My 1999

Chapter 856 No.1 Store IPO Prospectus



"Don't mess around. Xu Liang has too many bodyguards around him, and he lives in seclusion. It's too difficult to kill people.

And if he fails, with his financial resources, do you think our family will still have a way to survive?

Therefore, this path cannot be chosen unless absolutely necessary. "

Zhao Guodong nodded, he also knew that it was too difficult.

And with Xu Liang's status, it is difficult to remain silent.

He didn't want to do it until the end.

"Don't think too badly of things. Xu Liang is a smart man. This time he is willing to take out the share of the Pacific Fund. It can be seen that he also understands that the alliance of interests is far more important than a momentary whim."

Zhao Zhijun's tone was full of appreciation.

“It’s really not unreasonable to achieve great things at such a young age.

Guodong, you should follow me and learn more from now on.

Don't just shout and kill, but learn to turn disadvantages into benefits.

A true master can turn his enemies into swords in his own hands. "

Zhao Guodong nodded slowly.

"Is this the level of China's richest man?" 》

Looking at the headline on NetEase's homepage, Xu Liang frowned.

"Mr. Xu, there are many people scolding you on the Internet, especially Duan Yongji, who publicly said in the media that your speech at Wudaokou College was misleading. I don't know what to say." Lu Hui said angrily.

"Let the secretariat collect information on the Internet. Anyone who involves personal attacks will be prosecuted." Xu Liang said directly.

Lu Hui nodded, "What about the rest? Do you want to ban the account?"

Currently, Sina is the largest blog and Weibo in the country. Hongyan and Hanhua also control nearly 30% of the equity of NetEase and Sohu. Penguin, one of the four major portals, has direct holdings.

It really needs to be blocked.

Most of the noise on the entire Internet can be cleared up directly.

"No need. We have nothing to do with what other people say. As long as it doesn't involve personal attacks, let them go."

He's not that impotent.

"Has Qian Santai arrived?"

"Here we are, waiting for you in the reception room."

"Let him in."

Lu Hui nodded and turned around and walked out.

Not long after, a middle-aged man wearing a blue suit and brown trousers with a slightly stout figure walked in quickly.

"Mr. Xu."

"sit."

Xu Liang pointed to the sofa opposite.

After the other party quickly sat down, he continued.

"Have the reports for the two quarters of No. 1 Store been sorted out?"

Qian Santai quickly handed over a stack of documents.

"It's all sorted, please take a look."

Xu Liang took it.

It is already the fifth year since No. 1 store was established.

In the beginning, No. 1 Store was just a boutique department store selling film and television after-sales services. Then it began to get involved in online sales. Gradually, online sales surpassed offline stores and became the focus of No. 1 Store.

In 2003, Xu Liang organized the business of No. 1 Store.

All Yihaodian offline stores were sold to Taihua Group and became a retail brand under Taihua Group.

Up to now, Yihaodian's business has been divided into two parts.

Online retail and offline logistics.

After four years of development, the former is no longer limited to the Chinese mainland market. There are No. 1 stores in Japan, South Korea, Hong Kong, Macao, Taiwan, Singapore, Malaysia, and Thailand.

In the Japanese and Korean markets, Hongmeng has developed rapidly due to the foundation it has laid over the years.

However, it is still inferior to the local giants.

Especially Lotte.

Amazon entered Japan earlier than Yihaodian, and its market share exceeds that of Yihaodian.

Hongmeng's localization approach is far better than Amazon's in terms of management efficiency and flexibility. Coupled with the help of sister websites, it has developed very quickly.

Now only five percentage points behind the opponent.

But in South Korea, the two are neck and neck.

In markets such as Hong Kong, Macao, Taiwan, Singapore, Malaysia, and Thailand, Yihaodian is the unquestionable number one.

He understands the needs of Chinese people better than Amazon.

But other countries in Southeast Asia are basically only in big cities.

It's not that No. 1haodian doesn't want to develop in depth, the key is that the foundation is too poor.

This foundation is not just telecommunications foundation, but also infrastructure.

Although Yihaodian has invested heavily in establishing its own logistics and distribution system, it is difficult to see results in a short period of time.

On this basis.

Currently, Yihaodian has more than 139 million registered users, more than 53,000 third-party merchants it cooperates with, and more than 459,000 kinds of products on its shelves.

In five months of 2005, total revenue exceeded US$1.35 billion, with gross profit of 21.5%. Markets outside the mainland accounted for 55% of Yihaodian's total revenue.

Among them, Japan and South Korea accounted for 28%, Greater China accounted for 23%, and other ASEAN countries combined accounted for only 4%.

A loss of $78 million.

The total losses for five consecutive years exceeded US$890 million.

If you include Hongmeng’s investment, Yihaodian has already invested nearly US$2 billion in its development.

With huge investment, Yihaodian has built a logistics network that basically covers East Asia and Southeast Asia.

It has 17 first-level logistics centers, 67 second-level logistics centers, and more than 6,000 logistics distribution points in Beijing, Shanghai, Guangzhou, Seoul, Tokyo, Osaka, and Singapore.

The number of express lockers deployed around the world has exceeded 130,000.

Of course, they are mainly located in mainland China.

In addition, Yihaodian Logistics owns 19 cargo aircraft of different types and 79 large and small ships.

In Nanyang, a place with tens of thousands of islands, logistics is inseparable from shipping.

There are 58,000 trucks of various types.

Just in terms of fixed assets, Yihaodian has 35 billion Huaxia coins.

The reason why there are so many is mainly because when Xu Liang first started doing logistics in No. 1 Store, he was frantically acquiring land across the country.

