Chapter 133: Viral Marketing
Chapter 133 < Viral Marketing >
‘There’s only one reason why he’s doing that.’
It must be his agency that made him leave his seat like that. And if his agency contacted him separately, it must be something big about me. Yoo Yeon Seo checked the Korean portal sites.
School violence, abuse of power, drunk driving… The entertainment industry is in turmoil… Why is Yoo Yeon Seo, who is ‘hot’ these days, so quiet?
Yoo Yeon Seo, who exploded with ‘national scandal’, cursed at the director of ‘Emergency’ in the past “Controversy”
Yoo Yeon Seo, obtained a settlement agreement from the victim of his past abuse
What is this? Yoo Yeon Seo frowned. The comments on the entertainment articles had disappeared a while ago, so he went to another community.
-Isn’t that something that happened a long time ago? Why is it being brought up again?
└They’re trying to undermine him because he’s in a hit drama
└He’s getting a lot of backlash these days
└Anyway, that will die down soonㅋㅋ
-But he didn’t just hand over a settlement agreement, he also paid a price, right? Isn’t that the end of it?
└But is that agreement true? The reporters are always stirring up trouble and making things up
└If it’s not a fact, wouldn’t they be in danger too? Look at what happened to Entertainment Jump, they suddenly disappeared
-Yoo Yeon Seo’s charm was always like thatㅋㅋ
└Agree with the charm, stop shielding him
└I sometimes miss the spicy Yoo Yeon Seo, he’s too tame these daysㅋㅋ
└└You too? Me too!
-This is too much… I’m disappointed in Yoo Yeon Seo
He was the first celebrity I liked, but he cursed at the director and abused the staffㅠ I feel like the world is collapsing… I was so disappointed, I thought he was acting cold to Jin Su-ho because he was his brother, but he was actually hostileㅠ
He also made him sign a settlement agreement, right? Is that a gag order? It’s so creepyㅠㅠ I’m so so disappointedㅠㅠ
Anywayㅠ I wasted my time liking this kind of person… Are all celebrities like that? Are there any celebrities who don’t abuse their power?
└You’re pretending to be disappointed, but you’re really asking for a roast, right?
└1 point
└What, you keep saying you’re disappointedㅋㅋ Are you a sergeant?
└└222 Come back after more training
└Are all celebrities like that? (Tell me someone who’s not like that, so I can compare)
Even with this controversy, Yoo Yeon Seo didn’t feel bad. He rather enjoyed it.
After all, the more popular he became, the more people would envy him, and anyway, Yoo Yeon Seo, who had a brilliant past, would face the same situation if something like ‘national scandal’ happened again. And this would continue until he died. Unless the internet suddenly disappeared.
‘If it was before, I would have cursed them out right away… But now, even with these articles, there are a lot of positive reactions.’
As expected, an actor needs to have a lot of successful works, and people need to be popular and seen. And what he paid attention to was the aftermath.
The settlement agreement that he would not tell anyone how much he paid for the scandal he caused. If that was true…
‘…Who did it?’
His father was not a meticulous person. Then his mother? She didn’t seem like the type to prepare something like that… Rather, it was his grandfather who had the personality to force such a coercive agreement? He told him to quit ‘that bastard’s business’ when, but he prepared something like that behind his back?
‘He wasn’t completely indifferent.’
So, if it was true.
‘But the agreement is too forced.’
Could it be real? Yoo Yeon Seo laughed with a deflated voice.
Then, Lee Tae-gyeom, who was holding his phone, came running to him. Yoo Yeon Seo, who was still looking at the screen, opened his mouth.
“Director Park told me not to look at the internet?”
“What, what? You already saw it?”
“I saw it.”
Yoo Yeon Seo casually put his phone aside and lay down comfortably on the sunbed. The people who were playing in the sea came up to the beach, exhausted.
“You know they’re trying to undermine you, right? They’re picking a fight because you’re popular.”
“I know.”
“Hey, it’s nice right now. Want to take a picture?”
“Is that Director Park’s order too?”
“Yeah.”
He’s improved a lot. He’s trying to comfort him, even if it’s clumsy. Yoo Yeon Seo, who was wearing sunglasses, looked at the clear sky. He felt his body relax. This is why rest is important.
“Anyway, this will go away in time.”
But the others didn’t think so.
***
“Interesting.”
President Yoo laughed heartily. His secretary, who knew that he was quietly angry, politely took the tablet pad that President Yoo handed to him.
“Have you ever seen such a thing?”
“Yes. It was to prevent any possible accidents. As you can see, there was nothing wrong with it.”
“Heh… These young kids don’t take contracts seriously.”
When Yoo Yeon Seo, who had almost lost his life in a car accident, was discharged from the hospital, President Yoo could not stand to see his grandson’s reputation tarnished. So he went to the people who were involved in his past and compensated them excessively, even though it was not a crime, and got them to sign agreements.
It was all for his grandson’s image. However, the one thing that President Yoo could not stop was the unpredictable reaction of the public. He never expected them to ignore this and release it to the media.
“Can you find out who leaked it?”
“We already identified them.”
“Of course… You can handle the rest, right?”
“Yes, sir. I will do it well without leaving any traces.”
You have to respond to public opinion with public opinion. The person who received President Yoo’s order quietly left the president’s office. Park Sanghyung, the head of the strategic planning department, who had been in a long relationship with President Yoo, put down his coffee cup.
“People would be surprised if they knew. You hired a comment army for your grandson who is under fire.”
