Rebirth in a Perfect Era

Chen quiet restaurants are largely intended to imitate the route of Japanese-style Michelin restaurants, so they only provide customers with a few choices of set meals, and choose the same one, then all dishes and order must follow the menu order Good content.

Li Mu was not very interested in Japanese ingredients, so Weilan chose to do it for him. Weilan did not hesitate to choose a package with bluefin tuna.

When each dish started to serve, Wei Lan said to Li Mu: "You were right at the time, Sanlitun is indeed a good place for the development of commerce, catering and entertainment. From the time we started to build Wanying Plaza to now, the catering and entertainment here The business has increased by almost half, the flow of people is also increasing, and word of mouth and popularity are also improving. After our main project is completed next year, the land price here will be at least 50% higher than when we took the land. "

Li Mu nodded and said, "The places where the embassy districts gather are relatively fashionable, and the consumption level will also increase, followed by the rapid development of the catering, entertainment and retail industry."

Wei Lan smiled and asked, "Mr. Li, do you have any know-how to choose a real estate site? I think you have a set of choices for residential land and commercial land."

Li Mu laughed and said, "Where I'm a real estate investment, I can't compete with you professionally.

Wei Lan hurriedly said, "Do n’t tell me the truth. My analysis method, all those who do real estate, will only do more meticulous and better. I want to see if you have a better one. It's not the analysis method established in the industry, so that it will work both ways in the future. "

Li Mu laughed: "I'll just talk about it then."

Wei Lan sat up straight, and said earnestly, "Wear your ears and listen."

Li Mudao: "First set a major tone. In the next ten years, a steady rise or even a rapid rise in house prices across the country is the fundamental prerequisite."

Wei Lan nodded: "I agree."

Li Mu also said: "In this major tone, in fact, no matter where we buy land, what land we buy, even in a fifth-tier city, as long as we buy in the urban area, as long as we take the land price is not higher than the market price, that is the basic It's all about making money without losing money. "

Wei Lan said earnestly: "I also agree with this 100%, now it is indeed a bonus period, at least a little bit of a brain, basically doing everything is profitable."

Li Mudao: "With this background judgment, we can relax a lot when we make real estate investments, and we can also be more open-minded."

"Then?" Wei Lan put his chin on his shoulders, looked at Li Mu, and said, "You still haven't said how you judge whether a piece of land or an area is good or bad."

Li Mu said, "In my eyes, there are generally only a few selection criteria. For example, to see where there are many foreigners. Generally speaking, where Westerners, Japanese, and Koreans gather together, the consumption level will indeed be higher than other places. It ’s higher, so if you find out where foreigners are starting to converge and form a community, hurry to get land there, and the rate of increase in the future will definitely be faster than in ordinary places. "

Wei Lan nodded slightly and said, "Like Sanlitun."

"Yeah." Li Mu laughed. "Well, the embassy area, there are many foreigners, and the level of consumption will naturally be high. Nightclubs, bars, high-end restaurants, to put it plainly, are all things that have come from overseas after the economy opened up. The seed users are foreigners, so they will choose to run to Sanlitun first. Foreigners will also like to get together here. It wo n’t be long before the cluster effect is formed. More and more entertainment, leisure and dining will gather Here, then make it a fashion frontier. "

Speaking, Li Mu said: "There are more Koreans in Wudaokou and Wangjing. Combined with the current Korean and Korean culture, these two places will probably become more prominent areas in the future, so these two places can also be focused in the future. Pay attention. "

"Well, it makes sense," Wei Lan said earnestly, "I remember, I will pay more attention to these two places and other places that conform to your law in the future."

Li Mu nodded, and then said, "If there is a commercial real estate, pay more attention to where universities gather, because young people will become the main force of consumption in the future;"

"Take more attention to places where high-tech industries are gathering together, such as Zhongguancun. Because this industry is developing faster than other industries, the per capita salary in this industry and the proportion of the middle class will be higher. They have a stronger sense of time. The need for time is also more urgent, so in a place where this industry is crowded together, housing prices in the vicinity will definitely be higher than the surrounding. "

After listening to Li Mu's analysis, Wei Lan looked thoughtfully, but did not speak for a while.

Li Mu is not guilty at all, because although he does not understand real estate, these experiences are summed up based on what he has seen with his own eyes.

Especially the last point, Li Mu deeply understands.

It is also outside the Fifth Ring Road. The housing prices and rents outside the North Fifth Ring Road are more expensive than the three directions of Southeast and West, and much more expensive.

When the average price of houses outside the East Fifth Ring Road was 20,000 to 30,000, the place where the North Fifth Ring Road was close to the Zhongguancun Software Park had already exceeded 50,000. When the East Fifth Ring Road exceeded 50,000, all the houses in the North Fifth Ring Road came out .

The reason there is such a big gap is that the Internet industry is so crowded in this area that the demand for housing in this area, whether it is rent or buy, is very high.

