Chapter 91 Planning a Grand Prize Scratching Activities
Fang Bai returned home and was thinking about buying land and financing for expansion.
A bank loan alone is not enough, what if the loan cannot be obtained?
Therefore, it is not enough to make money in shopping malls. It is best to have new sources of wealth growth.
A few years ago, Fang Bai thought about organizing a Spring Festival event, that is, a scratch-a-prize event.
I was too busy before the Spring Festival and had no time to make plans. Now that the New Year is over, I can spare some time to plan.
The first purpose of holding a big prize scratch-off activity is of course to make money, and the second is to use this activity to attract popularity for the shopping mall.
Fang Bai still remembers that in the 1990s, lottery activities such as "2 yuan to draw Santana", "2 yuan to draw 10,000 yuan in cash" and "2 yuan to change your destiny" triggered a buying craze. Countless people lined up to buy lottery tickets, and the crowds were overwhelming. Filled with a steaming desire to win.
The first batch of domestic "lotteries" appeared on Shicheng Street in 1987. At that time, the first prize was as high as 2,000 yuan.
Subsequently, the lottery began to be gradually promoted across the country, but people did not know much about the lottery. They heard that you could win a big prize for two yuan, and the eyes of passers-by were full of looking at scammers.
The market really opened up and quickly became popular around 1992, with on-site lottery scratching and on-site prize redemption, that is, scratch-off activities. The huge prizes are placed on the spot, visible and tangible.
If Fang Bai wanted to do it now, he would put all kinds of big prizes such as large color TVs, washing machines, bicycles, and even Santana cars on the scene in rows and rows, forming an eye-gathering effect. Plug in the tape recorder, and the music would shake the world. Set up a stage to receive awards, ask the staff to invite the winners to the stage, loudly announce the winning amount or prizes of the winners, put them in red flowers, beat gongs and drums and send them home, constantly stimulating the people in the audience to "get rich overnight" Nerves will stimulate their consumption, the scene will definitely become more enthusiastic, and it will definitely trigger a buying frenzy of thousands of people.
Of course, this kind of scratching lottery has also harmed many people who want to get rich quickly. Some families spend all their savings to scratch the lottery.
Fang Bai was a little confused, should he do it or not?
If he doesn't do it, someone will definitely do it.
And if he does it, part of the funds will be used to donate to poor students, and he can also pay taxes for the country.
Fang Bai thought this way and felt that instead of feeling guilty, it was a good thing that benefited the people.
In fact, a city can only withstand a crazy lottery event.
If Fang Bai does it, it will be the first time in Wencheng. Given the general wealth of people in Wencheng, it will be difficult for him to get rich even if he doesn't want to.
Generally speaking, to hold such an event, if the maximum prize value is too high, it must be approved by the Ministry of Industry and Finance, or even the Welfare Lottery Center.
However, the current welfare lottery mechanism is not yet mature, and there is no such institution in Wenzhou. If Fang Bai wants to organize a large-award scratching activity, it only needs to be approved by the Ministry of Industry and Finance.
Of course, it is best to get the support of county leaders and some departments, otherwise accidents may easily occur.
Therefore, it is also an important reason why Fang Bai did not start the project during the Spring Festival before opening up the relationship with the county leaders. As long as you have the county's endorsement, anything can be done easily, and you must take it step by step.
Fang Bai already had an idea on how to discuss with the county leaders, but he had to wait until the investment in Xinghai Plaza was implemented.
As for the location of the event, it would be best if it is held around a shopping mall.
However, this requires a large and spacious open space. The one thousand and several hundred square meters of open space in front of the shopping mall is definitely not enough. There is enough open space to the east and south of the shopping mall, one or two hundred acres, which has been bulldozed and covered with grass. , it can be used with a little tidying up.
Or, if the dozens of acres of grassland behind the shopping mall are leveled, it will be enough for use.
Otherwise, it would be difficult to find a large piece of flat land in the county.
Holding a scratch-off event near a shopping mall is the best way to attract people to the shopping mall. There is no more crazy way to promote it than this.
The temptation to accumulate funds quickly was in front of him, and it was also the best opportunity to make the mall quickly popular in the city. The timing was just right, and he didn't want to miss it.
Thinking of this, Fang Bai went to make preparations.
There are two problems now. One is the activity approval, and the other is the current shortage of materials, difficulty in purchasing, and the quantity is too large, and the manufacturer may not have the goods.
At four o'clock in the afternoon, he received a call from Li Bo, informing him that at ten o'clock tomorrow morning, several county leaders would visit Xinghai Mall for inspection.
