Chapter 414 Publicity and Board Games
Kua Kua went back home and discovered a new business opportunity. He also brought back a lot of local products.
I heard that Kua Kua’s new boss likes all kinds of weird food. Kua Kua’s whole family is looking for plants that can be used as food. Regardless of whether they are poisonous or not, as long as they can find flowers and seeds, Kua Kua will eat them. Bring it over.
This directly caused Jiang Qi not to let Kua Kua plant new seeds first. He had to wait for Principal Peggy to identify all the seeds before sowing them outside the amusement park.
At the same time, Jiang Qi also told Kua Kua the good news that the Incredible Magic Academy is being built virtually.
Kua Kua excitedly said that he could take on the cleaning work of the entire castle. Jiang Qi thought about it but refused because he was afraid that Kua Kua would die suddenly from exhaustion.
.
Jiang Qi, who had nothing to do, was reading the reports that Hu Qing and Shen Lirong sent to his mailbox a few days ago.
Before Xuecun opened, Hu Qing was the only one who sent reports to Jiang Qi's mailbox every day. After the opening of Snow Village, Shen Lirong began to send reports regularly because Snow Village was considered a huge project in the amusement park.
Of course, Jiang Qi usually doesn't read these daily summary reports. Because if something major happened that required Jiang Qi's intervention or decision, Hu Qing and Shen Lirong would immediately run to his office with their computers in hand to report.
If he hadn't really had nothing to do, the TV series he was following hadn't been updated, and the author of the novel he was following hadn't taken a leave of absence, Jiang Qi wouldn't have been bored enough to read the reports in his mailbox.
Although Hu Qing and Shen Lirong are a couple, their reporting styles are completely different.
Hu Qing likes to use numerical tables, and Shen Lirong likes to use charts.
In the reports of the past few days, Jiang Qi found that Xuecun's turnover was on a downward trend.
The magnitude of the decline is relatively weak and cannot be seen without comparing it to the daily chart. Neither Shen Lirong nor Hu Qing specifically reported this incident, indicating that it was not a big deal, just a normal fluctuation.
The reason for this fluctuation is also very clear to Jiang Qi.
The amusement park is not famous enough.
Fame is a very sad thing.
When it comes to amusement parks, Disneyland and Universal City are definitely famous. In a sense, the former may be even more famous. After all, there are so many animated movies, and in the early years, they were even rich enough to pay for new launches. The project is dedicated to making movies.
Among the remaining amusement parks, chain ones are definitely more famous than individual ones, unique water parks or theme parks are more famous than ordinary amusement parks, and amusement parks located in first- and second-tier cities are definitely more famous than amusement parks in third- and fourth-tier cities. famous.
Although Galaxy Script Theme Park is a theme park and has been popularly searched several times in various weird ways, it is still not famous.
This is probably the disadvantage of opening an amusement park in a small city.
Jiang Qi knew very well that if this amusement park opened in a first-tier city like Beiping Magic City, he would have made a lot of money.
Of course, he couldn't afford to open it in a first-tier city like this. The money in Old John's treasury certainly couldn't afford land in a first-tier city.
If Xuncheng was a well-known second- and third-tier tourist city, the amusement park would probably be somewhat famous.
However, Xuncheng is only a fourth-tier fringe town with no well-known attractions and no reputation at all. When Jiang Qi was in college, his classmates and roommates asked him where he was from. Jiang Qi had to introduce the provincial capital first and then the city. This shows how transparent Xuancheng is.
Under such congenital conditions, advertising is very expensive.
Jiang Qi knows how effective advertising is. Back then, a hot search in the script store expanded the group for about 8 months. The number of tourists in the amusement park increased sharply every time there was a hot search. When Snow Village first opened, due to the overwhelming advertising effect, the number of visitors to the amusement park was close to the peak of the New Year season.
Everyone knows that advertising is good, but advertising is expensive and short-lived. Basically, once the advertising is withdrawn, the effect will be gone.
If you advertise randomly, the probability of losing money is much higher than the probability of making money.
Jiang Qi also wanted to advertise. It would be best to buy 10 hot searches a day. TV advertisements are overwhelming, and people all over the country can see amusement park advertisements as long as they go out and take the bus or subway, but they are short of money.
Moreover, the amusement park currently spends a lot of money on advertising every month.
Daily advertisements, local promotions, theater promotions, comics advertisements on the Internet, and various hard and soft advertisements in Xuecun...
Jiang Qi took a rough look and found that the cost of advertising last month was several times the employee's salary.
I don't know if it's Jiang Qi's hallucination, but he feels that the advertising in Xuncheng and even the cities surrounding Xuncheng is a bit saturated.
Compared with last year when it first opened, the passenger flow of the amusement park has obviously increased several times. It has become the number one entertainment attraction in Xuncheng and is considered the first choice for locals to travel. It has also boosted the economy near the vocational high school.