More than 10 billion have been invested.

Now that real estate values ​​across the country are appreciating, logistics real estate has also nearly doubled.

Yihaodian made a huge profit as a result.

"good."

As soon as these two words came out, Qian Santai's heart was relieved.

"Yihaodian has developed very well under your leadership in the past few years. I saw the right person."

“Without the strong support of the head office and your far-sighted strategic layout, we would not have developed so fast.”

Xu Liang smiled and said: "Old Qian, you haven't changed at all in all these years."

“Only by never forgetting your original intention can you achieve success.”

Qian Santai smiled modestly.

Seeing this, Xu Liangliang felt relieved but also a little regretful.

Qian Santai has a strategic vision and is not lacking in management ability and skills. The only possible flaw is that he is too stable.

Always think about it with absolute certainty before taking action.

His character is an advantage in traditional industries, but in the rapidly developing and rapidly changing Internet market, it seems a bit conservative.

But everyone has advantages and disadvantages, the key is how to use them.

The way Xu Liang controls Qian Santai is to set goals for him.

I set stage goals and detailed data requirements. Whether you spend money or do marketing, I only look at the results.

Motivated to move forward.

So far, this method is still good.

"How's the conversation with Damo and Merrill going?"

"The prospectus has almost been discussed. Yihaodian was listed in Xiangjiang with a total share capital of 1 billion shares, 150 million shares were raised from the outside, 50 million old shares were cashed out, and 100 million shares were raised from the outside.

The price per share is HK$72. "

Xu Liang nodded slightly. According to the current interest rate of US dollars to Hong Kong dollars, it means that the valuation of No. 1 Haodian is US$9.32 billion.

More than Netcom and Sina.

That’s about two-fifths of Amazon’s market capitalization.

"When will the road show start?"

“It officially starts on July 1st, starting from Xiangjiang, and will go to Greater China first, then Japan and South Korea, then the United States, and finally Europe.

It takes about two and a half months. "

Xu Liang nodded slightly.

"Just follow your plan and call me if you have any problems."

"OK."

After explaining a few more words, Qian Santai turned and left.

Soon, the CEO of Hongmeng Entertainment walked in to Lily.

"Mr. Xu."

"Mr. Xiang, Hongmeng Entertainment has developed rapidly under your leadership in the past few years. In terms of profitability, you deserve to be number one in the company."

Although Bing is growing rapidly.

But in terms of making money, it is still not as good as Hongmeng Entertainment, which includes gaming business.

However, looking at this year’s development, it is obvious that Hongmeng Games will be surpassed by Bing, both in China and abroad.

After years of accumulation, Bing has accumulated enough experience and users, and has truly entered an explosive period.

It can maintain more than 100% growth every year.

Although games are developing rapidly, this year the country began to rectify the online game market. Hongmeng Games responded to the call and developed an anti-addiction system.

This has cast a layer of fog on the future of online games.

However, Xu Liangdao is very clear that the above rectification is just like this year's restrictions on real estate. It will last for a year and a half and then continue to develop rapidly.

So, he wasn't worried at all.

Although Xiang Lili was happy, she was not proud.

Although Hongmeng Entertainment is developing rapidly, it also has a lot of internal problems.

"Thanks to the good foundation you laid before, our Hongmeng Entertainment can develop so fast."

"Haha, you are so stupid that you are talking about the same thing as Lao Qian."

He picked up the teapot and poured her a cup.

"Thanks."

"I heard that you are having internal conflicts?" Xu Liang said with a smile.

"I didn't expect that it would all reach your ears. It's true that good things don't go out, but bad things spread thousands of miles."

Hua Luo smiled bitterly and shook his head.

"It's almost a fight. I still don't know."

"Mr. Xu, I didn't manage it well."

Xu Liang waved his hand, "What exactly is going on?"

“In the final analysis, it’s all about money. Hongmeng Entertainment has seven business divisions: games, music, film and television, literature, comics, animation and peripheral development.

Games are undoubtedly the mainstay of profitability, with total revenue from domestic and foreign sources exceeding 6 billion Huaxia coins every year.

Music and film and television are considered the second largest. Although not as good as the game division, they can still obtain total revenue of 500 million to 1 billion Chinese dollars every year.

The third category is literature and peripherals.

Although I don’t make much, I still have a total revenue of about 100 million every year.

There will be more surrounding areas, but they are almost on the same level.

The worst are comics and animation.

Especially for animation, the production cost of "Kung Fu Panda" was more than 50 million US dollars.

Coupled with the preparations for remaking "Black Cat Sheriff", the expenditure is extremely huge.

A large part of the profits gained from games must be replenished to the animation division.

This naturally makes other departments dissatisfied.

I usually manage things very strictly, but everything goes well.

But this time, "Warring States" developed by Tianwu Studio only had 200,000 registered users and 50,000 people were online at the same time within one month of its launch.

Three years ago, this result would have been considered excellent.

But now it's just ordinary.

Especially, our Hongmeng games are known for their quality. "Warring States" invested 280 million Chinese yuan in its development.

Liu Kun and Tianwu wanted to create a classic online game comparable to "Tianxia", "Demi-Gods and Semi-Devils" and "The Journey of the Ancient Sword", but it turned out like this.

The expected dividends were gone.

Everyone in Tianwu was furious.

Zhao Lang from the animation department had to revise "Kung Fu Panda" again and again, but it still couldn't pass the company's review, and he was under a lot of pressure.

In addition, there was always something dirty between the two sides.

At the end of the month, when the summary meeting was held, the employees on both sides quarreled and then fought. "


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