Rebirth of the Wild Age

At the end of the year, Apple finally exploded.

In the beginning, only a little leak was leaked, letting the outside world know that Apple was working on a big project. So friends made inquiries in various ways, and finally found something more core, and even the American media came to share a piece of the action.

Under such circumstances, Jobs could only bite the bullet and announce that Apple will hold a product launch event on January 9.

And during the New Year's Day, Apple's prototypes still couldn't work properly-the first two prototypes were scrapped by Jobs, and this prototype was only developed for about half a year.

The developers of Apple's engineering department were driven crazy by Boss Joe. Since September, they have been working an average of 80 hours a week. They eat, drink, and scatter all in the company, and they cannot disclose work content to anyone. Even the project personnel have to pretend to be employees of other companies when they travel on business, and the circuit diagrams and industrial design diagrams provided to suppliers are also mixed.

China Technology is also scrambling for time, and the relevant developers work at least 12 hours a day. The monthly overtime pay of these engineers (and the accumulated overtime hours subsidy) have been two to three times their normal wages for several months.

Song Weiyang always paid attention to Apple's news. The day after Jobs announced the product launch event, Shenzhou Technology also announced the holding of the product launch event.

Moreover, the timing is particularly disgusting, ten days after Apple's product launch event.

Why not get ahead of Apple?

hehe.

USA, San Francisco, Moscone Center.

Jobs has been busy rehearsing for the event since Jan. 2.

This was less a product launch than a publicity show, full of fakery. Just like when the Beiyang Fleet tested its artillery in front of military observers from various countries, the shells fired by warships were empty, and someone needed to ignite the bomb on the target ship.

There was no way, until the last day of the rehearsal, the Apple mobile phone was still unable to connect to the Internet, the phone was often unable to be dialed, and the phone crashed and turned off automatically.

The atmosphere at the rehearsal was extremely tense. Even if someone threw something on the ground and made a noise, Jobs would roar loudly: If the press conference fails, it will be because of you!

The day before the press conference, lighting and stage equipment came into play.

Once these people came in, they couldn't get out. After adjusting the stage equipment, they were under house arrest by Jobs in the exhibition center. There are guards on duty at the gate 24 hours a day, and all personnel entering and leaving must be reviewed by Jobs. The temporary electronic laboratory occupies a whole row of guards.

For those staff who participated in the rehearsal and press conference, it was like stepping on the execution ground step by step.

On the day of the press conference, Apple's project managers and engineers collectively drank a glass of whiskey to relieve their nervousness that was about to collapse.

In fact, as long as no one is messing with it, the show will be perfect.

Because there is a wifi signal transmitter under the stage to shorten the wireless transmission distance. They even modified the Apple mobile phone software so that the received wifi signal frequency is different from other mobile phones at the scene, preventing the audience from occupying the same signal frequency.

There is also a mobile signal tower on site, and the signal display program of the Apple mobile phone is modified to ensure that the mobile signal is always full.

These are all the sins of Jobs. He insisted on using a metal body and did not listen to the engineer's advice at all. It wasn't until the first generation of Apple mobile phones were complained by users that the signal was weak, and the second generation was finally replaced with an engineering plastic body. Boss Qiao's persistence was finally defeated by the market.

Apple's mobile phone launch conference ended successfully, shocking the world!

However, there are still half a year before the launch of Apple's mobile phone, because there are a series of fatal problems waiting for Apple's engineers to solve. At that time, the market will be detonated, and it will seize a quarter of the North American smartphone market within half a year. It's not that it can't swallow more shares, but that Apple's mobile phone production capacity can't keep up.

Lei Jun used millet to play monkeys, all of which he learned from Jobs. The first generation of Apple is also a variety of monkeys, and even stipulates that each person can only buy one machine, making consumers wait desperately.

China side.

Shenzhou Science and Technology spent money to fund several reporters to go to the United States, spread the news back to China as soon as possible, and then frantically hyped Apple smartphones.

Several major portal websites in China also reported the news of Apple's smart phone one after another, blowing Jobs into the sky in an instant.