If it hadn't been developing well, the government departments wouldn't have given the green light to the Snow Village promotion and helped the amusement park with advertising coverage at a preferential price.
But it's not enough.
Amusement park advertising did not go out.
Xuncheng is a fourth-tier town, with a per capita income of only 3,000 yuan. It's okay to occasionally visit the amusement park during weekends and holidays, but I can't afford to live in Snow Village.
The surrounding areas are similar. They are not particularly wealthy cities. Even if there is an aristocratic school like Morrowind in the neighboring city, it is only for a very small number of wealthy people.
This can also be seen from the types of houses sold in Xuecun.
You can easily sell a single room worth around 2,000 yuan, but you can’t sell a single-family wooden house worth tens of thousands yuan. Nowadays, the amusement park’s WeChat official account launches 5 discounted single rooms with a special price of 1,288 every day, and they disappear every day. It can be seen that it is not that Snow Village is not attractive, but the price is too high, and ordinary people can’t bear to bite the bullet.
To put it bluntly, the customer base is not large enough.
As long as the customer base is large enough, the wooden houses in Xuecun will not have to worry about selling.
"How can we get the advertisement out?" Jiang Qi murmured while looking at the report, "Is it true that we really have to wait until the Incredible Magic Academy is completed and wait for government support?"
"But this is too long, at least until next year."
Jiang Qi's fingertips tapped the table rhythmically.
"But it's too expensive to advertise on your own. You can find some connections with nearby advertisements to make it cheaper. If you really want to advertise and save advertising fees, it will be an astronomical sum."
"Isn't there some cheap and quick way to advertise?"
The mask of pain worn by Jiang Qi.
Jiang Cha, who was watching a drama and drinking tea in the office:...
"Tsk, tsk, tsk." Jiang Cha shook his head helplessly, "Why hasn't the boss' habit of daydreaming gotten better?"
The next second, Jiang Cha put down the tea cup and tapped the computer keys with his fingers. The computer screen instantly changed from a TV series to a complex report.
There was a knock on the door.
"Come in." Jiang Cha said softly.
"Director Jiang, last month's account from the clothing factory has been sent to your mailbox. Sister Hong's husband just sent some pastries. Do you want to go out to eat or do you want me to bring them in for you?" Rookie Accountant Xiao Qiu asked.
"I haven't finished handling the accounts here yet, please bring them in." Jiang Cha said with a smile.
"Okay Director Jiang." Xiao Qiu nodded, glanced at Jiang Cha's computer screen, and sighed sincerely, "Director Jiang, you have worked so hard. You have handled so many complicated accounts. If you are too busy, you can Give it to us and we can work overtime!”
"No need." Jiang Cha smiled softly, "Since I have received the salary of a supervisor, I naturally have to do more things. Please help me get some non-sweet pastries. I don't like sweets very much recently."
"Okay Director Jiang!" Xiao Qiu closed the door and left, thinking that Director Jiang was really clever. Many of the pastries brought by Sister Hong's husband were especially sweet to eat with tea.
Jiang Cha did not immediately switch to the TV series interface and continue watching TV. Instead, he looked into the distance thoughtfully.
"Monopoly? It seems like fun."
.
At the same time, in the tavern, Principal Peggy, a wealthy guest who has theoretically rented a wooden house in the snow village for 4 months, is playing Monopoly with Wang Jing, Qi Si and Wang Erya in the tavern.
Han Youxin watched eagerly from the side.
While playing games, there were also a few guests who came to the amusement park to watch people playing Monopoly in the tavern instead of queuing up to play the games.
Monopoly, an ancient and well-known board game.
The game was released on the other side of the ocean on November 5, 1935. It was well received during the Great Depression and was the earliest board game Jiang Qi ever played.
It is said that this game was originally designed to satirize capitalism and expose the consequences of the monopoly of the market by wealthy people. After all, in the game of Monopoly, there can only be one winner in the end, and everyone else will go bankrupt.
But anyone who has played this game knows that it is super cool to be the winner in this game, and it is great to have money. (At least Jiang Qi thinks so)
Speaking of which, Jiang Qi only knew three board games before he took over the script-killing shop. One was Monopoly, one was Three Kingdoms, and the other was Werewolf. Others were well received in board game stores, and he had never even heard of the board games that were all the rage.
But now there are very few people playing Monopoly, at least not since Jiang Qi was in junior high school.
Jiang Cha, who was far away in the office, was fascinated by the four people playing Monopoly in the tavern.
After one round of the game ended and Principal Peggy became the final winner, Jiang Cha thoughtfully called Jiang Qi to tell Jiang Qi about it and invited him to go to the tavern to watch.
Watching it remotely is not as interesting as watching it in person. You can also have a drink and some snacks when you go to watch it in person.
