Rebirth of the Wild Age

There is a relatively true and heart-wrenching joke: LG has worked hard in China for more than 20 years and suffered a huge loss of 2.5 billion. Reluctantly withdrew from the Chinese market, sold the LG Building in Beijing, turned around in an instant, and made a net profit of more than 6 billion yuan.

Building a building in the capital is a good deal*** making a lot of money making mobile phones (squinting smile).

After Song Weiyang successfully took over Ark Technology, he immediately summoned the leaders of Shenzhou and China Soft Park to discuss the construction of the Ark Building.

The first result of everyone's discussion was to overthrow Song Weiyang's Kouhe plan-the original 66-story Ark Building was reduced to only 30 floors in an instant.

It has nothing to do with the capital's height limit policy, it's purely because the place is too remote. The address of the building is not Zhongguancun, but Zhongguancun Software Park. You have gone to the outside of the Fifth Ring Road. Who are you renting a 66-story building to? At that time, it is estimated that more than half of the floors will be vacant.

After the general manager of China Soft Park Development Company calmed down, he also strongly demanded that the Ark Building not be built so high. Because the Zhongguancun Software Park has only been established for four years, although dozens of companies have settled in it, there is still one-third of the land that has not been developed. If there is a 66-story building in the software park, there will be no shortage of office buildings in the next few years, and the remaining land will be left to grow grass?

Song Weiyang didn't care, he was just talking about it, and agreed to only build 30 floors.

There is still a difference between outside the fifth ring and outside the fifth ring. Although Zhongguancun Software Park is located outside the fifth ring, it still belongs to the jurisdiction of Haidian. In the next ten years, the park will be completed one after another: Tencent Beijing Headquarters Building, NetEase Beijing Headquarters Building, Sina Headquarters Building, Lenovo Headquarters Park, Baidu Headquarters Park... and the largest nursing home in Zhongguancun (Oracle Bone Inscription Building).

If the 30-story Ark Building is built and is willing to rent it out, it is estimated that Oracle will not bother to repair the office building when it enters China.

Song Weiyang went to Zhongguancun Software Park for field inspection and found that the land purchased by Fangzhou was in a very good location. At this time, the second phase of the Software Park has not yet started construction. The land of the Ark Building is located in the center of the entire park, and the surrounding supporting facilities are the most complete.

After chatting with the person in charge, the land of the ark has been expanded by more than three times, and it is next to the central lake of the software park. In the future, when working in the office building, the code farmers whose windows are facing south can directly enjoy the lake view, and can drink tea and relax by the lake after walking a few steps downstairs.

Once the Ark Building is completed, the Beijing branch and R\u0026D center of China Science and Technology will move to work here. Under Song Weiyang's suggestion, Vimicro will also relocate its headquarters here, and Huawei also agreed to move the Beijing R\u0026D center there.

Of course Sohu will not come here. The Sohu Building was closed last year. It is located 300 meters south of the east gate of Tsinghua University, a place where the wind and water flow along Wudaokou.

Sogou also planned to build its own headquarters building this year, but Ding Ming did not join in the fun with Zhang Chaoyang. He chose a piece of land in the Zhongguancun Software Park, which is located in the north of the Ark Building, not only to build the Sogou Building, but also to build a Sogou Science and Technology Park.

At this time, Zhongguancun was already overcrowded. Although the roads were continuously widened and office buildings were continuously built, traffic and office work were still very troublesome.

In Song Weiyang's vision, once the Ark Building in the Software Park is built, due to the cheap rent, it will definitely attract countless small companies from Zhongguancun, as well as those infant technology companies that have just started their businesses.

...

Since last year, Ark Technology has been stared at by reporters, and various scandals will be exposed from time to time.

Now another reporter came to Zhongguancun Software Park, only to find that the Ark Building had suddenly stopped working. Not only was the work stopped, but the first floor of the building that had been repaired was actually demolished by large machinery, which instantly aroused the reporter's infinite guesses.

For a time, rumors that the chairman of Ark was arrested, the Ark building was ordered to be demolished, and Ark was suspected of misappropriating 863 funds caused a stir all over the country.

Relevant departments had no choice but to stand up and clarify the facts: Ark Technology has been acquired by China Science and Technology due to poor management, and all achievements of Ark Chip will be merged into China.

Immediately, Shenzhou Technology held a press conference to announce the merger of Ark Chip and Shenzhou nc Chip brand, and Shenzhou (Ark) nc chip has occupied more than 80% of the Chinese cash register computer market share. This is another impressive achievement made by domestic chips under the leadership of the Ministry of Science and Technology. Under the leadership of the Ministry of Science and Technology, Shenzhou will continue to develop the Ark No. 3 chip (actually a Shenzhou chip).

Although these two statements aroused more speculation, the farce of the Ark finally came to an end, and Li Delei took the money and disappeared. His younger brother Li Dejing had a good life, volunteered to be the sales manager, and actually got some customers. In fact, there is a market for nc machines in China, but the scale is small. China is so big, even if the wintel alliance has to tamper with the server, it is impossible to control all regions of China.

In the past few years, NC machines using Ark chips were mainly promoted in the capital and surrounding areas, and the Wintel alliance also mainly set up obstacles in these areas.

After Academician Ni was deliberately pissed off, Ark Technology began to accept private orders. The customer resources for these orders are all in the hands of Li Delei, Li Dejing brothers, and Li Delei's brother-in-law. Li Dejing, who has become a traitor, is now in charge of scattered customers. This guy is sure to get kickbacks, but he can also bring a lot of profits to the company every year. After the customer channels are normalized, Li Dejing should retire to retire.