Apple launched a new mobile phone revolution, where are China's smart phones?

Chinese mobile phone brands lack innovative genes and will only be left farther and farther away by foreign manufacturers

When domestic mobile phone brands are still struggling for survival, Apple has entered the future era

The end of Nokia and Motorola is coming

Shenzhou Technology spent about 8 million yuan to hype the Apple mobile phone for only five days.

It was absolutely unimaginable at the beginning of 2007 to spend 8 million publicity fees in five days, and it quickly heated up the topic. Many newspapers, magazines and websites also followed suit, and many trolls flocked to it. As a result, people who like to surf the Internet and read newspapers find it difficult to know the news, and it is overwhelming.

Fuck, a mobile phone without a keyboard, it's cool to think about it.

Jobs is awesome!

Hey, people have launched full-screen mobile phones without keyboards, and China doesn't even have a domestic smartphone?

Didn't Dr. Ma pretend to be cowardly last year? You should be dumbfounded when you say that China is going to launch an epoch-making sci-fi phone. No matter how sci-fi, it's not as good as Apple's sci-fi.

Song's richest man is pretending to be an idiot.

What about Lenovo? What about China? What do Chinese mobile phone manufacturers do? Do you understand what scientific research is?

...

Shenzhou helped to promote Apple's mobile phone for five days for free, and suddenly sent invitations to major media: Shenzhou will hold a mobile phone launch conference in five days, and Song Weiyang will show it in person!

He also declared that China's new machine will be no less than Apple.

The previous five days of propaganda were all foreshadowing, the purpose was to arouse the resentment of the Chinese people, and incidentally stir up this topic to attract the attention of the whole people.

And for the next five days, China Science and Technology does not need to over-operate, and the major media themselves know how to attract readers.

China mobile phone is really not weaker than Apple?

Is it time for the epoch-making science fiction claimed by Song Weiyang to come out?

Can domestic mobile phones beat foreign brands?

These are all news selling points, and Shenzhou deliberately leaked a mobile phone photo, which was instantly compared with Apple by the media.

People found that the new mobile phone of Shenzhou is also full screen, and there is no physical keyboard at all!

Then, the media had another report material: Song Weiyang and Jobs, the two geniuses of the East and the West unexpectedly coincided with each other, and they both chose to design mobile phones without keyboards!

Domestic mobile phones are about to rise!

These reports are all progressive, guiding the audience's emotions throughout the process. In the middle, there was also reverse propaganda, which caused some media and navy to sing the opposite tune, questioning the strength of China Science and Technology, and by the way, slandering domestic brands-all praises are so boring, someone has to come out to raise the bar, so that public opinion can be aroused scold war.

A series of operations that lasted ten days made all the friends and merchants look stupid.

Anyone with a discerning eye can see that such a violent topic of public opinion must be planned by black hands behind the scenes. It cannot be formed naturally, and the traces of manual operation are too heavy!

But they have to admit that this wave of hype has been extremely successful and can be included in business textbooks as a classic case.

The premise is that the Shenzhou mobile phone must be able to withstand it.

If the product launched is too bad, all the hype will be in vain, and it will attract ridicule and disgust from the public.

But if you can hold it, Shenzhou will be able to soar in the daytime, and you can directly enshrine the gods in China.

All of this was written by Song Weiyang. He personally planned the whole process and used a lot of connections in the media industry.

There is no way, there are too many Fudan alumni engaged in the media, wouldn't it be a pity not to use them? Song Weiyang called in person, and the alumni had to save face no matter what they said. Some newspapers even waived publicity fees and only reported it as normal news.

Not only media reporters will come to participate in the press conference, but also major operators are also invited.

The bosses of Ma's Whampoa, entrepreneurs and friends of Song Weiyang, and dealers from all walks of life also volunteered to attend the press conference.

In addition to the relevant project leaders and engineers, when the number of people was finally counted, it was found that more than 1,000 people wanted to participate, so the venue had to be temporarily changed to the Shenghai International Convention and Exhibition Center.