Rebirth of the Tech Madman

Chapter 95 Atari’s counterattack

After driving away a few jumping clowns who were arrogantly coveting the Xiaobawang game console, Tang Huan came to his office with a calm expression, and took the newspaper to read the not-so-obtrusive report that he had paid attention to before.

Just like smartphones in previous lives, electronic game consoles have an equally significant impact on people’s lives, and they are beginning to gradually show up. Some commentators have expressed critical opinions on the phenomenon of teenagers obsessed with games. This is the content of this report.

Although this voice is still very weak, Tang Huan did not underestimate the power of the media.

You must know that in the original time and space, the rise and fall of the second generation of electronic game consoles, the role of the media in fueling the flames cannot be underestimated.

When the game console market is booming, the media chanted “TheVideoGameBoomIsBoundless!” that is, “The trend of games is unlimited!”.

When Atari Company shipped more than one ton of unsold “ET Alien” game cartridges to the New Mexico landfill for destruction, the media’s attitudes changed rapidly, and they vigorously promoted the negative value of the game and pronounced “TheVideoGameBoomIsOver!” That is, “the trend of games is over.”

As a result, the 1983 depression in the American game console industry was hyped up and down.

Therefore, if you can, the face of the media still has to be taken care of.

Just like “smoking is harmful to health”, in order to maintain the image of the product, no one would say a few slogans.

Tang Huan considered it for a while, then picked up a pen and wrote “moderate gaming benefits the brain, and indulging in games hurts the body”. From now on, Xiaobawang’s packaging will be printed with such a warning to demonstrate Xiaobawang’s morality. Xin, at the same time, shows that there is a fundamental difference between Brother and those unscrupulous capitalists who only care about making money.

Tang Huan wrote the keyword “Parental Control Function” on the product plan memo. This small feature can be added to the 1980 version of the generation of Xiaobawang game console that is being improved and optimized.

At this time, Wang Xuehong walked in with a stack of documents.

This eldest daughter is still taking care of her studies and work. It can be said that she is working very hard. Tang Huan, who also needs to consider academic issues, asked her to help with her trivial matters at the University of California, Berkeley.

Philosopher’s great success exceeded the expectations of Tang Yun and Cai Shaotang, who encouraged Tang Huan to continue his studies. Because of his busy work, Tang Huan’s time to go to class was not up to the standard of three days of fishing and two days of surfing the net.

Although Cai Shaotang is taking care of it, it is almost impossible to get a master’s degree on time like ordinary students.

So, Tang Huan simply changed his methods and demonstrated his academic standards through practical work.

He has published many papers on computer technology. Among them, drawing on the IEEE754, the IEEE Binary Floating Point Arithmetic Standard, a series of papers in the previous life, it has demonstrated an advanced and yet advanced performance earlier than Intel’s floating-point arithmetic coprocessor Intel8087. Reasonable computer standards for processing floating-point numbers have been universally praised by the technical community.

In addition, Tang Huan also participated in the 3BSD version of the UNIX/32V project of the University of Berkeley to port UNIX to the VAX computing framework, and contributed a lot of key program codes.

BerkeleySoftwareDistribution is BSD, also known as Berkeley UNIX. It was created by a student of the University of California at Berkeley and one of the founders of the future Sun company, Bill Joy. The licensing is very loose, and it has a special meaning for open source and the Internet.

The success of 3BSD in particular has attracted the attention of DefenseAdvancedResearchProjectsAgency, the US Department of Defense Advanced Research Projects Agency, which made DARPA decide to fund Berkeley’s CSRG, ComputerSystemsResearchGroup, the computer systems research group to develop a UNIX standard platform for their future research.

It can be said that in this nation’s top public university, even if the elites gather, Tang Huan still stands out and even casts a layer of mystery over the wisdom of the Chinese.

The documents of Tang Huan’s work results are basically submitted to the University of Berkeley by Wang Xuehong.

“Whether the operation of the Xiaobawang game console should be officially independent? Chambers has gone to talk to the customer about the database business, and these documents can only be handled by you.” Wang Xuehong made a suggestion.

“I have confidence in the success of the Xiaobawang game console, but I didn’t expect it to be so popular.” Tang Huan rubbed his eyebrows and sighed. “It doesn’t matter whether it is operated independently or not. Find someone who specializes in this aspect of business. President, it’s imminent.”

At this point, Tang Huan flashed the name of Tripp Hawkins in his mind, but he immediately remembered Nolan Buschner, the founder of Atari.

