Rebirth of the Wild Age

study.

Song Shumin, who has quit smoking for several years, is leisurely playing Kung Fu tea. Finally, he handed Song Weiyang a small cup, and said with a smile, Talk about the development of Immortal Wine with your brother?

Well, we chatted a few words. Song Weiyang took over and said.

Others are false, and channel construction is the real deal. Song Shumin wiped the water from his hands with a silk cloth, In the past, the regional barriers were too severe. Liquor was sold to other provinces, and it was the limit to capture big cities. Yes. Even in the two years when it won the title of CCTV, Xianjiu could only be sold to some second-tier cities in other provinces. Now it is different. The central government has decided to break the local protectionism of baijiu, and has carried out special rectification actions for several months. Large and medium-sized wine companies are rushing to open up markets in different places. The sites established in the past two years, as long as they don’t mess with themselves in the future, they can keep the market for the next seven or eight years.”

Song Weiyang said: Brand building is also very important.

Song Shumin nodded and said, It's very important. Sometimes when I go to banquets, those who give me face are treated with fairy wine, while those who don't give me face are Moutai and Wuliangye.

So we have to catch up, so that when people mention fairy wine, they think it is on the same level as Moutai and Wuliangye. Song Weiyang said.

Don't be so ambitious, I think it's enough to target mid-to-high-end brands. Moutai and Wuliangye are super first-class brands, Song Shumin said with a smile, To be honest, I'm really not used to drinking Moutai. The taste of soy sauce in my mouth is not as strong as ours. It’s delicious? Now it’s even more nonsense. Last time I was invited to participate in a liquor industry forum, the boss of a state-owned liquor company was talking about wto, and wanted to lead Chinese liquor out of Asia and into the world. In fact, foreigners drink Chinese liquor, just like It’s the same as drinking Moutai, not to mention drinking it into your mouth, it just smells like bad water. Who do you want to sell it to when you ship a container of bad water to the sea? It’s better to sell alcohol directly like vodka.”

Vodka is of course not just alcohol, but it is indeed an alcoholic beverage. It is fundamentally different from Chinese baijiu. Foreigners drink it without any peculiar smell, and it is very suitable for making cocktails.

Chinese baijiu is no good. Whether it is Luzhou-flavored, Maotai-flavored, or some kind of light-flavored type, in the eyes of Europeans and Americans, they all belong to the sour type (from a biochemical point of view, the principle of the aroma of liquor is really similar to that of sour almost water). It was only after the disintegration of the Soviet Union that a group of big hairs, two hairs, and little hairs who couldn't even afford vodka would think that Chinese baijiu tastes good.

Song Weiyang did not applaud his father's humor, and said, I asked my elder brother to buy Wenjun wine, specializing in high-end brands.

This operation is feasible, but it is a bit difficult, and it requires all-round packaging and publicity, Song Shumin said. The key point of purchasing Wenjun Liquor is to buy those 400-year-old wine cellars. Now Moutai and Wuliangye are both engaged in vintage. Wine, I'm afraid the old wine cellar is not easy to buy. Even if this business can be done, it will cost at least 200 million yuan. If Jian Nanchun is unwilling to sell, then find a breakthrough directly from the Blue Sword Group. Your wife's cousin can help A little busy.

Blue Sword Group is one of the shareholders of Jiannanchun. Both companies have shares in Wenjun Liquor. The former holds about 40% of the shares, and the latter holds about 60% of the shares. Since Xianjiu Group has focused on the development of beer in the past few years, Blue Sword Group's life in the province is not easy, and it is far from another time and space. It is estimated that it will be moved by a premium acquisition.

Song Weiyang finally remembered his wife's cousin, and asked with a smile, Is he still at ease?

Song Shumin said: That kid is clever, and his background is getting more and more stable. Of course, there are also your factors in it. After all, his cousin's husband is the richest man in the country.

Didn't you use my reputation to deceive you? Song Weiyang asked.

He knows how to measure, and he is getting more and more low-key, Song Shumin said with a smile, Actually, this kid's character is a bit condescending to only be a broker. He should be more advanced.

Everyone has his own aspirations, Song Weiyang said, He likes to have fun too much, so being a broker is the most suitable. But it's better to be safe. For the acquisition of Wenjun Liquor, we will pay a premium of 20 to 30 million yuan. It’s worth it, there’s no need to engage in outside tricks to leave people with a clue.”

Well, I will check the whole process. Song Shumin said.

Song Weiyang asked again: How is Kuanzhai Alley? This time I came back and saw a lot of investment billboards in Rongcheng.

Song Shumin said: The project has not been fully completed, but the first phase of publicity has been carried out since last summer. The publicity and promotion plan is very professional. The three-month image introduction period, the three-month image enhancement period, and the next is There is a three-month preparation period for street opening, and finally a five-month trial operation period. The real market operation period will be during the New Year's Day next year.