Of course, if Li Dejing is smart and knows how to restrain himself, and he is not so crazy about taking kickbacks, Song Weiyang is also willing to continue to employ him.

In mid-July, Song Weiyang received his reward.

Some government agencies in the capital ordered 600 computers at one time, and all of them chose the mid-range models of China Computer. This was impossible in the past. The government agencies in the capital belonged to the headquarters of Lenovo, and China Computer couldn't get in even if it broke its head.

Although the number of 600 computers is not much, the meaning behind it is great. If there is one, there will be two, and if there are two, there will be three... In the future, when the government agencies in the capital buy computers, even if they are not brainless to buy Shenzhou, they will choose the method of public bidding.

No matter how much Lenovo protested, there was nothing they could do, because China Computer used a self-developed motherboard, and its multimedia chips were also provided by Vimicro. Regardless of whether it is from the perspective of supporting domestic production or out of the agency's own considerations, it is also a matter of great righteousness to choose China Computer.

All government agencies and units in the capital have done this, so why don't local units consider it?

Of course, the cadres in charge of procurement might be unhappy—Shenzhou Computer cherishes feathers more, and the benefit space given is not so great.

...

It was agreed to give up low-end products, and Shenzhou Technology is really popular this year. Not only has the production capacity of low-end computers been crazily expanded, but the shipments of low-end mobile phones have also increased rapidly.

Because, the big-eyed Nokia and Motorola actually launched a price war on their own initiative!

This operation has stunned all domestic mobile phone manufacturers. Whether it is TVs or mobile phone refrigerators and air conditioners, only the Chinese have always started price wars. How come foreign devils also learned this trick when selling mobile phones?

Once the price war between Nokia and Motorola sounded, other brands had to follow suit, including foreign brands such as Sony Ericsson, LG, and Siemens, all of which dropped prices significantly.

Only Samsung is an iron fool!

The sales of Samsung mobile phones in China have expanded rapidly in the past two years, and it has rushed to the fourth place, second only to Nokia, Motorola and Shenzhou. Moreover, Samsung focuses on the mid-to-high-end market, and has gradually gained the title of noble phone. The average price of Samsung mobile phones is as high as more than 3,000 yuan - Nokia and Motorola are only more than 1,900 yuan.

This year's mobile phone price war, Samsung said it would not follow, insisted on continuing to sell noble phones, and then its market share fell rapidly in the second half of the year.

Children born in the new century face only 20 or 30 smartphones every year. They estimate that it is difficult to imagine that in 2005, the Chinese mobile phone market had a total of more than 2,000 models, which shows the intensity of competition.

In the price war launched by foreign brands, countless domestic mobile phone brands were crushed to death by the last straw!

From January to July this year, the market share of domestic mobile phone brands dropped by 18 percentage points. Only Shenzhou, Bird and Lenovo are growing, and all others are declining. Even TCL, which acquired Alcatel's mobile phone business, has seen its shipments plummet this year. You know, the size of the mobile phone market is soaring this year, and the plummeting shipments mean that it has been rejected by users.

Bird is a wonderful flower in the mobile phone industry, known as the fighter in mobile phones.

If there is no Shenzhou mobile phone, Bird mobile phone will have a 40% market share of domestic brands next year. Moreover, Bird mobile phones are still blooming all over the world, and the export volume is more than that of other domestic brands combined. Even Shenzhou mobile phones dare not compare with Bird.

If Song Weiyang were to evaluate it, Bird's mobile phone development model is similar to selling health care products. Spending money frantically on publicity, frantically expanding distribution channels, and then capturing the market with a low-price strategy, all the money earned is spent on advertising as a channel.

While shipments soared, Bird's profits gradually declined. When Bird's profit is negative in another year or two, it should be in decline completely.

As for Lenovo mobile phones, the market share in the first half of this year actually doubled directly.

No way, Lenovo acquired IBM's PC business, the image of the national brand is deeply rooted in the hearts of the people, and even the sales of mobile phones have doubled. It's a pity that the quality of mobile phones has not improved, and they are reluctant to invest in research and development funds. After a year or two of prosperity, they will die.

Only China Mobile is still stable, and has become one of the beneficiaries of this wave of price wars.

The scale of the mobile phone market has grown rapidly, and a large number of domestic brands have died. There is a huge market gap waiting for China to occupy. While the shipment volume is increasing, the scale effect leads to lower costs, and it also has more confidence to deal with the price war of foreign devils.

Abandon the low-end market?

At least not currently!

Nokia and Motorola have launched so many low-end phones this year, yet they are not seen as low-end brands. On the contrary, Samsung, which insisted on selling high prices, was ridiculed by the majority of consumers, and at most it developed a group of high-cold and die-hard fans.

By the way, backgammon mobile phones are quietly developing.

BBK's oppo mobile phone was originally focused on overseas markets, and even the company's headquarters are located in Silicon Valley, the United States. It's a pity that the Yankees don't buy it. Oppo mobile phones can only go back to China for development.

At the same time, BBK mobile phones were launched. With the reputation of BBK VCD, the sales volume is slightly better than that of Oppo, but they are all very small brands.

After another year or two, 99% of the domestic mobile phones will be killed by the price war of the foreign devils. Backgammon and Oppo will really exert their strength.