Chapter 32 - design
Li Chuan was curious about why Su Qin was more mature than other girls, why he liked such a young animation as Peppa Pig.
Isn’t this what children like to watch?
…
Su Qin saved the photo sent by Li Chuan, then stretched his waist and began to improve the plan.
Taobao’s promotion cannot be limited to on-site advertisements, but also requires other means of publicity. The publicity needs of the major forums, and the publicity of the search entry to the top also needs.
The brand positioning of her Taobao store is clear, focusing on “trend brand avant-garde” and “high cost performance”.
Her advantage is that it is more fashionable than shopping malls, and has better quality and cheaper prices than shopping malls. In order to make the Taobao store more compelling, she decided to start brand packaging, including logos, boxes, and bags.
A decent company must have its own corporate culture.
She went around the design forum and found a person named “Designer Li Xian”.
This designer, she had an impression, later became popular overnight and became the most valuable graphic designer in China. The official blog of the People’s Daily reprinted a set of his Chinese-style creative designs, making him a well-known Internet celebrity, and his value has skyrocketed since then.
After that, his designs were even harder to find.
After Li Xian became popular, he posted a long Weibo, probably writing about his unsatisfactory and desolate experiences in his early years, and fed netizens a lot of chicken soup.
At this time, Li Xian was still in the stage of “depressed and unable to eat enough”. She found Li Xian’s QQ in the forum and added him.
The other side passed quickly, and before Su Qin said “Hello”, she took the lead in sending her a sentence: “I don’t accept changing pictures based on my own vision, and I don’t accept “red” and “big” Wait for unreasonable requests. If you feel uncomfortable, go find someone else!”
Su Qin: “…”
She seemed to know why this big designer Li was down in his early years.
Su Qin typed a line: “You misunderstood, the design I need does not need red or large fonts. I want you to help me design the logo, clothing packaging box, and packaging bags. My request is very simple, highlight the clothing in my store. As for the design, I am not limited, I have seen your works and trust your vision.”
Li Xian on the other side of the computer was obviously stunned: “Forced?”
Su Qin thought for a while and explained: “It’s the style, which highlights the high-end style of my store’s clothing. What do you think of the packaging design of brands like Chanel, Dior, Yves Saint Laurent? I want my customers to feel this way as soon as they see the packaging. The stuff is high end.”
Li Xian: “…Ma’am, are you from Yunyang?”
Su Qin nodded: “Yes.”
Li Xian: “Tomorrow, at twelve o’clock at noon, come to me at the Ma Chaoshou shop on Nanda Back Street for an interview.”
Su Qin asked him: “Well… why don’t we communicate on QQ now? After the communication is almost done, we will discuss the price? What do you think?”
“I like interviews.”
Thinking of the future status of designer Li Da, Su Qin thinks the interview may be more sincere?
After leaving the phone number, Li Xian went offline.
Mother Wang Lin also packed up the tableware. Su Qin beckoned and called Wang Lin to sit down: “Mom, come here, we will have a meeting, and I will send you the tasks for the next month.”
“What task?” Wang Lin asked while holding an apple and a fruit knife and sitting next to her daughter, while peeling fruit for her.
Su Qin showed her the plan, and specially made a kpi for her mother, which included the things her mother had to accomplish every day.
For example, go to forums to promote their Taobao store. The propaganda copy Su Qin has already written, just need Wang Lin to go to the major forums to post and play small advertisements.
Propaganda is a big bottomless pit that cannot be interrupted. Coupled with on-site advertisements, the accumulation of advertisements on off-site stations is always helpful for traffic.
These things are not complicated to operate, they just require human effort to do them. Wang Lin cherishes this career very much. She can get a salary of 1,200 yuan every month without leaving home, a good job that she can’t find even with a lantern.
And seeing her daughter work so **** Taobao, she dare not slack off, thinking that if she works harder, her daughter can spend less energy and study hard.
Early the next morning, Su Qin went to the store to talk to the proprietress about the Taobao store, and the two held a short meeting together.
To sum up, Su Qin proposed that the packaging and marketing expenses should be shared by the two. The Taobao store has indeed made some achievements in Su Qin’s hands. Chen Meixin wants to make money, and of course she understands that money must be invested in it.
Su Qin made a list of the expenses related to advertising, marketing and design in the store, and handed it to Chen Meixin to look over it.
Chen Meixin glanced carefully, and said, “Qin Er, is the estimated design cost too high? And this packaging box and packaging paper bag, we do Taobao and do not sell clothes in physical stores. We take clothes from physical stores. Put it in a plastic bag and the guests can take it away, why does Taobao make a packaging box?”
Su Qin explained: “Sister Chen, we have to take a long-term view. If we want to do it, we will do it well. We use exquisite packaging boxes for each order, and then put a thank you letter in each order. , customers will have a good impression of us. And the clothing packaging grades have gone up, isn’t it more like a big-name product? Sometimes women buy things, and they really have a big impact on this store because of some small details and small vanity. changed.”
