Rebirth of the Wild Age

Every year, the Spring Festival promotion activities in the liquor market will start at least during the New Year's Day, and some activities even started brewing in November of the previous year.

Wenjun Liquor launched its advertisement on January 12th, which is already relatively late, because the Chinese New Year is still more than half a month away.

The first thing to land on the major TV stations was the costume music mv. During the spam commercial period, viewers may see this commercial if they switch to a few channels at will, just like selling health care products. But most of the audience didn't feel disgusted, because there are handsome men and beautiful women as the male protagonists, the commercials are shot extremely beautifully, and the theme song is particularly good.

This music version promotional video did not mention any wine, but promoted Wenjun Liquor Company as a whole, promoting the brand image rather than the wine—mainly to evade the policy. Since the mid-1990s, the government has imposed strict regulations on wine advertisements, and the annual TV publicity expenses must not exceed a certain percentage of sales. The sales volume of Wenjun Liquor last year was so bad that advertising was not allowed.

The costume version of the promotional film was just a warm-up, and it was not until the modern version of the advertisement was launched during the prime time of CCTV that it really aroused the attention of the industry and consumers.

When colleagues saw the advertisement of Wenjun Liquor, they immediately cursed shamelessly in their hearts. Please make up your own mind, if Ma Xiaoyun publicly advertises a certain wine, and invites a bunch of rich people to appear collectively, how terrible will the publicity effect be?

Especially on the Internet, netizens with great powers have picked up the identities of the rich people in the commercials. Three top 10 Chinese rich list, one top 15 rich list, and one top 70 rich list (Brother Xiao Ma). In other words, Shen Nanpeng is more hip, and he is ranked outside the 250th rich list. However, he founded Sequoia Capital (China) this year, and he is in the limelight in the capital market field.

The most expensive commercial in history - this is the comments of netizens on the advertisement of Wenjun Liquor, which was quickly quoted by the paper media.

Those who acted first were those who gave gifts. Maybe they want something from others, or maybe they want to curry favor with the leader, and they want to take advantage of the opportunity of the Spring Festival to make a move, so that they will not appear abrupt and presumptuous during the Chinese New Year. Originally, these people planned to give Wuliangye or Moutai, the former being the most expensive and the latter the most popular, but now they have chosen to give Wenjun wine instead.

The reason is that there are too many Wuliangye and Moutai gifts, and the recipients may not be able to remember them. Wenjun wine is fresh, and it will definitely be impressive when given out. Moreover, the richest man personally advertises it, so it is also a face-saving gift for this wine.

These gift givers ran to the counter of the mall to take a look, and they were dumbfounded.

It turns out that Wenjun wine is divided into two types, one is Wenjun Tianshu Supreme Edition and the other is Wenjun Tianshu Super Grade. The supreme version is 160 yuan more expensive than the most expensive Wuliangye on the market, and the premium version is the same as the most expensive Moutai. This is obviously a money grab!

The high price of Wuliangye has been criticized by public opinion in various ways, and it is always questioned why it is more expensive than Moutai.

Now someone is questioning again, why is Wenjun Liquor more expensive than Wuliangye and Moutai?

Then, it smells so good!

Due to the limited production of the Supreme Edition Wenjun Liquor, it was sold out in a short period of time, and only the Premium Edition can be purchased casually, directly generating new business for scalpers.

Apply the line from Big Wrist: What is a successful person? A successful person only buys the expensive ones, not the right ones!

Before 2006, Moutai was always cheaper than Wuliangye. Soon Moutai will come to realize that the more expensive it sells, the more popular it is in the high-end market, so it raised the price three times in a row in 2006, surpassing the price of Wuliangye in an instant. Wuliangye followed suit with price increases, so other brands also began to increase, resulting in an overall increase in liquor prices.

I don't know if it's really delicious, or if I'm pretending to be the richest man, anyway, Wenjun·Tianshu has a very good reputation.

