Chapter 1651: Plead guilty
The reason why Li Mu let twitter completely lift the restrictions on Mars keywords is because Zhao Kang's water army has already laid the groundwork on the global Internet.
Now, the Internet is full of netizens who want to scold Mars. The huge wave of public opinion is like a dam full of water. It is a good opportunity to open the gate and let them overwhelm the opponent.
Since the netizens want to scold Mars, there must be a foothold, so he asked the technology to restore all of Mars ’official micro-content. Each of these official micro-posts was a foothold for netizens' attacks.
When Mars found out that a lot of swearing came, their first thing was to immediately prepare to release an official statement, but sadly found that Makino Technology only lifted the keyword restrictions and restored their twitter content, but And did not give them permission to post content.
In other words, they can't publish anything now, from deaf and dumb to dumb but not deaf.
Dumb, but not deaf, for Mars, it can't be more painful. The whole world scolds himself, but he can't even repay himself.
Neal watched tens of thousands of bad reviews swarming, like an ant on a hot pot, he hurriedly ordered the people responsible for twitter operations to delete all the comments, but when their operators tried to delete them, Found, click delete, the system only pops up a prompt: "Request timed out, please try again later."
Neal asked angrily: "What does the request timeout mean?"
The person in charge of the technology shook his head aggressively and said, "I'm not quite sure about this either. It may be a technical problem with the official Twitter."
Neal frowned, then said: "Can you delete the comment with your personal account!"
The technical person in charge immediately arranged an employee to conduct a test. Several tests found that deleting comments in the personal account is very simple. Each click will be successfully deleted. There is no prompt for request timeout at all, and the success rate is 100%.
Nilton knew at once that he had been calculated by Li Mu.
He hurriedly said, "Hurry up, we empty all Twitter content ourselves, don't give netizens the opportunity to comment badly!"
The operation staff hurried to do so, but soon found out sadly, when they clicked to delete the tweet, the same prompt popped up to inform them that the request timed out.
Neil was almost having a heart attack, and Li Mu was too cruel. Do n’t let yourself delete comments and tweets. Is n’t it clear that you want to be scolded here?
Moreover, Twitter did not explicitly close Mars's permission to delete comments, nor did they explicitly close their permission to delete their tweets, but used this seemingly technical failure to euphemistically achieve the goal, which was insidious to Neil.
Neal was resentful, and he personally wrote a statement and asked his public relations officer to send directly to the public relations department of Makino Technology.
In this statement, Neil rightly condemned Makino ’s intention to shut down their operation authority, and urged Makino to give them a clear explanation, otherwise they will use the media to protest.
After receiving the e-mail, Makino Technology Public Relations asked Li Mu for the first time. Facing the protests and threats from Mars, Li Mu only smiled slightly and said, "If you reply to them, it ’s because of the instant comment of Mars official Twitter. We are actively resolving the technical failures caused by too large, please forgive them. In addition, by the way, they are advised to do a good job of corporate image and crisis public relations, otherwise such a large number of comments from netizens will always cause us trouble. "
The Makino Technology Public Relations Department immediately responded to Li Mu's original words in English to Mars. When Neil, including other Mars executives, saw this reply, he suddenly vomited blood.
Li Mu even said that this is a malfunction that occurred because of Mars's numerous comments? !! Mars originally wanted to question Li Mu and force Li Mu to solve this problem, and he did guess that Li Mu might play the ball, for example, he might kick the ball to the public relations department, the public relations department might kick the ball to the technical department, and the technical department would then send the ball Kicked into the business or other departments, but they never dreamed that the ball was kicked back to himself directly by Li Mu, and it was still so great!
Li Mu suddenly put all the responsibilities on Mars, saying that their reputation was so bad that so many netizens flocked together and scolded them, so they had technical problems, and also suggested that they do a good job in corporate image and crisis public relations. This is simply a strong kick directly at the crotch.
Neil's face was extremely ugly, and he never dreamed that Li Mu could make such a shameless response. Moreover, the most hateful thing was that he knew he was lying, but there was no way.
Having said that, what else can I do? If you continue to kick the ball to Li Mu, it will only be countered by Li Mu. In contrast, they kicked the ball to Li Mu, which is a three-year-old child practicing the pass, but Li Mu kicked the ball back. , Is simply Robert Carlos free kick heavy bomber!
In this case, Mars's own shots became the opponent's weapon against them. They just wanted to hurry up the ball, and they could not let the ball roll under Li Mu's feet.