…
the next day,
When it was almost ten o'clock, Fang Bai and his father were waiting outside the gate. Both father and son were dressed in formal attire today.
Fang Shi was a little nervous when he met the county ZF leader for the first time and wiped his forehead with his hand from time to time.
Last night, his son told him about this, which made him not sleep well at night, and he spent a long time choosing a shirt.
He only has one suit and several shirts, but he doesn’t know what color to choose.
His son asked him to just pick whatever he wanted, and there was no need to wear a tie. It was cold now, so he should wear a woolen sweater over his shirt.
Time passed quickly, and it was almost ten o'clock in the morning.
A Santana sedan and a minibus parked in front of the Xinghai Mall gate, and Fang Bai and his father stepped forward to greet them.
The leaders who came this time included County Magistrate Gu Wen, Executive Deputy County Magistrate Lin Bo and Deputy County Magistrate Li Bo. In addition, there were also leaders from the departments of land and resources, urban and rural planning and construction, investment promotion and capital selection.
Mo Yang acted as an intermediary and introduced key personnel from both parties.
The person standing in the front must be the biggest leader, and the people from other departments stand in the second row.
The county magistrate is relatively young, about 1.7 meters tall, only 40 years old, slightly thin, wearing a dark tunic jacket, and stands out most conspicuously at the front of the inspection team.
"Nice to meet you, welcome to the leaders to visit Xinghai Shopping Mall to inspect and guide the work."
Fang Bai showed a warm and sunny smile, stepped forward to shake hands with Gu Wen, and then with Lin Bo and other leaders. At the same time, he directly threw today's two detection opportunities to the two county magistrates.
Hey, if you don't use it, it will be a waste of the golden finger function.
"Hello, Mr. Fang, your mall is doing very well."
Gu Wen had a friendly smile on his face and was the first to speak. He took a quick look after getting off the car and found that there were already many customers selecting products in the mall at this time.
Yesterday, he had obtained the information of Xinghai Company. This is a very fast-growing company. The father and son refurbished and imported old TV sets. In just three or four months, they have accumulated a lot of wealth. They own a large electrical appliance store and make money. The speed is amazing.
Gu Wen thinks it's okay to renovate imported TVs. They rely on technology to make money, and the prices are very low, which benefits the people and they actively pay taxes.
The electrical appliance advertisements circulating in the streets and alleys of Wencheng during this period were produced by Xinghai Shopping Mall.
When he was working in the office, he heard the sound of loudspeakers shouting once or twice. He really didn't know how to describe it.
Judging from the information collected, this mall is very popular.
Sure enough, it is.
"Without good policy support from the county and a stable public security environment, where would there be a booming Xinghai Shopping Mall?" Fang Bai said with a smile.
When Gu Wen heard this, he couldn't help but admire how well this young man flattered him. He didn't praise him directly, but the first sentence was actually to praise him for his ability in governing.
As a result, Gu Wen smiled and smiled even happier: "This is what we should do. We will continue to work hard to provide better development opportunities for enterprises and institutions in the county."
After the two parties exchanged polite greetings, Fang Bai and his father took the leaders around the mall, introduced the products, and emphasized product quality, service attitude and after-sales service.
"In order to protect the rights and interests of our customers, if a customer finds a quality problem after buying it back, we can guarantee a refund within three days." Fang Bai said while standing in front of the new TV display counter area. "Of course, if there is any damage caused by man-made damage, we will refund the money." There is nothing we can do about the injury.
During this period, a total of two customers returned their TVs, and we refunded them a lot of money. "
Gu Wen was slightly surprised and praised: "Oh, you did a very good job on this."
"We are in business for the long term, so we must have a good reputation. Next, we need to continuously improve our after-sales service and service attitude. There are still many problems in the mall just a few days after it opened."
“Well, it is very rare to have the courage to face up to problems. Only by continuous improvement and improvement can we improve customer satisfaction and loyalty.
I believe that through your efforts, Xinghai Shopping Mall will become a shopping mall trusted by customers. "Gu Wen said approvingly.
Next, after everyone walked around the mall, they came to the open space to the west of the mall to investigate.
Fang Bai stood in front of the open space and outlined his concept of Xinghai Square to Gu Wenda.
Half an hour later, Gu Wen's inspection ended and he returned to the county compound for a meeting to discuss the inspection and declined the luncheon invited by Fang Bai.
Before leaving, he told Fang Bai and invited Fang Bai to come to the county office at two o'clock in the afternoon to discuss in detail.