Back To Eighty

Chapter 896: 【Brush The Wall】Advertising Law

I have to say that Feng Yuejin is indeed a talent.

When he decides to do something, no one can stop him.

The next day it was announced, the third day was arranged, and the fourth day, he went to Shi Xiong to arrive at the post.

This rocket-like speed.

It simply shocked Lu Huai’an.

So, Hou Shangwei checked and checked, and on the other side, the new products of Xin’an Group’s own small household appliances should be listed.

These small appliances are not too difficult.

The first batch of products produced were personally checked by Chen Yizhi and Feng Yuejin.

They looked at it carefully and tried it out for themselves.

In the end, the whole batch was rejected.

Director Feng’s meaning is quite clear: “These, to me, these are just like goods!”

The quality is really not good, the fan feels boring and there is no wind!

He doesn’t know much about microwave ovens, so he won’t say more.

Chen Yizhi frowned and shook his head: “Microwave ovens are not very good, too light.”

Although quality is not measured by weight, many people now think that electrical appliances that are too light are just like goods.

“Hey, that’s right.” That’s what Director Feng meant.

Lu Huai’an hummed and looked at them hesitantly: “Then, what should we do?”

“Smash it, redo it.” Chen Yizhi said decisively, “I’ll go back immediately and change the drawing.”

These two aspects are only secondary, and there are also some adjustments in details, which must be carefully revised.

So, it was delayed for a few more days.

The small household appliances of Yingjun Company are now starting to be distributed.

I have to say that the advertisements that spend heavily on prime time are quite effective.

At least, now some people dare to take a look at these small household appliances under Yingjun Company.

They didn’t know about this brand before, so they really didn’t dare to buy it.

“Yes, although their sales are relatively flat now, at least they have gradually opened up the market.” Hou Shangwei has been staring at it for the past few days: “It’s the matter that we investigated originally, and there is no text yet.”

Lu Huai’an hummed: “It’s okay, no hurry.”

This matter can’t be rushed for a while.

Since Ren Yingjun dares to do it, he must have a certain degree of certainty that others will not find out.

If it was so easy to find out, would they dare to gamble with their own signs?

Hou Shangwei was thoughtful, but this is true.

They were not in a hurry, but Shi Xiong was in a hurry.

“Why hasn’t work officially started yet!?”

“That’s right, haven’t they already made a batch of samples? Why hasn’t there been any movement for the past two days!”

“Oh my temper, although they still pay wages, it feels like eating and drinking for free!”

They all come for long-term work, and working like this every day and taking a day off is really killing them.

“You guys, it’s true that the emperor is not in a hurry, and the **** is in a hurry!” Someone sneered: “If you don’t work, you will still give money. The boss is not in a hurry. What the **** are you doing!”

It’s just that they didn’t listen to these words: “Bah, of course you’re not in a hurry. Anyway, you don’t make money and don’t support your family. You can eat enough for one person and your family won’t be hungry. What’s your hurry?”

How could they not be in a hurry?

If this factory doesn’t last long, how can they find such a good job?

In order to appease everyone, Feng Yuejin held a staff meeting.

At the meeting, he told them that the new product is being adjusted: “It’s just a little adjustment in the details, it takes a little time.”

I have to say that his calm attitude made the workers feel a lot more at ease.

The former factory manager always had a sad face, and he was rarely as calm and relaxed as Feng Yuejin.

He spoke slowly, as if there was time.

Looking at it makes me feel at ease.

Moreover, he also counts his words, saying that it takes a few days to repair, but it is only a few days.

During these few days, the workers were not completely idle.

Feng Yuejin held a meeting for them, called them to study the equipment, asked the engineer to lead them, and told them how to maintain the machine and repair some basic faults.

Sharpening knives does not cut firewood by mistake.

These hours were not wasted.

After Chen Yizhi and the others made corrections, the workers also made a lot of progress.

I made a batch of samples again, and it turned out to be much better than the previous batch.

Feng Yuejin was careful and critical, wishing he could take a magnifying glass to look at it inch by inch.

But really, I can’t pick out any flaws.

Seeing the result, Chen Yizhi also sighed softly: “We have already made a sample in the laboratory, and it has been changed several times there before we brought it over to do it.”

“That’s no problem.” Feng Yuejin immediately made a decision: “Is it direct mass production?”

The advertisements that should have been posted directly followed suit.

“But now Yingjun Company’s small home appliances have been sold quite a lot.” Hou Shangwei said with some concern: “At this time, will we enter the market…”

“It doesn’t matter.” Lu Huai’an thought of this question early in the morning, and said happily, “Let’s find another way.”

Um?

Everyone looked at him in surprise.

This is just selling electrical products, how else can we find another way?

Lu Huai’an smiled lightly, and raised his eyebrows: “What happened to the person you were looking for a few days ago?”

