672【The next big game of chess】
(The mobile phone system in the previous chapter has been corrected to pda system.)
Google does not make mobile phones, why would it want to acquire the Android system?
In fact, at the beginning of the design of the Android system, it has nothing to do with mobile phones. This thing is specially designed for handheld computers. There are two main competitors, one is the Apple system and the other is the Blackberry system. Google seems to intend to become a supplier of pda systems.
Now in Europe and the United States, the prospects of smart phones (3g) and handheld computers are optimistic, and many technology companies are investing huge sums of money in research and development. Moreover, these two commodities are separate. Smartphones focus on communication and entertainment, and handheld computers focus on business office work. Few people expected that they would eventually merge.
It wasn't until Apple suddenly launched a real smartphone that Google finally realized that the Android system can also be applied to mobile phones!
The reason why the Android system was able to seize the mobile phone market later was also thanks to Nokia's strategic mistakes.
Before the development of Android, the real market leader was the Symbian system. Since 1998, Ericsson, Nokia, Motorola, Samsung, LG and many other mobile phone brands have successively adopted the Symbian system.
As a result, when Apple launched a smartphone and Google realized that Android could also be used as a mobile phone system, Nokia suddenly acquired Symbian wholly-owned, wanting to monopolize this most powerful system and use it to curb its competitors. LG, Sony Ericsson, and Samsung withdrew from the Symbian field one after another, and Google took the opportunity to throw an olive branch, so these brands collectively switched to the Android camp.
At that time, Apple's smartphone sparked a revolution, and there were many similar mobile phone systems, which belonged to the era of competition. For example, Microsoft has launched a smart phone system, and Wanwan Ham uses the brew mp system. Android can kill a bloody road. In addition to the opportunities mentioned above, it is also the first to announce open source and establish a system ecology in the shortest time.
But now, the Android system was acquired by Song Weiyang, and Larry Page thought that Song Weiyang wanted to gamble on PDA (handheld computer).
The two parties formally launched negotiations in early September, and Google invested 40 million US dollars to obtain a 49% stake in Android. At the same time, Shenzhou and Google each injected 10 million US dollars, and the money was used for the perfect development of the Android system.
The founder of Android serves as the CEO of the headquarters, responsible for the direction of the handheld computer of the Android system. The branch (Android China) is 30% owned by Ark Technology and is located in the Zhongguancun Software Park. Chinese engineers are responsible for the smartphone direction of the Android system, and Ark also has a share of the researched patent results.
The reason why Larry Page is willing to cooperate and only holds 49% of the shares is because Song Weiyang has a huge Chinese market behind him. Shenzhou Pocket PCs, which currently rank first in sales in China, will all be replaced with the Android system in the future (the BlackBerry system was used before). As soon as the cooperation started, the Android system got a big order. Song Weiyang even promised to persuade BBK to use Android for his handheld computer and help promote Android in China. Larry Page resolutely accepted this kind of good deed.
With China and Google cooperating one by one, the Android system will definitely develop rapidly in the field of pdas!
Of course, the main reason is that Larry Page didn't realize how big the potential market for Android was, and only regarded it as an ordinary investment. Anyway, after Google went public, it bought companies all over the world, and its investment projects cannot always be controlled.
Even after Apple launched the smartphone for several years, the Apple system is the big boss, and the small boss is the Symbian system. At that time, the future of Android is not clear, and at most it can become the Soochow of the Three Kingdoms era.
Thanks to Nokia's own death, even though Nokia monopolized the Symbian system, many mobile phone manufacturers did not leave immediately, but joined forces to force Symbian to open source. This process lasted for three or four years. Every year, manufacturers were disappointed and switched to the Android camp, but there are still a large number of manufacturers who have a fluke mentality.
Finally, Nokia couldn't bear the pressure and was forced to announce that the Symbian system was open source. Then he repented halfway, arguing that open means open rather than open source, and offended all the remaining manufacturers who supported Symbian, which made the number of users of the Android system exceed that of Symbian.
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In the past, although Song Weiyang told Mr. Ren that China would skip 3G and directly research 4G technology, it was impossible to bypass it in actual operation.
3G smartphones (false) have already appeared in Europe and the United States. Although China has not issued 3G licenses for a long time, many manufacturers are placing big bets. Naturally, Shenzhou Technology is no exception. Whether it can launch 3G mobile phones is another matter, but the technical reserves of 3G mobile phones must be made to perfectly adapt to the future 4G era.
Some time ago, after attending the mid-year meeting of Shenzhou Science and Technology, Song Weiyang communicated with Shen Fuxing alone for several hours, and established a top-secret research and development project called Stealing Fire Project-developing smartphones.
In fact, Apple established a similar project last year, calling more than 1,000 employees to participate in research and development, and its future result is the first-generation iPhone.
China Science and Technology's Stealing Fire Project has more than 400 technicians participating in the initial stage, and more R\u0026D personnel will join in the future. The three major R\u0026D centers have related small projects. Even, Shenzhou has set up a fourth R\u0026D center in Luzhou for this purpose, relying on the scientific research strength of the University of Science and Technology of China to overcome multi-touch technology.
The research and development budget of the entire plan is 2 billion RMB, which is more than twice that of Apple's first-generation iPhone if converted into US dollars! Because Apple's technical reserves are stronger, China needs to do more. And the acquisition of Android is just a part of the Stealing Fire Plan, just like Apple's acquisition of related companies midway, you can't research everything by yourself.
Since Ark Technology took a stake in Android (China) Company and was responsible for developing mobile phone Android on the basis of pda Android, it can be regarded as taking advantage of the engineers who designed computer systems in Ark.
Acquisition of Ark, acquisition of Android, all for the purpose of making smartphones!
It will take many years for everyone to understand that Song Weiyang was playing a big game of chess.
Even Shen Fuxing, the CEO of China Science and Technology, is now skeptical of Song Weiyang's Fire Stealing Plan, feeling uneasy because he cannot predict the future. The R\u0026D budget of 2 billion yuan, even if it is divided into several years, is still a huge sum of money for Shenzhou Technology.
Counting other R\u0026D projects, the total R\u0026D investment of Sinotech this year is likely to exceed 2.5 billion yuan!
In addition to the acquisition of Ark, Android, and the construction of the Ark Building, the funds of China Science and Technology are almost bottomed out, and Shen Fuxing is even considering the matter of going public to collect money.
The annual R\u0026D budget of this scale, even China Science and Technology, can't afford it. Regardless of the fact that the company's sales are frighteningly high, but the profit margin is constantly decreasing. All products under Shenzhou are forced to fight a price war, and the market competition has become fierce.
Fortunately, the sale of the PHS business brought in 800 million yuan, and next year it will be able to open up new markets by relying on elementary school students' mobile phones and watches.
However, the effect of this approach is very significant. China's products are praised by consumers as domestic conscience, and the price-performance ratio at the same price is invincible. And the quality control is also very good. The failure rate of other domestic mobile phones is above 10%, and some even exceed 40%, while the failure rate of China mobile phones remains below 8%.
In the eyes of young people under the age of 30, as long as they do not buy foreign brands, China's mobile phones and computers are the first choice. The configuration and functions are not far behind, the quality is guaranteed, and they are generally cheaper than foreign brands.
Of course, consumers who are a little older, they trust Lenovo more, and it is difficult for you to change the existing impression of these people. But this kind of people are still the main consumers, at least the main consumers in the computer market, and they need to pay for their children to buy computers.
But China has a future. When these young people grow up and their economic strength grows, then the products of China will really show their power.
It won't take long to wait, just a few more years.