Chapter 142: Celebrity Effect! Short Video Feature!
“Elder Wu, you probably understand some of it!
“But, posting statuses, following others, commenting, and so on, it feels meaningless!
“Will anyone use this Immortal Net Weibo?”
The Foreign Affairs Elder asked puzzledly.
He mainly didn’t understand what benefits this Immortal Net Weibo had.
The auction house was made to auction treasures.
The cloud classroom was made to gain knowledge.
But this Weibo, its functions sounded flashy.
But upon closer thought, there were no benefits at all.
Who would be so idle to engage in these meaningless activities every day?
Upon hearing this, Ye Chen’s lips curved up. “If we must say, whether it’s posting or commenting, following others, indeed, there is no meaning.”
Ye Chen’s words made everyone even more puzzled.
The Saint Master clearly knew that this Weibo had no meaning at all.
Why bother researching it?
Seeing the expressions of the crowd, Ye Chen shook his head. “But the problem is, not everything needs to be meaningful.
“Let’s take Elder Wang as an example.
“I heard that Elder Wang pursued the Supreme Elder of the Jade Pond Sacred Land, right?”
Upon hearing this, Elder Wang’s face turned red. “Indeed, I pursued her, but I was rejected! That’s a two hundred year old thing.”
Ye Chen looked at Elder Wang. “So if the Supreme Elder of the Jade Pond Sacred Land posted a status on the Immortal Net Weibo, would you go and see it?”
Elder Wang hesitated for a moment, then nodded.
Although he had married many Dao companions over the years, the Supreme Elder of Jade Pond Sacred Land was the moonlight in Elder Wang’s heart.
He occasionally thought about her.
If she posted a status, he would definitely go see it.
Ye Chen smiled. “Then would Elder Wang follow her Weibo? Would you want to comment on her status?”
This time, Elder Wang fell silent.
Because he really did want to.
At this, Ye Chen looked around at the other Elders. “Part of the function of the Immortal Net Weibo lies here!
“You can follow the people you care about.
“Such as Dao companions, family, friends. By following their Weibo statuses, you can know what they have been up to recently.”
At this point, most of the Elders looked enlightened.
It sounds like this status posting function was quite interesting.
And Ye Chen didn’t stop speaking, “But the significance of the Immortal Net Weibo is not only limited to this.
“Most people are curious about the lives of others.
“For example, if you are a Qi Refining cultivator, would you be curious about what Nascent Soul cultivators do on a daily basis?
“For example, if you are a disciple of a small sect, would you be curious about the benefits and treatment of disciples from major sects?
“Or if you’ve lived in a small town your whole life, would you be curious about what the Immortal City looks like? How skilled are the cultivators in the Immortal City?
“Everyone is curious about many things, but due to their own cultivation level, status, social circle, and other factors, they simply cannot find out.
“But the Immortal Net Weibo can break through the barrier of information.
“Even a Qi Refining cultivator can see the daily lives shared by disciples of the Sacred Land through the Immortal Net Weibo, thereby understanding relevant information about the Sacred Land.
“The Immortal Net Weibo allows cultivators to see more lifestyles, a bigger world.
“Not to mention that you can also comment under their status.
“Those disciples of major sects, experts, might even reply to your comments if they find them interesting.
“This sense of participation and interaction is something that real life cannot bring.
“At the same time.
“No one wants to be unknown.
“Even if you are in the Qi Refining Realm, you still want to get attention, recognition, and approval from others.
“And the Immortal Net Weibo is a stage where everyone can showcase themselves and gain recognition from others.”
Listening to Ye Chen, the Elders all showed pensive expressions.
Thinking about it this way, the Immortal Net Weibo was quite interesting.
Following the people you care about, understanding their status.
For example, if the Saint Master posted a status, they would definitely care.
Not only family and friends, but they could also follow enemies.
To see if they’ve been having a tough time lately.
If the enemy was having a tough time, they could even comment and mock them.
Thinking of this, the Nascent Soul Realm Elders were somewhat tempted by the Immortal Net Weibo.
If they were interested, then ordinary cultivators would be even more interested.
But there was still a question.
How would the Immortal Net Weibo make money?
The Immortal Net Auction House made money by taking commissions.
The Immortal Net Cloud Classroom charged tuition fees to make money.
How would the Immortal Net Weibo make money?
It’s completely unpredictable.
Was it free?
Impossible, with their own Saint Master’s cunning nature.
How could he introduce something for free?
The Foreign Affairs Elder looked curiously at Ye Chen.
He believed that since their Saint Master had created this Immortal Net Weibo, he must have considered these things long ago.
So he asked the question in his heart, “Saint Master, can the Immortal Net Weibo make money?”
The other Elders also immediately looked over.
They were also curious about this.
The cultivation world was mainly practical.
Things that could not make money, no matter how interesting, were meaningless.
And Ye Chen smiled, raising his chin. “Of course it can!
