Chapter 1658: Nod when scolded, stand still when beaten
As the chairman of the board of directors of the world's top 500 companies and the chairman of the board of directors of the top five private companies in the United States, Roland Mas has always been extremely proud. In his eyes, even the president of the United States may not be worthy of his apology, let alone a 20-something Hairy kid.
The Mars led by Roland Mars is different from the IT industry, the financial industry, and the energy and military industries. The Silicon Valley people often touch various antitrust bills. They are burned by the US government every day and devote a lot of energy to government relations. Up, always bow to Washington, the financial industry is the same, let alone energy, military industry.
However, companies like Mars have really lived a life of no fear, no fear of the earth. The food industry is an industry that will never touch antitrust laws, so they never have to worry about US government sanctions, and as long as the quality of their products is good, Off, the US FDA, which is the Food and Drug Administration, will not go through with them;
Moreover, Mars is almost a private industry of the Mas family. In order to ensure independent management and absolute control of the company, they have sacrificed only a small part of the shares to shareholders outside the family, but have never considered going public. In this way, it is extremely powerful. There is no way for Wall Street to take them. There is no such thing as trying to use capital means to confront Mars. Everyone is not in one dimension.
In addition, Mars has a rich product line, a strong brand effect, a global sales network and amazing profit margins. Although this company is not the strongest among the top 500, it has always been the most stable of the top 500. of.
The Internet bubble will crash IT companies, but it will not crash Mars' FMCG market;
The financial crisis will destroy financial companies and a large number of physical enterprises, but for a giant in the food industry such as Mars, the impact will be much smaller than other companies;
If the world's top 500 is compared to different countries in the period of the lord, Mars is not the strongest military force in these countries, nor is it the largest and most financially powerful place in these countries, but it
Definitely the strongest defense, it is like the Maginot line was built on all sides, so that no opponent can find the opportunity to attack.
However, Mars did not expect that a company like itself has a fatal weakness. This fatal weakness is not in the attitude of the government or the economic situation, but in the promotion of public opinion.
Mars, like a company like Coca-Cola, invests a lot of money every year in advertising and is a big gold player in the eyes of the world ’s media. Therefore, Mars has always felt that its publicity resources are very strong and its market public relations ability is strong. The media usually If you want to kneel and lick along the back of your ass, you can figure out what clown smell, and the media can help you cover it.
However, it is unexpected that their powerful media resources have a hidden precondition. The reason why Mars' media resources have been effective before is because this precondition is not triggered, and this condition Just: Don't anger Li Mu.
If Li Mu is not angered, Mars's PR ability is indeed enough to support their strong fortifications, so that their opponents cannot find an offensive breakthrough.
However, when Li Mu was angered and took the initiative to attack Mars, he would bring a powerful Buff, which would make all the defenses of the opponent ineffective.
Makino Technology itself is the world's largest and most influential portal media at this stage, and it also covers the classes that have daily access to the Internet. In this era of society, people who can access the Internet every day are this society. The youngest and most communicative group, in this case, Li Mu has become almost awed by the global media.
Mars took the initiative to confront Makino Technology, and still used the shameless marketing method of touching porcelain. When Li Mu fired up, all media began to protect themselves, and their attitude towards Mars was no longer as ambiguous as before. In the past, these media's attitude towards Mars was: as long as you advertise, you can do anything; now, these media's attitude towards Mars has become: you can advertise, you can leave the rest.
Without the help of these media resources, Mars suddenly realized that facing Makino Technology, he was like a defenseless child with a multi-billion dollar net worth, and Li Mu was a fully armed Rambo, not only able to fight, the key There is more money than him.
Now, Mars has been smashed by Li Mu in front of global public opinion, and Roland Mars, who has always been extremely proud, has also reached the brink of collapse.
When the board of directors made a decision to immediately apologize and plead guilty, he applied for a suspension of the meeting, hiding in the office for a lot of Marlboro, and then returned to the meeting room. I respect the decision of the board of directors. Next, I will let my assistant get in touch with Makino immediately. It is best to contact Li Mu directly and go to Huaxia as soon as possible. "
Jimmy Mas, the vice chairman of the board of directors, suddenly said, "Roland, I think you better not try to contact Makino Technology or Li Mu himself."
"Why ?!" Roland Mas frowned as he looked at Jimmy Mas with a smile on his face.
