Chapter 86
Chapter 86: Game Mall Strategy, 3 ‘Mini Games’
The influence of “Ayrdon Circle” can be said to be far-reaching in China.
Especially domestic manufacturers and designers engaged in the game industry.
For the first time, I saw the buyout system payment, which also has a very high upper limit.
Especially for some small and medium-sized game manufacturers, it is extremely exciting.
It’s not because you want to stand and earn money, but mainly because the previous games not only require good operations, but also have a very important element, which is to eat channel traffic.
Although there is an official game mall, on the one hand, the recommendation mechanism of official game manufacturers is an aging tradition.
Even if there is a good exposure during the storage period, it will disappear completely after this period of time.
As for advertising?
Several million, tens of millions of advertising fees, how can ordinary game manufacturers afford it?
The cost of the game is not earned back, and it has to invest so much. If the game is cold, the company will be cold.
Therefore, the powerful game manufacturers such as Big Goose and Pig Factory have transformed themselves not only to make games, but also to become game distributors.
No money? Look for them! According to the quality of the game, we will help you to bear part of the advertising fee, and you will just need to give some points afterwards.
You say that 37% is still considered conscience? What do you think! 70% is someone else’s!
Don’t you think this is a kneeling “Nine Five Zero” begging for food? Yes, there are still many people who want to kneel and have no way!
And now the success of “Eldon’s Circle” has also made many game makers ready to test the waters in this area to see if the buyout system can work in the current market.
This also includes top-tier domestic manufacturers such as Big Goose and Pig Factory. After all, the revenue created by the two games “Ayrden’s Circle” and “Battlefield” makes them really jealous.
Some news came out, so that many domestic players also have various opinions.
There are uphold optimism, but there are many sneers.
Take a look at these game makers, one by one that has been developed in the past, can you have expectations for them!
During the time when the news in the domestic game circle was endless, Chen Xu and the others were not idle in Nebula Games.
In the conference room, Chen Xu, Qin Yi and York Lennon were negotiating.
“Chen, do you have any new moves for the follow-up to “Ayrden Circle”?” York Lennon said excitedly.
The performance of this game is really shocking.
“York, the development of “Ayrden’s Circle” is not so easy, and in less than two and a half months, it will be our country’s Chinese New Year.” Chen Xu said with a smile.
“Okay! 33 York Lennon looked regretful.
“However, maybe we can have some other cooperation in York. Chen Xu looked at York Lennon and said.
“What?” York Lennon asked curiously.
“Why don’t we join forces and create a brand new game mall together?” Chen Xu smiled and looked at him.
“A brand new game mall!?” York Lennon was stunned.
“That’s right.
When York Lennon heard this, he quickly shook his head: “Chen, you don’t understand, the game mall cannot be successful in a day or two, it requires continuous accumulation, and only one or two, or even two or three games. The game, too, can’t be successful, and it’s too difficult to compete with the established game malls.”
“You misunderstood, we are not trying to compete, just an independent mall that specializes in launching Nebula Games’ own games,” said Chen Xu.
This is the same as Blizzard Battle.net, EA’s Rotten Orange, Ubisoft’s upplay and 2K’s 2K games in the previous life.
While on the major game malls, you can also sell games on your own small platforms.
In the beginning, the fierce competition with the big platforms was something that Chen Xu never thought about.
But after Chen Xu discovered that because of the game concept, there are no buy-out games in the parallel world, which made the major malls more inclined to the channel, the idea appeared.
It doesn’t matter if you can’t compete for a while, just like Zhu Yuanzhang back then.
Accumulate grain widely, build walls high, and slowly become king.
And even if the major game malls really see through Chen Xu’s strategy, can they keep Nebula Games’ products out of their malls?
You know, Nebula games are not bad now.
Others don’t notice, they can develop secretly.
And even if found, this is also a conspiracy.
The brand-new game mall allows global players to feel the joy of games. Games are commodities but also art…
Dreams, interests, this set of punches came down, and York Lennon was directly knocked out.
Moreover, Liger Entertainment itself is the private property of York Lennon, and it has not yet been listed, or even any board of directors.
This is also the reason why Liger Entertainment has been able to keep doing it for so many years.
In an instant, the two hit it off and are ready to set up a new company to operate the mall platform.
Liger Entertainment provides the daily function development of the mall and the review and online content of various countries. Nebula Games is responsible for product content and platform operations.
Nebula Games occupies 60% of the shares, Liger Entertainment occupies 25%, and the remaining 15% is used for the follow-up employee incentive stock pool.
Watching York Lennon leave with a blushing face, he was ready to return to Liger Entertainment immediately to start this plan.