"How did the four of them get together?" Jiang Qi was not surprised that the four of them were playing Monopoly in the tavern, but was surprised by how the four of them got together.
"They met a few days ago." Jiang Cha explained, "There are only a few people who rent wooden houses in the snow village for a long time. Qi Si and Principal Han's family got to chat after watching two magic performances in the front row. Principal Peggy goes to the pub for three meals a day these days, and she also talks to Erya, and we all get to know each other as we chat."
Jiang Qi nodded in understanding: "I remember that School Director Han left yesterday, right?"
"Yes, I left yesterday morning and took my assistant with me. Xu Cheng left last week."
"But who brought this set of Monopoly, Han Youxin?" Jiang Qi asked next.
Jiang Cha shook his head: "If I remember correctly, Principal Peggy asked Lillian to buy it yesterday morning. Lillian didn't know what Monopoly was, so she asked Director Shen again. Director Shen thought Lillian wanted to buy it in the tavern. We introduced board games and helped her research for a while whether she could open a separate board game room.”
It was actually requested by Principal Peggy.
Jiang Qi thinks that if this is the case, things will be interesting. Every new card character will have a certain degree of exploration of the world.
Huang Fugui is a costume drama, games and discounted eggs in supermarkets, Wang Erya is a variety of delicacies, Wang Xinghua is the same as above, Old John is dragged by Huang Fugui to play games, Jiang Cha is a treasurer as soon as he comes, he is a financial manager. Read some related books and then indulge in watching TV...
Basically, the first things to attract everyone are relatively new things, such as mobile phones, computers, games, TV series and food.
Principal Peggy actually fell in love with board games first.
It's really interesting.
Jiang Qi and Jiang Cha soon arrived at the tavern.
At this time, there were many more bored customers watching the four people playing Monopoly than before.
Even Teacher Zero was watching from the side.
Looking at the current situation, the winner of this round of the game is still Peggy.
Qi Si is on the verge of bankruptcy, Wang Erya still has a glimmer of hope, and Wang Jing seems to still have a chance to fight, but Peggy has a great chance of winning.
Peppa Pig is still dressed in the same pastoral style as when she arrived. Wearing loose clothes, a round pastoral-style hat on her head, her hair combed meticulously, and accessories such as earrings, necklaces, and rings, she looked like a rich old lady.
Now the eyes of this rich old lady were shining with thought and shrewdness.
She was actually thinking and calculating while playing Monopoly.
A game where you roll dice and most of the time you have to rely on luck to win is actually thinking and calculating.
"Ah ah ah, why am I the first one to go bankrupt again." As Qi Si went bankrupt, the scumbag Qi Si wailed, "Why am I so unlucky!"
"It's not just bad luck. You shouldn't have sold that piece of land before."
"No, I think the cash-out step was a failure."
"To be honest, it's just bad luck. Isn't this game all about luck?"
The guests next to me started discussing it.
Qi Si sadly ordered a small cake and ate it while soothing her heart that was hurt by her first bankruptcy.
After Qisi's cake was finished, Peggy became the final winner.
Peggy stood up, pretending that her waist was uncomfortable after sitting for too long. She twisted her waist and neck and said, "No more fun. I've been sitting here for half an afternoon. I need to go out for a walk."
"We have to take a walk." Wang Jing nodded in agreement and took Han Youxin's hand, "Youxin, go back and do your homework."
Han Youxin: Σ(°△°|||)︴
Han Youxin went back to do his homework sadly.
"Qing He, let's go to the haunted house! There may not be many people in the haunted house at this time. After playing in the haunted house, we will go to the roller coaster, then go to dinner, and then go to the wind chime Ferris wheel after dinner."
"You didn't go there last night. You don't know how comfortable it is to sit on that wind chime Ferris wheel at night. Not only do the wind chimes inside make jingling noises, but the wind is also cool when it blows. The Ferris wheel itself also shines, so you can I don’t know how beautiful it is.”
Although she really wanted to go back and do her homework, Wang Erya also knew that she couldn't spoil her friends at this time, so she nodded: "Okay, but tomorrow I might..."
"I know, I haven't finished the paper yet."
The two good sisters walked away happily holding hands.
In the blink of an eye, only Principal Peggy was left standing among the Monopoly quartet.
"Um...grandma, can you lend us this set of Monopoly to play with? After we finish playing, we will put it on the bar of the pub." A girl who looked like a high school student asked tentatively.
Principal Peggy nodded with a smile, looking very kind: "Of course, you can play whatever you want."
"Thank you so much!" the high school girl said happily, not forgetting to add, "Your Chinese is so good!"
Principal Peggy smiled and said nothing, and walked slowly outside the tavern. When she reached the door, she didn't forget to look back at Jiang Qi, indicating that she had something to say to Jiang Qi.