Unexpectedly, he would suddenly change the subject. Hou Shangwei paused for a while before nodding his head: “I’ve found everything. It happens to be a busy farm holiday, and many students are on vacation. We asked some people to promote it, and many people signed up.”

The busy farming holiday, as the name suggests, is a school holiday, and students are asked to go back to help their families do farm work and rush to harvest crops.

But helping to harvest crops and doing errands for Xin’an Group, the two can make choices almost without thinking.

After all, the Xin’an Group pays a daily salary, and the salary is not low.

“Let them do something?”

Lu Huaian took out a folded piece of paper from his pocket: “Let them take all these slogans and our advertising slogans to the countryside to paint the walls.”

Paint the walls! ?

what’s going on! ?

Not only Hou Shangwei was dumbfounded, even Feng Yuejin and Chen Yizhi were dumbfounded.

“We are small household appliances. We usually sell them in the city, and we can sell them at affordable prices…”

In the countryside, many people are reluctant to turn on the lights, so why are they willing to buy electricity?

“We don’t want them to buy it.” Lu Huai’an smiled confidently: “What we want is popularity.”

Even, this popularity doesn’t need to cost any money.

As long as they go to visit one day and see who owns the home appliances of Xin’an Group, they say, “I know this! Xin’an fans!”

In that way, all the sacrifices will be worth it.

One to ten, ten to one hundred.

Then there are those who know.

And this kind of popularity cannot be achieved by relying on a little advertisement in prime time.

Everyone listened and thought about it.

“Also, we can not only limit the scale to Nanping Shixiong.” Lu Huai’an smiled lightly, with a happy expression: “We can promote it all over the country.”

If there is no busy farming holiday in the future, then invite farmers to do it.

As long as you give money, most people are willing to do it.

And this Weibo salary, even if all of them are added up, may not be enough for Yingjun Company’s advertising expenses for a day.

“Okay, I’ll arrange it.” Hou Shangwei didn’t quite understand it yet, and what Lu Huai’an said was somewhat difficult for him to realize.

But his habit was to obey, so even if he didn’t quite understand it, since Lu Huai’an ordered him, he did it.

Feng Yuejin kept his head down and kept thinking. After thinking for a long time, his eyes suddenly lit up: “Yes, yes, this is indeed a good way!”

The result looked up.

The house was empty.

Good guy, there is no one in front of you.

Their actions made Yingjun Company, who was waiting for them to fight back, bewildered.

What’s the meaning?

They don’t **** prime-time advertisements, and they don’t buy sections of the evening newspapers.

How do you go to the countryside, and what kind of buildings are you going to paint?

This, this Lu Huaian, why does he play cards out of common sense?

Lu Huai’an’s idea is actually quite simple: “Because Shi Xiong is here, we produce small appliances.”

If at the beginning, a lot of money was spent on publicity, it would seriously increase the capital load of Shixiong’s Xinanjia Power Plant.

This is very detrimental to the development of home power plants.

And the burden is sure to get heavier.

If advertising is effective, it is naturally a good thing.

But once there is no advertising, sales may plummet.

It is easy to cause great psychological pressure to the power plant, and will try to seek advertisements.

In this way, it is easy to form a vicious circle.

The best way is to reduce the investment in publicity from the beginning.

However, the effect is better.

In this case, the products can still be sold, but their cost has not increased too much, and it is easy to achieve profitability.

People are like this, when they lose money, they panic, and when they make a profit, they start to get excited.

No matter how much profit you make, once you start making money, you will feel that you are going in the right direction.

Especially when Feng Yuejin gave up his position as the director of the refrigerator factory, his psychological pressure was even greater.

Only by letting him taste the sweetness~www.readwn.com~ is convinced that his path is not wrong, can he lead everyone to go better.

This statement easily persuaded everyone.

It’s just that they took a wait-and-see attitude towards what Lu Huai’an said about the [painting the wall] advertising method.

Lu Huai’an smiled lightly, “Then just wait.”

The effect of this approach is remarkable.

At that time, in every village, they all made a little money from this.

Every family’s house is covered with advertisements on the exterior walls.

And those products that are painted on the wall are selling very fast, and they have been selling very well for many years.

With the assistance of Hou Shangwei and Gong Hao, the work of “painting the walls” in various places was in full swing.

Yingjun Company couldn’t understand their operation at all, but it also felt threatened, and the advertisements became more vigorous.

In rural areas all over the country, the method of painting walls and advertising like Xin’an Group is really novel.

Many people even ran over to watch the fun from far away.

Especially those who participated, some were students, some were teachers, some were even ordinary farmers, which made them even more excited.

“New…an…electric…appliance…”

“Oh, this is Xin’an’s electrical appliances!”

Some people who have the ability even follow the pattern on the advertisement to draw a fan.

That’s true, it’s spread all over a radius of ten miles.

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