Rebirth of the Wild Age

Brother Xiao Ma finally came here, how could Song Weiyang let him go? He was directly dragged to the Xijiao Hotel as a tool man.

At the same time, Guo Guangchang, Wu Guodi, Liu Yonghang, Shi Yuzhu, and Shen Nanpeng were also brought here. These five people are currently residing in Shenghai's side.

What are you doing here?

Advertisement ah.

Wenjun Distillery has been officially acquired by Xianjiu Group. At the beginning, Xianjiu Group quoted 150 million yuan, while Jiannanchun and Lanjian directly asked for 350 million yuan. After more than half a year of friendly negotiations between the two parties, the deal was finally finalized at 230 million yuan, far exceeding Song Qizhi's psychological expectations.

The brand of Wenjun Liquor has been smashed, the sales channels are chaotic, and the factory equipment has long been outdated. The real value is the few 400-year-old wine cellars.

If Song Qizhi were to decide, he would certainly not be willing to pay such a high price, but both Song Weiyang and Song Shumin thought it was worth it.

At the moment when vintage wine is popular and the wine culture is in full swing, what Xianjiu Group lacks most is historical heritage. The 210 million yuan is not bought for the brand, but for the culture and history, and for Xianjiu Group's ability to make up stories in the future.

Not only that, one of the first batch of female roast winemakers in New China, one of the first batch of female wine judges, a national wine tasting master, a wine body design master, a national bartender, and a coordinator of Guojiao 1573— —Ms. Wu Xiaoping, who just retired from Luzhou Laojiao this year, was hired by Xianjiu Group as chief engineer with a high salary.

After Wu Xiaoping took office in Xianjiu Group, her first task was to prepare Wenjun wine. In just three and a half months, on the basis of the old Wenjun wine, she blended Wenjun·Tianshu which has won the praise of many wine tasting experts.

Since so much money has already been spent in the early stage, there is no need to save money on publicity and promotion. Even the advertisement plans to shoot two versions in one go.

The first one is an ancient costume version, directed by Huo Jianqi, a literary film director. Chen Kun is invited to play Sima Xiangru, and Chen Hao is invited to play Zhuo Wenjun. There is also a theme song, composed by national first-class composer Wang Xiaofeng, Hong Kong city lyricist Lin Xi is responsible for writing lyrics, and national first-class actor Tan Jing is responsible for singing.

This version is not so much an advertisement as it is an ancient costume music mv, which will be played repeatedly during the junk commercial time of each station.

The second is the modern version, with Song Weiyang as the leading actor, directed by veteran commercial director Ji Xiaolan... well, Zhang Guoli, and used for the prime time broadcast on various channels.

The content of the modern version of the ad is very simple, that is, Song Weiyang is wearing a suit, strolling in a high-end business building, and then drinking and clinking glasses with someone in a high-end hotel.

The actor who originally drank with Song Weiyang wanted to find a foreign devil to show the high-end and internationalization of Wenjun Liquor. But Song Weiyang had a sudden whim and wanted to find a real rich businessman to accompany him to shoot commercials, so he called his friends who lived in Shenghai.

Wu Guodi was the first to agree. He went abroad for inspection this year and didn't attend the Jinniu Club party. He came to shoot the advertisement as a face for Song Weiyang. As Song Weiyang's neighbor, Shen Nanpeng learned about the situation while playing golf with Liu Yonghang, and asked to come to join in the fun.

Shi Yuzhu was simply tired of playing games. He worked on Zhengtu in retreat for more than half a year. After attending the company's year-end meeting, Shi Yuzhu took the initiative to invite Song Weiyang out for a few drinks, and was then pulled by Song Weiyang to shoot an advertisement.

As for Guo Guangchang, he is very close to Song Weiyang now, and he is always available with a phone call.

Zhang Guoli has also seen many rich people, but this is the first time he has seen so many rich people appear together in private. After he shook hands with everyone enthusiastically, he began to talk about business: Bosses, this shot is very simple, that is, everyone stands up and clinks glasses. Except for Boss Song, other people should not look at the camera specially, and they can eat and drink as they usually do. Do.

