Rebirth in a Perfect Era

The reason Li Mu promoted the theme of World War II to Spielberg was to make the best use of it.

In his view, World War II is the largest and the heaviest subject, and it is the subject that needs to be taken seriously. Such a big subject can only be mastered by a big director. Only a sufficient pattern, sufficient ability, and sufficient film accomplishment are sufficient. Great directors can make classic World War II movies.

However, in the future Chinese entertainment circles, the filming of World War II movies and movies are mostly directed and dying directors and actors. Therefore, there are gun fighting, hand tearing devils, crotch thunder, grenade bombers, and bicycles flying on The ridiculous anti-Japanese drama plot of a train or sniper shooting eight hundred miles.

In a few years, the film and television industry began to be upside down, and directors who were able to shoot large and deep themes mostly began to move closer to small and shallow themes, such as love, inspirational, action, adventure, cartoon, and even black humor. They can easily succeed on this subject;

And those directors who are unable to control big and deep themes like to do some big moves, and finally make a bunch of nonsense blockbusters, which makes people speechless, not only many people have made many bad movies about World War II There are also many directors of Huaxia who have filmed a lot of bad historical films, such as "Warring States", "Confucius", "Ink Attack", "Guan Yunchang", "Night Banquet" and "The Orphan of the Zhao Family." The big themes are all rotten movies. The only difference is the degree of rottenness.

As a nationalist, Li Mu has endless pride and love for the Chinese nation. But from the Second World War to the Spring and Autumn and the Warring States Period, all major themes that have great significance for the Chinese nation have been repeatedly ruined by these bad movies, and my heart is naturally very uncomfortable. However, he is not a filmmaker himself, so he can only think of ways to create a healthy development environment.

In order to create a good environment, not only the guidance of capital, but also the guidance of industry leaders.

So Li Mu hit his idea on Spielberg.

Spielberg listened to Li Mu's so many opinions on the subject of World War II and agreed: "General Manager Li, you are right. From the perspective of movie themes, World War II is indeed larger than any historical period or historical event. It really has too many stories to make into a movie. Whether it is us or the entire Hollywood, the script of World War II that we receive every year is so bullish, and the theme of World War II is indeed as you said. It has the heaviest feeling. "

Li Mu nodded and said: "The most important thing about shooting a World War II movie is not to make a movie with a high evaluation or a high box office, but to let people remember and reflect on history. Therefore, it has a higher One layer of mission. In the future, people will remember that period of history, and it may depend on the movie works we left for them. Otherwise, for decades, young people may not know what World War II is. "

Spielberg was silent for a moment, and nodded slightly, saying, "If there are good WWII scripts in the future, I will consider making one or two more."

Li Mu said: "The subject matter of World War II is so big that it would not be enough to make one or two, or even one or two."

Spielberg said: "After all, time and ability are limited, and to be honest, no director is willing to shoot the same subject all the time, it will greatly curb the diversified development of art."

Li Mu said: "The ability of one or two people alone is not enough, so I think, can we build a specialized brand with the support of capital?"

"Brand?" Spielberg asked in amazement. "The brand of a WWII movie?"

Li Mu nodded and said, "Yeah, like Marvel, which only does superhero comics, Disney and Pixar focused on animated films, make a brand focusing on World War II movies. What this brand has to do is continue to shoot excellent World War II film and television works. "

Then, Li Mu said, "We collect scripts and directors for the whole world. As long as all aspects are appropriate, we invest in filming and then do global distribution ourselves."

Spielberg thought for a moment, and then told Li Mu: "Based on the two years from the intention to the release of a movie, to ensure the exposure of a brand, at least 3-5 movies are released every year, so The initial investment of this brand should be able to support 6-10 movies. Roughly calculated, it also needs at least hundreds of millions of dollars. "

Speaking of that, Spielberg said, "There is a very serious problem in World War II movies and all historical movies, that is, there is no way to advertise and implant modern films, what mobile phone, what car, Which hotel to stay at and the billboards that appear over the camera are all profitable. At least the cost can be reduced in this way in the early stage. However, it is difficult to find such opportunities in the early stage of World War II movies. The two ministry is ok, but if too many, the cost pressure is still great, and the box office revenue of WWII movies is generally slightly lower than that of entertainment movies. "

Li Mu said: "It doesn't matter. We have a cinema network that covers all of China, and a net ticket system that covers the whole country and even North America. In the future, our cinema line will continue to expand and the net ticket system will continue to develop. , Our own channel capabilities can basically ensure that the box office of the movie does not hit the street, that is to say, even if the investment of one billion US dollars in the early stage, within two to three years, it will be returned in the form of box office, and there is even a chance to get considerable profit."

