LIGHTNOVELONLINE Chapter 70
Chapter 68: Never Stop
On the morning of the 24th, delegations from Anta, Li Ning, Peak and the three domestic sports brands all arrived in Portland.
In the conference room of a hotel, representatives of the three companies competed fiercely over Wang Zelin’s endorsement of the sneaker contract.
But after a series of competitions, Wang Zelin can clearly feel: Anta is quite sincere, Peak is also quite sincere, but the confidence is not strong enough. As for Li Ning, there is always a feeling of stirring shit.
From the perspective of the financial resources of the two parties, the final choice must be born between Li Ning and Anta.
After hearing that “Big Brother” Li Ning spent a lot of money to sign Dwyane Wade, Anta’s management was inevitably a little anxious.
Although they signed Kevin Garnett, who had just won the championship in 2010, and gained another wave of prestige in the country, but at this time the wolf king has gradually aged, and Wade has just won the second championship of his career. People’s popularity has long been incomparable.
Therefore, it is particularly important to sign Wang Zelin this time.
At least as far as the domestic market is concerned, as long as it can persuade Wang Zelin to join, Anta has the confidence to overtake Li Ning, the big brother, in the field of basketball shoes and become the top brand in China.
After several waves of fierce competition, the pricing has not come down.
For such matters involving interests, it is better for professional brokers to come forward to bargain, so as not to appear that Wang Zelin has fallen into the eyes of money.
Moreover, the agent is specialized in this matter, Wang Zelin only needs to watch from the sidelines, silently watching this war without the smoke of gunpowder.
“Zelin, tell me, who do you prefer in your heart?”
After Zhou Yang came to Wang Zelin, he asked softly.
“If I really want to choose one, it has to be Anta and Peak. After all, they are both hometown industries, but the former is a bit weak. If the amount is the same, I would prefer Anta.”
“As for Li Ning, I always feel that they are not here to negotiate, but more like they are here to make trouble.”
This is indeed what Wang Zelin said in his heart.
The most important thing is that Li Ning’s top NBA spokesperson has been determined to be Wade. No one would think that a rookie who has just debuted can be compared with Wade who is still at his peak.
But Anta is different. Their previous top spokesperson, Kevin Garnett, has gradually aged. If Wang Zelin signs a contract, then he has the possibility of taking the top position.
Later time also proved that Li Ning, the former leader of the domestic sports industry, has begun to become reluctant to make progress.
And Anta’s performance will reach 7.62 billion yuan this year. Judging from the absolute value of revenue, Anta has successfully been promoted to the brand leader of domestic sporting goods.
In the future, Anta will sign NBA stars such as Klay Thompson, CJ, Gordon Hayward, etc., to further consolidate the status of the domestic leader.
As for Peak, everyone could see that in the previous rounds of quotations, they had gradually retreated due to insufficient pockets.
He definitely didn’t dislike Xiao Yan’s father because Li Ning signed a contract with him later.
real……
“Mr. Li, Mr. Ding, Mr. Xu, I don’t think it’s a problem for you to fight back and forth. Let’s just compare the ability to compete directly. Let’s talk about it.”
After asking Wang Zelin’s opinion, Zhou Yang stepped forward to give the final announcement.
“This……”
“Well…”
The team representatives of the three companies were all at a loss for words. Everyone knows that whoever speaks first will be in a disadvantageous position.
“I’ll give you 100 million!”
In the end, it was the Li Ning team who made their final offer.
“Is it Mi Jin?”
Zhou Yang asked excitedly.
“Cough cough~ RMB!”
Representative Li Ning replied angrily.
“Forehead…”
Bai was having fun, and wasting my mood.
“Then Mr. Ding, what about your team?”
Wang Zelin turned his expectant gaze to Anta on the other side.
“Mr. Wang, Mr. Zhou, this is the final contract I drew up after asking the chairman. Please take a look.”
Anta’s delegation handed over the contract confidently, as if they already knew they were deep within me.
“Oh!”
Now Wang Zelin became interested.
Anta and Li Ning discussed it for a long time before, but the final contract amount was tightly pressed at about 12 million meters of gold. Li Ning’s latest price was 100 million yuan, which is about 15 million yuan in rice gold. How high can Anta be? …
“I’ll go, 20 million meters of gold!”
Looking over the contract, Wang Zelin and Wang Zelin saw the contract amount at first sight… He was very satisfied.
“Uncle Zhou, I choose Anta. The rest is up to you. I’ll go to practice first and call me when I need to sign.”
After speaking, Wang Zelin turned and left, leaving Zhou Yang alone to announce the final decision to the three delegations.
Under Zhou Yang’s argument, Wang Zelin’s contract amount has also increased from the initial 2,000 meters of gold to 22 million, and the contract period is two years.
At the same time, the contract also specifies the incentive clause: as long as Wang Zelin can get the best rookie, the All-Star team, various data kings and other achievements in the future, Anta will pay an additional bonus.
Of course, after the two-year contract expires, Anta will have the priority to sign the Wang Zelin sneaker contract under the same amount.
This is a complex and long-term cooperation agreement, which cannot be explained in a few words. It involves contracts, laws, finance and other aspects.
After three days of negotiation, Zhou Yang and Wang Zelin’s legal team confirmed one by one that the content of the endorsement was correct.
In the end, Wang Zelin successfully signed his first sneaker contract with Anta and became an NBA spokesperson under Anta.
After the news spread ~www.readwn.com~, it was another milestone victory for Anta Sports.
Because Wang Zelin is not only a member of the Great Celestial Dynasty, but also has a very high appeal in the domestic youth market. At the same time, his performance in the NBA is also dazzling enough, which can usher in more attention for Anta.
ANTA: Never stop!
This is Anta’s slogan, which impressed many people deeply.
For this sentence, Wang Zelin is also very satisfied, so he did not consider other advertising slogans for his endorsement.
……
As soon as the two-year 22 million-meter-gold sneaker contract came out, many people said that Anta was crazy.
Wang Zelin is just a center, he hasn’t even played a regular season game, why is he?
But no matter what, the fire is definitely on fire.
This also made him move and let An. The idea of stepping on the company to open an advertising fee for yourself.
Well, these are just jokes.
As a sports star, Wang Zelin relies on his performance to attract fans, unlike those little fresh meat in the future, in order to keep the popularity, not only the headlines fly all over the sky when there is no performance, but also from time to time on variety shows and sell badly.
After the sneaker contract incident ended, no matter how hot it was, it was an off-court matter, and Wang Zelin quickly returned to training.
To make a dazzling performance on the court is the foundation of his standing.
On November 1st, the Trail Blazers will be at home against the Lakers F4, which has been combined for the first time.
Although the opponent looks extremely powerful from the outside world, it is the number one seed to win this season, and the Blazers are a team struggling in the playoffs.
But just like what he often said: “This is a good start, he has made it, and **** can’t stop it when he comes.”