“Comment army? This is marketing, marketing. What do you call this?”
“Viral marketing. Did you call someone to lecture you again?”
Park Sanghyung asked with a smile mixed in his voice. President Yoo, who had become interested in the internet world, was now proficient enough to use his smartphone to like his grandson’s SNS or YouTube videos.
At first, he was angry at the malicious comments, but now he understood the psychology of those who wrote them and was able to pass them by calmly. And he even figured out how to use this.
“Our daughter-in-law found a good teacher. Cha Yoonho, he explained very well.”
I should call him again soon… President Yoo muttered and Park Sanghyung looked at him with a hollow expression.
“You know you’ll be in trouble if you get caught, right?”
“By then, I’ll be gone already. What do I care?”
President Yoo was gradually preparing to retire from the front line. He didn’t have much left to hand over to Yoo Geonmin, and he was looking for a way to give his shares to his two daughters as well, so they wouldn’t feel left out.
“What if I could have done this back then…”
President Yoo murmured with regret in his voice. Park Sanghyung, who sensed what he was reminiscing about, gently changed the topic.
“When you retire, I won’t have much left to retire either.”
“I still have a long way to go. I have to divide the assets… This is also a headache.”
“Do you have to do it right now? You can do it slowly.”
“No, I have to sort this out while I’m alive.”
There was nothing to say to that, so Park Sanghyung sipped his coffee. It was amazing that the three children of such a large company did not fight for succession. Of course, he knew that they were satisfied with their own positions because the group would lose if they fought, but the division of assets was another problem.
“You’re still undecided.”
“I could go at any moment. You should be careful too.”
“Why don’t you go on a trip with your grandchildren after you retire?”
“That would be nice. I hope they don’t refuse to come just because I gave them the money early.”
“Of course not. Didn’t they teach them manners well?”
Park Sanghyung was close enough to call President Yoo’s children kids. He knew President Yoo’s family affairs well.
“Seonwoo, he’ll definitely go.”
“He wouldn’t miss a chance to upload it on his channel. He takes after Seonyoung.”
“He’ll probably upload it with the title ‘Travel Vlog with Grandpa, Not President Yoo’.”
They laughed softly and President Yoo looked somewhere. Following his gaze, they saw a family photo on the desk.
“I feel bad for not doing enough for the kids lately.”
“You’re getting old. I can tell by the way you talk.”
Park Sanghyung teased him. He came here to chat with President Yoo in the first place.
“I can do better now. Not just for the kids, but for the daughters-in-law and sons-in-law too.”
“Not for the new ones, though.”
“Because they’re thieves?”
“That’s right!”
***
Yoo Yeon Seo, who was lying on a sunbed, placed his phone on his stomach in case of any possible contact, when Kim Chanwhi, the actor who played Lee Kang in ‘Gooksa’, came over with a fuss.
“Wow, hyung. Don’t look at your phone and play with us!”
“Hey.”
Shin Ye-won elbowed Kim Chan-hwi in the ribs, annoyed by his obvious voice. Yoo Yeon Seo lowered her sunglasses and looked at them.
“Didn’t you see it already?”
“Are you okay?”
“Why wouldn’t I be?”
But they ignored Yoo Yeon Seo’s words.
“They’re just jealous. I used to get a lot of these too, but not anymore.”
“That’s because you’re a legend, sis. But I only get hate comments every day.”
“You too?”
“The drama was a hit. They’re saying I don’t get along with the members and even starting rumors…”
Kim Chan-hwi quickly cut off Shin Ye-won’s words, realizing his mistake too late. He had been warned by the members for being clueless, but he didn’t expect to do this here.
No, really, it’s fine. Yoo Yeon Seo had seen this before in front of me. There were reactions like that too. She watched the actors who were having a heated discussion quietly.
“Should we make them more jealous?”
“Huh?”
“Did you all rest enough?”
Shin Ye-won’s eyes sparkled. Kim Chan-hwi also grinned. The actor who played Choi Sang-gung and the actors who played the ministers also gathered around with sly smiles.
‘I think they’re too friendly for their own good.’
Yoo Yeon Seo laughed bitterly at the sight.
“Come on. You came all this way and you’re just going to sit here?”
“Fine… fine.”
She had a feeling that leaving them out would only fuel their enthusiasm. As Yoo Yeon Seo got up from her seat, they all cheered.
“Let us join you!”
“Shall we split into teams and play games?”
As the actors followed Yoo Yeon Seo to the sea, the staff members also joined them. They didn’t care about Yoo Yeon Seo’s reputation or past history. They only felt grateful for the luxurious trip she had given them.
“Okay! Let’s divide into Shin Ye-won’s team and Yoo Yeon Seo’s team!”
“No…”
Yoo Yeon Seo paused and sighed. She was annoyed, but she didn’t feel that bad.
“Yeon Seo!”
“Come on! We have to split up!”
In the end, Yoo Yeon Seo smiled and walked slowly towards them.
-Even if you guys are so mean, Yoo Yeon Seo is enjoying a luxury cruise in Saipan with her dad’s private jet LOL
-Wow, the reward vacation is more exciting than the actual show?
-But they all seem to get along really well LOL They’re all smiling
-Stop fighting and just look at the reward vacation photos LOL
└Wow, what’s with the fireworks?
└Well, she’s a chaebol after all…
└How much money did her dad spend?
└The amazing thing is that this is only the first day. The reward vacation is 4 days and 3 nights…