Rebirth of the Wild Age

689【A low-key life needs no explanation】



Wu Changjiang, who had dinner in the courtyard, suddenly held a distributor meeting, announcing that he would expand the franchised stores nationwide in the coming year.

Of course, this can only be a slogan, because joining the NVC lighting chain store not only does not need to pay the franchise fee, but the headquarters will also pay for the shipment to help with the early operation. NVC Lighting is expanding like this, and all the profits it makes are used to help dealers open stores, and the bank still owes a lot of bad debts, so no bank is willing to lend him a loan now.

At the same time, Wu Changjiang fulfilled the promise he called King Qin to make, and concentrated the distribution rights of all provinces to some big distributors.

These are superficial tricks, the real purpose is to attract media attention. For the next half month, Wu Changjiang was interviewed almost every day. Although he didn't mention Song Weiyang's loan to him, he kept saying that he learned something from Song Weiyang, and claimed everywhere that he was taught by Song Weiyang.

As for the guidance and what I learned, it is up to the media to guess.

After a series of free publicity campaigns, Wu Changjiang successfully borrowed 180 million yuan from the bank. Originally, the bank was unwilling to lend him a loan, but because of Song Weiyang's meal, NVC Lighting's social popularity increased greatly, and the sales also skyrocketed, so the bank immediately came to send an umbrella on a sunny day.

This guy is very smart, it is equivalent to using 3.88 million yuan to bid for an extremely successful advertisement, and even cheated a meal of Shancheng hot pot.

Moreover, what Wu Changjiang said in front of Song Weiyang was seven percent true and three percent false. He was indeed forced to quit by the two shareholders, and he was forced to fight back as a last resort. It was true that he even compromised and gave shares to his partners. But all of this is a good show directed by him. He deliberately intensified the conflict with his partners, secretly connected the company's middle and high-level executives, suppliers and distributors, and then called Qin Wang as a victim, and finally realized his intention of monopolizing the company, and also have the moral upper hand.

Song Weiyang sees through and doesn't tell the truth, he doesn't care about such a trivial matter at all, let alone the other party using his name to advertise.

Since there is going to be a charity dinner, these are bound to happen, and even Buffett cannot avoid it. Last year he was a retired coal boss, this year he was a reckless entrepreneur, and next year he might be a monster. As long as his charity dinner continues, he will definitely meet all kinds of people.

Moreover, Song Weiyang was not without gains.

Because the coal boss didn't like publicity last year, Song Weiyang's charity dinner was seriously underestimated. But this year is different. The online auction has attracted a lot of attention, and Wu Changjiang's benefits have also been seen by others. Now all fools know that more than 3 million meals are too worthwhile.

Some rich people even got together to chat and bet on Song Weiyang's charity dinner next year. Some gambled more than 5 million, some gambled more than 8 million, and some even guessed that it would take 10 million to have dinner with Song Weiyang next year.

Song Weiyang's own influence seems to have reached a new peak because of this. This kind of topic has become more and more mysterious. Coupled with the media's fuel, the folks are already blowing Song Weiyang into a god.

The more rumors were made by the outside world, the more low-key Song Weiyang became. He even turned down many business activities at the end of the year.

The same low-key rich man also has Ding Sanshi and Brother Xiao Ma. These two lived in seclusion this year, did not accept any interviews, did not participate in any activities, and only gave Ma Xiaoyun face to participate in West Lake Discussion of Swords.

Ding Sanshi, who has always liked clubbing and having fun, suddenly became obsessed with the Tao Te Ching, and everyone he saw promoted his philosophy of life that the best kindness is like water. When participating in the West Lake Discussion of Swords, he gave a copy of the Tao Te Ching to each of the other IT giants, just to show his calmness and calmness.

Even Ding Sanshi resigned as CEO and went to serve as NetEase's chief architect. It's a pity that not long after, NetEase's acting CEO unfortunately passed away, and Ding Sanshi had to come back as CEO again.

Although Ding Sanshi is low-key, NetEase is not so low-key. More than 10 online games have been launched within two or three years, and the total revenue of its game business has almost equaled that of Excalibur Network, which owns Legend, Shan Hai Jing, Bubble Hall and Audition.

As for Xiao Ma's low-key, it seems a bit bloody.

This year, msn aggressively invaded the Chinese market, gathering Mopu, Diesel and many other websites to jointly form an anti-qq alliance. In another time and space, Taobao even joined this alliance, vowing to bring down Tencent, the network communication giant. Now Ma Xiaoyun is giving Song Weiyang some face and has not confronted QQ directly, but there are still overt and covert resistances.

Under the control of msn, numerous online and offline media, and even various entertainment magazines, suddenly published countless soft articles.

Some soft articles exalt msn to the sky, claiming that high-end people use msn, and only grassroots and uneducated people use qq, thus establishing a chain of contempt for network communication. Many literary youths and petty bourgeoisie have been fooled into obsessions, ashamed of using QQ and proud of using MSN. If you look at various blogs and (Wen Qingxiang) web articles this year, you will know that most of the protagonists use msn, which seems to be the only way to look fresh and refined.

Other soft articles crazily stepped on QQ, picked up all kinds of black materials from Tencent, and even deliberately made up jokes to smear, even articles accusing QQ of monopolizing the network communication market appeared.

People overwhelmingly bad-mouthed Tencent, thinking that QQ is about to decline, because MSN is invincible. Fortunately, Tencent is listed in Hong Kong City, and mainland public opinion has little influence on the stock price, otherwise it will definitely be hit with several price limits.

