Chapter 770 Black Monday
News on the Yellow River Road spread as fast as news reports. In less than a quarter of an hour, the news spread that Director Wu and Zhao Chu were having a banquet at Jin Meilin.
As a result, business bosses kept coming all the way to Qin Hao's table with wine glasses in hand to toast.
At this time, the relatives of Boss Fang were dumbfounded. Those big bosses, who were gorgeously dressed, carrying purses and beautiful female secretaries, looked so low in front of Wu Bureau, and their waists were almost like big shrimps. .
As the protagonist of today's wedding banquet, Tao Tao naturally became the target of the bosses' efforts to please.
On weekdays, Tao Tao had never received such favors before, and he suddenly felt more honored. Of course, he also knew that he was able to receive such treatment because of the two leaders brought by Qin Hao.
"Ah Hao, I won't say anything else, it's all in the wine."
As expected, Tao Tao was drunk and passed out before the toasting ceremony for each table after the wedding ceremony. In the end, it was Qin Hao and Abao who carried him into the wedding room.
"Brother Hao, I'm sorry to bother you, Bao. Just leave Tao Tao to me. You go and take a rest first."
Seeing Fangmei gently helping Tao Tao take off her shoes, Qin Hao and Abao smiled at each other and left silently.
"The new Hema store is about to open, and I'm going to Hong Kong for a while."
Abao was not surprised by this: "When are you leaving?"
"tomorrow."
"So urgent?"
"Brother Sen has been urging me for a long time. If the contract here hadn't been finalized, he would have let me go."
"Then I'll give it to you."
"No, I have to leave early tomorrow morning. After getting the foreign trade order this time, there will be bigger orders in the future. You have to be prepared."
"Well, take care along the way."
Qin Hao opened the passenger door of the taxi, turned to A Bao and raised his collar. A Bao was stunned for a moment, then smiled knowingly, and also raised his collar. This is The tacit understanding between men does not need any words to express, a look or an action is enough to comfort.
The next day, at Hong Kong Airport, as soon as Qin Hao walked out of the aisle, Liu Sen gave him a bear hug.
"You are finally willing to come back."
Qin Hao patted his arm and joked: "The food has been good recently, I have gained weight."
Liu Sen rolled his eyes: "I have the nerve to say it, but now those suppliers are crying and shouting to deliver the goods to Hema Supermarket. After a whole day of banquets, I rejected this one and sent invitations to that one. You are not here." , I had to bear the burden alone.”
Since Hema Supermarket became popular, those merchants who looked down on Hema Supermarket in the past have regretted it, because now Hema Supermarket is positioned as a "high-quality product", and customers naturally think that the goods sold in Hema Supermarket are all high-end products. Excellent product.
Although Hema currently only has one store and sales are not too high, there is no doubt that the brand effect has improved. Those merchants are naturally trying to squeeze into Hema's shelves.
The two got into the car while chatting and laughing.
"By the way, how is Po?"
Regarding this younger brother, although Liu Sen did not have the friendship that they had grown up with since childhood, blood was thicker than water after all.
Qin Hao nodded: "It's good. Now there is an old mage teaching him, and his career is basically on the road."
"Ah That's good."
As he was talking, he had already arrived at the entrance of the Peninsula Hotel. After entering the private room, Liu Sen began to talk about Hema's operations in the past two months. Generally speaking, Hema was operating normally, and due to the "I am a millionaire" column Continuing to gain popularity, the number of Hema members has reached 150,000. Considering that most members are family units, the number of members that a Hema store can serve has basically reached its limit, and it is imminent to open a branch.
"How's it going at the new store?" Qin Hao opened the window, and the beautiful Victoria Harbor came into view, which was refreshing.
Liu Sen walked to the window: "I was about to tell you this. The renovation of the new store has been basically completed. It will be available at the end of this month. You can see if the early promotional activities will be warmed up in advance."
Qin Hao turned his head and looked at Liu Sen: "Does Hema still need publicity now?"
Liu Sen was obviously startled: "What do you mean?"
"Put a piece of red cloth on the outer wall of Hema's new store and print on it: Opening on August 1, please stay tuned, that's it."
"Is this okay?"
