Chapter 1646: Demon
Li Mu has been working hard for more than ten years in the domestic Internet industry, and he knows the behavior of every big company and platform.
Needless to say, don't mention the products and resources of your platform, even if your platform's fart is good, you can't just let it out for others to smell, you want to pay for it first;
Somewhere is to build their platform into an ecology, saying that it is completely open, but it is never really open. It is only open to companies or individuals under its own pyramid. It is said that it supports small, micro enterprises that support this, that, and the world. The core business model is to support these people, and at the same time let them be **** with their own big ecology, so that they cannot get rid of their control, and contribute to their profits in a down-to-earth manner. It can be seen on the system that if it is not an online celebrity with its own traffic, in a certain treasure shop under normal circumstances, if the owner can earn a million net a year, the cost of bidding advertisements will not be low. Based on this number, that is, as much as you earn, a certain treasure will earn as much or even more.
Some news will basically not be publicized and open everywhere, because they are the most powerful companies in the industry in terms of traffic resources. There is no one. He and Bao are different. The traffic resources of Bao are always inferior to those of Bao. The platform is open, just like the cloth sales owner shouts the slogan of opening a store to put food to the sales owner. There are some chicken thieves.
Take WeChat, for example, the% open platform. Within this 80% range, businesses and users can freely use the open resources of the WeChat ecosystem. For example, all individuals and businesses can operate their own public accounts for free and write their own publicity. Manuscripts, self-propagation, operating fans, and even monetizing fans. These are all within the scope of WeChat open. WeChat basically does not intervene, let alone ask for a share. However, the remaining 20% is The buffer zone that WeChat gives itself can also be understood as a room for advancement and retreat.
If the other party happens to be within these 20%, WeChat will control it for its own security or interests. For example, if the other party ’s product is suspected of breaking the law, WeChat will ban it; if the other party is a large competitor, then naturally Nor can it give opponents the opportunity to borrow strength. The most direct manifestation is that WeChat does not allow direct sharing and use of a certain treasure's link. This is a way to curb the opponent's leverage.
Compared with these three companies, Li Mu more agrees with WeChat's relatively gentleman's ecological settings.
The totally closed strategy of a certain degree is naturally the most primitive and least long-term set;
And the so-called comprehensive opening up, strong support and help of the whole world are plainly hypocritical.
Li Mucai doesn't believe in a listed company that takes profits first and is responsible to all investors, shareholders, and shareholders. When it comes out, it doesn't talk about profits. It is full of high-level words such as "support", "openness" and "help".
It ’s a paradox that companies do n’t talk about making money and helping others. You talk about helping others do business every day. As a result, people are still struggling online. But you are sitting on hundreds of billions of dollars in market value. Is the result a bit too dark and humorous? Therefore, in Li Mu's view, if you make money, frankly make money, not to mention that you are not interested in money, everything is to help others.
Therefore, Li Mu is willing to make his Weibo Titter a semi-open or most open ecosystem like WeChat. I can take most of the resources to other individuals and companies for free use, but these companies are on my site. To make a profit, you must fully follow my rules.
If you violate my rules, I'm sorry, immediately cut off water, electricity, food and air. How far can I roll away?
If he didn't violate my rules, but touched my core interests, I'm sorry, he has to get rid of me or even endure my full attack.
After all, it is to make these companies and individuals have a degree of doing things. I can set up a porridge shop for everyone to eat a bite of hot porridge for free, but if anyone eats, he also remembers the food in my own bowl, and he robs us. The house, that is, he does not know how to lift up, and for those who do not know how to lift up, if he is allowed to stay at home for free meals, it is not open, not kind, it is silly x.
Having set this major tone, Li Mu has basically touched the degree of ecological openness of the entire industry in the future. Most of it is open, and a small part of it is closed. Then it is equipped with flexible and effective large-scale regulation.
