Rebirth of the Wild Age

(Forgive Lao Wang for being a liberal arts student. After being reminded by book friends, I checked some information today and found that it was really outrageous to make a large-screen mobile phone in 2007. It has been revised to a 4-inch screen.)

(Old Wang did some calculations. Both China and Apple adopt the HVGA standard. The ppi of China’s 4-inch screen is 144, and the ppi of Apple’s 3.5-inch screen is 164. The difference is not too big, and it is completely within the user’s acceptance range.)

(In addition, although Song Weiyang asked BOE to develop OLCD technology, it is far from being commercially available. Therefore, China's first-generation smartphones used tft-lcd screens.)

The time has entered 2007. Although Apple held a product conference in January, it will take half a year to go public.

Last year, Motorola not only ranked No. 2 in China, but also ranked No. 2 globally in mobile phone sales.

But it suddenly exploded in winter, and it became more sluggish after New Year's Day, all of which were dragged down by internal conflicts and big company diseases. The after-sales service has become a mess, the sales channels are also chaotic, and the market response is as slow as a turtle.

Finally, Motorola suffered serious losses in the first quarter. The global sales were overtaken by Samsung in one fell swoop, and the sales in China were also overtaken by Shenzhou.

As for Nokia, it is completely crazy, officially released the low-end market strategy, and continues to aggressively enter the low-end market, it seems that it wants to drive out all domestic brands. This really does not leave a way for people to survive. Nokia's low-end phones are of good quality and sell cheaper than domestic phones. Consumers naturally know how to choose.

According to an industry survey in February, there are as many as 79 companies in China with mobile phone production licenses, and the annual production capacity has reached 500 million units.

To whom should the 500 million mobile phones produced each year be sold?

Huge overstock!

Experts predict that at least half of China's local mobile phone manufacturers will go bankrupt this year.

April 5th, Qingming Festival in the lunar calendar.

Song Weiyang claimed that China's smartphones would be available in early March, but it was delayed for a month after all. The first batch of stock is 500,000 units, the market price is 5,800 yuan, and advertisements and soft articles are flying everywhere.

Shenzhou sr-2g's competitor in China is only the Nokia n95, because these are the only two mobile phones that sell for more than 5,000 yuan. If smartphones are counted, there are 11 competitors. In the first quarter of this year, there were a total of 12 smartphones in China.

Nokia n95 originally planned to go on the market in May, and its market positioning is China's machine king. In order to fight against the Shenzhou SR-2G, the sale was decisively launched one month in advance, and the two sides planned to fight head-on.

This thing uses a dual slider design, with screen touch function, but can not achieve multi-touch. The mobile phone system is Symbian 9.2, and the memory is 18m, which belongs to the top smart phone. And the screen display effect is very delicate, the ppi (pixel density) is as high as 153, which is higher than the data (144) of Shenzhou SR-2G, and watching movies is definitely more high-definition.

But it is very interesting that the competition between the two mobile phones is not as fierce as imagined.

Because they are out of stock!

In another time and space, the Nokia n95, which was priced at 5,400 yuan, was sold for more than 8,000 yuan by scalpers due to the shortage of supply when it was first launched. After a few months, the output caught up, and by the end of the year, it fell to more than 4,000 yuan, and the inventory was so large that it could not be sold out.

Now the situation of Shenzhou SR-2G is similar. The first batch of 500,000 units seems to be a lot, but it is not enough to distribute it to the national market.

First of all, the supply of the flagship store in China must be guaranteed, so that Suning and Gome have insufficient supply. Gome malls in small and medium-sized cities have only a few of them on the counters, and if you are slow to start, you may not even try to grab them.

Is 5800 yuan a mobile phone expensive?

not expensive.

There are a lot of rich people, far more than you imagine, otherwise how could the Nokia n95 be fired to 8,000 yuan.

It's really not Song Weiyang's intentional trick...

By mid-April, all the 500,000 units in stock were sold out, and the price of scalpers on the black market was rising steadily. When it was about to be fired to 7,000 yuan, Shenzhou Technology suddenly announced that it would expand its production capacity and will directly release 1 million units during the May Day holiday.

May 1, early morning.

Outside the four Shenzhou flagship stores in Beijing, long queues began to form in the middle of the night, and most of them belonged to scalpers!

Han Dong, who appeared in Chapter 507 of this book, is not only married at this time, but also has a child who is almost two years old. His Shenzhou h5100 mobile phone has been used for six full years, and there was only one small problem in the middle of it. A few days ago, his son smashed it into a comminuted fracture.

Taking advantage of the May Day holiday, Han Dong came to the Shenzhou flagship store and was shocked by the scene in front of him.

Still waiting in line to buy things now?

A clerk was maintaining order in the queue, so Han Dong hurried over and asked, What's going on today?

The clerk said: You need to queue up to buy a full-screen smartphone from China, but you don't need to queue up to buy other products. What do you want to buy?

Oh, then I won't line up. Han Dong said with a smile. He is not a rich man, and now he has to raise a son, so how could he be willing to buy more than 5,000 mobile phones.

As soon as he entered the store, Han Dong heard arguing.

A middle-aged man shouted, I've been in line for most of the night, why are you only allowed to buy one?