Although Liu Sen has confidence in Hema, he is also afraid of deep alleys. Whether the new store can continue the popularity of the first store is crucial to the Hema brand. Once it does not meet expectations, the terms of subsequent cooperation with many merchants will be But it’s not easy to talk about.
What Liu Sen didn't expect was that just after the outer wall of Hema's new store was covered with advertising cloth, it immediately aroused a lot of discussion in the society.
Some newspapers clearly reported the opening of Hema's new store in a large space even though he didn't have any money.
The security guard of the new store also reported to Liu Sen many times, and there were always people asking him when he could start applying for membership cards.
Now Liu Sen's hanging heart finally found some relief.
"Ah Hao, should we open membership card processing in advance?"
Liu Sen still remembers the chaotic scene when the store opened last time.
Qin Hao thought for a while: "Then start the process three days in advance."
"Three days? Isn't it too short?"
"It's not short, this is the effect we want."
Soon, Liu Sen understood Qin Hao's intention. On July 29, there was a long queue at the entrance of Hema Supermarket, not only the new store, but also the Wan Chai store.
For three days in a row, various media in Hong Kong spontaneously reported on the grand occasion. Some even described it as "unbelievable". The opening of a supermarket in Hong Kong has never caused such a big sensation, let alone before entering this supermarket. You still have to pay for membership.
Of course, some media have criticized Hema, saying that Hema is harvesting the middle class.
But the more critical these media outlets are, the more closely they link “Hema” to “middle class” and “exquisite life”.
On August 1st, the Kowloon store officially opened, and crowds of people from Wuyang and Wuyang flocked in. Interestingly, in addition to customers from Kowloon, many customers from Hong Kong Island also came specially to take a look. What are the differences between the stores in Kowloon and those in Wan Chai?
Essentially, the Kowloon store is similar to the Wan Chai store, but there are differences in structure and internal space due to different buildings.
In terms of service experience, the Kowloon store also gives customers a better feeling this time. After a year of operation, Qin Hao has developed a complete management system for "Hema". After a year of running-in between employees and management, It is becoming more and more convenient, not as hectic as the last time at the Wan Chai store.
The most popular areas in the Kowloon store are still the braised food and pastry areas. For new members who have just registered, the tasting experience makes their eyes shine, while those who are old members will look at them with a look that "has never seen the world." He glanced at the other person, but he didn't know that he looked like this when he learned that he could try it.
For children, "Hema" is their playground. In addition to the various toys on the shelves, there is also a small enclosed playground where many novel toys can be experienced. Of course, in the end, these children Parents will buy at least one toy because they can't bear their children's pleas.
A few middle-aged men who had been standing next to the small playground were laughing so hard that they couldn't close their mouths. They were all owners of toy factories.
"Mr. Qin, your idea is really brilliant. I, Lao Huang, have never convinced anyone in my whole life of business. You are the first."
"I have long heard that Mr. Qin is a business wizard, and today I, Old Li, am convinced."
Qin Hao just smiled indifferently at the compliments from these toy factory owners. As long as they can make money in the mall, these old fritters can say anything, but if they are serious, they will lose.
After a busy day, Hema carried out inventory and replenishment as usual after closing. However, what was different from the Wan Chai store this time was that many manufacturer representatives stayed up late with Qin Hao and Liu Sen.
Because Qin Hao has implemented a brand-new system, if the sales of the brand's products are not good, they will either be removed from the shelves or develop a promotion plan to increase sales.
"Hema" is different from traditional supermarkets. The product SKU of "Hema" is only one-tenth of that of traditional supermarkets. A high circulation rate is necessary. Inventory accumulation will not only cause difficulties in the cash flow of "Hema", but will also increase Warehousing costs.
The reason why it was not implemented when the Wan Chai store opened was that Hema did not have enough say in the brand at that time. Today is different. If you want to be on the shelves of Hema, you must listen to Qin Hao.
What these brand representatives have to wait for is the sales data on the first day, and then make product adjustments based on the sales data.
"Coming, coming out."
"Have the sales come out? Oh, don't squeeze, who is trying to take off my pants!"
Office of the Chairman.
Qin Hao and Liu Sen each held a financial report. After a while, they looked up and smiled at each other.
The goblets clinked together, making a crisp knocking sound.
"Ah Hao, this time Hema has finally established a foothold in Hong Kong."