It's easy, haha! Guo Guangchang laughed.

Zhang Guoli said again: Your clothes must be changed. I have prepared suits, shirts and ties for everyone!

There is no way, Shenghai's winter is too cold, and these rich people are all down jackets. After taking off the jacket, there are also various sweaters inside, and there is no sense of high-end business at all, and it is impossible to tell from the clothes that these few are big bosses.

Everyone quickly changed their clothes and came to the air-conditioned luxury private room, where everything was already arranged.

Shi Yuzhu sat down without a straight face, curiously unwrapped the packing box of Wenjun·Tianshu, took out the wine bottle and said, This wine bottle has a nice shape, and from the name, I thought it was a vintage blue and white porcelain bottle or something like that. I didn't expect the design to be so modern.

It was specially made by a famous artist. Song Weiyang smiled.

The design concept of this wine bottle is a gentleman is like a sword, and the whole looks like an ancient Qin and Han sword.

The bottle cap is like a sword head, made of transparent glass, and looks like a gentleman's crown when viewed from the side. The bottleneck is like a sword handle, made of aluminum alloy and copper plated, it can also be regarded as the head of a gentleman.

The body of the bottle is flat, but has edges and corners. The whole body is transparent glass, which is divided into three sections: the first section is like a sword, and slightly wider, shaped like a gentleman's shoulders. The second section is slightly recessed from both sides, resembling the waist and upper body of a gentleman. The upper end of the third section is as wide as the lower end of the first section, but slowly shrinks in an inverted trapezoidal shape, resembling a gentleman's clothes (lower garment).

The overall implication is a gentleman wearing a crown, standing there calmly, like a drawn sword. In the midst of showing his sharpness, he is also modest, polite and generous. Moreover, the whole wine bottle is not slender, but deliberately shortened and widened. The design of the bottle body is simple, without detailed carvings, which looks solemn and calm.

Wenjun·Tianshu is a high-end business wine, and this effect is what we want.

In addition, Xianjiu Group also intends to launch a Wenjun Luqi, named after Sima Xiangru's guqin. The whole wine bottle is light green in color, imitating the glaze pattern design of Ge kiln porcelain, which has a bit of petty bourgeois literary sentiment. But this market positioning is not very clear, so it is temporarily shelved, and replaced by the family banquet wine Wenjun · Danglong.

Brother Xiao Ma has been sitting quietly, Song Weiyang poured him a cup and said with a smile, Try it.

Brother Xiao Ma picked it up and took a sip, his tongue regurgitated: Good wine!

What's a good way? Shi Yuzhu leaned over and asked.

Brother Xiao Ma took another sip, and actually said clearly: It's not the typical strong fragrance of Sichuan wine, nor is it the general fragrance. This kind of fragrance is very complex, it's hard to describe it in one word, and it has a sweet feeling after careful aftertaste.

Song Weiyang smiled and said: Haha, Xiaoma seems to be an expert. Authentic Wenjun wine has a complex aroma and a little sweetness. This wine is blended on the basis of the original to make its aroma more prominent and retain It has a sweet and sweet taste. It is made by Master Wu Xiaoping, the one who hooked up Guojiao 1573. This wine was sent to the national treasure expert group for evaluation, and the evaluation word was sweet and elegant, with many fragrances inside. You can add a little lemon juice try.

There are lemons and fruit knives on the table. Brother Ma cut them in half and squeezed a little lemon juice into the wine. Taking another sip, Brother Ma licked his lips and said, I can't tell the taste, it seems that the fragrance is thicker and softer.

Song Weiyang directly cut a lemon slice and threw it into the wine: Drink again.

Brother Xiao Ma tasted the taste: This is a bit like Luzhou-flavored wine again. It should be the effect of lemon peel to make the aroma of the wine more intense. But it is different from ordinary Luzhou-flavored wine. Anyway, I can't describe it specifically.

Are you so magical? Guo Guangchang laughed.

Really, drink it yourself if you don't believe me. Little Ma said seriously.

Guo Guangchang also took a sip, nodded and said, It's really special, but how special it is, I can't tell, Xiao Ma is more professional.

Brother Ma asked, Isn't this very expensive?