Having said that, Li Muton paused and said, "As for how to get this money, it is actually very simple. I can use a sum of money to make a private investment fund focusing on film and television projects, and raise funds from investors for film and television projects. Investment, I can distribute all profits to fund investors. After all, I do n’t care about profits, but products. ”

Spielberg nodded and said, "I see. Since this is the case, the initial funding pressure is not so great, and the risks can be shared with investors. I think there is still something to be done."

Li Mu said: "We might as well cooperate on this project. I will launch a private equity fund and you will be the project manager."

Spielberg asked curiously, "General Manager Li, can you tell us more?"

Li Mu said, "It's actually very simple. I'll get the money. You can spend it. For example, my first stage goal is around one billion US dollars. This money will be used to invest ten to fifteen World War II movies and movies. You have to make one of your own dramas. The rest is up to you to choose the right project and team. Which script do you think is good, you buy it and shoot, then find the appropriate director and supervise the project step by step. I will give you 10% of the net profit of the entire project. At the same time, I will also give you 10% -20% of the brand. We can communicate in depth. "

Then Li Mu said, "This brand, like Marvel, should only be a boutique, and strive to become the world's best WWII theme brand within three to five years! No one has yet to make such a brand. If we do, we will be at the forefront. "

"One of the biggest benefits of vertical brands is that they can naturally give users a sense that I am more professional in this field. For example, if you like mountain climbing, then you can't go to an ordinary clothing brand store to buy clothing for mountain climbing. You will at least choose a professional outdoor brand, even a professional mountaineering brand. "

"In fact, the same is true of film and television. If we are a cartoon-focused brand, then after we have opened the monument, users will think of us as soon as they think of cartoons, and they will be preconceived when they see our cartoons. Since we produced it, it must be a fine product. "

"Marvel has been creating superheroes since World War II. Until now, every superhero it produces, everyone will buy their comics crazy, and even walk into the cinema to watch their movies. This is Marvel ’s superhero. A huge advantage in this subdivision vertical category. "

"The same is true for WWII brands. If we can create a few classic WWII movies, then in the future, as long as viewers want to watch a WWII movie, they will first think of us, and we only need to produce a WWII movie and like WWII. Movie viewers will be assured to buy tickets and go into the cinema to watch. By that day, our brand will form an absolute leader in the World War II movie market, and it will continue to be launched like Marvel in the future ~ www.wuxiaspot.com ~ A new WWII movie, and a fire one. "

Li Mu is very clear that in the future development of the film and television industry, there will be a large number of brands that are perpendicular to certain sub-categories. Marvel, DC, Disney, Pixar are naturally needless to say. The happy twists focusing on comedy in China and the noon of fine TV series Sunshine is a very successful case. In addition, some brands focus on online movies, some brands focus on suspense online dramas, and even brands focus on variety shows.

However, there are so many brands focusing on market segments in the film and television industry, but no one has been focusing on World War II film and television.

Li Mu decided to be the first person to eat crabs. He created a sub-brand under Makino Imaging, focusing on World War II themed movies and TV series, and only fine works. At the same time, the film must focus on the global market, and the TV series focuses on the domestic market. The market and the North American market, especially the domestic market!

If the brand under its own brand can make one or two outstanding Chinese dramas on the theme of World War II in the future, then it will have a great impact on the development direction of the entire domestic anti-Japanese film and television drama in the future. There are basically no living spaces for high-level WWII TV dramas such as "My Head, My Team" and "Bright Sword". Rebirth of the Perfect Age