As Liu Sen said, the first-day sales of the Kowloon store exceeded 2.68 million Hong Kong dollars, which was higher than the previous first-day sales of the Wan Chai store. In addition, the number of new members in the Kowloon store in the past three days has exceeded 100,000. That’s right. , that is, breaking 100,000 in three days.
After all, the number of members in Hema’s two stores has exceeded 250,000.
Liu Sen looked at Qin Hao and couldn't help but think of a year ago, when the young man in front of him told him with high spirits that as long as "Hema" had 500,000 members, it would make a net profit of 50 million yuan a year. In just one year, the target That's half done.
Qin Hao was also very satisfied with the performance of the Kowloon store, but he did not feel complacent about it, but poured cold water on Liu Sen.
"Hong Kong has indeed stood firm, but the Hong Kong market is still too small. Next, our main focus will be on the mainland."
Liu Sen was completely convinced by Qin Hao: "Whatever you say, I will fully cooperate."
"Brother Sen, you'd better discuss it with your family. The scale of the mainland investment this time is not small. It requires 150 million Hong Kong dollars. Even if it is based on a 35% investment ratio, it will cost more than 50 million."
What was the concept of 50 million in 1987? The average house price in Hong Kong at this time is 6,000 yuan per square foot. Based on a house of 80 square feet, 50 million can buy 104 "luxury homes."
"Okay, I will do my best to convince them." Liu Sen said solemnly.
Qin Hao never puts his hopes entirely on others. By the end of August, the operation of the "Hema" Wanchai store was on track, so he gradually stepped away and focused his main energy on the stock market.
Since last year, the Hong Kong stock market has been showing a "booming" scene. At the beginning of 1986, the Hang Seng Index was less than 1,000 points. Just a year and a half later, the Hang Seng Index had climbed to 3,900 points, and it broke through the 4,000 point mark. It’s also just around the corner.
This year, countless Hong Kong stockholders have made a lot of money in the stock market. Many people who have never traded in stocks before saw their colleagues and neighbors making money. Even some seniors and teachers who have retired at home cannot bear to eat. Wear it, and invest all the money you save in the stock market.
Blooming flowers and burning oil are undoubtedly the reflection of the current Hong Kong stock market.
However, on September 1st, Qin Hao liquidated all the stocks he had on hand and sold them.
Although stock broker Wang Wei was extremely puzzled by this, he could only act according to Qin Hao's instructions.
Soon, all the stocks returned to zero, and Qin Hao's stock account also quietly had 23 million Hong Kong dollars, which was his profit from stock trading for half a year.
Next, Qin Hao applied for triple leverage from the brokerage firm and used all the HKD 23 million in his account to buy Hang Seng Index options.
Stock broker Wang Wei was shocked by Qin Hao's operation. On the one hand, Qin Hao's winning record made him dare not doubt the other party's decision. On the other hand, he really couldn't believe how the booming Hong Kong stock market could fall?
What frightened him even more was that judging from Qin Hao's operations in the past year, he made at least twice the profit every time he made a move, and this time he also added three times the leverage.
If Qin Hao really made the right bet, wouldn't it mean that the Hong Kong stock market would not only fall, but also have a big crash?
In this torment, Wang Wei almost lived like a year. Although the overall trend of Hong Kong stocks was still rising every day, and the occasional shock was quickly pulled up, his heart was always hanging in the air.
Fortunately, one month later, the Hong Kong stock market is still strong. Although the momentum is not as strong as in the first half of the year, it is still rising steadily. If he closed his position at this time, Qin Hao would lose at least tens of millions.
Even in mid-October, the Hong Kong stock market still showed no downward trend. Instead, it was trying to hit the 4,000-point mark again and again. The entire Hong Kong society was looking forward to this moment. In the past two months, the hottest topic in Hong Kong was, Not celebrity gossip, but the stock market.
However, all this came to an abrupt end on October 19th.
After a pleasant weekend, American stock investors originally expected the stock market to continue to gain wealth for themselves, but what they received was a blow to the head.
"Black Monday" is here!
At the same time, the Hong Kong stock market was hit hard immediately after it opened on time at ten o'clock. In just one hour, the Hang Seng Index fell by 120 points.
It closed down a total of 420.81 points throughout the day.
Only then did Hong Kong stockholders realize that the "stock market crash" was coming again! (End of chapter)