There are many kinds of flavor types of liquor, and the divisions of different institutions are different. Some say it is five major fragrances and five small fragrances, and some say it is twelve fragrances of liquor (Wu Xiaoping later blended the thirteenth fragrance: rich fragrance), among which the strong fragrance and sauce fragrance are the most famous.

Strictly speaking, Wenjun wine belongs to the strong-flavored type, but it also has the characteristics of Fengxiang type (Fengxiang is the taste of Xifeng wine)-the ghost knows why this Sichuan wine has the gene of Qin wine.

The characteristic of Fengxiang type liquor is that it combines strong fragrance and light fragrance into one, and it is sweet and refreshing, without drying the throat or sticking to the head. Brother Xiao Ma probably has never drunk Xifeng wine, so the aroma is complex, and I don't know how to describe it. However, there is still a difference between Wenjun wine and Xifeng wine. It generally tastes more fragrant, but after a careful taste, it suddenly feels like Fengxiang.

After Wu Xiaoping, the wine pairing master, the overall grade of Wenjun·Tianshu has risen to another level, with a rich taste in the front, clear in the middle and mixed in the back. Coupled with more than 400 years of cellar puree blending, the richest man in Song Dynasty personally advertised, and the Supreme Edition is indeed worth the price. However, the price of premium products brewed in ordinary cellars is really a bit steep, and it belongs to the existence of paying IQ tax.

Shen Si took a few bottles of Supreme Edition back home during the Chinese New Year. This stuff is no longer available in the market, and the output is too low. Just like the supreme version of the yellow panda produced by Shanghai Tobacco Factory, it is an absolute gift, almost no one buys it to smoke for themselves, and it is always sold out as soon as it is put on the counter.

Sisi is back, Mother Shen took out a warm water bag from the bedroom and put it in her daughter's hand and said, Come in and warm your hands, it's quite cold outside.

Thank you Mom! Shen Si smiled.

Shen's mother also smiled and said: It's all from my family, so why don't you say thank you.

Shen Si put on her slippers and entered the house, and said to the two old people sitting in the living room watching TV: Grandpa and Grandma!

The two elderly people have bad legs and feet, and instead of standing up to greet their granddaughter, they beckoned Shen Si over to do their daily chores.

Where are father and younger brother? Shen Si asked.

Your father won't be on vacation until tomorrow, and your younger brother is playing games inside, Shen's mother yelled into the bedroom inside while packing up, Shen Xie, your sister is back, come out quickly! They are all already at work People, if you still play games all day long, you don’t know how to spend your time on the right path!”

Come on, come on, I'm playing group copy, I'll come out when I'm done playing. An impatient voice came from the back room.

Shen Si's father is a civil servant. Last year, he finally became a department-level cadre by relying on his qualifications. Shen Si's mother was a laid-off worker. After she was laid off, she did a lot of casual jobs. Later, Shen Si went to work, and Shen's mother returned home and became a full-time housewife. Fortunately, in the early 1980s, the family planning policy was not strictly enforced, otherwise there would be no younger brother who thought about it. After all, my father was a civil servant.

Shen Si's younger brother is completely different from Chen Tao's younger brother.

Chen Tao's younger brother was born in a remote village, and he was admitted to a technical secondary school by crossing a single-plank bridge with thousands of troops. He was reckless in his heart to make a career. Now he has become a prominent figure in the local area, a representative of the county people's congress, and a farmer entrepreneur with strong roots.

As for Shen Si's younger brother, his grandparents are all retired employees of state-owned enterprises, his father is a civil servant, and his mother is an employee of a state-owned enterprise. Even when my mother was laid off, the family's economic conditions were not bad, and my sister got richer after making a lot of money. This kid can be said to have grown up in a honeypot since he was a child. He has no ambitions and just muddled along. His academic performance is mediocre, his university entrance exams are mediocre, and his job search is mediocre. Whenever he has free time, he plays games or sings karaoke with his friends.