Jimmy Mars, who has been crushed by Roland Mars, is the second person on the entire Mars board.
He is a cousin with Roland Mars, and their father is a brother, but there is no family relationship between the two, because the family relationship has long been worthless in the presence of a billion-dollar business empire. Brothers may not be reliable, not to mention cousins, not to mention, a family that has flourished for decades has been in bloom for a long time. Everyone named Mas has a lot of three generations of blood relatives. The younger generation can't count it.
It's really weird that so many people can grab a pot of food.
Roland Mars has always felt that the person in the world who is most looking forward to his premature death is probably his cousin Jimmy Mars, so he has always been very unhappy with him, and always keep alert.
Jimmy Mas said with a serious face at this time: "Roland, Li Mu's original words let you" take the jealousy and plead guilty ". Unfortunately, I have carefully studied this little story in Chinese history. Before I apologized, I did n’t let the steward of my family say hi to Xiang Xiangru ’s family! You see that you have no sincerity. With Li Mu's temper, it will be even more annoying if we do n’t, and we will be more implicated by you. ”
Roland Mars was suddenly upset by Jimmy Mars's voice. He yelled in front of a crowd: "Jimmy, it is not my fault that this matter has come to this day, but I have decided to sacrifice me for the benefit of everyone. Do n’t you have any gratitude? ”
Jimmy Mars poked his lips and said, "What gratitude do I have for you? The former stupid CEO was also signed by you. Did you not be held responsible? He said that when Li Mu publicly accused us, he was You have decided not to apologize, and you have to work against him, but now that you ca n’t do it, you are saying that you are sacrificing your personal dignity for the benefit of all of us? You, the chairman of the board of directors, are too right and wrong? ”
Having said that, Jimmy Mas looked at the crowd around him, inciting: "Everyone said, am I right?"
The crowd echoed.
Some people even said, "Roland, don't you think we owe you anything in this matter. Even if you really plead guilty and get Li Mu's forgiveness this time, it's impossible to completely make up for the harm you have caused us. ! "
"Yeah Roland, obediently do as Li Mu said, go to Huaxia and plead guilty to him, otherwise we will immediately ask to start an extraordinary procedure and impeach you first!"
"Hey, if Roland is impeached, I will volunteer to be the next chairman of the board of directors. At that time, I will be willing to go to Huaxia and apologize to Li Mu naked!"
Roland Mars looked at people talking and talking before realizing how bad his popularity was on the board.
This series of actions by Roland Mars that angered Li Mu and brought a huge crisis to Mars really angered most board members. Everyone ate in a pot. The people responsible for cooking caused the pot to leak due to mistakes. A hole, the rice in the pot is still decreasing, if everyone does not remember to hate him, it will be strange.
At this time, Jimmy Mars saw that most people were very supportive, and he smiled and said, "Roland, I am also kind. I hope you will have a correct attitude and apologize to Li Mu. You will nod and be beaten. Well, only in this way can he win his forgiveness and avoid losses for us as much as possible, and only in this way can we stabilize your chairmanship. "
Roland Mars was angry in his heart, but still smiled slightly, nodding, "Please be assured, I will use 12 points of sincerity in exchange for Li Mu's forgiveness, and I will certainly find a way to reach him with the one that is best for us. At the same time, I also ask everyone not to worry, this matter may not be a bad thing for us. If I can release the suspicion on behalf of Mars and Li Mubing, maybe it will be a new development opportunity for us. Maybe ~ www.wuxiaspot.com ~ In this passage, Roland Maas has no confidence. He dare not expect that Li Muhui will really release his suspicions from himself and reach some kind of cooperation with Mars. The reason why, It's just to draw everyone's attention, lest these people, under the guidance of Jimmy Mas, keep slamming their mistakes in this matter.
Jimmy Mars naturally heard the meaning in Roland's words, and he sneered dismissively, saying, "Roland, don't draw us a cake here. With Li Mu's ability, status, and temperament, I'm really afraid of seeing you again He has no chance. Even if you really have the chance to meet him, I don't think this matter will go in a good direction. "
Roland Mars said angrily, "Jimmy, what do you mean by that?
Jimmy Mas shrugged his shoulders, and said calmly: "It's not interesting. Since you can be optimistic, why can't I be pessimistic? As for the final result, whether it is good or bad depends on your ability and just speak with your mouth. It doesn't make sense, we are waiting for your news here. "
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