Chapter 1654: Resources matter most!
? Listening to Li Mu, Spielberg also likes the 21Guns that he just recorded. Du Wei asked happily: "Director Spielberg really said that?"
Li Mu nodded: "Can I lie to you?"
Then, Li Mu said, "He also said that in February next year, I will give you a chance to be a guest at Grammy."
"Grammy?" Even Du Wei, who had never cared about these fame and fortunes, was calm.
Grammy is like an Oscar in the film and television industry. All film actors and dream coveted awards are Oscars. Even if they are nominated for Oscars, it is also a great honor. Therefore, every pop singer has the same feelings for Grammy.
Grammy is the highest award in the world for music. Those who can win are top singers with super strength, and guests who are invited to perform on Grammy regard it as the greatest honor. More importantly, up to now So far, no Chinese singer has been invited to be a Grammy guest performer!
It is very difficult for Chinese singers to go to Grammy, no matter whether they are nominated or performing guests. This is not to say that the Chinese singers are not good enough, but the cultural differences, language differences, and musical style differences. It is difficult to really go abroad, especially to the western stage.
Moreover, at this stage, Huaxia Capital has not shown any sharp edge in the international music circle, so even if a local tyrant wants to hold a Chinese singer on Grammy, it is basically in a state of strength and nowhere.
When Du Wei first heard that she might have a chance to go to Grammy, the first thought was shock, and the second thought was not to believe. After she returned to God, she said to Li Mu awkwardly, "Brother Li Mu, I How can such a newcomer qualify for Grammy ... "
Li Mu laughed: "Enough or not, not to look at the age, nor to see the length of the road."
Du Wei spit out her tongue, and asked carefully, "What are you looking at?"
Li Mu laughed: "Looking at strength, looking at works, and more at the resources behind them, resources are the most important!"
Having said that, Li Mu patted the seat beside him and said to Du Wei, "Come, sit down and talk to you."
Du Wei smiled sweetly, the lady's legs crossed, sitting next to Li Mu, blinking at Li Mu like a little girl, looking forward to his next.
Li Mu said earnestly: "There is only one core of the entertainment industry, that is, the exposure, and the movie needs sufficient exposure, so investors need to find the hottest stars and directors, and the album also needs sufficient exposure. So record companies play charts, promote, and buy resources everywhere, and movie stars can become the front line with enough exposure. This is also true for singers, but what guarantee is the exposure? Resources! "
Then, Li Mu said, "You see, there are so many top players in the" Flying Tigers "movie. Each of them has their own exposure, plus my funds, and my follow-up The promotional resources invested in this movie will make this movie the highest exposure in commercial films ever. You are the heroine of a movie, and you have a high exposure. You are also the singer of the theme song, and the exposure is higher. By that time, let alone Grammy you are eligible, even Oscar, I think you are also eligible. "
Du Wei said embarrassedly: "Although I am a music student, I don't think I am eligible for Grammy, not to mention I have n’t studied acting at all. How can I qualify for Oscar ..."
Li Mu said with a smile: "This is about the issue of resources. You have me to provide resources behind you, and Spielberg endorsed you in front of the stage. Such resource support is not considered Oscar or Grammy. what."
Then, Li Mu said, "What's more, if you are invited to participate in Grammy and become a guest performer, I will write a better song for you at that time. "
In Li Mu's mind, there are too many hot singles around the world. Whether it is Stone Sister, Fruit Sister, Adele, Taylor Swift, whoever chooses one of his famous songs, also It's enough that Du Wei is stunning in the western music circle. If Du Wei plays well, it is likely to grab the whole Grammy.
If you use the technique to surprise the entire Grammy as the start of Du Wei ’s global singing career, it must be a fantastic start.
Du Wei said with shame: "I'm afraid I'll be nervous on such occasions, what if I let you down ..."
Li Mu smiled indifferently, and said, "A girl so confident you won't be nervous where you put it. Rest assured, I believe in you."
...
When Li Mu sent Du Wei home, Mars in the United States had already fry the pan.
After realizing that the sales volume of the terminal market was rapidly decreasing, they immediately started comprehensive data monitoring and conducted real-time analysis of terminal sales data around the world. What made them hopeless was that the terminal sales data was still falling.
Even in the US domestic market, sales have started to decline significantly, and the negative news that has been fermented on the Internet continues to unleash its power.