About half an hour later, Shen Xie finally came to the living room and lay down on the sofa, as if sitting upright would waste his energy. Before lying down, he also grabbed a handful of melon seeds on the coffee table, and put the shells on the arm of the sofa nearby, shaking his legs and saying hello: Sister, Happy New Year!

It seems that you are happier. Shen Si was quite speechless to this younger brother.

Grandpa Shen slammed his cane down on the floor, and scolded: Sit up straight, what do you look like now! A strong young man, he acts like a big smoker all day long.

Shen Xie moved her buttocks, changed from half-lying to reclining, and said with a playful smile: Grandpa, don't teach me a lesson. Just the name you gave me, saving shoes, saving shoes, I didn't know how to let me grow up since I was a child. How many jokes have been made, others think that our family can't afford shoes.

You bastard! Grandpa Shen was so angry that he picked up his walking stick and was about to beat him, but Grandma Shen held him down on the spot. The two elders often staged this kind of drama, one shouting and beating, the other guarding, and the process has long been familiar.

Shen's mother was busy in the kitchen for a while, then came to the living room and asked, Sisi, why didn't you bring your boyfriend back this year?

Shen Si coped with the errands and said: I'm too busy at work, I don't have time to fall in love.

No matter how busy you are at work, you have to solve your personal problems, Shen's mother said sitting next to her daughter, You are almost at the age of three. As the saying goes, thirty-one flowers for a man, thirty tofu dregs for a woman, and so on. No one will want it. You talk to your boss and ask him to change your job for you. It’s okay to get a little less salary. Let’s make time to get married first.”

Shen Xie suddenly interrupted while nibbling melon seeds: My sister has changed her job a long time ago. The vice president of Joyo.com is so awesome.

Grandpa Shen suddenly hit him with a cane, and said angrily, God, God, you can't say auspicious words when it's Chinese New Year!

Shen Xie laughed while dodging, not forgetting to take the time to eat melon seeds.

Shen's mother asked: When you become a vice president, you always have time to talk about friends, right?

Mom, the vice president is even busier, and I've already resigned, so I'll transfer back to my previous job. Shen Si said impatiently, she was particularly afraid of going home, and would urge her to get married as soon as she came back.

Shen Xie was surprised and said: Sister, you don't even want to be a vice president, so you ran back to be an assistant. Are you stupid?

Grandpa Shen educated: What do you know, kid? The assistant is also the assistant of the richest man, how can the city secretary compare to the director?

Shen's mother said: If you want me to tell you, don't be an assistant anymore. Just like a female secretary, this female assistant doesn't sound good when you say it. If I ask someone to introduce someone to you, people will dislike your work when they hear about it. That boss of yours , did not bully you?

You've asked this question hundreds of times, and I don't want to answer it again. Shen Si felt that he was not coming back for the New Year, but came back for interrogation. She was already numb to this, imitating her younger brother lying on the sofa, and lazily said, Just follow the procedure, how many partners have you introduced to me this year. You arrange a time, and I will take a few days out to meet them for dinner.

Shen's mother sighed and said, The resources of my original unit, the resources of your father's unit, and the resources of neighbors, relatives and friends have all been consumed by you. You can't look down on any of them. I really don't know what you want. what kind.

That is to say, I don't need to go on blind dates this Spring Festival? Shen Si was overjoyed.

Shen Xie smacked melon seeds again and complained: Mom, you are meddling. What is my sister's identity? My grandfather has already said that the secretary of a big leader can be transferred to be the vice president of the company at random. The one you introduced is Some crooked melons and jujubes, toads want to eat swan meat, she will be surprised.

What is crooked melon cracking dates? Mother Shen said, Take your Aunt Zhang's nephew as an example. He has already become a sales manager at the age of 28. The young man is handsome and has a sense of propriety in dealing with others. It’s fine. It’s all right now, you didn’t like the introduction of a blind date the year before last, and he got married last year, and the good son-in-law was snatched away by some girl.”

