My 1999

Another point is that Penguin wants to become a "virtual telecommunications operator". In China, facing the powerful telecommunications giants, there is basically no chance.

But it's different overseas.

You can learn from Skype on this point.

And don’t always focus on China. There are many opportunities overseas. You must bravely go out and compete with Internet companies from around the world, especially the United States.

Don't be afraid of them.

To put it crudely, Americans carry one head on two shoulders, and Americans are not much smarter than us.

And after you figure out the foreign routines, you will find that doing business with them is actually easier than at home.

If you encounter any difficulties in the middle, you can call me directly.

I can help you in finance, politics, and business. "Xu Liang continued.

There was a hint of expectation on everyone's faces.

In the past year, their overseas development has gone very smoothly with the help of Xu Liang.

It went smoothly beyond imagination.

Therefore, it is natural to have more expectations for the future.

Especially the Japanese and Korean markets, which are obviously more "money scene".

Being a world-class Internet giant and a global technology giant sounds like a sense of accomplishment.

"Another point is that the current management structure of Penguin was implemented in 2002. In the past few years, Penguin's business has grown rapidly. Although the company's management structure has been continuously patched, it is still difficult to fundamentally solve the problem.

In particular, there are more and more front-end projects, and the back-end research and development cannot keep up. Not only does it become a mess, it also delays the development of the front-end business.

I did a simple calculation. In China and overseas, Penguin currently has more than 60 important product lines, and each company has substantial requirements for technology.

However, after it was submitted to the R\u0026D line, it was almost impossible to arrange, which seriously affected the company's development.

Therefore, in addition to establishing its own business on the mobile terminal, the most important thing for Penguin at this stage is the reform of its management structure.

My opinion is that Penguin’s management structure can be divided into nine sequences,

It consists of six business departments and three service support departments.

BO: Wireless Business Department,

It has a wireless product department, including Super QQ and Mobile QQ;

As well as the Mobile Communications Department, Telecom Business Department and local offices, they are responsible for business related to telecom operators.

In overseas regions, you can try to develop a ‘virtual telecommunications operator’ business.

What I want to say here is, don’t be too rigid in doing business.

The east is not bright and the west is bright.

If we change the place, we might be able to create a miracle.

It is necessary to encourage the management of major subsidiaries, fully delegate power to them, and stimulate their creativity. "

After a few more digressions, Xu Liang took it back and continued.

"B1: Community Products Department,

It has jurisdiction over the Internet R\u0026D Department and QQ Space, and is responsible for QQ and related businesses.

B2: Interactive Entertainment Division,

It has jurisdiction over the Interactive Entertainment R\u0026D Department, Interactive Entertainment Operations Department, and Channel Marketing Department, and is responsible for online games, digital music, and Penguin Video businesses.

B3: Online Media Division,

Under the jurisdiction of the website department, advertising sales department, and responsible for the portal website business.

B4: Japan and Korea Business Department,

It has two subsidiaries, South Korea and Japan, to meet the business needs and R\u0026D support of Japanese and Korean companies.

B5: Nanyang Business Department,

It has two subsidiaries, Indonesia and Peninsula, to meet the business needs and R\u0026D support of eleven Southeast Asian countries.

The above are the six major business departments.

The service departments are:

operations support department,

It has the Operation Support Department, System Architecture Department, Security Center, Management Engineering Department, R\u0026D Management Department and Customer Service Department, responsible for server, database and security business.

Platform R\u0026D department,

It has jurisdiction over the Instant Messaging Product Department, Pengcheng R\u0026D Center, Yangcheng R\u0026D Center, as well as the Tokyo R\u0026D Center and Singapore R\u0026D Center under construction, responsible for technology research and development.

Functional departments, administration, personnel, finance, investor relations, etc.

Each business department takes product as a unit, develops projects, and operates according to the division of labor.

Brothers climb mountains and work hard individually.

This is also the essence of Penguin's "horse racing system". It's clear who does well.

There is no need to complain about lack of R\u0026D support, except for things, or the progress cannot be kept up, and blame each other.

Okay, that's all I'll say.

Bonny, I hope your management can think about it carefully. "

Bonima nodded. As Penguin's CEO, he knew Penguin best and could keenly feel that Xu Liang's suggestions for Penguin were very pertinent.

More importantly, Xu Liang’s suggestions to Penguin in the past few years have achieved very good results after implementation.

This undoubtedly enhances the trust between both parties.

"Director Xu, we will study your suggestions carefully and strive to come up with a mature plan as soon as possible."

Xu Liang nodded and was about to continue.

"Director Xu, I have another question here that I would like to ask your opinion on?" Bonima said suddenly.

"you say."

“Half a month ago, MSN officially released the Chinese version.

In just half a month, the number of MSN users has increased from 10.75 million to 25.29 million, and it is still growing rapidly.

Their share of China's instant messaging market has exceeded 15%. They are the second largest instant messaging company after Penguin and are a great threat to us. "

Looking at his solemn expression, Xu Liang smiled.