However, this also means that all the means of Neil have become a child show in front of Li Mu.
Now that Mars ’s negatives are flying around, the company has no way to issue even a public statement. This is a tragedy that has never happened in the world's top 500 companies. For any of the world's top 500 companies, they have a well-organized organization. Structure, strong business capabilities and top-notch public relations capabilities. It can be said that the world's top 500 companies are truly top-tier old drivers among countless companies worldwide.
However, no one thought that an "old driver" like Mars had an accident during an ordinary to unreliable dumping operation, and one of the throttles hit the pillar, and the car was sparse and the pillar was fart.
Although the media are unwilling to help Mars speak out to anger Li Mu, they are willing to stand in the eyes of God and sneer at the fire.
As a result, major economic media have published articles that define a series of antecedents and consequences before and after Mars ’" Porcelain Marketing "as the most stupid corporate marketing and public relations behaviors and textbook-level negative cases in the past ten years. As Mars ’s ceo, Neil was directly criticized by major media to comment and criticize. The media counted his saucy operations all the way and defined five sins for him.
First, the potential value of Li Gouzi's Weibo was misjudged, and the opportunity missed in the auction was enough to see his short-sightedness;
Secondly, in order to enjoy the heat, he would not hesitate to touch the porcelain Makino technology, which offends the influential Li Mu, which is enough to see that he has no awe at all;
Third, when Makino Technology ordered them to stop marketing with porcelain, they were still committing crimes, and even resisted to the end, enough to see that he had no big picture at all;
Fourth, Makino Technology completely blocked the media ’s public opinion and completely blocked Mars ’vocal channels. However, Neil has not repented in time and continued to resist, which is enough to see that he is completely unclear about the situation;
Fifth, as a ceo with a market value of more than 10 billion US dollars, Neil can push Mars into such a passive situation step by step, which shows that this person does not have the basic quality of being a ceo.
As soon as the words of the five sins came out, the entire corporate circle and the financial community were disappointed with Neil. Wall Street even defined Neil as the worst ceo since the 21st century, which made Neil's situation in the industry extremely passive.
These media, which are not too busy to watch, further contributed to the situation, and caused Mars's global reputation to plummet. Then Neil really realized how big a basket he had saved.
Neil was completely panicked at this time.
This time, the influence is far stronger than Neil can control. Now that Mars has settled and his reputation has been ruined, this time he really lost his wife and defeated the army.
The chairman of Mars's board of directors called angrily at this time. When he opened his mouth, he scolded Neil, then warned him that he must solve the problem in the shortest possible time, and he must shake hands with Li Mu, otherwise he would advance Terminate Neil's ceo term.
Neil knew very well that this time Mars was in trouble, almost because of himself. If he was driven away by Mars, he would have little chance to find another big company ceo appointment in the future. His name will be in the entire entrepreneurial circle, The investment circle is well known to the world. All enterprises and capital will hide from themselves like a plague, and they may not have the opportunity to stand up in their lives.
Thinking of this, Neil was panicked and afraid, and hurried to get in touch with Li Mu and apologize to Li Mu by phone, but his request was rejected by Li Mu.
Makino Technology relayed Li Mu's dictation to him: "If you want to communicate, let the person with the largest share of Mars come out and talk to me. As for Neil, he recommends where he came from and where he should return."
After seeing Makino Technology's scornful and disdainful reply ~ www.wuxiaspot.com ~, it was uncharacteristically abnormal.
Not only was he not angry, but his entire arrogance suddenly disappeared, and now he finally realized how big the gap between him and Li Mu was. Although he set up a good platform, Li Mu was the creator of a larger platform. The gap between them is more than eighteen thousand miles.
Even if Mars' boss and major shareholders were to talk to Li Mu, they would be more than one head lower than Li Mu, let alone a ceo.
Just after Neal was rejected by Makino, the content of Makino ’s reply has been heard by the chairman of the Mars Board of Directors. At this moment, he ca n’t wait to smash Neil, but he has to focus on the most important things first. .
Soon, Makino Technology received an email from the chairman of Mars's board of directors and the real big boss of Mars. In the email, he repeatedly apologized to Li Mu and proactively stated that Neil would be punished severely, but Li Mu said something to him. Sniff.
Later, he said to the person in charge of the Public Relations Department: "Write a letter to him and tell him that there is an idiom in China, called guilt and sin, but what does it mean, let him figure it out!"
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