“Also, Sister Chen. Our packaging has to be done well. How good is it? After customers buy our clothes, they will choose to use our packaging bags to pack some daily things. This is not Did you advertise for us invisibly?”
Chen Meixin hesitated: “But… the cost will go up like this, is it necessary?”
“What are we afraid of when the cost goes up? It doesn’t matter if we earn a dollar or two less? Wool comes from sheep, what are we afraid of?”
Seeing what she said so eloquently, and remembering the girl’s previous actions, she nodded in agreement and asked her again: “By the way, your mother’s Taobao store has been doing pretty well recently. You don’t need to pay for your mother’s salary alone. Come on, let’s share it equally. As for you, you can think about the future development of our store after studying. “
Of course, Su Qin was not polite to her, and she deserved every penny she earned.
In the three days off after the military training, there was no homework, and Su Qin didn’t have to go to Li Chuan to make up lessons. She had to make good use of these three days, at least during the days when she was in school, Taobao couldn’t cut off the film.
In the afternoon of the same day, Su Qin rode to the “Ma Chaoshou” in the back street of Nanda.
After all, it was to discuss cooperation with others. Su Qin deliberately wore a very mature dress, and went to the barbershop to ask the hair stylist to blow out a wavy volume with an inner button on the ends of his short hair. He bought a colored lipstick and smeared it. a bit.
She didn’t pay attention to maintenance during the military training, and her skin was very tanned. She also bought a foundation and smeared a layer on her face to show her whiteness.
She walked into the “Ma Chaoshou”, people were coming and going in the store, looked around, and saw a man sitting in the corner, wearing glasses and a blue shirt.
Su Qin called him until he answered the phone, “Hello”, and Su Qin, who was standing at the door, waved to him.
Li Xian helped his glasses frame, raised his head, looked at the short-haired girl wearing a hip-packed dress, white sneakers, and a shoulder bag at the door, and was slightly startled.
He thought that the other party was a powerful woman in her thirties, but he didn’t expect it to be a girl who looked younger than himself.
About 18 or 9 years old?
Su Qin hung up the phone and walked towards him, sat down at the dining table opposite him, smiled at him, and extended his hand politely: “Hello, I’m a staff member of Yunyiyishe Taobao, Su Qin. I’m here to talk to you. cooperating.”
Li Xian wears a pair of black-rimmed glasses, his skin is not fair, but his facial features are good. After many years, he is not only the most valuable designer in China, but also won the title of “the most handsome in the design circle”.
Every day I look at the faces of Li Chuan and Feifei, and then look at the faces of “the most handsome in the design circle”, and I think… so-so.
Li Xian acted a little naive. After holding the mirror frame, he gave the girl a slight nod: “Hello, hello. I’m hungry, let’s order first.”
Su Qin raised his hand to call the boss and ordered two bowls of chasing hands.
The waitress glanced at Li Xian, and then at Su Qin. She had a bad attitude. She raised her chin and pointed at the counter: “Give the money first, then copy the hands.”
The waitress’s attitude made Su Qin frown, but she didn’t bother to say anything. She got up and went to the counter to pay for two bowls of counterfeit money.
When she paid, the female boss at the cashier reminded her in a low voice: “Yo, girl, why do you eat with this kind of man? I owed nine meals in our shop and didn’t pay, so I’m so embarrassed to come and bring the girl to dinner, He even asked you to pay? If you want to play friends with him, I advise you to say goodbye as soon as possible.”
Su Qin looked back at Li Xian, and could see that the man was extremely inferior, and he didn’t even dare to raise his eyes to look directly at the people around him, but just sat there with his head down.
“How much does he owe your restaurant for meals?” Su Qin asked.
Boss lady: “46.”
“I’ll give it to him,” Su Qin took out a hundred-yuan bill and handed it to the proprietress. “Well, you don’t need to look for the rest. Next time he comes again, just deduct it.”
Seeing that she was so generous to men, the proprietress knew that there must be something tricky in it, so she didn’t say anything more.
Su Qin returned to his original position and tapped his fingers on the table: “Is Li Xian? Let’s talk about cooperation, did you bring a pen and paper? You should probably write down the requirements I said.”
Li Xian was stunned, and quickly took out a sketchbook and pencil from his computer bag.
When he opened the book, Su Qin said: “I want a total of three designs, logo, packaging box, packaging bag. Although the clothing in our store is not an international big name, I hope your design can surpass the international big name. At least users are watching After packaging, I feel that this item is worth the price, and I feel like I have bought something good. Style is trendy style.”
The eyes under Li Xian’s glasses are dull and dull, a bit like the “dead fish eyes” male protagonist in the anime.
“These are my requirements. As for the rest, you can decide. I will not interfere with your design thinking. I hope you can make good use of your talents and radiate your potential. I have seen your works, which are very spiritual.”
