Game Making: Start By Healing the Player

“It’s so annoying! Why are there people like that?” Ruan Ningxue was very upset.

She played a huge role in the release of ‘Mirror’, so she was very attached to it.

“People like these are just out for attention, whether good attention or bad attention, it doesn’t matter to them.” Yang Xin turned to comfort Ruan Ningxue.

“True, these types of people are not uncommon. You can find them in all walks of life.” Chen Xu said with a smile.

“So what should we do? Should we just ignore it?” Ruan Ningxue replied indignantly.

If you don’t show your claws, people will think you’re a pushover!

But if you do, you’ll just bring them more attention! What a headache!

“Of course not. Since he’s looking for drama, why not let him have his fill?” Chen Xu chuckled as he returned to his station, opening up his official social media account.

[ For some people who call themselves old-timers, games are art, but are they not also commodities? Just like movies, there are artistic films and commercial films.

‘Mirror’ has never claimed to be art.

Of course, some old-timers like to claim that their own works are art, but they must have felt attacked by some youngsters with no regard for art. After all, how could something not considered art surpass them? ]

After posting his message, Chen Xu also posted an update introducing the upcoming DLC for ‘Mirror’.

There weren’t many people following his social media accounts, maybe just over a thousand.

After all, while ‘Mirror’ sold well, most erotic gamers don’t bother following game producers and designers.

Yang Xin and Ruan Ningxue were stunned when they saw Chen Xu’s official post.

“Chen Xu, aren’t we playing into his hands if we do this?” They were confused.

“They wanted to take advantage of us, so why not do the same with them?” Chen Xu smiled as he rubbed his hands together.

Yang Xin’s eyes lit up, “The workload of ‘Undertale’ isn’t too large. And if we all pull some overtime, we can finalize ahead of schedule!”

Chen Xu nodded, “And here I was, losing sleep over how our new game should be marketed, but now… We shouldn’t let all this attention go to waste.”

He looked at the two ladies, who were agitated and brimming with energy, “We’re going to have to work hard to make it happen.”

In the world of business there is a saying, when the eldest child fights the second child, it is the third child that dies.

It’s not too different in the gaming industry.

What games fear the most is not being viewed negatively, but being ignored.

But Chen Xu wasn’t worried about this, because he is confident in the quality of ‘Undertale’.

……………………

While the three at Nebula Games immersed themselves in a frenzy of overtime madness.

The official post made by Chen Xu was also creating a buzz, even without a large following.

During this period, ‘Mirror’ was still retaining a large player base, so when they logged in, they saw the posts and spread the word, sharing it on whatever social media platforms they frequented.

In addition, the people who kept up with gaming news and reviews were aware of the scathing video made by Zhong Mei about ‘Mirror’, and they were looking forward to Chen Xu’s reaction.

Unexpectedly, they actually caught the clap back in action.

Initially, Zhong Mei’s video was treated as a bit of a joke in the gaming communities.

After all, they had seen it happen before and knew what was up.

But Chen Xu’s official reply followed close behind, and its nature was completely different. Everyone knew it was alluding to Zhong Mei.

It takes two to tango, and drama only gets real when both sides start spilling tea, so Chen Xu’s reaction immediately drew a lot more hype to the situation.

Various gaming media outlets jumped on the opportunity, and melon eaters across the communities added their two cents as well.

It turned into a controversial discussion.

• [ What is happening? What is going on?? ]

• [ Their fighting! Mom, they’re fighting!]

• [ Turns out the producer of ‘Mirror’ is a guy named Chen Xu ]

• [ Who is he? Does he have history? ]

• [ Not that I know of ]

• [ So what’s the big deal? ]

• [ Haha, Chen Xu’s words are so sharp ]

• [ He’s not wrong, Zhong Mei has made 2 good games, but I wouldn’t call them art ]

• [ I’m voting for Chen Xu, what’s wrong with erotic games? Release sequel and DLC plz ]

• [ I think Zhong Mei won’t have any problems this time. After all, an erotic game can’t make the news ]

• [ Bah! He asked for this, talk shit get hit! ]

The media storm brewed, reaching out and attracting the attention of people who had no knowledge of the situation.

There were many who supported Chen Xu, tired of Zhong Mei’s repeated farming tactics and bad reputation.

But there were also those who couldn’t stand Chen Xu and took Zhong Mei’s side. It was understandable, as ‘Mirror’ was a controversial game.

One thing was certain, the spat between Chen Xu and Zhong Mei has become a focal point for recent gaming news.

While it would be an exaggeration to say that the entire gaming industry was paying attention, with coverage from many major news outlets and channels, most gamers who pay even the slightest attention to gaming news would at least be aware of this issue.

Chen Xu’s official social media account also gained more than 100,000 followers overnight.

………………

At the same time, at the Hepai Style office, Zhong Mei also heard the news, after being informed by his assistant.

But instead of being angry, he was excited.

“Alright! As expected, we should find young game designers who are just starting out and have a bit of fame. These are young people! They are full of energy! How can they be called young people if they are not full of energy?” Zhong Media’s face lit up with joy.

What was the reason for making that video?

Wasn’t it to stir up some hype?

See, it worked didn’t it?

How long has it been since anyone came forward to actively cooperate?

Having cooperation and being ignored, those are two very different scenarios!

For the sake of causing a stir, he even paid some media outlets to cover his videos, but they never amounted to much.

But look at it now! What a fantastic amount of buzz.

With such a reaction, traffic will come without him needing to take further actions. But maybe he should add fuel to the fire and make it even hotter!

With a smile, Zhong Mei opened his official blog and posted a new message,

[ Some game designers are good at taking quotes out of context.

I never said my games are art. I just hope to make a game that can be called art.

But judging by the games some designers make, they may never understand how to make a real game for the rest of their lives, instead they must rely on being cheeky.]

After the post was made on the official blog, Zhong Mei singled out Chen Xu.

But to his surprise, the other party reacted very quickly, hitting him with a reply in less than 5 minutes.

[ What a coincidence, then how about we have a friendly little competition.

My new game ‘Undertale’ will be officially launching on the 15th of July.

Maybe some game designers can come take a look, and tell me if it ends up being a real game or if it ends up becoming art ]

Zhong Mei’s smile froze.

This tactic looks so familiar!