“First.
“If you want to post pictures, selfies on the Immortal Net Weibo, you must use a special-made Image Stone.
“There will definitely be a demand for it.
“The sales revenue of special-made Image Stones is not low.
“Secondly, there is advertising revenue.
“For example, if a certain shop researches a new pill with good effects, but no one knows about it, few people will naturally buy it.
“Just by advertising on the Immortal Net Weibo, all cultivators in the Great Yan Prefecture will know about the new pill.
“With the popularity of the pill, more people will naturally buy it.
“The shop pays us to advertise and increase the sales of the pill.
“This is advertising.
“It’s not just products that need advertising.
“For example, if a sect wants to expand and recruit strong cultivators, they can also advertise for recruitment, letting everyone know.
“Or if you want to increase the prestige of your family or sect, you can also advertise, make it hot and boast.
“Even the teachers of the Immortal Net Cloud Classroom. If they want more people to attend their classes, they can also advertise, make it hot, and say they will teach some exclusive secret techniques and experiences, attracting more people to attend.
“Compared to the revenue from selling special-made Image Stones.
“The advertising revenue is the main source of income for the Immortal Net Weibo.”
Listening to the Saint Master talking about the revenue model, the Elders widened their eyes.
Their special-made Image Stones, which could connect to the Immortal Net, were a unique monopoly.
They were previously only used for real-name authentication and online classes.
And so, they had never been mass-produced or sold externally.
Now, with the wind of the Immortal Net Weibo, they were beginning to outsource production and sell them externally.
It would definitely bring a considerable profit.
But advertising.
This was the first time they’ve heard of it.
In the entire cultivation world, there was no concept of advertising before.
And the effectiveness of advertising.
Was it really as good as the Saint Master said?
Couldn’t sell a pill? Just advertise it on the Immortal Net Weibo and people would buy it?
It sounded a bit like a fantasy.
“Saint Master, can advertising really make money?” The Foreign Affairs Elder asked.
Ye Chen smiled.
Does advertising make money?
Of course, it does.
Otherwise, why would the internet giants in the previous life, knowing that users don’t like it, still force-feed them ads?
Advertising can build brand awareness, increase sales, and make your products more competitive, with countless benefits.
When the cultivation world understands the benefits of advertising, they will naturally flock to it.
Ye Chen didn’t bother to explain. When the results come out, they will understand. So he said, “You will naturally understand about advertising fees later.
“First, let’s talk about the functions of Weibo. Do you think there are any shortcomings?”
Ye Chen copied most of the functions of Earth’s Weibo.
But this was the cultivation world, and some functions might not fit well and need to be adapted for localization.
Upon hearing this, the Elders no longer dwelled on the matter of advertising.
During this period, the Elders of the Heavenly Origin Sacred Land had developed a habit.
That was, whatever the Saint Master said, if they didn’t understand, it was because their comprehension was lacking.
What the Saint Master said must be right.
Just follow what the Saint Master said.
As for the functions of Weibo…
Elder Wu hesitated and said, “Saint Master, can Weibo only post pictures? How about adding a video posting function?
“Surely some people would enjoy videos of battles between experts.”
Elder Wu’s suggestion received agreement from the other Elders.
Indeed.
If videos could be posted, it would be more interesting.
After all, special-made Image Stones could also record videos.
The videos in the Immortal Net Cloud Classroom were like this.
But Ye Chen shook his head without hesitation. “As for the video function, a separate app will be introduced in the future. Weibo doesn’t need videos.”
Earth’s Weibo had a video function in the past.
But Ye Chen voluntarily cut it off.
Because in Ye Chen’s internet plan, a short video app was also an important part.
If Weibo also had videos, it would conflict with the short video app.
It would cause internal conflict.
In the past life, no matter what app it was, they all had short videos, mainly because these app companies were not the same.
They were competing for users, so they stuffed every function into their apps.
But in the cultivation world, the Heavenly Origin Sacred Land had no competitors.
They could gradually introduce them to maximize profits.
After discussing for a while longer, there were indeed a few useful suggestions from the Elders that could be added to the Immortal Net Weibo.
But the basic functions of the Immortal Net Weibo were basically determined.
As long as they were slightly improved, they could be prepared for launch.
But before the launch, adequate preparations must be made.
How to attract more people to use the Immortal Net Weibo on the first day of its launch?
And make a big splash!
In the past life, Weibo was able to stand out from the crowd because of the celebrity effect.
Inviting celebrities to settle on Weibo, thereby attracting public attention.
And in the cultivation world, there was no entertainment industry, so there were no celebrities.
But experts were celebrities, they naturally attracted attention and followers.
If on the day the Immortal Net Weibo was launched, all the experts in the entire Great Yan Province, the heads and leaders of major forces, were the first to settle on the Immortal Net Weibo…
Such a big move would definitely attract countless users!
Thinking of this, Ye Chen smiled!