Why do you say msn is invincible?

Because this is a high-end chat software launched by Microsoft. When msn first entered China, there was no announcement or promotion. Within a year, it won 10% of the market share by word of mouth. Moreover, the high-end business market was quickly monopolized by msn, and the bosses and executives of various companies used msn one after another.

This is related to product positioning, msn is regarded as a business communication software, and qq is regarded as an entertainment chat software. Even many large companies prohibit employees from logging in to QQ at work, and can only use msn for online communication.

So what if the richest man Song Weiyang took the lead in using QQ? QQ has long been regarded as a toy for young people, and this concept cannot be changed for a while.

After msn quietly won 10% of the Chinese market, it suddenly started doing things this year. Forming the Anti-QQ Alliance and sending soft texts everywhere are only a small part of the actions. It also created the msn Chinese website, reached a strategic cooperation with Yahoo China, quickly cut into the telecom value-added business, and encircled and suppressed QQ in all directions without dead ends.

This operation has achieved great success, and the number of members of the Anti-QQ Alliance has soared to more than 20. During the seven months from May to December, the advertising revenue of msn Chinese website alone was equivalent to the annual sum of Tencent's online advertising revenue.

Brother Xiao Ma was under great pressure immediately. He later said that Tencent had three catastrophes, one of which was the invasion of msn.

The only thing Brother Ma can do is keep a low profile and keep a low profile, devote all his energy to the company's business, and refrain from appearing in any public places for a whole year. Tencent continues to introduce new functions to improve user experience satisfaction, and has also acquired the Foxmail email client with powerful anti-spam functions to compete with MSN's email functions.

The boss of foxmail is unwilling to work at Tencent headquarters, so Xiao Ma opened the Tencent Huadu Research Institute specially for him. The boss was named Zhang Xiaolong, and later launched WeChat. The reason why Zhang Xiaolong's company was acquired by Tencent was mainly to counter the email function of MSN. Who would have expected WeChat a few years later?

From e-commerce to portal websites, and then to network communication tools, when those international giants first entered, the first reaction of the Chinese people was to be wolf.

These wolves died of arrogance and ungroundedness.

MSN is a typical example. With the momentum and achievements it made in 2005, as long as it is done steadily and well, not to mention overthrowing QQ, it can at least occupy half of the country.

However, Microsoft's tricks are frequent!

First of all, the internal management system is chaotic. When Microsoft was developing msn business in China, it actually placed msn's marketing department and R\u0026D center under the management of two regions. That is to say, msn does marketing and technology, and has no affiliation with each other. When encountering problems, they can only report to the leaders of their respective regions, and then the two regions will communicate.

What the hell is this?

It's a small technical problem. After the marketing department gets feedback, it reports to its regional leader. After internal research by the leaders of this region, they thought it should be resolved as soon as possible, so they ran to contact another region. Another district said that we had already understood the situation, and then passed the problem to the R\u0026D center. The R\u0026D center said that we have too many things to do, msn is only one-fifth of our technology development work, let's solve it after we finish other R\u0026D work.

It took at least two or three months from the marketing department of msn to report the problem to the R\u0026D center of msn to receive the news. It may take half a year or even a year for the real solution to be resolved.

Take the function of sending offline messages as an example, the engineers of the Chinese R\u0026D Center proposed it as early as early 2005. But they couldn't contact the marketing department, and they didn't even have the qualification to submit the proposal, because this was a matter for the marketing department. It was not until the marketing department submitted a similar plan, and after the two regions discussed with each other, it was reported to Microsoft headquarters and finally approved. But three years have passed, and the day lily has long since cooled down.

This kind of situation is countless, and before one problem is solved, another problem emerges, forcing Chinese users to abandon msn.

Even those high-end business people who worship msn can only choose qq in the end. Because msn's large file transfer function is so rubbish, often the file is broken halfway through the transfer, and sometimes it can't be transferred directly.

This is because all user data of msn is stored in servers in the United States, and then transferred through telecom servers in various parts of China. The Chinese government is very dissatisfied with this, because msn user files contain a lot of commercial data and cannot be taken away by Yankees. Therefore, the telecommunications departments of big cities such as Beijing and Shanghai were ordered to impose various restrictions on msn, which led to extremely low data transmission efficiency of msn.

You Microsoft came to China to do business, and you didn't abide by the rules of China, so it would be strange if you didn't mess with you!

Therefore, msn is doing its own thing in the Chinese market, and even a function similar to QQ show has to be delayed for several years. If it can beat Tencent, it is an insult to the user's IQ.

The secret of Tencent's business war is: if the opponent dies, I will win in the end.

But Brother Xiao Ma still doesn't know the situation. He just feels that he has provoked a tiger, which may be eaten at any time, and he deals with it like walking on eggshells all day long.

Brother Xiao Ma even contacted Song Weiyang, hoping that the richest man in Song could stand up and help speak out, and bring back some high-end business talents to use QQ.

Song Weiyang's reply was: I saw him building a tall building, seeing him entertain guests, and seeing his building collapse.

Brother Xiao Ma was speechless, and really wanted to say something!

Song Weiyang gave Jinniu Capital some instructions to invest in some Internet companies, including Ganji.com, 58.com, Douban and so on. These are all newly established companies this year. Song Weiyang wandered around the Internet when he was bored, and when he saw familiar names, he wrote them down, and then threw them to Jinniu Capital for investment.

As for angel investment, you don’t need to invest too much, just one or two million for each company, which is enough for the founders to be happy and lost.


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