Rebirth in a Perfect Era

Li Mu has not always been a good stubble, and has provoked himself to want to solve the problem with an apology email. This is simply a dream.

Moreover, no matter whether Li Mucai is Neil or Bill or someone else who touches the porcelain behind him, no matter who is making the decision, the real execution is the company, so his real enemy is Mars, not Mars. CEO.

This is like a battle between nations. For a country, the enemy is always another country, not an executive of that country.

Therefore, Li Mu also does not give Mars the opportunity to sum up at all. If he wants to sum up, he can show his sincerity to himself, and then he can make a decision based on his mood.

When Mars received the email from Makino Technology, the chairman of Mars' board of directors specially asked a Chinese friend who had a good relationship and asked the other party what it meant to plead guilty.

When that friend tried his best to tell him the story of Lian Po and Xiang Xiangru in English, he remembered three key points.

The first is to plead guilty;

The second is the negative Jing;

The third is to come.

Only then did he understand what Li Mu meant, and co-authored Li Mu was very dissatisfied with his e-mail apology and requested dissatisfaction, demanding that he, like Lian Po in the story, come to the court to plead guilty.

At this moment, his mood was extraordinarily complicated. Not only did he grind his teeth against Neal, but he was also angry with Li Mu's arrogant attitude.

It ’s not enough to send an apology by e-mail, but you want to make yourself guilty? Do you want to fly from the United States to Huaxia to plead with him?

What a joke! Mars is also one of the top private companies in the United States. The factories are blooming all over the world. Dozens of product lines are sold all over the world. As the top manager of the entire company, he goes to Huaxia to plead guilty?

The chairman of the Mars Board of Directors couldn't bear the shame of Li Mu, and temporarily decided to devote 50 million US dollars in propaganda budget to fight a wave of propaganda battles with Makino Technology. However, the major media they contacted were not willing to accept Mars' propaganda cooperation.

Nowadays, Makino ’s influence on the media has become stronger than any other TV media through YY, YY, and Weibo Twitter, and it is much stronger than any TV media. TV media people are better than any Groups are more able to see how horrible Makino's true strength is. In this case, they are less likely to be willing to open up Makino Technology for no reason.

What's more, the cause and effect of Makino ’s operation with Mars this time may not be clear to netizens, but the media are no clearer. Anyone can see that this is Mars's own porcelain marketing, deliberately fabricating the facts and want to step Makino Technology earns attention. In the final analysis, Mars is now self-reliant and deserves it.

If Mars is really treated unfairly by Makino Technology, there must be some media willing to engage in a big topic to stir up the flames. However, Mars is asking for everything. Who would be willing to help him in this case?

Moreover, for TV stations, prime-time advertising is basically not anxious to sell, so why make yourself an enemy in order to make more money?

Mars sadly found that even if they wanted to use money to fight propaganda wars, none of the TV stations such as BBC and CNN was willing to cooperate with Mars. In the past, Mars has not placed candy and other various products on such TV stations. Advertising, however, Mars now wants to place advertisements on these TV stations to die with Li Mu, and no TV station is willing to take his orders.

Just when Mars was in a dilemma, the black material on the Internet about Mars was still spreading. The direct result of the spread of black materials was the decline in sales.

However, Mars himself is studying countermeasures against Makino Technology and Li Mu, and he is unaware of the decline in his terminal sales.

Prior to complaining with Li Mu, each of Mars' product lines were well-known to consumers and their sales were amazing.

However, fame does not mean good reputation. Now, such overwhelming negative news is constantly fermenting on the Internet, which has caused great shadows and hints to the user ’s psychology. When a lot of consumers see Mars products, they will start from nothing. The purchase without hesitation turns into hesitation, and some of it will evolve from hesitation to questioning, and some will evolve from questioning to choosing to give up.

When these consumers chose to give up, Mars itself had not noticed yet, and the end market was keenly aware of the anomalies.

The most direct response from the terminal market is that sales of all Mars products are quietly falling!

For a traditional enterprise such as Mars, the larger their stalls are, the lower the sensitivity of the nerves, and conversely, the smaller the stalls, the higher the sensitivity of the nerves.

For example, Zhang San is the owner of a steamed bun shop. He usually steams out a pot of steamed buns and sells them in ten minutes. However, today ’s steamed pot is ten minutes away. The remaining five gimmicks were not sold, and he immediately realized that business was not good today.