How effective is the investment promotion? Song Weiyang asked.

Song Shumin said: Since the image introduction period, it has been in the stage of continuous investment promotion. Now more than 10 merchants have been recruited, and Kuanzhai Alley and our Jing Alley have transformed more than 50 ancient courtyards. There are also several A newly built antique courtyard. The government spent more than 300 million yuan to build wide and narrow alleys, and we also spent 200 million yuan to build wells and alleys. Tens of millions of publicity and promotion costs are jointly borne, and now only one-fifth of the shops are recruited. I It’s a headache, and it’s not easy to promote tourism projects.”

The reason why Song Shumin had a headache was that the more than 10 merchants he had recruited were all located in Kuanzhai Alley, and the Song Family’s Well Alley was still unoccupied. Only rent not sell. Whoever sells it is an idiot, because it is impossible to sell at a high price at this stage.

Song Weiyang said: It's really not possible, then promise to waive the rent for half a year.

You are robbing the business in Kuanzhai Alley, and people will not be happy, Song Shumin added, If you want to do it, you have to wait until the occupancy rate of the merchants in Kuanzhai Alley exceeds 70%. The most important thing is tourists. Attracting tourists from all over the country, that's the most difficult problem.

It's simple, Song Weiyang said, cooperate with several well-known travel agencies across the country, and pay them a cooperation fee every year, and let them help lure tourists here.

You have a good idea, Song Shumin said with a smile, People don't want to give too little money, and it's not worthwhile to give too much money. Even if we subsidize a tourist with 100 yuan, if there are 3 million tourists a year, 300 million yuan will be enough. It was spent. With that 300 million, I might as well use it all for advertising.”

There is no need to subsidize per person, Song Weiyang said. Just cooperate with several major travel agencies. How much will we pay if they attract 100,000 tourists, and how much will we pay if they attract 300,000 tourists. It will increase step by step. , the benefit fee of each travel agency is set at less than 5 million, and it will only be 20 to 30 million a year.

Song Shumin said: The problem is that Kuanzhai Alley is a government project, and only Jing Alley is ours. How can we persuade the government-invested company to pay the two to thirty million yuan? It's not easy to pay. And the money they approve is limited.

Song Weiyang spread his hands together: Then I have nothing to do.

Take your time, Song Shumin said, Xikang Province is a province of tourism. As long as the Kuanzhai Alley is a good tourist route with other scenic spots, it will always be famous. After the first one or two years of promotion period, the remaining The next day will be easier, and there is no need to rush.

Song Weiyang scratched his head: You can try online propaganda instead.

Is that thing really effective? Song Shumin didn't surf the Internet very much.

Song Weiyang explained: It is difficult to have long-term effects, but it can create a hot spot for online publicity, and then radiate from the Internet to the real society.

Song Shumin laughed and said, Then you do it.

There's no rush, we'll talk about the trial operation after the merchants settle in. Song Weiyang said.

Boom boom boom!

Suddenly there was a knock on the door, and Song Shumin shouted, Please come in!

A porcelain doll with pigtails opened the door and revealed its head: Father, second brother, sister-in-law said that dinner is ready.

Song Weiyang went over to pick up the little girl, kissed her on the cheek and said, Let's go, let's eat!

Hee hee, second brother's beard is prickly. Xiao Ruoxi hugged Song Weiyang's neck and laughed.

Song Weiyang believes that his image should be more mature, and he has grown a mustache some time ago. However, Lin Zhuoyun expressed strong opposition, which led to the heroic sacrifice of the beard on Song Weiyang's chin, and now there are only two extremely short stubble left.

The eldest brother and sister-in-law's family moved out long ago, and they only come back for dinner on weekends. Today is a family reunion during the Spring Festival.

Guo Xiaolan and Lin Zhuoyun, mother-in-law and daughter-in-law, were having fun with their little six sons. Lin Zhuoyun was going to help in the kitchen, but was kicked out by her sister-in-law, and she didn't even ask for her help to set the dishes.

By the way, the eldest brother and sister-in-law had a second child last year, and they paid the fine honestly, and now they have both children.

The family sits at the table, clinking glasses and saying Happy Chinese New Year to each other.

Soon, Guo Xiaolan made a very official announcement: After the Chinese New Year, your father and I will move to Rongcheng. The house has been renovated for almost a year.

Settled in Rongcheng? Song Weiyang was a little surprised.

Song Shumin said: Now your eldest brother is in charge of the winery, and I am mainly in charge of the real estate company, and the business focus has also shifted to Rongcheng.

Guo Xiaolan said: And in half a year, Ruoxi will go to primary school. There is no good primary school in Rongping, and the primary school in Rongcheng is better. I mainly go there to take care of the children.

