Rebirth of the Wild Age

Some people say that the first-generation Apple did not attract much attention, and it was not until the second-generation Apple came out that it shocked the world.

This is true, but it is not true enough.

iphone2g was known as the God Mobile Phone at that time, which shows how strong the market reaction was. Since its launch at the end of June, it has sold 4 million units worldwide in half a year, directly occupying a quarter of the smartphone market share in the United States.

The so-called global sales here is actually approximately equal to North American sales, most of which are sold in the United States and Canada. Because the iphone2g didn't land in the UK, France, and Germany until November, and it didn't land in Ireland and Austria in the spring of the following year. The date of entering the Asian market was even later.

In other words, the first generation of Apple mobile phones sold 4 million units in the United States and Canada in half a year!

In comparison, the consumption power of China's high-end mobile phone market is obviously far inferior to that of the United States at this time. Because Shenzhou sr2g sold 500,000 units in the first month (sold out), only 440,000 units in the second month (with the blessing of the May Day holiday), and 420,000 units in the third and fourth months respectively. 10,000 units, 470,000 units (both summer sales peak season), 530,000 units sold in the fifth month (school season promotion), quickly fell to 320,000 units in the sixth month.

The total sales volume of Shenzhou smart phones in the first half of the year was 2.68 million units (mainland China), which was far lower than Apple’s sales volume of 4 million units (North America).

Consumerism has not yet prevailed in China, so far no one has ever heard of anyone cutting off their kidneys to buy a Shenzhou smartphone.

At the end of October, Shenzhou sr2g was officially launched in North America.

After delaying for so long, it is nothing more than a process that must be followed: first, pass the US national access certification; second, obtain third-party certification; third, pass the operator's online test and other verifications.

Even if Shenzhou Technology launches a new machine in the future, it will need to go through the process again, and each process will take at least half a year. When mobile phone brands from other countries land in the United States, the review time can be delayed for one year, or even one and a half years is not uncommon, but the cooperative operator can shorten it to three to five months.

If you want to sell mobile phones in the United States, you must reach a cooperation with American telecom operators. Shortening the review time is one aspect, and the other aspect is the channel issue. Because in the US mobile phone market at this time, more than 90% of the channels are in the hands of operators, and this figure will only drop to about 80% after ten years.

If you sell mobile phones in the United States, relying solely on e-commerce or retail store channels, you can only eat leftovers from others.

Thanks to Apple, it would be very difficult for China Smartphones to successfully land in the US market!

As early as January, Shenzhou sr2g began to apply for the US national access certification, and it was delayed until June without the access certification. At this rate, it will take at least until next summer to pass the third-party certification and operator inspection.

Although the three major telecom operators in the United States all recognize China's market potential, their demands are too much. They are only willing to help China sell exclusive contract phones, that is, exclusive custom-made phones for operators. AT\u0026T even let China make OEM machines, and even China's trademark cannot be printed on the fuselage.

It's nothing more than deciding China and forcing China to sign an unequal treaty.

At this time, Apple was on the market and sold well, and consumers were crazy about it.

Sprint took the lead in responding and decided to reach a strategic level of cooperation with China Science and Technology: it does not insist on an exclusive contract, but enjoys the priority right to supply.

Sprint spent 35 billion US dollars to acquire EL three years ago, becoming the third largest telecom operator in the United States. But since then, it has been infected with a curse, technical failures, scattered marketing, difficult team integration, and a large loss of users. To put it bluntly, it is indigestion caused by eating too much. The CEO of the company, Gary Fauci, is under a lot of pressure and has been forced to resign by the shareholders. He personally led the cooperation with China this time, hoping to save some face with the help of the China Smartphone.

With the help of sprint, China sr2g immediately passed the access certification, and started the third-party certification and operator verification process at the same time.

Until the end of September, the Shenzhou sr2g has finally completed all the procedures and is scheduled to be sold in the United States on October 9.

It's a pity that sprint's CEO Gary Fauci couldn't look forward to this day, because the company's shareholders held a general meeting on October 3, Gary Fauci resigned sadly under the pressure of shareholders, leaving the performance of Shenzhou Smartphone directly to the new CEO.

During the period when Shenzhou sr2g was launched in the United States, it happened that the iphone 2g was sold out, and consumers could not buy it if they wanted to buy it——Shenzhou Technology decisively cooperated with sprint.

Apple God mobile phone vs Chinese mobile phone king!

It's too late to put in TV ads, so let's put in newspaper ads and ground ads like crazy. In order to avoid legal responsibility, the official advertisements dare not directly confront Apple, but various soft articles and review articles make it clear that they want to use Apple to hype.