If Zhang San is the owner of a steamed bun factory, his factory produces 10,000 steamed buns every day and supplies them to wholesalers and retailers in the city in the morning, then 10,000 steamed buns go out every day. He must wait at least until late or late at night to Feedback was received from various channels. Has the 10,000 gimmicks been sold out? If not, how much was sold and how much was left. At this time, his nerve sensitivity has been reduced from ten minutes to half a day.

If Zhang San is a manufacturer of quick-frozen steamed buns, which produces 5 million quick-frozen steamed buns every day for supply to provinces, cities, and regions in the country, the shelf life of quick-frozen steamed buns is increasing, the chain of channels is widening, and the amount of goods held at terminals is increasing. It may take a few days or more for himself to detect changes in market sales through the order volume of the channel. Even if it is passed upwards by the terminal, as the manufacturer's Zhang San, it takes at least a day or two to get the news. time.

Mars products are sold to companies around the world. There are a large number of production bases and spider webs in the world. The daily production volume and shipment volume are astonishing. The shelf life of most products is 12 months. Above, such behemoths have very low sensitivity to terminals. Mars terminals are their shelves in major supermarkets, stores, and convenience stores. Messages should start from these shelves and be transmitted to Mars headquarters one by one. This is indeed something that takes a long time.

Mars' marketing department originally did collection and analysis of terminal sales data every three days, but because of the concerted efforts at this stage to deal with the impact of Makino Technology, the focus of the marketing department's work has quietly changed a lot.

A Wall Street financial media intends to verify the actual impact of the negative Internet wave on Mars, so they sent several investigators from Wall Street headquarters and branches in several other countries to the terminal market to investigate and obtain evidence, and analyzed these days. In the end, Mars has the most direct data change in the end market.

According to the feedback from the terminal, they were surprised to find that the terminal sales of Mars products in all parts of the world have been steadily decreasing in the past few days. As of the latest day, it has been lower than the average of the previous 30 days by nearly 30 days. 20%.

This is a very scary number. For example, in a Wal-Mart supermarket in New York, 30 days before the exposure of black materials, it can generate an average of 10,000 US dollars in sales per day for Mars. After the exposure of black materials, only In two days, that number fell to $ 8,000.

Subsequently, the media issued a press release entitled "Mars quietly lost 20% of its sales in the short term! ".

This article estimates the decline in sales of Mars terminals in the past few days by investigating and collecting evidence from the terminal markets in the United States, European countries, and China, Japan, and South Korea. Based on the average of the 30 days before the incident, three The single-day declines were: 10%, 13%, and 20%.

In addition to the conclusion that the Mars terminal market ’s sales volume has fallen by 20%, this article also draws a conclusion based on the geographical division: aside from the US domestic market, the more developed the Internet region, the more the proportion of Mars sales will decrease. It can be seen that their sales volume has a very direct impact on the spread of negative Internet news.

For example, in European countries, the general decline has been close to 30%, which shows that the more developed the Internet area, the greater the impact of users on these negative news.

The reason why the United States is an exception is mainly due to the protection bias of local users in the United States. All Mars products can be said to be national products of the United States. The scandal also broke out. The native people of the United States will give more tolerance to local brands. This point can be clearly drawn by comparing the data of the European market.

Fortunately, it is because of the huge domestic market support that Mars maintained a 20% early warning line in the decline in terminal sales. If negative news continues to ferment on the Internet, it may not even be able to hold the 20% early warning line. .

Many old big companies have lost their reputation in front of consumers, and they are defeated. Entrepreneurs are usually full of confidence. They feel that users are unlikely to give up their products and services, but once word of mouth collapses ~ www.wuxiaspot .com ~ They will be abandoned by users immediately.

When Mars learned of this result, the entire company fell into a strong panic. How could they never have thought that the impact of the Internet on physical enterprises could reach such a point.

...

While Mars kept digesting the bad results, Li Mu took Du Wei into the recording studio to record "21Guns".

Du Wei has already become familiar with this song in advance, and also understood the song's lyrics, mood, and emotions that need to be expressed in advance. Li Mu also spent a few days with the musicians in the recording studio to determine the compilation of the entire song. Song mode, so the actual recording, efficiency has improved a lot.

Li Mu was listening to Du Wei ’s singing through the monitor speakers outside the sound-proof singing recording room. What he sighed was that Du Wei ’s voice condition was very good. His performance in the recording studio was just like the original CD. , Pitch, emotion, are all in place.

According to her performance, this song can be recorded in less than a day.

Li Mu suddenly felt that Du Wei's song should not be a big problem for the European and American singles charts.

However, it is a little regrettable that even if the song is recorded today, it cannot be released immediately, at least until the movie is promoted before it can be released a little bit.