the challenge, and generally reticently scheduled “Modern Tuo” to premiere in a week. However, Zou Wenhuai had to accept the move, because he had to fight for the film source with Princess Jin in the future.

A few months ago, Golden Harvest snatched Cheng Long from Luo Wei. Luo Wei was furious and paid for the club to do some affairs~www.readwn.com~, so that Cheng Long was harassed by people on the road repeatedly during the filming of “Junior Brother”. Originally, Zou Wenhuai planned to let Cheng Long go to the United States to avoid the limelight after filming, but Princess Jin suddenly came here. In order to fight against Princess Jin, Zou Wenhuai resolutely spent a lot of money to buy up the relationship between the associations, just to keep Cheng Long. In Hong Kong, I personally promoted “Junior Brother Goes to the Horse”.

In Lei Juekun’s office, both of them waited silently for the call.

“Jingle Bell……”

When the phone rang, Li Maowen jumped up from his chair to answer the phone, and asked, “Hello, how is the Jiahe Cinema?”

“Manager Li, the Jinmaoping Cinema on the Golden Harvest Cinema Line is full!”

“Full?” Li Maowen inquired.

“Yes, it’s full!”

Two minutes later, another phone call came: “Manager Li, the Cheung Chau Theater is full!”

“Manager Li, the Xiangdao Theater is full!”

“…”

The phone calls came one after another, but Li Maowen was finally in no mood to listen, so he threw the phone aside and said, “Of the 19 theaters in the Jiahe Cinemas, 8 of them are full, 6 have an attendance rate of more than 80%, and the remaining attendance rate is at least 80%. Over 70%…we lost too badly!”

Hong Kong is so big, the audience base is there, your theater is full, and if my theater is robbed of the audience, there will be no attendance, and the contrast will be even stronger.

As if he hadn’t heard it, Lei Juekun said calmly, “Observe it for two more days. If you lose, you will lose. It’s not that the sky is falling!”