Chapter 1647: I do n’t know how hard Li Mu is
One of Li Mu's personal favorite methods of marketing is to use porcelain marketing.
The so-called porcelain marketing is to use strong means to stick to others, force hot spots, and pay attention to blogs.
Li Mu liked it in his lifetime, and often went to the bookstore to buy a lot of physical books. He often saw propaganda slogans on some books in the bookstore, such as "Oriental version of" Harry Potter "", Publicity slogans such as "Chinese Game" Game of Thrones "and" Ancient Edition "Holmes Detective Collection", this is a typical touch marketing;
The same thing often appears in the promotion of film and television dramas, such as "urban version of" The Condor Heroes "," continental version of "Infernal Affairs", "local version of" The Lord of the Rings ", these are all without exception, all It's a porcelain marketing;
In addition, small companies often jump out to say that a large company infringes, suppresses, maliciously competes, or small writers jump out to say that big writers are plagiarizing or plagiarizing, and small stars jump out to be humiliated and hidden by big stars or directors. These rhetoric, as long as there is no real evidence, is basically a kind of touch marketing.
Fundamental marketing is basically the same as the old lady who touched porcelain on the street. The old lady who touched porcelain saw you driving a car, hit you in the car, and sat in front of you with one butt. If you do n’t give it three or five thousand, you ca n’t get up. The company that sells porcelain is more ruthless than the old lady and old lady who touches porcelain. It **** on you like leeches, and it wo n’t stop if you do n’t take advantage of you.
Mars himself realized that he had missed a great opportunity, and now he regretted it. He didn't feel bad, but instead began to touch Li Mu's porcelain. This made Li Mu extremely angry. There was only one thought in his mind: don't put you out of the top 500 in the world. , This thing is not over!
Just when Mars was complacent about her marketing, the Internet suddenly seemed to be cast a spell, and all Mars' reports, soft articles, and publicity articles disappeared in an instant.
The topic was boiling in the last second, and it evaporated from the earth in the next second, which is simply incredible!
Mars did not know that Li Mu ’s blockade against them had already begun.
Right now, public opinion on the global Internet is heavily focused on Weibo, because it is the first and only platform to connect the world together. Its existence has eclipsed almost all news portals. Topics can only be born on Weibo Titter, other than that, there is no other possibility.
Once Weibo blocked all of Mars 'keywords, Mars' popularity on the Internet was instantly wiped out.
Li Mu asked to block Mars and all its popular keywords, so not only their company name, their series of product names, but also their ceo and their chairman ’s names became sensitive on Weibo titter Words, once they appear, immediately limit their spread in all directions.
The hand of restricting the spread is really too harsh. The things sent out can only be seen by yourself. This time, the fully open Weibo Titter has become a personal diary. Those Mars sailors instantly seem to be sealed. With all the ability to act, I can only watch the content go out but no one can see it and worry.
Mars himself, as well as the media and sailors they bought through, are wondering. Those who have been rhythmic by them are also wondering. They don't know why Mars's topic and all the content related to Mars disappeared.
At this time, Mars was surprised to find that his official Weibo titter had been officially banned!
Mars ceo Neir snarled inside the company, scolding: "Li Mu is simply a *! Why can't he ban our official account! He's a public grudge!"
After scolding, he immediately said to his public relations official: "Immediately express the strongest written protest to Makino Technology! At the same time, immediately publish the incident to all cooperative media and let them collectively speak for us! Li Mu even dared We banned our account privately, and spreading it will make him lose face! We will make Weibo titter lose face! I want to make this matter big! Let them officially apologize to global users! "
The person in charge of the public relations department nodded: "I'll arrange it now, and I must use the most stringent wording to protest to them!"
Neo Neo immediately said: "To prepare the cooperative media, at the critical moment, we need them to speak collectively at the same time! Give Li Mu the greatest pressure!"
The person in charge of the public relations department said immediately: "Please rest assured that I will coordinate with all the cooperative media."
"I'll give you a two million dollar media PR budget, and let them kill me," ceo Neal said.
At this point, his face smirked and said with satisfaction: "Li Mu, Li Mu, I waited for you to lose your mind. The more you publish personal indignation, the more you leave me a handle! This time we must take care of things. Noisy! Give us the most exposure! "
Just then, Assistant Ceo hurried in and said, "Mr. Neil, Makino Technology sent an official email."
