The Tyrant Billionaire

Taking advantage of this opportunity, Walter Mack also acquired some Pepsi shares, now holding 27%, making him the second largest shareholder.

As Marx said: The accumulation of capital is bloody!

To make money and control more capital, Hardy and Walter Mack used various methods to suppress the stock price, and then crazily absorbed shares when people panicked.

The real losers were those small shareholders and investors.

Is the stock market to make investors rich? No, never. It's for better bloodsucking.

One day, Walter Mack visited Hardy, bringing a box of Pepsi Cola with a smile, "Mr. Hardy, we've finalized the pull tab and the prize campaign we discussed before is already registered."

Pointing to the cola, Hardy picked up a bottle of Pepsi Cola. It looked similar to Coca Cola's classic bottle with a narrow waist. The cap was now aluminum, with a beautiful blue and red Pepsi logo and a pull tab on the side.

Hardy pulled the tab, and the cap opened with a pop. He liked the sound, much better than a can's sound.

Under the cap, clear writing appeared. Hardy's bottle read, "Win Another Bottle."

"Pop, pop, pop~ pop~!"

Hardy opened five or six bottles in a row.

Some said "Thanks for Playing," others said "Win Another Bottle," and he was lucky enough to win a 50 cent cash prize.

Satisfied, Hardy put down the caps.

"How about the cap cost?" Hardy asked.

"Each cap needs printing, so the cost increased to about 0.3 cents each, doubling the previous iron cap's cost," Walter Mack said.

Hardy found it acceptable.

"What about the prizes?"

"The ratio is 50% 'Thanks for Playing,' 45% 'Win Another Bottle,' and 5% cash prizes starting from 10 cents, exponentially decreasing. About one in 100,000 bottles wins a $100 prize, to stimulate consumers." Continue reading at m|v-l'e m,p| y- r

"Also, the advertising slogan has changed, targeting young people."

Hardy nodded, "I remember Coca Cola hasn't advertised on TV yet. Find HD Films to make a Pepsi ad for ABC TV, focusing not on the taste but on the fun of pull tabs and prize joy.

"Recently, distribute more big prizes. When people see big prizes being won, it will create a concentrated publicity effect, and then let the TV news report it. I believe more people will buy Pepsi."

Walter Mack nodded repeatedly.

A few days later.

During ABC TV's 8 pm program, a new Pepsi ad played. A group of young people held up Pepsi, shouting:

"Drink Pepsi, fun and win big prizes!"

Gently pull the tab, easily open the bottle, drink a gulp, and see the prize label under the cap.

Seeing it, the group cheered excitedly, "Wow~ a $100 prize!"

Then came the introduction of the prize rules: "Win Another Bottle" and cash prizes up to $100.

At this time, $100 was half a month's salary for a worker.

Not a small amount.

The pull tab Pepsi officially launched. Many people flocked to grocery stores and supermarkets to buy it. With the same price as Coca Cola and a chance to win, why not buy Pepsi?

At any time, the poor are the mainstream of society. Cheap things always have a market. Such a cheap product with a chance to win is naturally more popular.

A few days later, During ABC News.

Two hosts laughed, sharing an anecdote.

The male host said: "A young man bought a bottle of Pepsi. His first prize was 'Win Another Bottle,' and he kept winning. He ended up with 20 bottles. Looking at a table full of Pepsi, he didn't know what to do, so he invited everyone present to drink."

The female host laughed, "Haha, that's interesting. I saw on the Global Times some big prize winners. It mentioned a girl who won a $100 prize with just one bottle of Pepsi. She bought her dream new bicycle."

After these rounds of promotion, Pepsi sales surged.

In just two weeks, statistics showed Pepsi's sales increased 800% compared to the same period last year. If this trend continues, annual sales could reach $25 million, with a net profit of about $3 million.

This was an exciting number because Pepsi had lost over $1 million last year. In such a short time, they made a stunning comeback.

Due to the booming sales, production couldn't keep up. Now, as soon as they produced, it sold. Trucks waited at the factory, and the workshop operated at full speed.

At the same time, Andy reported to Hardy.

Due to the sales surge and the impact of advertising, Pepsi's stock price soared.

In a short time, it doubled, and it continued to rise. The pull tab prize idea was so good that many investors believed Pepsi's time had come, so they bought shares.

Hardy initially bought 23% of the shares and later, through operations, acquired 26% more. Since the stock price was lower during the operation, the total cost was a little over $6 million. Now, with Pepsi's stock price soaring, his 49% stake had risen to $13 million.

In just over a month, he made a profit of over $6 million.

That's the joy of capital, something many people can't imagine.

...

Pepsi's skyrocketing sales have naturally caught the attention of its rival, Coca Cola. The Coca Cola president convenes a meeting of the management team.

Several dozen bottles of Pepsi are placed on the conference table.

They had never taken Pepsi seriously before, but Pepsi's recent impressive performance has forced them to pay attention.

The president glanced at everyone and said gravely: "In the last two weeks, Pepsi sold 10 million bottles, which is ten times their previous sales volume. Due to Pepsi's sales surge, our sales have significantly declined over the past two weeks, with only 18.6 million bottles sold, a decrease of over 30%.

Their markets overlap significantly with ours, so Pepsi's increased sales are naturally eating into Coca Cola's market share.

"This week, their sales remain strong. Although we haven't yet compiled the statistics, estimates suggest that their sales may surpass those of the previous two weeks, while our numbers continue to decline. If this trend continues, it won't be long before we're overtaken.