Rebirth of the Tech Madman

Chapter 69 Go to battle in person to promote

In Tang Huan’s explanation, Zheru’s products have formed a complete set of information office solutions.

For this result, some people doubt it, some people are curious, and of course there is also the anger and jealousy of a badly beaten competitor like Rubinstein.

“Whether the personal computer is so unbearable, you can go to Zheru’s booth to observe for yourself.” Tang Huan smiled faintly.

“The development process of electronic computers has gone through more than 30 years. Components have evolved from electron tubes and transistors to the current integrated circuits. The trend of miniaturization is extremely obvious. As a branch of microcomputers, personal computers are like household appliances. Isn’t it natural to become popular?”

After clarifying his views on the status of personal computers, Tang Huan changed his mind, “In the development of the personal computer industry, Zheru has always upheld an open and cooperative attitude, and has taken practical actions. For example, we announced the product. Specifications, file formats, Chinese characters and Japanese encoding schemes, etc. We will not deliberately create information islands. Interested partners are welcome to join this promising sunrise industry. Thank you everyone.”

Rubinstein looked at Tang Huan, who had stepped down in applause, and couldn’t help taking a sip to himself, “A hypocritical guy, who speaks noble on the surface, is actually hiding evil intentions.”

It’s not to blame Rubinstein for being so annoyed, because he has suffered.

Two months ago, Zheru announced the product specifications and data file format of its own word processing software WordEasy.

At the time Rubinstein thought it was a foolish move.

Software developers can’t wait to kidnap users firmly into their own programs, but philosophers are better off, even loosening the restrictions and letting users choose.

Since the competitor is so arrogant, Rubinstein naturally unceremoniously made his WordStar compatible with the WordEasy file format, and took this opportunity to release various discounts to attract the original WordEasy users to use WordStar. Anyway, WordEasy files, WordStar are all Can read and write.

At first, it seemed quite effective, but WordEasy has a large number of **** Mac users, they cannot easily change programs like CP/M platform users, and they are unwilling to give up the powerful Mac platform, so WordEasy’s The overall market position has not been greatly affected.

What followed was that WordEasy gradually became a benchmark in the market, and users’ demand for products was in line with WordEasy, resulting in various results that Rubinstein did not expect. Now it is very passive.

Sophisticated figures like John Ombre, president of IBM, and John Young, president and CEO of HP, are also thoughtful.

It is not profitable. These so-called opening-up measures by Zheru are actually taking advantage of the current dominant position in the personal computer market and trying to make their own products become the industry standard.

This young man, Tang Huan, is not as gentle and polite as outside. It is most appropriate to describe it as ambitious.

Under the brilliance of Jobs and Tang Huan, Gates’ speech was somewhat overshadowed.

Of course, his attitude towards personal computers is the same. At this point, everyone has the same interests.

……

The technology conference organized by COMDEX did not contain many flashy things. Therefore, Tang Huan participated in the whole process to get a close understanding of the current overall situation of the computer industry in the United States, and it was very rewarding.

Because of Tang Huan’s wonderful speech, the attention of Zheru’s booth has further increased, and it has become a hot spot on COMDEX. Purchase orders and cooperation intentions are coming in and overwhelming.

For the Cassidy game console, the rival Atari 2600 is very powerful. This product will become the best-selling Christmas gift this year, and the annual sales will exceed 1 million units.

There is more than a month left before the end of 1979. Facing the sales of 1 million units, Tang Huan can only sigh, but this year’s Christmas market can get a share of the pie.

As for how much meat can be grabbed, it depends on the market operation ability of Zheru.

In order to create momentum for the Xiaobawang game console, Zheru specially opened performances and interactive sessions in the afternoon during the exhibition.

In order to promote his own products, Tang Huan spared no effort. He went to the battle in person under the aura of his boss, dancing and cheering, which caused the audience to shout and scream.

Especially when Tang Huan and Michael Jackson performed together, the cheers were like a tsunami.

Jackson, who became famous since he was a child, released the album “OfftheWall” this year, and it became very popular. It became the first album that produced 4 top ten singles in the United States, and was ranked third on the “Billboard”, and the single ” Don’tStop’tilYouGetEnough” and “RockwithYou” topped the No. 1 singles.

It can be said that with such a brilliant commercial success, Jackson has already begun to show off his grandeur of the “King of Pop Music”.

Although Jackson became famous and suffered a nose injury during a dance rehearsal this year, he had an unsuccessful rhinoplasty and needed recuperation, but Zheru still invited him.

Capitalist society is so good, as long as you have money, everything is easy to negotiate.

Tang Huan, who had planned for a long time, specially found an opportunity to show a few famous dance moves of Jackson in his previous life, so the two had a common topic and quickly became close friends.

As a gimmick, Tang Huan gave a small bully game console printed with the gold letter “Number One” to Jackson in public.

While taking a group photo, Tang Huan smiled and said: “I believe you will like this gift. If you are tired of playing with it, you must also collect it. It will be shown at the future charity auction It will definitely be big. It shines.”

The 21-year-old Jackson didn’t fully understand Tang Huan’s meaningful words, so his attention was focused on the Xiaobawang game console.

The charm of the puzzle game Tetris is so great that not only men are obsessed with it, but women also like it. Madonna has taken away the “number two” Cassidy game console like this.

Although some onlookers felt that this woman was too thick-skinned, Tang Huan didn’t think it was too much. The so-called “No. 1” and “No. 2” were just a gimmick and had no practical meaning, because Zheru’s employees had already snapped up internally After the first batch of products, Tang Huan, the boss of the company, did not get the first game console in the true sense.

Xiaobawang’s performance and appearance are infinitely close to the original Nintendo’s FC game console, but the hardware architecture is the same as the Fangyuan computer.

Because the main memory and display memory, which occupy the bulk of the cost, are both 2K, which is much lower than that of the Fangyuan computer, the price of Xiaobawang can compete with Atari’s 2600 US dollars.

In terms of performance and even playability, Xiaobawang completely abused the Atari 2600. The difference between the two lies only in Atari’s deep background in the gaming industry.

The batch of choppers shipped by Zheru to Las Vegas were either given away or sold. Even the Macs with demo software were used as part of the office solutions, and they were stunned by others. go.

Therefore, after COMDEX ended, everyone returned to San Francisco very easily.

However, the various orders that followed immediately made the entire Zheru company feel the supply pressure.