Although the Internet industry has many hanging companies, designs, and products, the average salary level in this industry is higher than most industries, and a company goes public in the United States, creating hundreds of millions of millionaires The first thing these people do after they have reached the middle class is to buy a house near Zhongguancun.

At this stage, Zhongguancun has not really developed outside the Fifth Ring Road. If you go to Xi'erqi and Shangdi to take a few plots of it, you will really make a profit in the future.

At that time, Li Mu rented a self-built house in Tangjialing for three or four hundred yuan a month. A few years later, Tangjialing's latest relocation area also sold for 60,000 yuan.

What is Tangjialing? It was an old shanty town where the birds did n’t **** outside the North Fifth Ring Road. It was several kilometers away from the nearest subway station, but its real advantage was not to rely on the subway at all, but to the Zhongguancun Software Park, subway? It doesn't exist, its potential customers are those who want to live here, can walk or drive to work for more than ten minutes.

Wei Lan then asked Li Mu: "General Manager Li, what scale do you think Zhongguancun can develop in the future?"

Li Mu shrugged his shoulders and said, "The first in the country and the second in the world are not big problems."

Wei Lan asked in surprise: "Second to Silicon Valley?"

"Yes," Li Mu nodded. "It shouldn't take long to achieve this step."

Wei Lan said: "The country is currently developing high-tech, especially in first-tier cities, and basically has new areas and high-tech parks. Can Zhongguancun's advantages be maintained?"

Li Mu laughed: "Relax, you can. In any country or region, the effect of industrial clustering is inevitable. Hollywood, Silicon Valley, and Detroit are all typical examples in the United States. Zhongguancun has many advantages. First, it is in the capital and is blessed with unique advantages. Second, top universities are gathered together. Tsinghua University, Yanda University, People's Congress, aerospace, post and telecommunications ... Numerous universities are nearby, providing sufficient talent supply for Zhongguancun. Third, at present There is already a scale bonus, the largest in the country. Entrepreneurs will give priority to starting businesses here. Even if medium and large enterprises do not relocate, they will set up branches here and dispatch more staff. Therefore, there can be no high-tech in the country. The park exceeds Zhongguancun. "

Having said that, Li Muton paused and said, "Since we believe that Zhongguancun may become a cluster of high-tech enterprises after Silicon Valley, let's analyze the expansion scope of Zhongguancun's future high-tech enterprises. Zhongguancun starts from the North Third Ring Road. Outside the North Fourth Ring Road, it is not realistic to go west. Going to the third ring road or east is a densely populated area. I have heard of companies giving way to densely populated areas. I have never heard of densely populated areas. Companies give way, so it's even more unrealistic. "

"The ravages in the three directions of southeast and west have made the high-tech industry in the area from North Third Ring Road to North Fourth Ring Road a situation of trapped beasts. However, this trapped beast is not surrounded by other animals, but is reinforced with steel bars. The cage made of concrete, the only remaining breakout direction of this trapped beast is all the way north. "

"In the future, the direction of high-tech parks and the spread of enterprises must start from the North Third Ring Road and spread to the northern and northwestern regions. The fifth ring road and the sixth ring road will be built in the future. Less, the cost of relocation is the first choice of high-tech development ~ www.wuxiaspot.com ~ is also almost the only choice, so after all, in the next stage of Wanying, you can find ways to get more land in the north. "

Wei Lan lamented: "Wan Ying's current funds are also very tight, almost at full power. In the next stage, I am afraid that we will have to wait for the sale of our first batch of real estate to save enough energy."

Li Mu said, "Do you remember the first point we talked about earlier?"

Wei Lan asked: "Do you mean the general trend of steady growth in house prices in the next ten years?"

Li Mu nodded and said: "Combined with this megatrend, real estate companies must be bold when they want to become bigger. As long as the market is here, you should never be afraid of high debt ratios. Be assured that you can get the biggest leverage you can get. The megatrend is here, coupled with a certain ability to operate and control the disk, there is absolutely no possibility of losing money. "

Wei Lan nodded suddenly.

Li Mu also said at this time: "Weilan, to be honest, sometimes, if you analyze the industry with too professional eyes, it is too easy to focus too much, but the macro control is not enough. This is the reason for being in this mountain only. The industry's fixed mindset may have unexpected gains. "

"For example, now we analyze the real estate development in Zhongguancun. Do not look at how the subway is repaired, or how to divide school districts. Do the municipal government and district government have any favorable policies? Look at the future development trend of the entire high-tech industry. You see It is a giant beast, trapped in a cage on three sides, getting bigger and bigger. It is an inevitable trend to break out north. You can rest assured to do it well, because once the industry breaks out north, the government must encourage the development of the enterprise. It will repair the subway, build the school, give the policy to the past, and then enter again at that time, the cost of admission is too high. "

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