Rebirth of the Wild Age

670【Virtual trading platform】



I was borrowed by Joyo.com for nearly a year of contemplation, and finally came back in the summer. She looks more calm and capable, and she is more confident from the inside out. It seems that this year's vice president is not for nothing.

How does it feel to be a leader? Song Weiyang asked with a smile.

Shen thought for a while and said, It's okay, that's all.

Song Weiyang said: Do you want to continue to be a leader, or should I invest in helping you start a business?

No, Shen Si immediately waved his hand, It's more practical to be your assistant. Although I'm a little tired, I don't need to think too much about things other than work.

Song Weiyang asked: Is there another fight inside Joyo?

Shen Si smiled and said: How can there be a company that does not fight internally? Joyo.com is fairly normal, and clique formation is not very strong, but some people want to use me as a weapon, and they actually promote me as the leader of the faction. If I If you don’t quit, you may have conflicts with the CEO sooner or later.”

Since you don't like this kind of thing, then come back and continue to be my assistant, Song Weiyang said, When you can't be idle someday, you can let it out at any time.

Shen Si rested his cheek with one hand, tilted his head and stared at Song Weiyang for a while, and said with a smile on his face, Are you so kind to me?

Song Weiyang was immediately happy, and joked: Look, after being a vice president for a year, you have grown a lot more courageous. Before, you wouldn't ask this kind of question face to face.

Hey. Shen Si stuck out her tongue lightly, and actually smiled with a girlish look.

The two chatted for a while, and Song Weiyang finally asked something serious: How is Joyo.com going?

Shen Si said proudly: Now in China's e-commerce industry, it is generally recognized that 'b2c refers to excellence, and c2c refers to Taobao'. The market shares of the two companies in their respective fields have exceeded 50%.

Song Weiyang added with a smile: That's right, these two companies have also lost the most.

China's e-commerce field is still in the era of rivalry among heroes. In the B2C sector, there are excellent, Dangdang, Bertelsmann, , e-country, Yunwang, Maiwang, online shopping online, Newegg, Gome, Haier, Sanlian, itbao... Jingdong is basically ranked Not on the number. There are slightly fewer c2c platforms, mainly including Taobao, eBay, Sohu, Netease, Sina, , Zhongshang, and Soyide.

But this year's market share is more concentrated. Due to the crazy burning of money, Joyo and Taobao each occupy half of their fields.

Facts have proved that e-commerce still has to burn money, and whoever burns more can seize more markets.

Shen Si suddenly said: Amazon is going to enter China.

When did it happen? Song Weiyang asked.

Shen Si said: Amazon has always wanted to open up the Chinese market. Last year, it failed to acquire Joyo. This year, it aimed at other websites. I heard that it has been talking with 8848, but 8848 is a listed company. If Amazon wants to develop it into a branch For the company, it must be delisted after the acquisition. According to rumors, Amazon and 8848 are about to sign a contract, and the entire Joyo.com is now facing a big enemy. It is planning to conduct promotional activities as soon as Amazon enters. Kill the Amazon majesty.

Song Weiyang nodded and said: Since Amazon wants to enter the Chinese market, it cannot acquire Joyo.com, so it must acquire 8848 instead. This rumor should not be false.

It is really that 8848 was so beautiful a few years ago, almost synonymous with online shopping.

In 2000, St Hongye suffered losses for more than two years in a row and was about to be forced to delist. Just because of the relationship with 8848, the stock price continued to increase for seven consecutive months in 2001, when the stock market was turbulent.

The Xidan Shopping Center in Beijing is a state-owned listed company, and its stock price has also fallen all the way. After Wang Juntao was kicked out of 8848, Xidan immediately established a joint venture e-commerce website with Wang Juntao. Immediately after the news was released, the stock price rose sharply, and the market value increased by more than 200 million yuan in one fell swoop.

At that time, all listed companies that caught the 8848 heat did not fail to rise in stock price, and they belonged to the existence that Joyo could only look up to. Then this website started to die. Because Amazon’s stock price plummeted in the cold winter of the Internet, doing b2c would not be recognized by the market in the short term, and it would cost too much money to enter, so the shareholders did not hesitate to force the CEO Wang Juntao away, and transformed into a b2b follower. Alibaba grabs the market. As a result, the b2b market did not grab it, and the b2c market lost a large piece.

Although 8848 has long since declined, its reputation in the world is still there, and shareholders can't wait to cash out (a batch of cash has already been cashed out), which is Amazon's best acquisition target.

Song Weiyang took out a panda cigarette and lit it. He was used to smoking this stuff, and it was the only luxury that China's richest man likes.