Neal hesitated, and then asked: "From Makino? What is it? Read it!"
Assistant Ceo took the fax paper and said, "Mars Group, your shameless and inferior marketing methods have reached the bottom of Makino Technology. We limit that you must publicly apologize for your malicious marketing within 24 hours, otherwise you will further Implement the necessary disciplinary measures against you! "
"Fuck!" Neal gritted his teeth and said, "I haven't looked for him yet, he found me! Let me apologize? It was a dream!"
After that, he pointed to the person in charge of the public relations department and sneered: "Jim, remember, and immediately write back to Makino Technology, the content is as follows: Makino Technology, you wantonly banned our official Weibo Titter account, which has violated the fairness of the Internet platform The basic principles of equality, equality, and freedom. If we do n’t lift the ban on our account in the shortest time, we will immediately make your company ’s actions public! ”
When Li Mu received the reply from Mars, there was a sneer on his face, and Li Ziwei was commanded: "Ziwei, a few things, please."
Li Ziwei immediately took out her pen and paper and said, "You said."
Li Mudao: "First, inform Kong Lingyu immediately, do not have to wait 24 hours, now all the Mars official Weibo posts, comments, likes are all emptied, and then their fans are zero!"
Li Ziwei nodded: "I took note of President Li, you continue to say."
Li Mu said: "Second, telegraph all the media that helped Mars to promote it and inform them that Mars' malicious marketing not only violated the rights of Weibo Titter, but also touched the operating limit of Makino Technology. All of them were Mars without investigation. The vocal media must bear all possible consequences by themselves, telling them clearly that we are not philanthropists or politicians. We are entrepreneurs. The bottom line of entrepreneurs is not fairness, equality, and freedom, but their own legality. Rights, so the legitimate rights and interests of Weibo Titter and Makino Technology itself are sacred and inviolable! Anyone who violates our rights and interests without solid evidence will become our greatest enemy! "
Li Ziwei immediately said: "Good President Li!"
Li Mu said aloud and said, "Also, call Zhao Kang, and let him immediately collect the black materials of all Mars product lines on the Internet, and ask for those black materials with solid evidence and traceability, and then sort them all out. Come out and set up a template for me to review, and then make him ready to lead the Navy's entire network release. "
Li Ziwei nodded and carefully reminded: "General Li, all the keywords of Mars have been blocked in our product system, can't such content be published?"
Li Mu laughed: "Nothing can't be released. As long as he makes the template, the whole template is a single long keyword. I let the technology add a logic. As long as the content matches this long keyword, it will not be affected. Shield the logic. "
Li Ziwei understood it instantly, couldn't help laughing out loud, and then hurriedly said, "General Manager Li, I understand. Wait a minute, I'll arrange it."
Li Mu has always been very fierce in front of competitors. Although his weight is much larger than Mars, he is too lazy to marry Mars and give them the opportunity to kneel for mercy. If they do n’t cherish them, then simply Hit the snake and hit seven inches, and get him down all at once!
At this moment, Mareo's ceo Neill is still waiting for a reply from Makino Technology. He is complacent and believes that he has captured Li Mu's life gate. Li Mu, the guy who likes to sell his reputation, is exposed to himself if he uses the power of the platform Deliberately suppressing others will surely cause strong opposition.
The Internet itself is a free virtual world. If Li Mu, as the official Weibo Titter, uses this privilege to wantonly suppress corporate users in the Weibo Titter, it will surely make all the companies who have settled on the Weibo Titter themselves at risk. ~ Www .wuxiaspot.com ~ At that time, it may trigger a crisis of trust against Makino Technology and Li Mu.
However, he never dreamed of how hard Li Mu was.
Ten minutes after the letter was sent, Jim, the head of the public relations department, came running in horror and told him an extremely shocking news: "Mr. Neil, a total of twelve official Weibo posts from our multiple sub-brands Everything on it, and the fans have been emptied! "
"What ?!" Neil exclaimed, and asked, "Empty. What does it mean?"
Jim said, "Everything is gone, and I immediately returned to the state I was in when I registered. There is no content and no fans! And the most terrible thing is that all of our twelve official Weibo titter accounts have all been Can't follow anymore! "
"What does it mean not to follow?"
"Unable to follow means that even if a user finds our official account now, it doesn't work if we want to follow us, because our account, the attention button is gray, and the user cannot click at all!"
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