The Fantasy Entertainment Empire

Chapter 56 Really scented warning

Most of the domestically produced animations nowadays actually take the form of cooperation. It is rare for such websites to buy out their works at one time.

The main reason is not making money. If an IP is developed with full copyright, it is difficult to recover the cost only by relying on animation. In terms of screening, you can only sell the right to broadcast on the Internet. It is basically useless if you want to be on TV, let alone cultural output.

In foreign countries, animation is made to sell first broadcasts on TV stations, online on-demand, plus animation peripheral development, full copyright marketing of comics, cartoons, movies, games, etc., selling discs… This series of operation methods are already very mature business models.

But in the country… Judging from the current situation, it is basically impossible to play.

Take the first season of the “Full-time Master” animation produced by Lewen Group itself as an example. This is a relatively special work. A large number of advertisements are embedded in the animation. The most eye-catching is the silver arch fast food. At the same time, its peripheral development is already at the forefront of domestic animation.

But despite this, a total of more than 20 million production costs and investment in publicity still made them unable to make ends meet, which is already a very successful animation project.

However, for Lewen Group, it is not a big problem. Although the cost of animation cannot be recovered, they have greatly increased the sales of a wave of original novels through animation; at the same time, after a large amount of hot IP, such as mobile games, they went online immediately. In addition, keeping up with the production of online dramas is also the bulk of the money.

For them, the most profitable thing is to hype the IP of “Full Time” itself. There are many ways to monetize IP, and they are not limited to animation. It is not a problem at all for animation to lose money and make yelling.

It is precisely because of this that they can pay the animation producer a production cost of millions of dollars, and dare to invest a lot of money in various channels of publicity.

And now, “Dimension Entertainment” is a self-developed “Special Event Task Force”, but there is no money from the sponsor.

The major part of making money in animation is the content outside of animation. However, in terms of market development outside of animation, “Dimension Entertainment” and Lewen, which are large groups in nature and are also preparing for the Penguin business group, have huge gap.

Fan Zhe can’t do any kind of full copyright marketing now, and due to the financial pressure of the company’s start-up and insufficient funds, he has no patience to negotiate one by one, slowly selling the screening rights and recovering the cost.

In the case of eager to cash out, Fan Zhe can only give up the long-term income of animation and choose to buy out.

The hot animation can attract a large number of users, increase website traffic, and can promote the conversion of ordinary users to paying members; the increased capital investment of advertisers is an extremely expensive income. In addition, according to the cooperation method given by Dimension Entertainment, discs and secondary authorization are also included.

You sell members on-demand, and implant ads to make money. I don’t participate; the exclusive copyright is given to you. You go out and sell CDs, or you sell the screening rights to other websites or even TV stations. No matter, as long as you have the ability, the money is yours.

This is equivalent to that ‘Dimensional Entertainment’ not only sold the animation screening rights, but also sold all the proceeds of this animation in a one-time buyout.

Of course, this is only the first season, and the agreement will not involve any content or copyrights other than the first season of “Project Team”.

This will make some less money, but as time goes by and capital flows faster, the company’s development speed will naturally become faster.

It’s okay to make less money in the first movie, but the subsequent productions will make more money.

However, the model considered by Fan Zhe has greatly increased the difficulty of selling “Special Event Task Force”.

If you only sell the screening rights, then the price of a play is three to five million, even if it is a new show, the price is higher, and there are many people who can afford it; but the sales of animation copyrights are different, and Fan Zhe’s asking price Around 400,000 in a single episode, the total price of the ten episodes in the first season reached 4 million.

This is ten times the difference.

For those video sites, buying an animation cost four million? Even if the entire animation copyright is taken, can you earn it back…

The animation is hot, everything is easy to say; if you don’t, if you buy the screening rights, you will lose hundreds of thousands of dollars, and you will fill the content library, but if you lose a few million… no matter where you put it, it will hurt your muscles and bones. It might not be counted, at least the pain is inevitable.

The chips for admission are a bit too big.

In this case, Kappa found several video sites in a row, and almost no one had much interest.

kind of fucked.

Kappa can only find his old friend, Song Wenjie, a content director of Penguin Video.

Lewen Group is not a purely independent group enterprise. Their largest shareholder is Penguin Holdings. Like Penguin Video, they all belong to the Goose Factory.

In other words, Penguin Video and Lewen Group are brothers.

The dear brothers also have to settle accounts, let alone one is his own, and the other is adopted later.

Although both Penguin Video and Lewen Group belong to Penguin Holdings, they are two group companies that operate independently of each other. They belong to different business groups and cannot really be counted as one.

Although the people on the Kappa and Penguin video have close business contacts and good personal relationships, after all, he can’t completely call the shots and has to listen to others.

After dialing Song Wenjie’s phone, Kappa said, “Lao Song, have you seen the film I sent you?”

“I saw it.”

Kappa felt a little uncomfortable, he heard Song Wenjie say these two words, a little cold.

“how do you feel?”

“It’s very interesting.” Song Wenjie still had that plain tone.

“You old Song…how much are you going to pay for it?”

“I don’t agree to buy it very much.” Song Wenjie said, “Even if you want to buy it, give it two or three hundred thousand dollars and buy a screening right; otherwise, you can change it to an on-demand share. The whole purchase is too risky.”

“Huh?” Kappa realized that it was not good, “Eh, eh, this is different from what we said before!”

He and Song Wenjie had previously communicated with UU reading www.uukanshu.com about the work “Special Event Task Force”. At that time, Song Wenjie agreed that he could buy it. Anyway, he was backed by the goose factory and had a wealth of money. It was also his own IP. Shouldn’t he buy it?

But today… why did you change your mind?

“But I didn’t know it was this style of film at that time!” Song Wenjie was also a little wronged.

“What’s wrong with this style? Don’t you say it’s interesting?”

“I think it’s interesting, but the audience may not think so. This style is too niche. I bought it. What should I do if it gets cold?”

Kappa is anxious: “Hey, you old Song can’t do this, it’s too bad! This is our own IP, the film has already been made, don’t you buy this, put it outside to broadcast it to others? ”

“This…” Song Wenjie also scratched his head.

Penguin’s own IP has been made into an animation, but it’s not broadcast by itself, but it’s broadcast outside. It’s really outrageous. This is not in line with the Penguin Group’s pan-entertainment strategy.

Seeing that there is a turning point, Kappa stepped up and said, “Buy it, buy it. Don’t you also have a KIP that buys how many works each year? It’s okay to make up the number?”

“It’s too expensive to make up…” Song Wenjie sighed and said, “Oh, forget it…you said that, what else can I do? Then it’s up to you. But, say it, buy it. Yes, the price will certainly not be too high.”

“Alright, try to be as high as possible. I think this film is quite popular.”

“Can it be hot?” Song Wenjie sneered on the other side of the phone, “I, Song Wenjie just quit my job, I just quit, I jump from here, and such a maverick movie won’t be popular!”

“Don’t…” Kappa smiled and cursed mother in his heart.

—

I’ll pay a chapter later