Because of poor management, by the end of 1978, Atari 2600, which had spent a total of US$100 million in research and development, had only sold 550,000 of the 800,000 mainframes produced. This man is naturally responsible and has been swept out by Warner. The successor, Ray Casal, was very competent, and through a drastic reform, he quickly brought Atari out of the quagmire.

It can be seen that Bushnell’s management level is indeed not flattering. However, his position as a pioneer in the video game industry is a very good card. Tang Huan could not help being a little tempted to let this person be a president who specializes in the game business, supplemented by professional management talents to restrict it. Will play a very positive role.

But the problem is that Bushnell can be regarded as famous. Whether he is willing to give up the enjoyment of life and come to the mall to fight is really unpredictable. But no matter what, I still have to try it out.

Tang Huan picked up a sticky note, wrote down a few key words, and handed it to Wang Xuehong, “Follow the clues above and help me contact Nolan Buschner.”

After Wang Xuehong left, Tang Huan looked through the documents.

To some extent, Zheru’s company management benefited from the microcomputer office trend led by Tang Huan.

From the daily data statistics provided by the CGrid spreadsheet, to the financial management, invoicing, and the latest CRM (customer relationship management) applications based on the EBase database, various data streams have been sorted out in an orderly and reasonable manner. Tang Huan can always grasp the key data of the entire company and even the group as quickly as possible.

After trying to figure out the report of Zheru’s main business, Tang Huan couldn’t help showing a knowing smile.

With the advent of EBase, Zheru America jumped out of the pattern of grabbing market share with the old rivals of word processing software and new competitors of spreadsheet software, and took the lead in entering the field of microcomputer databases. The rolling profits brought by this technology leadership are actually a little bit. It’s not inferior to the popular Xiaobawang game console.

This kind of money is earning upright, which is much more decent than the current game console business, which is still a bit off the beaten track.

With the signing of the documents, the business information related to Xiaobawang gradually increased. After Tang Huan dealt with it in a hurry, he stood up, frowned, and paced back and forth in the office.

Indeed, with the development and growth of Xiaobawang’s game console business, the streamlined routine that I formulated at the beginning, nominally a separate company, but actually managed in a departmental manner, can no longer keep up with the current actual situation.

Also, judging from some of the intelligence gathered by the marketing department, Atari has realized the threat of the rookie that emerged suddenly, and has adopted various countermeasures.

The means of struggle in the business field, no matter how it is packaged, cannot be separated from those ancient categories. It is nothing more than squeezing financial resources at low prices, copying various forms of copycats, digging corners, and even unscrupulously trying to discredit opponents and so on.

Of course, how to use resources strategically, play the cards in hand, and exert efficient execution capabilities is also very important.

Atari has been in the field of game consoles for almost the entire 1970s, needless to say, and the boss behind the scenes is the deep-rooted Warner.

As for the current CEO of Atari, Ray Casal, he is even more different from Bushnell. He is a senior professional manager with very old business methods, and he has begun to encircle Xiaobawang on product prices www . In terms of advertising, many big-name celebrities have also been hired. Warner, who has a background in filmmaking, can still lack such resources.

Although the effect of these methods has not been seen for the time being, the attack power is beyond doubt.

Besides, Christmas is coming soon in the West. Everyone wants to take this opportunity to make a fortune, and it is not an exaggeration to say that the eyes are red.

If Xiaobawang continues to operate in the current way, it is likely to be crushed into slag, and even drag down Zheru’s own main business.

But even though there are many hidden worries, Tang Huan does not intend to go to battle in person. It is the right way to use his foresight to find an agent who can be alone and save himself worry and effort.

made up his mind, Tang Huan stretched his brows, smiled confidently, sat down again, and wrote on the memo, “If you don’t accept gifts this Christmas, you will accept Xiao Bawang”.

Aren’t Atari and Warner eager to get a share of Christmas? Brother is not easy to mess with. There are too many marketing methods, and you are disgusting.

Wang Xuehong is very organized, and he quickly contacted Bushnell and transferred the call in, so Tang Huan opened the door to express his request for the meeting.

“Should I find you, or are you coming to Cupertino?” Tang Huan asked.

“Anyone who can boldly underestimate the wisdom of Americans can earn money.” Buschner laughed heartily. “Cassidy game console fits this point. I am very curious about your company. I thought about it a long time ago. Went to visit.”

Tang Huan took a look at the time, “Then I’ll be waiting for a big drive, please have Chinese food.”