Li Xian was obviously stunned.
After he graduated, he was never praised again. This is the first time someone has praised him for his talent since he entered the society. Praise his work for its spirituality.
The elders bit their lips, a little excited, and their eyes were slightly hot.
Su Qin thought what was wrong with him and asked him, “what’s the matter? Is there a problem?”
Two bowls of chopsticks came up, Su Qin took two pairs of chopsticks and handed him a pair: “If you have any difficulties, you can tell me.”
The man took the chopsticks in her hand, shook his head and said, “No, no problem.”
Su Qin laughed aloud, his beautiful eyes narrowed slightly, and he stuffed a mouthful of chopsticks into his mouth, wrapping his mouth with food, and said vaguely, “Okay, you can set a price.”
Although the girl’s skin is dark, her facial features are beautiful. When she smiles at you, it can make you let go of all your guards and make you feel comfortable.
Li Xian has not eaten for two days and is obviously hungry. His stomach was uncomfortable, and he didn’t dare to gobble it, so he simply drank two sips of warm soup first.
In terms of price, he didn’t know how to open it, until he felt a little full in his stomach, he raised his eyes and said to Su Qin, “Price, you can open it.”
Su Qin’s budget is one thousand and two, but she can’t just say that. She said, “Six hundred, okay?”
“Cough…” Li Xian was choked by a hand.
Seeing his big reaction, Su Qin thought that the money was too little: “Seven hundred and two?”
Li Xian swallowed a mouthful of the hot chopsticks into his stomach and hurriedly said, “Success, deal!”
“what?”
Su Qin overestimated Mr. Li’s current economic strength, and did not expect that 722 would compromise the future famous designer.
After eating, the two chatted for a while. Li Xian drew a rough sketch of their logo and asked her if she liked this style.
Su Qin lamented that the man’s hand-painting skills, a student of the Department of Design at NTU, were not built by him.
The two communicated for a while before Su Qin knew why Li Xian was so down.
Fresh graduates work as assistants during their internships. Not only do they serve tea and water, but they also work tirelessly to help designers make lists. The list made not only has no signature, but also has to be the bearer.
The list of customer satisfaction, he can not get a little benefit. If the customer is not satisfied with the list, the boss will give him a scolding.
Li Xian endured all of this.
The company has a bidding project, and the immediate boss took Li Xian’s works to participate in the bidding, but after winning the bid, not only did he not have Li Xian’s signature, but he did not even get the remuneration he deserved. Therefore, he fought with his immediate boss, was fired, and was even blocked by several large advertising companies in Yunyang City.
Li Xian has a lot of heart and has interviewed with several small advertising companies, but how can a talented student be tortured by clients?
Those golden sentences of customers are still lingering in my ears:
“I want a red background with a red background! The characters should be bigger! It should be bigger!”
“The big sale is so literary and artistic, who can see it?”
“I asked you to make a logo. Tell me, how can you tell that your design is our company’s culture?”
“…”
The arrogant and arrogant Li Xian resigned for a month, and he had no savings. When he met a person who asked him to discuss a list online, he asked him to meet offline.
If you can’t buy or sell, you have to fill your stomach first.
…
After listening to the description of designer Li, Su Qin felt that he was really miserable.
Li Xian talked about his own experience, his eyes were slightly red.
But Su Qin added fuel to it: “You deserve it, you’re starving to death and you can’t let go.”
Li Xian: “…Miss Su, what you said is very hurtful.”
“Then, when can you submit my design? I may need some of your works in the future, and we can cooperate for a long time.”
To open Taobao, you can’t have less art. Although Su Qin can also use graphic software, she is not a professional in this field.
“Give me a week.”
Su Qin took out three hundred yuan from his bag and handed it to him: “Well, here is the deposit. Next Saturday, I want to see the first draft.”
“You…Aren’t you afraid that I’ll take the money and run away?” Li Xian looked at the dark-skinned young girl in front of him.
She grinned, showing her white teeth: “I trust your character.”
Li Xian, a big man, was moved to tears by the other party’s generosity.
He, the top student who graduated from NTU, seems to have finally ushered in his Bole?
When Su Qin and Li Xian came out of the Ma Chaoshou store, the students who were passing by looked at her strangely.
Li Xian also felt puzzled, and it felt strange to be looked at by passers-by.
“Hey, look at that girl, does she look like the girl who broke the news from bbs?”
“Which one?”
“It’s Li Chuan’s underage girlfriend!”
“I’m going, it’s really like Eh. Hey, I really can’t see that Li Chuan is this kind of person, anyway, he is an adult, and he actually hooks up with high school girls. He is still a minor, and his worldview is not yet perfect, so he can actually get down. go.”
The author has something to say: Su Su hurry up to make money to buy a house, and the professor’s car has been bought. QAQ. Susu’s future career partners are almost all here, hee hee.