Chapter 23 A Huge Loss Of 50 Million
Now that she knew Li Yu's explicit request, Lu Yan did not stay in Li Yu's office anymore and planned to go back and hold a meeting immediately to prepare for the distribution of goods.
"Li Yu, isn't this too risky?"
When Lu Yan left, Chen Xiran asked with a worried look.
“Rest assured, the company is not as vulnerable as you may believe.
By the way, Chen Ting’s live broadcast has also started, and we gave her 100,000 bottles of shampoo as a benefit.
By the way, we promote our shampoo. "
Anyone who has used the Soft Care Shampoo produced by Tiansheng Daily Chemical is very optimistic about the future of this product.
After all, as long as you use it, your hair will remain dry and soft after a whole day's work.
It is not even a little bit better than the shampoo currently produced by the cleaning group, and the price set by Li Yu is not as high as that of high-end cleaning products.
The retail price for 500 ml is only thirty-nine nine yuan.
"Okay, I'll talk to Tingting when I get back in the evening, and I'll have someone come over to take over tomorrow." Chen Xiran thought about it carefully and suddenly asked:
"How much will the price of the event be set at that time?"
"Nine dollars and nine dollars with free shipping!"
"Our cost is only about thirteen yuan, so we will lose a lot!"
Li Yu naturally knew that this price would be a loss, and including postage and deductions from the live broadcast company, it would be at least millions.
But does Li Yu care about this million now? He has only one goal now, to defeat foreign investment groups.
"Forget it, don't get 100,000 bottles!"
Li Yu thought about his goal and felt that one hundred thousand bottles was indeed inappropriate and said directly.
Chen Xiran thought that Li Yu also felt that he was losing too much and was going to reduce the number of activities and asked quickly:
"How many bottles will be changed? Ten thousand bottles?"
Li Yu rolled his eyes at Chen Xiran and said directly:
"Ge, I want to criticize you for being too small.
Three million bottles, increased to three million bottles, 100,000 bottles per day for ten consecutive days. "
"Three million bottles?"
Chen Xiran opened his mouth in surprise and looked at Li Yu in disbelief, wondering if he had made a mistake.
"Yeah, three million bottles." Li Yu said clearly.
"It's impossible. The company's current capital flow is simply not enough. You have to know that three million bottles will result in a loss of at least 40 million.
The company doesn't have that much money now, even if you add the 10 million capital injection you just said, it won't be enough. "
Chen Xiran immediately rejected Li Yu's idea, but she knew how much money the company still had left.
Producing three million bottles of product requires at least 40 million. According to this event price, more than 10 million will be eliminated in postage.
This is 50 million. As for the repayment, the live broadcast platform requires ten days after the customer confirms receipt of the goods before the repayment can be made.
This time it takes at least twenty days to see the money back, and the live broadcast company will deduct 20%.
There are only eight yuan left out of the ninety-nine yuan. At that time, the most I can get back is 24 million, which is a huge loss.
After listening to Chen Xiran's calculation of the general ledger, Li Yu had a clear idea and said directly:
"Pattern, I said there must be a pattern. How can we survive in such a fierce market without a pattern."
"Pattern, pattern, even pattern requires funds! Li Yu, you know we don't have money where we live now!"
"It doesn't matter if it can be solved with money. Don't worry, I will inject 50 million into the company tomorrow. The 50 million will be used as the cost of this marketing."
In fact, Li Yu this time is not just to promote products, but a two-pronged approach.
Three million servings, as long as consumers use it, more than 90% will definitely be attracted.
At that time, in the entire live broadcast industry, only dozens of live broadcast rooms of Tiansheng Live Company will sell this product, and we can start to feed back the live broadcast rooms and make these live broadcast rooms popular.
Then you can increase the sales of other products by the way, and various merchants will definitely come to cooperate with you.
When he heard that Li Yu actually wanted to invest 50 million, Chen Xiran knew that he had made up his mind.
"Li Yu, how come you have so much money?" Chen Xiran had always been very suspicious of the source of Li Yu's funds, and finally couldn't help but ask this time.
"Do your own thing and don't care about things you shouldn't care about." Li Yu stared at the other party without answering and then waved his hand: "Okay, go out and make arrangements!"
At that moment, Chen Xiran felt like being stared at by a snake, and her heartbeat slowed down a beat. When she heard Li Yu let her out, she rushed out immediately without saying a word.
The company's affairs were almost settled, and Li Yu drove directly to the live broadcast company, preparing to discuss tomorrow's Soft Care Shampoo event with Chen Ting and the group of operators.
"Hello, Mr. Li!"
As soon as he entered the door of the live streaming company, the receptionist who was still playing with his mobile phone looked up and saw Li Yu. He was so frightened that he stood up and shouted.
"Is Manager Chen here?"
"Here, she hasn't left since she came in the morning."
After hearing that Chen Ting was in Li Yu, she walked directly into the live broadcast company.
At present, the live broadcast company's site has been divided into dozens of rooms with an area of more than ten square meters to more than thirty square meters.
Because the welfare benefits are much better than those of other live broadcast companies, except for a few old live broadcasters poached.
Chen Ting actually found more than ten or twenty good-looking internship live broadcasts at Pengcheng University and Pengcheng University of Science and Technology.
As soon as he entered, Li Yu saw many rooms where live broadcasts were being broadcast. The largest room among them was where Chen Ting was performing her talent in front of the live broadcast.
Li Yu opened the door directly and walked to the blind spot of the camera to wait for Chen Ting to finish her live broadcast.
Upon discovering that Li Yu was coming, Chen Ting immediately signaled to the intern anchor who was taking a break. The other party was also very eye-catching and immediately took over the live broadcast to free Chen Ting.
"How's it going? How's it going lately?"
In Chen Ting's office, Li Yu sat down on the sofa and asked.
When she came and sat down next to Li Yu, Chen Ting leaned against Li Yu and said with a tired face:
“It’s not going very well, because most of them are novices, and even if they have hundreds of thousands of purchases, the live broadcast room has not made much progress.
And those merchants, seeing the popularity of our live broadcast room, find it difficult to negotiate. Even if the price discount is not much, the commission is even more pitiful. "
Only when she ran a company independently and had to control herself from top to bottom did Chen Ting understand the difficulties.
Although many of her former fans have followed her, her live broadcast room has not yet returned to the state of her former company.
This is true for her, let alone the company's anchors. Even if the company is willing to buy in quantity for a while, it will be difficult to have a hit product.
"It doesn't matter, don't worry about money, give out more benefits and buy more.
If you meet someone with potential and sign directly, everything will be fine! "
Li Yu didn't know much about live broadcasting and didn't understand operations, so he could only comfort Chen Ting.
"It's rare for you to come here today. Is there something wrong?"
Leaning on Li Yu's shoulder, Chen Ting suddenly stretched her face forward and asked Li Yu's face.
Reaching out to push the other person away, Li Yu pretended to be impatient and said:
"Okay, you're too old to do this."
After pushing Chen Ting aside, Li Yu revealed the purpose of his coming.
"I came here mainly to tell you about the Soft Care Shampoo and to prepare for activities in all your live broadcast rooms."
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