Li Mu hopes that his team can understand the core points of this ecological rule more deeply. However, there is no such a clear-cut company in the market as a metaphor, so he thought about it, I changed my mind and said to everyone:
"Our ecological open strategy is relatively simple for ordinary users. As long as users follow our rules, we will give them enough freedom. However, for the corporate part, there should be a system like the US government's arms sales. Criteria for judging. "
"In principle, most of the U.S. weapons can be sold to other countries, and only a small number of highly sophisticated weapons are not sold to any country. Therefore, we treat all U.S. weapons that can be sold to other countries as open parts of our ecology. The key point here is that not all countries can buy weapons that we can sell to other countries, and we need to develop different arms sales strategies for different countries. "
"For example, if we are the US government, then for our own considerations, we will definitely not sell arms to Huaxia and Russia because they are our direct competitors; we will open up supplies to Britain, France, Japan and South Korea, and India. Because we need to support them and train them to fight against our enemies; for the remaining countries, we have to see people on the menu, Iran is not obedient, we sell weapons to his enemies, Saudi Arabia has oil, we use weapons Go to their hands and change, as for the third world countries, give them freedom, and even give them weapon assistance, the rest, let it be. "
...
Just after Li Mugang formulated the ecological opening strategy, it felt like he had missed Mars of the whole world and started to be a demon.
They really can't accept their mistakes in missing the last auction opportunity, especially after seeing the huge desire to gain a lot, even more regretful.
Before that, they thought that the high premium of 26 million US dollars would become a mine. They deliberately let the longing to take the mine and then blast it to death. But they did not expect that 26 million US dollars would not have a penny premium, but would instead pick For a big cheap, I longed for almost the money for a bicycle and bought a high-performance car.
Unwilling Mars suddenly came up with an idea, they want to take this opportunity to speculate, at least they can also get a share of the huge profits they desire.
As a result, Mars spent a lot of money on public relations and asked them to write reports on their official Weibo titter. The content of the report was the so-called "disclosure of n inside details of Li Gouzi's Weibo promotion resources auction."
In this report, all the media selected only two companies from the ten participating companies to report, one was the desire to succeed in the final auction, and the other was Mars who failed the last auction.
At the time of the auction, the names of the ten companies were hidden, so when the audience watched the bidding, no one knew who had paid the price. Only when the auction was finally announced, the auction was announced successfully. What is eager is that as for who the other nine companies are, Weibo officials have not mentioned anything.
Now, these media have come out with rhythm, deliberately released Mars's name, released Mars's introduction, and even announced in the special report that Mars, one of the top 500 in the world, was determined to win this auction, but At a critical moment, there was a problem with their bidding system, so that they failed to give the price higher than the eagerness in time, so that the eagerness came first and got the final victory of the auction.
As soon as these reports came out, they were artificially promoted by various retweets on Weibo Titter, and soon became the hot list and hot search list of Weibo Titter. This is almost the first artificial manipulation list of Weibo Titter. event.
This kind of report gave Mars a good opportunity to show. At the same time, they dumped the missed auction pot on the Weibo titter platform and played the role of a victim of loss. They immediately gained a lot of attention. For Mars, they are trying to compete for exposure with this desire, and they even think that if the processing operation is good, it may even be possible to achieve better publicity purposes at a cheaper cost.
The incident happened in the early morning of Yanjing time. After receiving a briefing from the company official, Li Mu was furious at the incident and immediately ordered Kong Lingyu: "immediately block Mars on Weibo titter in all directions."
Immediately following ~ www.wuxiaspot.com ~ Weibo ’s official Tweeter intervention, the first thing it did was to block the Mars Group on the entire Titter platform, and then vigorously bombarded the entire Mars propaganda front. The specific method was :
First, quickly remove all relevant list positions, and hot searches and hot topics must not allow any content related to Mars;
Secondly, Mars' company name and Mars product name have become sensitive words in the Weibo Titter line. Any Weibo Titter containing these sensitive words can only be seen by the publisher itself, and cannot be externally disseminated in any nature;
Third, Mars ’official Weibo was banned, and the Weibo Titter official privately requested that Mars must apologize for their malicious marketing within 24 hours, otherwise the official account will be banned for up to one year and enforced Delete all their followers and make them disappear from the followers list of all followers;
Fourth, the technology has selected all Mars news reports in the past 24 hours in the database. All Weibo Titter accounts involved in this malicious marketing, whether individuals or businesses, have banned their words and ordered them to post their sincerity through the official mailbox. Letter of apology, you have the opportunity to apply for unblocking!
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