Song Weiyang said: Wuliangye is the most expensive liquor at present. How much does the most expensive Wuliangye sell? The price we drink now will be increased by 160 yuan. The main reason is that the production of this liquor is limited. It is blended with puree from a 400-year-old cellar. It can only produce less than 60 tons of base wine. The output of ordinary cellars is very high, but the wines that are blended are always missing something. Therefore, this kind of wine is divided into two grades. The price of the next level is slightly lower than that of Moutai.”

The annual output of less than 60 tons of four-hundred-year-old cellar puree means that the annual output of this special wine is likely to be only about 40 tons.

Don't think that after the base wine is blended, there will be more finished wine. On the contrary, the puree needs to be stored for at least three years, the evaporation can reach about 8%, and there are about 5% unqualified wine, and there are some losses in the process of blending and packaging. In addition, some puree will be sealed up to make old wine, which reduces the output of finished wine.

That is to say, the extremely expensive super-grade Wenjun Tianshu can produce at most 80,000 bottles per year, and the annual sales cost 40 million yuan. After all kinds of costs and taxes are taken into account, the profit is not enough advertising costs.

What really makes money is not the premium product, but the first-class product brewed in ordinary wine cellars.

Brother Xiaoma smiled and said, I'm going to bring some special grades home, give me a call to order.

Song Weiyang said: Every friend present, including Director Zhang, will give away 12 bottles for free.

Zhang Guoli was preparing for the filming, when he heard this, he immediately laughed and said, The wine that Boss Song gave you must be treasured carefully.

Soon the shooting started. Song Weiyang held the wine glass and posed in various poses for several shots. Finally, everyone stood up and clinked glasses together. Just for the scene of clinking glasses, the two cameras shot it repeatedly many times. These amateur actors are really annoying, and they made all kinds of low-level mistakes during filming.

After the filming of this group of commercial shots, everyone sat down to eat and drink together, and even the crew set up two tables. The others are finished, only Song Weiyang will go to the commercial building to shoot two sets tomorrow.

Thank you, friends, for coming to help me shoot this commercial. Done! Song Weiyang raised his glass.

Dry!

Zhang Guoli held the cup with both hands: Boss Song is too polite, just say so if you want to make a film in the future.

You will never guess who is the most drinkable present.

After Xiao Ma came to Xijiao Hotel, he only said a few words during the wine tasting, and kept silent at other times, as shy as a girl. But after a few drinks, this guy suddenly turned into a super chatterbox like he was chatting online. He first talked loudly in his seat, then quickly stood up with a glass, wandered around to persuade people to drink, and hooked up with people everywhere to talk about friends.

In China's Internet industry, the leader in red is recognized as the Jiu Xian.

But as long as Xiao Ma is present, the leader in red will definitely be overthrown. Not only can he drink, but he is also good at persuading him to drink, and he talks a lot when persuading him. At the end of the drink, it is possible that Brother Xiao Ma will have a drink by himself, and the others will be persuaded to drink two or three glasses. Anyway, Brother Xiao Ma will get drunk in a daze.

Including Zhang Guoli, several people at the table were carried away, and in the end only Xiao Ma stood there alone begging for defeat.

Brother Xiao Ma raised his glass and sighed: the master is lonely!

Song Weiyang was so drunk this time, Shen Si commanded two bodyguards to help him directly to the guest room of Xijiao Hotel to rest.

Throwing this guy on the bed, she let the bodyguards move freely, she took off Song Weiyang's boots herself, and then wiped his face with hot water. After working for a while, he sat on the sofa panting pensively, took out his laptop and started working.

Nothing strange happened, Song Weiyang woke up and it was almost dark.

Shen Si asked: Are you going back to eat, or should I let the waiter deliver the food?

What about them? Song Weiyang asked.

Shen Si said: The local bosses in Shenghai have all gone back. Brother Xiao Ma went to the airport with his assistant. Some members of the advertising crew are in the hotel, and some are preparing for tomorrow's shooting location.

Oh, let the waiter deliver the food. Song Weiyang rubbed his face and said.

This wine is not bad, it is not enough to drink so much.