Back To Eighty

Chapter 897: Plummet

Painted all the way, but all the flat walls, even adobe houses, some are painted.

Anyway, every wall is painted, and the big guy is willing to paint them.

Some who were not at home, when they got the news, even called back and asked their relatives to come and say hello.

That wall, empty is also empty, might as well paint it!

The bare walls are also easy to be dirty and corroded, and a layer of paint can also protect against rain.

Now Xin’an Group not only calls people to help them brush, but also gives money.

Who wouldn’t want such a great thing!

Local leaders are also very willing to cooperate, especially on both sides of the road.

Oh, that wall, some of them can’t be eliminated, but they won’t let them mess with it.

It costs money, this wall can’t be eaten or worn, whoever loves to fix it if it doesn’t leak.

But it’s really ugly. Sometimes when leaders come to inspect, they don’t have light on their faces.

Well now, Xin’an Group not only helps to brush, but also pays to help brush.

There’s nothing better than this, and it doesn’t feel real.

As Lu Huaian said, after the project started, it went smoothly.

Many people also looked at it, but they didn’t take it seriously.

Because in everyone’s inherent impression, the rural people are quite poor.

Even if Lu Huai’an is now advertising some houses in the countryside, no one thinks that he is showing them to farmers.

“Let’s make a show.”

“Not necessarily, it feels like playing the piano to a cow, haha.”

“I really don’t know what Lu Huaian is doing this time.”

“It feels like I’m deliberately promoting fame. It’s nothing more than trying to be in the limelight.”

There are various sayings.

Lu Huai’an didn’t care about these people, and let the people below do not care: “Just do the right thing, and put other things aside for now.”

Let people say a few words, and there will be no less skin.

It’s pointless to care about these things.

Across the country, many provinces have gone to brush.

To tell the truth, after brushing all the way, it looks like a small amount of money, but when accumulated, it is actually a bit much.

But if you think about it carefully, it is still much cheaper to advertise in prime time.

After all the counties below the capital cities of the provinces have been brushed, the next question asks if they still want to brush.

“brush!”

Lu Huai’an was very decisive: “When you start, don’t stop halfway.”

Not only the county towns of the provinces and cities, but also the villages below.

Especially the houses on both sides of various national highways and various highways, all brushed for him!

After the provincial capital city is finished, there are other non-provincial capital cities.

Since he decided to do this propaganda, Lu Huai’an didn’t plan to let them stop halfway.

This expenditure looks small, but it is really a lot to gather.

Gong Hao gave the money refreshingly, but his heart was still very painful: I feel that it is almost the same as catching up with TV commercials!

But Lu Huaian didn’t think so.

When Gong Hao reported to him, Lu Huai’an laughed on the spot: “Of course it’s different.”

Don’t look at the money, it seems to be similar, but the effect is really different.

How much can you advertise on TV?

Fight for a brand, or pull out all the products under this brand to show your face?

That’s just a little bit of time, and it’s over when it’s over.

Repeated day and night, it may not be many people willing to listen, willing to watch.

After all, everyone can tune in.

But this kind of advertising is very different.

“But, I see that they are all characters.” Gong Hao frowned, feeling too boring: “People don’t necessarily like to read it.”

“Not necessarily.”

Sitting in the car, the boring itinerary can make people boring.

When the scenery outside the window is basically the same, the sudden appearance of an entire wall of advertisements sometimes makes people feel novel.

“Of course, if people get used to this kind of advertising, this kind of advertising is useless.”

But this is now, and no one has ever made such an advertisement.

Well, this kind of advertising is very useful.

Even if it’s just words, it’s still valid.

“And…” Lu Huai settled for a while, then smiled: “These advertisements we posted belong to our group, and all brands and products are included.”

What a profit.

A sum of money to advertise countless brands and products.

Simply earned.

Especially when some people write and write, feel bored and just scribble a few strokes.

Draw a moon, draw a star, draw a little flower, a little grass and a little rabbit.

Some students took over the job, and they drew some strange things when they were bored.

Lu Huai’an didn’t care, and let the people below do not care.

As long as the words are written in full, that’s fine.

It’s all advertising anyway.

This kind of advertising, the effect is not very fast.

Therefore, Yingjun Company was quite nervous at first, fearing that it was the magic weapon that Lu Huaian came up with.

As a result, after staring at it for a few days, I felt that there was no movement at all.

“Lu Huai’an seems to have lost all his money.”

Especially the little chickens and ducks that the students drew. When the photos came over, they almost died of laughter.

“Is this an advertisement by Lu Huai’an? Hahahaha!”