Shen Xie continued to complain: Well, anyone can be a manager now. A billboard fell and killed ten of them, nine of them were managers, and one was a deputy manager. I have met Aunt Zhang's nephew, to put it bluntly. Just a salesperson, I went to the same school as me, and I am embarrassed to show it to others.

He graduated from the Southwest University of Finance and Economics! Mother Shen said.

Shen Xie smiled and said, There is also an xx college in the back, and three colleges, he is not ashamed to say.

Shen's mother was furious: Can you stop arguing and go back to the bedroom to play your game!

Shen Si suppressed a smile and watched TV, and suddenly felt that this younger brother was not useless.

We're done playing the raids, so we should take a break. Let's recharge our batteries first, and the gang will have activities tonight. Shen Xie continued to talk.

Shen's mother was so angry with her son that she threatened directly: If you don't shut up, I will drag you to a blind date after the Chinese New Year!

Shen Xie surrendered in an instant, put his hand to his mouth, made a movement of closing the zipper, and smiled to indicate to his mother to continue the performance.

Sitting on the sofa, Shensi looked at the nose and the heart with his eyes, his left ear went in, and his right ear went out, completely filtering out what his mother said next.

In the evening, Father Shen finally came home from get off work. Seeing that his daughter was there, he immediately smiled and said, Sisi is back? That's just right. Let me show you a photo. The young man is very promising. He is a sea turtle who came back from studying in the UK.

here we go again!

Pensive rolled his eyes.

Shen's mother was in the kitchen observing the heat of the soup, but immediately returned to the living room after hearing the words: Old Shen, which family's child is it? Do you know the root and the bottom?

Father Shen smiled and said: Our director's nephew. That young man returned to China last year and worked in a private company in Shenghai. He also returned to his hometown for the New Year in these two days. Our director knew that Sisi hadn't fallen in love yet, so he took the initiative to ask me for Sisi The man is very satisfied with Sisi's conditions, and said that he will make an appointment to meet after the Spring Festival. Here, he gave me all the photos.

Let me see, Shen's mother snatched the photo away, and immediately praised, The young man is very energetic, and he is wearing a bachelor's cap. He looks like a cultural person.

Father Shen corrected, That's a master's cap.

Shen's mother said: A master's degree is better, and men should be stronger. It matches Sisi's undergraduate degree very well. Sisi, come and take a look at the photos.

Before Shen Si could move, Shen Xie moved her head closer, and said in disappointment: You don't look very good. You also wear glasses, and you have a silly smile on your face. You look like a nerd, and you are not good enough for my sister.

Get away! Mother Shen was so angry that she wanted to hit someone.

Okay, ok, as long as you're happy. Shen Xie, a brat, quickly moved away.

Shen Si reluctantly accepted the photo, and found that the turtle was quite pleasing to the eye. He is not handsome, but he is not ugly, and his smile is very sincere. He is the kind of honest kid who loves to learn. Unlike the nephew of Aunt Zhang that my mother said, he was full of flattery, with a fake smile on his face, and his whole body was full of philistine cleverness.

Okay, follow the procedure and make an appointment to meet. Shen Si knew that she couldn't hide.

As for this type of boy, Shen Si has no feeling at all. She is very strong, so the man must be stronger than her. This kind of honest boy reminded Shen Si that when he was the vice president of Joyo.com, there were a lot of them in the technical department.

Father Shen smiled and said: I'm not forcing you, just meet up. If you can talk, talk, if you can't talk, change to another one.

Shen's mother said anxiously: I think this young man is fine. The sea turtle who studied in the UK is very suitable for our Sisi. Sisi, at your current age, you are looking for a partner to get married. Don't pick someone who is too handsome, too It’s not reliable to be handsome. This young man is not very handsome, but he can handle it and looks quite honest. If you get married, you must be the master of the family...

Okay, okay, I've already said I'm going, so stop being a lobbyist for others. Shen Si said depressedly.