“After the launch of the Chinese version of MSN, there was a ‘crying wolf’ panic in the domestic Internet market. In fact, it was completely unnecessary.

These users added by MSN are all business users and do not threaten Penguin's foundation at all. "

After a pause, Xu Liang asked with a smile.

"Boni, do you know why I invested in you instead of letting Hongmeng create an instant messaging company?"

Bonima shook his head.

He discussed this issue with Zeng Liqing privately.

Boss Xu is not short of money, talent, or experience.

Why do you have to invest in Penguin, even at the cost of giving up management rights?

"It's actually very simple. The key to the community track is the 'circle of contacts'. When your classmates, your friends, and even your parents all use QQ, QQ is equivalent to your social circle.

Unless they are ascetics who live in seclusion, no one can exist alone without their own social circle.

Therefore, whether it is NetEase Bubble or MSN, no matter how advanced their technology is and how good their user experience is, they cannot defeat QQ’s social network with 300 million users.

This is the real magic weapon for QQ.

It is also the real strategic core of the SNS website.

It's because I saw this that I kept investing in Penguin instead of developing it myself.

Otherwise it is just a waste of effort.

In addition to this fundamental reason, there are several objective reasons that determined the failure of MSN.

First, the command system is disordered.

In the Chinese market, MSN still does not have a person in charge of overall planning.

Xiong Minghua’s R\u0026D center is in Beijing.

Luo Chuan from the marketing department was in the Magic City, thousands of kilometers apart, and had no control over each other, making it difficult to form synergy.

Moreover, the power in the hands of both men is very limited, with only $500,000 in financial authority.

Sounds like a lot.

But for a large company covering China, it is too limited.

The most important thing is that what functions they need MSN China to develop and what activities they need to hold need to be reported at all levels.

By the time Microsoft approved it, the cucumber dishes were already cold.

Moreover, Gates Sr. and Ballmer are now going all-out against Google and AOL.

The business chain in China only accounts for 2% of Microsoft’s total business.

MSN's Chinese business is estimated to not even account for 0.1% of Microsoft's total business.

Old Gates has to take care of both the Gates Foundation and Microsoft. How can a man in his fifties still have so much energy? "

No one seemed surprised to hear that Xu Liang didn't care about the world's richest man.

After all, the person in front of me is ranked second on Forbes, and Bill Gates is only worth more than a billion dollars more than him.

The two are of the same level.

“Second, Microsoft’s global development model is difficult to adapt to regional market competition.

MSN's technology research and development direction is controlled by Microsoft headquarters, which is a global chess game. There is not much consideration for China's local market.

The development of each MSN function needs to be submitted to the US headquarters for review.

The environment of each country is very different. As an Asian regional market, the opinions put forward by the China District are probably not even ranked in the queue.

Looking at the major American Internet companies that have entered China, whether they are Yahoo or eBay, they all have this problem.

I always feel that the United States is superior to others, and all countries around the world must listen to their opinions.

In the absence of competition, this idea is fine.

However, China's Internet is developing rapidly, and there are overlords in various fields. However, they still behave like this.

The head is really solid.

It is natural to hit the wall.

So don't take MSN to heart at all. "

Xu Liang changed the subject.

"The Americans are stubborn and we cannot follow.

People's families have a strong foundation and can withstand hardships.

But we all have poor backgrounds, so we must learn to sum up experiences and lessons and overtake in corners.

This is why I insist on Hongmeng, and why Penguin insists on the subsidiary system and decentralization of management and development rights when exploring external markets.

The reason why the head office only provides underlying technical support, financial support and administrative supervision.

Only by truly adapting to the local market can you truly understand the needs of local users and develop functions and applications suitable for the local market. "

After a pause.

"Hongmeng has been able to grow from a place in China to a top Internet company covering the world in just five years.

It is because we gave up the global development model that was inefficient and easily caused the "big company disease".

We have built ourselves into a platform focusing on research and development, central coordination and supervision.

Management rights and basic business development rights have been delegated to each of its subsidiaries.

Hongmeng currently has nine regional subsidiaries around the world, including Japan, South Korea, Nanyang, and West Asia, and 11 business subsidiaries such as DreamWorks Animation, Youku, and Sina.

This platform-based and flat management model has greatly improved the efficiency of enterprise management.

When we compete with similar local companies, we will not fall behind due to delays in management and technology, as well as unfamiliarity with the local market.

On the contrary, we can also gain the advantages of groupization and mutual cooperation of multiple businesses; as well as financial and technical support from the head office.

This is the fundamental reason for Hongmeng’s rapid development.

Be it Microsoft or Yahoo, they only have one headquarters.

But Hongmeng has more than two dozen headquarters that can make decisions.

We are growing far faster than they are.

So I hope Penguin can also learn from Hongmeng's successful model, implement a localized and flat management model when expanding overseas, and delegate management and decision-making power.

As long as Penguin focuses on doing its own thing, MSN and other social Internet companies are not its rivals at all.

You don't have to worry about them. ”