Chapter 50
Chapter 50 Intel’s Dangdangdang
After the enthusiastic introduction, Tang Huan gave up his position and asked everyone to experience the powerful functions of EBase on the Mac.
The main technical personnel involved in Apple’s three future projects, such as Apple’s third-generation machine engineer Randy Wikington, the Lisa project leader and former HP engineer John Couch, and the Anne project leader Jeff Raskin, were all present. It shows how high the specifications of this internal press conference are.
Jobs was pointing and talking intimately with a young man with fluffy hair, a long beard, and an energetic face. Tang Huan knew this person, and he was Bill Atkinson.
I have to say that Apple’s recruitment work is sometimes disturbed by Jobs with unexpected results.
For example, the Atkinson in front of him is a doctoral student in neuroscience. Like Jobs, he has tried many psychedelics.
When was first invited to join Apple, Atkinson refused. But then Apple sent him a non-refundable ticket, so Atkinson decided to use this ticket to give Jobs a chance to convince himself.
“We are creating the future,” Jobs said at the end of the three-hour persuasion. “Imagine what it’s like to surf at the forefront of the waves. It must be very exciting and exciting; then imagine learning how to plan a dog at the end of the wave. Swimming is meaningless. Come to Apple, you can attract the attention of the whole world.”
So just like that, Atkinson was brainwashed by Jobs and joined Apple.
Atkinson has Woz’s creative talent and Steve Jobs’ enthusiasm for pursuing excellent products. Soon after entering the company, he successfully transplanted the Pascal language to Apple’s second-generation machine.
Pascal is a high-level programming language. Jobs resisted this thing at first, because he thought that AppleII had BASIC enough. However, Jobs did not directly kill this idea, but told Atkinson, “Since you have such a big idea about this Enthusiasm, I will give you 6 days to prove that I am wrong.”
Atkinson did it. Since then, Jobs respected him very much. In Jobs’s world view of “not a genius or an idiot”, Atkinson is undoubtedly classified as a genius.
At present, Atkinson is an engineer of the Lisa project and accepts the leadership of Jobs, but in fact the Lisa project leader is the sad John Kutcher.
After Steve Jobs finished the Apple third-generation machine project, he went to the Lisa project to dictate, and Couch was helpless.
According to the original historical trajectory, it was not until Markkula and Scott could not stand Jobs’ arbitrary actions that Jobs was expelled from the Lisa project.
Then Jobs took a fancy to Ruskin’s Anne project and turned it into the famous MAC R&D team.
In these processes, Atkinson has always been Jobs’ capable man in technology.
The reason why Jobs was so tossed was because he had a higher ideal.
Although Apple’s second-generation machine is extremely popular now, it cannot last forever, and Jobs understands that no matter how he packs it from the power cord to the case, people will always treat it as Woz’s masterpiece.
Jobs needs a computer of his own, and he needs a product that will leave a mark in the universe.
Tang Huan understands this. He also hopes that Apple can launch a qualified successor to Apple’s second-generation machine, but the premise is that the product development process cannot skip too much. If it is like MAC, although it is an epoch-making Products, but the launch time has been delayed and the performance has been obviously outdated. It is better to build a reliable hardware platform by yourself, such as the Fangyuan computer.
Seeing Tang Huan coming over, Steve Jobs rarely praised him face to face, “Tang, EBase’s performance is very good, it makes people shine.”
Without waiting for Tang Huan’s humility to respond, Jobs used the following words to show the actual relationship between the two.
“You should do the promising work of software, don’t engage in typewriters or game consoles.”
Looking at Jobs’s grinning expression, Tang Huan couldn’t help laughing.
In order to make clear to the Apple board of directors that Zheru’s products will not conflict with Apple Computers, Tang Huan specifically classifies Fangyuan Computer as a typewriter and, like the Xiaobawang game console, is operated by a separate subsidiary.
I hope that Apple directors who hold the same ideas as Jobs will not be jealous of the benefits of these two products in the future.
Regarding Jobs’ condescending and arrogant arrogance, Tang Huan always fought back face to face. He stretched out his hand to make an action to ask for something, “It’s been said that the PARC visit, why haven’t there been any movement? , Can you handle this matter?”
Jobs showed embarrassment on his face, and then turned to anger. “The people at Xerox headquarters are really hell. Our visit request was resisted by PARC, but they couldn’t help it. I have already issued an ultimatum. It’s ten. If you don’t let me enter PARC in February, don’t even think about buying our stock.
“I hope as soon as possible.” Tang Huan nodded, and raised his hand to greet the assistant to bring a file bag, which contained a floppy disk storing WordEasy files and a paper abstract, all of which were sorted out by Simeone from PARC.
“This is the information I gave you about PARC’s technical achievements. Take a good look. When you visit in the future, you can also be targeted so as not to be dealt with by others and you don’t know.”
Jobs nodded indifferently, and after taking the file bag, handed it to Atkinson.
……
For the two important talents he won during his first trip to Asia, Ni Guangnan and Shen Wangfu, Tang Huan always pays attention to them from time to time.
Under the auspices of Ni Guangnan, the research and development work of the simplified Chinese version of Hanka started to get on track, while the Japanese version is easier to recruit relevant talents, and the progress is not much slower than the traditional Chinese version that Jian Mingren previously focused on. It can completely catch up with COMDEX for display. .
The young Shen Wangfu is also extremely selfless at work. According to the project direction and ideas given by Tang Huan, he is rushing forward with two assistants on the road of sound card research and development.
Seeing that the boss has come to give pointers and communication skills again, Shen Wangfu excitedly asked casually, “Mr. Tang, you said our sound card, what sound should be the first time it makes a sound.”
Because of the EEPROM, Tang Huan was thinking about going to Intel to investigate the possibility of putting this new technology into practical application. Hearing Shen Wangfu’s question, his mind suddenly flashed, and he immediately said:” Naturally…Dangdangdang.”
Shen Wang Fu Sheng smiled, “What Dangdang?”
“Dang…DangDangDang…Dang…” Tang Huan saw that Shen Wangfu became more and more confused, and quickly stopped talking about the trend He said that you haven’t seen “Journey to the West”, so naturally you don’t know Tang Seng’s. The lines are over, it’s too much trouble to make it clear, so I’m better off.
Taking advantage of the inspiration, Tang Huan hurried back to the office and wrote the score of Intel’s famous sound logo. He did not hesitate to replace the slogan “intelinside” with “zeroneinside”, and asked the assistant to give it to Chambers. At the same time exhorted: “Try to use this advertising theme on COMDEX.”
I don’t know how Intel’s idea was cut off. When the Pentium CPU was promoted in the 1990s, Tang Huan thought the more interesting it became.
He is enjoying himself. Jian Mingren called from overseas, hoping that the US headquarters can support some semi-finished products of Fangyuan computers, so that a batch of products can be assembled as soon as possible on the treasure island.
Tang Huan frowned when he heard that, American parts are cheaper than Japanese parts. As for being so anxious, the products of the Baodao factory will soon be rolled off the line.
“Birthday of a big man, political achievement is needed.” Jian Mingren sighed, “We have produced some motherboards, but the production progress of other components varies quickly, so I can only ask the headquarters for help.”
“So that’s the case, I can understand, I will send someone to transport the things by plane immediately.” Tang Huan said.
“Aren’t you coming to Baodao to see the excitement, the Golden Horse Award is about to begin, I can get reliable news, Miss Lin will definitely win the award.” Jian Mingren reminded.
“I was about to go to Intel to inspect products, and I almost forgot about it.” Tang Huan patted his thigh.