Coupled with the strong promotion of sprint, the third largest telecom operator in the United States, those consumers who are suffering from not being able to buy iphone2g gradually began to set their sights on China sr2g.

Gradually, the word-of-mouth of Shenzhou smart phones fermented, and sales began to rise steadily.

On the Internet in the United States, some people even compare China with Apple——

Shenzhou advantages: larger screen, stronger signal, you can change the wallpaper, you can change the battery, you can run two apps at the same time.

Apple's advantages: clearer screen display, more available apps, full Netcom (China only supports sprint for the time being).

Entering November, Apple's mobile phone production capacity has been expanded, but it needs to stock up for the European market, so each person in North America is limited to one phone.

Apple fans are very miserable, even if they have money, they can't buy their favorite mobile phone.

The two major operators, AT\u0026T and Verizon, are also suffering. The huge market is there, but they are watching it pass away because of insufficient supply.

Ever since, at\u0026t and verizon put down their airs decisively, continued to negotiate with China Technology, and signed a cooperation agreement before December, so that China must launch mobile phones that support at\u0026t and verizon networks before Christmas. And the major software vendors in the United States have also chosen to cooperate with Android to port their apps to the Android system.

Throughout December, the sales volume of iphone2g in the United States was 480,000 units (sold out), and the sales volume of Shenzhou sr2g in the United States reached 410,000 units!

American public opinion was shocked, and they shouted: Made in China has spread to the field of high-end electronic products!

And the debate about which is better between China and Apple has also spread from the Internet to reality. Apple fans ridicule Chinese users in various ways, as if they have a sense of superiority, and Chinese users also respond unceremoniously.

While iphone2g is known as the God Mobile Phone, it has also been complained by users in various ways.

The slots are as follows:

First, if you want to buy an Apple mobile phone, you can go to the operator to pre-deposit the phone bill for more than one year.

Second, three months after the listing, the price was suddenly lowered. Although old users were compensated, it still felt like a loss of 100 million yuan.

Third, Apple's signal is too weak, the hell with the metal body.

Fourth, for daily monkey playing, all kinds of products are out of stock, and each person is limited to one machine.

Fifth, the battery cannot be replaced. In the era without fast charging technology, this shortcoming is very fatal.

These slots have been avoided by Shenzhou, especially the purchase of a phone must pre-store the phone bill, which is purely created by the operator. Because Apple is seriously out of stock, and the supply is in short supply, then the operators will take advantage of it.

However, relying on the natural advantages of Made in China, it is too easy for China to expand its production capacity. It has opened up the supply in the US market, and naturally does not give operators the opportunity to squeeze wool.

Another point that makes China users most proud is that the China Smartphone has a spare battery, which can be removed and replaced at any time, without the problem of power failure halfway.

...

Apple headquarters.

Holding a sprint version of the Shenzhou smart phone in his hand, Jobs said with a stern expression: Delay the sales plan in Ireland and Austria, and ensure the supply of iPhone 2G in North America. We can't lose our base camp just to open up the European market. Now, Shenzhou is a competitor worthy of vigilance. In addition, to speed up the development of iphone3g, we must rush to launch it first!

I'll contact Ireland and Austria immediately! The man left after speaking.

Not long after, a male assistant came in, holding a large stack of folders and said, Boss, this is the information about China's smart phones that I asked people to collect.

Jobs quickly browsed through these materials, China profile, mobile phone data, sales share... and so on, all of which were thrown aside by him. Soon, Jobs stopped suddenly and began to write down a document, which was Song Weiyang's speech at the Digital China Forum: In the next fifteen years, smartphones, mobile taxis, mobile shopping, mobile bill payment, mobile ordering, mobile phone Sign up, check in with your mobile phone, learn to drive with your mobile phone...

Jobs subconsciously looked at the time of the speech, and it turned out to be 2001.

call!

Jobs took a deep breath and said to himself: A competitor worthy of awe, many of his ideas are the same as mine, even more advanced and radical than mine.

Before seeing this speech, Jobs even suspected that the Apple smartphone project had been leaked to China at least three years ago. Otherwise, how could the two products be so similar?

Jobs closed the folder, made several phone calls in a row, and gave the following instructions: first, increase the production capacity of iPhone 2G again; second, set the Asian launch location of iPhone 2G in China; private meetings with people.

Jobs wanted to chat with Song Weiyang privately, it had nothing to do with the product or the market, he just wanted to communicate with Song Weiyang. There are not many people who can fall into the eyes of Jobs, and Bill Gates is extremely despised by him. At least Song Weiyang is more appetizing to him than Brother Gates.