Roland Mars, chairman of Mars' board of directors, was furious. Just when he couldn't find a suitable countermeasure, Mars's marketing director told him a new statistic: "Mr. Mars, the news we just received, In terms of food, they are eager to increase their global sales by more than two times in the past few days. Their factories have now started to enter full-load production, and the channels are developing rapidly! "
Speaking, he added: "In addition, yesterday, Li Gouzi ’s Titter updated a photo of eating craving dog food and received tens of thousands of retweets. Now the craving brand ’s popularity is very high on the Internet, and the brand and product exposure The degree is also very high, and it is estimated that their sales volume will reach another level in the past few days. "
Even if the desired product is more expensive and cost-effective, with the promotion of Li Gouzi ’s Weibo, its sales are like a rocket, which keeps rising, and now Li Gouzi has become a global The first net red dog, and longing for this brand, has also become the world's first net red pet food brand.
Once anything is red, who the **** is still concerned about price.
For this reason, the sales of pet food in Mars' product line also fell the most, far exceeding other products.
After listening to this, Roland Mars yelled angrily: "Neil's short-sighted **** gave such a good opportunity to a competitor! Really killing him will not relieve him!"
Poor Neil has been fired by the board at this time, but even so, it still cannot relieve Roland Mars' resentment against him.
After scolding Neil, Roland Mars still looked angry. He told the marketing director: "We must now find a way to regain consumer confidence in our products and word of mouth. The board of directors will immediately approve the $ 20 million Advertising budgets are used to help companies weather difficult times, and we need to drive sales back through growing exposure. "
The person in charge of the market said earnestly: "Mr. Mars, we immediately increase the advertising budget, which is really helpful for the increase in sales, but in this case, it is equivalent to driving against the wind, the cost of going forward is too high, it is likely The investment of 50 million US dollars still does not produce good results. After all, Makino Technology is still fighting against us. The negative news of our products is spreading on the Internet. I personally feel that we should first resolve Start with negative news online. "
Roland Mars said angrily: "Behind this is obviously Titter is helping the flames, we do not have a strong right to speak on the Internet, how to solve the negative news at this stage?"
The person in charge of the marketing department said: "We can first sue Titter for maliciously restricting the function of our official Titter, and ask them to immediately lift all restrictions and apologize to us. Then we can sue Titter for maliciously insulting us for unreasonable speech that has discredited our Corporate image."
Roland Mars asked in a bad voice: "How likely are you to win this lawsuit?"
The person in charge of the marketing department said: "I do n’t dare to say how big it is, but as long as we sue and the US courts accept it, this matter will become a big news. At least users will pay attention and know that we may suffer. Unfair treatment, this can be regarded as a crisis PR for us in disguise. "
Roland Masto hesitated for a moment, and nodded gently, saying, "Okay! Contact the best and most authoritative business lawyers in the United States at once. This time to make things bigger, it is best to let users around the world. Can follow! "
...
Early the next morning, Li Mu was awakened by a phone call from Lin Qingya in North America.
Lin Qingya asked a little embarrassingly on the phone: "General Manager Li, didn't you disturb you?"
Li Mu said, "It's okay." Then he asked, "Qing Ya, are you in a hurry to call so early?"
Lin Qingya said, "It's not urgent, just to tell you that Mars has filed an indictment with the US Federal District Court for the Eastern District of New York, suing us for maliciously restricting their official Titter's functions, and maliciously indulging and promoting the negatives that hurt them. news."
Speaking of this, Lin Qingya added: "This incident is quite noisy, and many American media have begun to report it, which has a great influence."
Those media are unwilling to offend Li Mu because of Mars, so they are not willing to help Mars make a statement, but they are still very interested in neutral news. So when Mars sued Makino Technology, they all opened a column report and focused on This incident.
Li Mu did not care about this, and said with a smile: "I understand, I will respond later. If there is a local American media who wants to interview you, you can just push it off."
"Ok Lee, I see."
Li Mu hung up Lin Qingya's phone, immediately called Kong Lingyu, and said, "Old Kong, immediately blocked all accounts of Mars Guanwei, so that their staff could no longer log in."
Kong Lingyu didn't ask why, and immediately nodded and said, "I'll arrange it."
Then ~ www.wuxiaspot.com ~ Li Mu opened his laptop, logged in to his Titter, and posted a new tweet in English. The text of the tweet was: "Makino Technology officially terminated all Titter accounts of Mars Right of use, hereby notified. "
In addition to this sentence, he also attached a screenshot. The content of the screenshot is Article 8.3.1 of the Titter registration agreement.
Titter's user registration terms are very verbose, and there are a large number of user behavior codes and platform privilege descriptions. It takes at least half an hour to read them all, so almost no one looks at them carefully, and they checked the consent directly when registering.
And Article 8.3.1 of this registration clause, the original text is: "Titter officially has the final management right for all accounts in this platform. If a user's improper operation and misconduct cause a large number of negative news and a large number of user abnormalities Remarks, abnormal operations, such as (comments, reposts, likes), Titter officials have the right to terminate all control of the account of the offending user in order to maintain the rights and interests of Titter itself! "
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