Qin Yi next to him looked strange, because he always felt that he saw his original shadow in York Lennon.
At the coffee shop, it was obvious that he was digging out Chen Xu with the task of the big goose game, but the ideal big stick hit him on the head, and he was directly fooled in.
What a resemblance to the current York Lennon!
Obviously, the dominance is entirely in their Nebula game, and even if they want, they can completely put Liger Entertainment in this brand-new company.
Listening to Qin Yi’s doubts, Chen Xu also smiled: “Because Liger Entertainment needs us, and Nebula Games does not need Liger Entertainment.”
With the success of “Battlefield” and “Ayrden Circle”, as long as Nebula Games is willing, a lot of publishers will come to the door.
As for the personnel of the mall and market development, Liger and Tiger Entertainment is not the only one in the world, as long as you are willing to spend money, you can still dig it.
“Of course, these are not the most important factors.” Chen Xu smiled.
“Not the main one?” Qin Yi was stunned for a moment.
“Because York Lennon also has ideals and loves games just like us.” Chen Xu said with a smile.
This is also the reason why he is willing to cooperate with Liger and Tiger Entertainment all the time, including the brand-new mall.
On the one hand, it is because Liger Entertainment has this strength, and on the other hand, in such a long cooperation time, he can feel that York Lennon is the same as him, or most people in Nebula games now.
They have one passion in common, and that is gaming!
The cooperation with Liger and Tiger Entertainment soon reached an agreement, but it is temporarily in the confidential stage, and Liger and Tiger Entertainment is responsible for various audits of the company.
There are also personnel recruitment and so on.
And the Nebula game on Chen Xu’s side needs to be responsible for the content of this independent mall after it goes online.
In the conference room, Chen Xu and the development team arranged the next work.
“The follow-up of “Ayrden’s Circle” doesn’t have to be the same as “Battlefield”, after all, this is still a multiplayer-based game.
“However, the community that can operate the game well. I see that there are already some players on the Internet who have released some MOD content. We can officially promote this issue, but don’t interfere. The community that belongs to the player lets the player decide for himself. It’s okay to violate the law.
In the conference room, Chen Xu chatted with everyone on the team, especially the people from the operation team.
Although the results of the French ring are quite good, the follow-up operation is not as stressful as “Battlefield”.
“In addition, the company’s branch also has the expansion of new personnel, and the personnel administration side will give me a plan later. 3⁹ Chen Xu said.
As Nebula Games gets richer and richer, the plate must also slowly expand.
Although it is necessary to maintain rationality, we cannot blindly expand.
But the project of “Ayrden’s Circle” is a little too heavy for the previous Nebula games.
Especially on the side of the art team, even though Chen Xu outsourced a lot of content that was not particularly important.
However, in order to be able to make the game well within the plan, the entire department often has to work overtime.
“In addition, there are still more than two months until the New Year. During this period, we will not carry out any large-scale projects, but there are three small projects, two of which are led by Yang Xin and Ruan Xue. 35 Chen Xu said.
“Hey!” Hearing Chen Xu’s words, Ruan Xue and Yang Xin were stunned for a moment, obviously not expecting that there was something between them.
After all, in the entire company, apart from Chen Xu, the big boss, Qin Yi and the others are the ones who have the most power to speak.
“It’s just two small casual side games, and I will follow up the whole process, mainly to prepare for the launch of our independent mall during the New Year. 35 Chen Xu said with a smile.
“As for the other one, I and Qin Yi will develop it. 35
“Independent Mall!” Yang Xin and Ruan Xue, as well as some departments that did not know about this matter, all showed surprised expressions when they heard 0.3 Chen Xu’s words.
Seeing this, Qin Yi next to him smiled and stood up to explain.
Although I don’t know Chen Xu’s true ambition for a mall, the current content has made everyone’s emotions excited.
There is no doubt that their words in the game circle are getting heavier.
It also makes them proud to be part of Nebula Games.
“Okay, let’s talk about three new small projects. Among them, Yang Xin and Ruan Xue are responsible for the two of you. They need to be launched during the New Year. They are considered as New Year’s gifts for players.” Chen Xu raised his head. hand.
“As for this project led by me and Qin Yi, it will be launched with a new function of the mall. 39
As Chen Xu’s words fell, three original design draft concepts appeared on the projection screen.
There is a kitchen full of small animals, and there is a race track similar to the level, with jelly beans of various colors standing on it.
And the last one, a world full of square mosaics at first glance.
Although the characters in the first two arts are cute, they did not arouse much curiosity.
On the contrary, it was the last one, which made everyone stunned for a moment.
This is… a pixel style game?.