Jiang Cha had already occupied the prime spot with a glass of grass juice and started to watch the female high school students playing Monopoly.
Jiang Qi:......
Is it so beautiful?
Jiang Qi could only go out by himself.
Principal Peggy wore a thick cloak: "Mr. Jiang, the board games in your world are really amazing."
"Maybe." Jiang Qi said, "Young people like it quite a lot. Basically every city has a dedicated board game store, and many script-killing stores also have board games."
"You know the script is killer, right? I've even opened a restaurant now, that's..."
"I know." Peggy interrupted Jiang Qi, "Lillian also made a special trip to the script killing shop and brought two scripts related to the Incredible Magic Academy for me to read."
"The things in our world are written into a story and printed on paper. It looks quite amazing."
"Actually, there are many other types of board games. If you like them, I can buy them for you. However, many board games require a large number of players, and 4 people may not be enough." Jiang Qi said.
"Excuse me." Peggy nodded.
Jiang Qi and Principal Peggy walked to a deserted corner. Seeing that there was no one around, Jiang Qi boldly spoke: "Principal Peggy, do you really like playing board games or are you attracted to board games?"
Jiang Qi felt that the state he saw Principal Peggy playing the board game just now did not look like she was completely immersed in it. On the contrary, Qi Si was very immersed in it, even though she also lost miserably.
"I checked online and found that on the 80th anniversary of the release of Monopoly, the Monopoly Edition alone had sold more than 275 million units."
Jiang Qi was a little surprised. He knew that this game sold well and was popular for a long time, but he didn't expect it to sell so well: "That's quite a lot."
"But its cost is very cheap, and the gameplay is actually very simple."
Jiang Qi thought for a while: "The cost of board games is usually very cheap, and the gameplay... In fact, the simpler, the better. If it is too complicated, it will be difficult for people to understand and there will be a threshold."
"A popular board game should become popular very quickly, right?" Principal Peggy then asked.
Jiang Qi nodded, without any hesitation this time: "If you can get out of the circle, it will definitely be very fast. I remember when I was studying, the Three Kingdoms and Werewolf suddenly became popular all over the country. It felt like all my friends around me became famous overnight. Playing now."
"What if we also launched a board game?"
"Board game?" Jiang Qi was stunned for a moment, then reacted randomly, "You mean Incredible Magic Academy 1?"
When Jiang Qi first read the book of Mysterious Magic Academy 1, he felt that it looked like a stand-alone mini-game. It would be quite popular if it was turned into an online mini-game, but he didn't even think about board games.
If it were changed to a board game...
"Isn't it a bit too complicated?" Jiang Qi hesitated, "After all, the size is there. If it were changed to a board game to play, it might take four or five hours, right?"
This would take too long.
"It can be streamlined." Principal Peggy said with a smile. "It can be launched in different versions, simple version, advanced version, and deluxe version. Each version has a different size."
"There are also single-player versions, double-player versions, 5-player versions, and 7-player versions. I believe that as long as you spend time, these versions can be modified."
"These days, I have done a little research on the current business model and situation of amusement parks, and found that advertising is a big problem."
"If you have quality but no publicity, you won't be able to make a product." Principal Peggy said as if she had come from the past. "If you have relevant connections, you may be able to take some shortcuts, but unfortunately you don't. There are many ways. It’s also prohibited by law, so I thought about whether I could use board games to make some money through advertising.”
"Think about it, if we can launch the Incredible Magic Academy board game within two months. Then make it popular to a certain extent through publicity and marketing, and wait until the Incredible Magic Academy officially opens for business next year..."
Jiang Qi's eyes lit up: "The board game itself is both profitable and effective advertising!"
“Professional speaking!”
Jiang Qi said that he didn’t have the connections to market amusement parks, but he did have the connections to market tabletop games!
There are now 8 appointment groups in the script store, and there are countless stores and countless distribution WeChat accounts in his circle of friends!
Jiang Qi made some calculations and revised the board game within two months, just in time for this year's autumn exhibition.
Selling board games at the fall show…
No, it should be around the script.
I believe publishers can understand him.
^_^
I went to see a movie with my best friend the day before yesterday, but when we came out of the movie theater, we stepped on the wrong foot and sprained our foot. I went to the hospital to take a X-ray and the bones were fine. The doctor said that he probably strained the ligaments of his left foot. Because I have a lot of experience in twisting my feet, my feet were not swollen at that time. Although it was still very painful, I still went to eat the beautiful frog fish head.
Yesterday, my feet were swollen, but because it was the Lantern Festival, I still jumped out on one foot and went to the countryside to celebrate the Lantern Festival.
Today, my left foot is swollen from toes to ankle...
And because I had been hopping on one foot all day, my right foot hurt from calf to thigh.
What does this matter mean...
It means fat people are fine and don’t jump on one leg (no)