I’m going to die of laughter, spending money and people fooling around.

Lu Huai’an didn’t care.

In the end did not care, or simply do not have the energy and ability to control it?

They prefer the latter.

In this way, it also reflects from the side how loose the management of Xin’an Group is.

Of course, these foreign brands simply disdain to use this low-level advertising method.

Pingbai pulls down the style!

They are still going in the high-end direction, and the advertising fees are not relentless.

It’s prime time! The more expensive the better!

However, wool comes from sheep.

They advertise so generously that the price of the product cannot be too low.

Except for the promotion at the beginning, after a slight discount, the products gradually returned to the original price.

A fan sells for sixty or seventy, eighty or ninety in China.

They sell it for two hundred and sixty, no freebies and no bargaining.

It’s a bit pricey, but…

“We are foreign goods!”

They felt that with the signboard of Yingjun standing here, and so many advertisements smashed into it, someone must buy it.

In the beginning, there really was.

However, at this time, Xin’an Group’s series of small household appliances were launched.

The various sales channels of Xin’an Group are ready-made.

Even, they don’t need to let the salesman go everywhere at all.

In the original shopping malls and electrical city, you can directly stock up on the goods.

——Many of these places have shelves dedicated to Xin’an Group.

Of course, there are no shelves dedicated to Xin’an Group in some places.

Xin’an refrigerators and Xin’an air conditioners, like other brands, are placed in a certain place without regularity.

But it’s different now.

After these home appliances were fully distributed, they found that it would be much easier if they built a shelf and put all these products in one place.

Because some people come in and ask directly: “Where is the fan? Xin’an fan, and air conditioner? Xin’an air conditioner…”

The more people asked, the more people understood.

Just set up a separate shelf for Xin’an Group’s products. Someone came in and asked about Xin’an Group’s products, and just pointed at it: “Well, it’s all there.”

It is also interesting to say that some people really like to buy the same brand when they buy things.

Some even came to buy air conditioners originally, but after seeing such a long row of products from Xin’an Group, they couldn’t help but take a look and touch them.

I can’t see this, I like it so much.

Compared with air conditioners and refrigerators, these small appliances are really cheap.

For example a fan.

Some brand fans sell for 60, 70, 80, 90, and Xin’an fans only sell for 58.

Is it expensive? Really cheap!

Especially when it’s new, it’s discounted. Although it’s a 90% discount, it’s the same as if it wasn’t.

But it’s festive! Better than nothing, right?

Save one is one.

Therefore, there are no advertisements on TV, but the sales volume is not bad.

No way, compared to Yingjun’s fans, this is really much cheaper.

When working people choose products, they naturally vote with their feet.

They choose, either good quality or cheap.

And Xin’an Group’s products account for both.

In the words of a simple commoner: “What am I buying if I don’t buy this?”

Is it difficult to buy Yingjun company?

Ha, that’s hilarious.

Such a broken fan costs more than two hundred!

“Why don’t you go grab the money!?” This was really their heartfelt words.

In fact, for these small appliances, Lu Huai’an planned to take the route of small profits but quick turnover from the beginning.

After all, Gong Hao and the others were not unreasonable. In the countryside, everyone is too poor.

If it is sold for fifty or sixty, they can save and save, and they can still afford it.

But if you are like Yingjun, anything can be hundreds of thousands.

It was like a moon in the water, just look at it.

And when they buy things, the channels they know about are very limited.

Basically, it is to see it on the spot, whether it is good or not, and whether it is expensive or not.

Or just look at other people’s homes, who have bought them, and think whether they are good or not.

But now, Lu Huai’an gave them a new channel to understand: the advertisements on the wall.

Such big words!

It can be seen clearly from a distance of tens of meters.

Those who don’t know the characters remember what the word “Xin’an” looks like!

When they got to the front, some even grinned: “Oh, I remember this, I’ve seen it.”

In many cases, the transaction is done just like that.

Their shopping~www.readwn.com~ is far less complicated than the people at Yingjun think.

So they soon discovered to their horror: Sales were down.

No, it’s not a drop.

This is the plunge.

Occasionally someone buys it, but that’s really a big deal.

Especially when they found that after buying the foreign goods back, they were not as good as the Xin’an electrical appliances that they bought back at nearly one-fifth of the price at home.

The feelings of regret and anger are ultimately borne by the people of Yingjun Company.

“As I said, everyone buys things and votes with their feet.” Lu Huai’an laughed, with a relaxed and happy expression: “They don’t think about it, ah, this thing is a foreign product, I want to buy it, this is only very rare Yes, most people value affordability and practicality.”

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