Last year, Shanghai Tobacco Factory went crazy and launched a luxurious collection of pandas. The shredded tobacco material used by this kind of panda is far superior to that of Zhonghua cigarettes. It is only slightly different from the kind smoked by the great man. There are only two packs of cigarettes in each gift set. The external selling price is 204 US dollars, and the internal selling price is also thousands of yuan. It is equivalent to smoking 30 yuan for a cigarette.

With such an outrageous price, the supply is actually in short supply. On the day of limited supply every month, there must be a long queue outside the specialty store in the middle of the night, and it will be sold out in less than half a day. If you want to buy this kind of cigarette again, you have to wait until next month.

Almost no one buys it to smoke for themselves, all of them are given as gifts!

Public opinion strongly condemned this, and relevant departments also stepped up to intervene. Shanghai Tobacco Factory can only lower the price of this kind of cigarettes, but each pack of panda cigarettes still costs 200 yuan.

Of course, Song Weiyang doesn’t need to queue up to buy cigarettes. The Shanghai Tobacco Factory reserves 30 packs for him every month (the deluxe version of the panda is sold regardless of the carton), and even sends the employees of the tobacco factory to deliver the goods to his door.

Tasting the faint scent of tobacco, Song Weiyang exhaled a puff of smoke, shook the ash and said, Call Joyo and ask them to buy Yunwang.

Why buy Yunwang? Shen Si asked in surprise.

Song Weiyang explained: After the acquisition, all the e-books and other businesses of Yunwang will be transferred to Joyo.com. Yunwang only keeps transactions such as virtual game props and virtual electronic currency. I want to create the largest virtual transaction in the country. platform.

Song Weiyang came up with this idea while playing games a few days ago. At that time, he didn't have a luxury account of Street Basketball, and he was dazzled by special effects from a wealthy player. The most annoying thing is that the other party also mocked him for playing too rubbish in the game, wearing only a pair of underpants and having no skills and no money.

Song Weiyang was unhappy at the time, so he ran to recharge, but found that the recharge process was too cumbersome, and by the way, he found the largest virtual trading platform Yunwang at the time.

Yunwang is currently the largest flower in China's e-commerce field. Its main business is the sale of various cards, including game point cards, phone recharge cards, etc., and also provides online game props trading services. According to last year's statistics, the number of electronic payment transactions of Yunwang accounted for more than 25% of the national transactions of ICBC and more than 30% of the national transactions of Agricultural Bank of China.

Shen Si didn't know much about this kind of e-commerce platform, so he couldn't help asking: Is there a market for virtual item trading?

Just look at how much money online games make, Song Weiyang said. However, the cloud network is not yet perfect, and many contents are inconvenient. According to my idea, the cloud network business will be divided into two parts in the future. The first type is consignment sales of point cards. The commission for offline consignment sales is too high, and online game companies are definitely willing to sell them online; The virtual props are posted on the Internet, and Yunwang is the third-party guarantee. After the buyer confirms receipt, Yunwang transfers the money to the seller’s account, and only charges a small service fee.”

Contemplating doubts: It seems that the current virtual item transaction is a gray area, strictly speaking, it is illegal.

But it's not illegal, is it? Song Weiyang laughed.

Nowadays, electronic payment is very cumbersome, so many domestic online game products do not have a recharge function on the official website. Players need to go to an Internet cafe to recharge to buy a card. There is also the transaction of game props and game currency, most of which are settled in private, and you can only admit that you are unlucky when you encounter a liar. There are also similar virtual trading platforms, but on the one hand, the background relationship is not strong, and on the other hand, the third-party guarantee is not well done, so the cloud network is slightly more formal.

Song Weiyang is well aware of the future scale of the online game market, and he wants to buy Yunwang to become the most authoritative related trading platform in China. The business of consignment game point cards will definitely not last long, but equipment and game currency transactions can continue to be done. Maybe ten years later, as long as people shop online, they will think of Joyo and Taobao. When players want to sell accounts, equipment, and game coins, they immediately think of Yunwang.

With the resources Song Weiyang has, this thing is actually easy to make.

Let Excalibur Networks, Soupai Changyou, Tencent, NetEase and other companies' games all post announcements in the game: Players are requested to be cautious about offline transactions and strictly prevent fraudulent behavior. It is strongly recommended to make transaction payments on Yunwang.

Yunwang can also cooperate with Alibaba and use Alipay for transactions. Ma Xiaoyun, who is eager to promote Alipay, is definitely willing to do so. In return, of course, Taobao's third-party guarantee system will be transplanted, and even a senior Taobao executive will be invited to give guidance.

Song Weiyang said: Let Joyo talk about the acquisition first. You and I will go to the capital. I.M. Pei will come to China in a few days, and he is so flattering. We have to save face. I have to go and receive him in person.

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