The clerk smiled and said, I'm sorry, sir. In order to prevent the scalpers from rushing to buy, we limit the purchase of one per person. If you still want to buy, then go to get the number and re-queue. Please don't block the customers behind.

Each person is limited to one purchase. You said earlier that I promised to buy it for my friends. How can you ask me to explain to my friends now? the middle-aged man said angrily.

The clerk continued to smile: Sir, even if you want to help a friend buy mobile phones, there is no need to buy 20 at a time, right?

The middle-aged man said stiffly: I have many friends, can't I?

Scalper, get out! If you don't get out, I'll kill you! A young man in the back shouted.

The middle-aged man glanced back and said disdainfully, None of your business!

Shenzhou was bought up by you bastards, so I can't sell it!

That's right, I was fired to 7,500 last month, it's so fucking heartless!

Call 110 to call the police and let the police catch the scalpers!

...

There are more and more voices in the team, and they are basically young people. They are the real customers.

That scalper ran away in desperation, and the other scalpers were also helpless, feeling that today's business might not be very profitable.

Han Dong watched the excitement for a while, and he could only lament that the world is changing so fast, and mobile phones can actually give birth to the scalper market. He bought a Shenzhou mobile phone worth more than 1,000 yuan, but he didn't want to leave for the time being, so he went to the smart phone counter and continued to watch.

Haha, I finally got it! A young man laughed, and three friends stood beside him.

Another young man said, Give me some fun.

These four young people are all college students in the capital, and only one of them is willing to pay for it. The other three people in the dormitory all come to accompany him to stay up late and line up.

Han Dong leaned his head over, and saw the student open Fruit Ninja, frantically chopping melons and vegetables, and said while playing, It's cool, this phone is awesome.

Try taking pictures, try taking pictures!

Let me touch it quickly.

Listen to the mp3 to see the effect.

...

Han Dong's eyes became more and more intense as he watched beside him, but thinking about his son's milk powder money, he finally left the Shenzhou flagship store silently. He saw a man in his 30s outside the store, probably a reporter, interviewing people in line.

The reporter just finished the interview, saw Han Dong coming out of the store, and immediately came over and asked, Friend, did you just buy a Shenzhou smart phone?

No, I bought an ordinary machine. Han Dong replied.

Oh, sorry to bother you. The reporter immediately went into the store and caught the students who were playing with their mobile phones for interviews.

Which school are you from?

Beijing University of Posts and Telecommunications.

Did you come to line up early last night?

It came at 11 o'clock in the evening. I'm afraid I won't be able to buy it today.

Why do you have to queue up all night to buy this phone?

This mobile phone is amazing. This year's mobile phone is crushing the Nokia n95. The Nokia n95 will sell for 5400, and this mobile phone is worth 5800!

What phone did you use before?

Motorola.

Have you never used Shenzhou?

In the past, China's high-end phones were not good, so I always used Motorola. But from now on, I am a China fan, and Dr. Ma is my idol!

Did the phone live up to your expectations?

What do you say?

Then will you support other domestic brands?

I'll buy something if it's good, it has nothing to do with whether it's made in China or not.

...

Faced with the competition from China sr-2g, when Nokia n95 was fully distributed, it quickly chose to sell it at a reduced price.

No price reduction!

The price difference between the two mobile phones is only 400 yuan. Many target consumer groups choose China, and only diehard fans of Nokia choose n95. This machine king, which was supposed to be priced at more than 8,000 yuan on the black market, only persisted for a month, and then took the initiative to lower the price to 4,700 yuan, and went to the price range of 4,000-5,000 yuan to beat up children.

This has led to a collective price reduction of more than 4,000 mobile phones, otherwise customers will be snatched up by the Nokia n95. In this way, it is forced down step by step, and even mobile phones that sell for more than 2,000 are affected, including other mobile phones in China are forced to cut prices.

Friends of the business have said that the price of Shenzhou SR-2G is too low, which seriously disrupted the market.

What is this disrupting the market?

The Apple I was priced at $499 when it was first launched, and the Apple II was fully upgraded for only $199. It is completely a big sale at a loss, and then make money from the operator, and beat other brands to the ground.

Nokia's flagship new phone is unfortunately defeated, and the Chinese market has set off a boom in China!

Newspapers, magazines, the Internet... There are news everywhere about queuing up to buy a plane. This kind of scene is staged all over the country, and there are even fights because of jumping in line.

The Shenzhou brand can be regarded as a god, and it has already ranked among the immortals in the eyes of Chinese consumers.

At least there will be no more high-end phone users from Nokia and Motorola despise China's high-end phone users, and China is truly regarded as a brand with excellent quality and technology. Sales of other electronic products, including China's, have risen along with it, and brand influence has soared.

Even news about the line-ups at the flagship store in China was featured on CCTV's Noon News.

Then People's Daily also published a commentator's article: Technology is the primary productive force, and innovation is the driving force of technology. If Chinese brands want to grow and gain advantages in the market, they must persist in technological innovation. Only hard work Internal strength, improving one's own scientific research strength, increasing the scientific and technological content of products, is the only way to cope with competition from western countries, grasp the present and win the future. China Science and Technology is a typical example...