Mom, am I going to elementary school? Xiao Ruoxi was very excited, and suddenly asked.

Well, it's time for you to go to elementary school. You can meet a lot of children in elementary school. Guo Xiaolan smiled.

Xiao Ruoxi suddenly slid off the bench, bouncing and clapping her hands on the spot: Yeah, I'm going to primary school, I'm going to primary school!

Little Ruoxi will be 6 years old in two or three months, and the birthday written in the household registration book is the day Song Weiyang picked her up from the toilet. Guo Xiaolan took Ruoxi to study in Rongcheng. In addition to choosing a better school, there are children who are growing up. If they stay in their hometown, it is easy for someone to say something, for fear that Ruoxi will know that she picked it up.

The little girl is living a very happy life now. She has always thought that she is the biological daughter of her parents.

Some time ago, Ruoxi ran back crying and asked Guo Xiaolan if she picked her up from the trash. Guo Xiaolan immediately became angry, and traced all the way from the community to the kindergarten, only to find out that someone was joking. But Guo Xiaolan had a pimple in her heart, and finally decided to move to Rongcheng, so that her adopted daughter could grow up happily.

Xiao Ruoxi is very obedient and cute, and she is also very smart. Now she can recite more than 30 ancient poems. Guo Xiaolan wants to cultivate her into a talented woman.

In comparison, the eldest brother's son is not worrying.

No, just after lunch, the little bastard sneaked away, and the sister-in-law shouted: Where do you want to go crazy!

Xiao Chao was taken aback, and then said with a playful smile, Mom, I'm going to the Children's Palace, and I have an appointment with my classmates for roller skating.

Which classmate? Cai Fanghua asked again.

Zhang Haibo. Xiao Chao replied without changing his face.

Cai Fanghua immediately took out her mobile phone and found the number of Zhang Haibo's parents from the address book. After a phone call, she stared at her son with a half-smile: Are you sure you are roller skating with Zhang Haibo? Zhang Haibo is going back to his hometown in the countryside for a new year's reunion today!

Xiaochao rolled his eyes, slapped his head and said, Oh, I misremembered the date. I made an appointment with Zhang Haibo tomorrow. Mom, why do you have Zhang Haibo's phone number?

Are you sure it's tomorrow? How about I call again? Cai Fanghua continued to sneer.

Xiaochao's scalp felt numb all of a sudden, and he turned from defense to offense, and the villain complained first: It might be the day after tomorrow. Mom, you beat me so hard last time that I couldn't use my brain well, and now my memory is getting worse and worse.

Cai Fanghua pointed at her son: I won't hit you during the Chinese New Year these few days, and I will settle the score with you after the Chinese New Year!

Oh, Xiaochao was not afraid at all, but asked instead, Mom, can I go out now?

Cai Fanghua said: If you want to go online, grandpa has a computer at home, so you are not allowed to go to Internet cafes!

If you don't go, you won't go, tigress! Xiao Chao muttered as he entered the study.

What did you say? Cai Fanghua stared.

Xiaochao immediately changed his smiling face: I said mom is really nice!

After his son went to the study to play with the computer, Cai Fanghua said depressingly: This boy, sooner or later he will piss me off. Fortunately, I gave birth to another daughter. If I have another son, I will definitely have a heart attack.

Lin Zhuoyun comforted: Sister-in-law, it's normal for boys to be naughty, so don't take it too seriously.

Cai Fanghua complained: If this kid can be admitted to Electronic Science and Technology University like my uncle's family, I will recognize him every day when he goes to Internet cafes. What about him? His primary school graduation results are a mess, and I have to pay for the key junior high schools in the city. Buy it. The final exam scores of this semester are all more than 60 points. When I hit him, he was still plausible. He said that he passed all the exams, and I was unreasonable!

Song Weiyang said cheerfully, Over 60 points is not bad, at least there is no failure.

Get out! Cai Fanghua was so angry that she could not speak politely to Song Weiyang.

Song Qizhi smiled and said, Yangyang, come up with an idea, anyway, I have nothing to do with that kid.

Song Weiyang said: If you are willing, you can throw Xiaochao into the junior high school of Rongcheng Foreign Language School, which is the school where Harvard girl Liu Yiting attended.

Useful? Song Qizhi asked.

Song Weiyang said: I don't know if it will be useful, but it is a private school with high tuition fees, good teachers, and strict management. Sending him to live in the school and changing his learning environment can still help a little bit. It's getting better.

Then do this! Cai Fanghua was very willing to separate from her son, probably too angry to see her.

In the middle of the afternoon, Lin Zhuoyun hugged Little Six, and suddenly asked Song Weiyang quietly: Husband, you said that if our son becomes as naughty as Xiaochao in the future, what should we do?

Song Weiyang spit out: I can't beat him to death!

The little six didn't understand fart, looked up at their father and laughed.