Female tenant: 26-year-old heartbeat and life ups and downs

Su Ran sorted out his fragmentary ideas about the promotion plan in his mind, and then said to Fang Yuan: "For this promotion plan, we might as well jump out of the conventional thinking framework. My idea is that except for the 8 international first-line brands, the rest of the ordinary brands will still use the previous promotion methods, that is, simple discounts and gifts. After all, we don't need to spend too much energy on this, and time does not allow us to be too distracted." Fang Yuan nodded to show his understanding: "I understand what you mean, and I agree with this idea. The main purpose of this promotion is to highlight the unique image of our top department store, so the core of the promotion plan should be centered around 8 international first-line brands. So, how do you plan to integrate these 8 first-line brands to formulate a promotion plan?" Su Ran thought for a while and said: "These 8 first-line brands of our Baoli Department Store cover almost all categories of daily necessities, including clothing, bags, watches, jewelry, etc. This rich category coverage is not only our advantage, but also provides convenient conditions for us to carry out matching promotions." "What kind of matching promotion method?" Fang Yuan asked. "First, we need to create sufficient purchasing motivation for consumers from a subjective level. Promotion is certainly an important means to stimulate purchasing motivation, but it is not enough. We also need to further stimulate their purchasing desire from a psychological level."

"Go on."

"Let's segment the market first. Those who can consume luxury brands are undoubtedly high-end people, but among these high-end people, there are differences in occupations and wealth."

Fang Yuan nodded and said, "Yes, the main force of purchasing luxury brands is mostly women. They are either top elites in the business world, or daughters of wealthy families, or..."

"Or kept lovers." Su Ran took over the conversation and said. After years of working in the department store industry, they have already built a very detailed classification system for target consumer groups. It is quite ironic that they have conducted in-depth research on the consumption structure of Baoli Department Store's luxury brands and found that the consumption of company executives accounts for about 20%, the consumption of the second generation of rich people accounts for about 30%, and the remaining 50% of the consumer groups are relatively special. Therefore, in high-end shopping places, you can often see young and beautiful women walking into luxury brand stores with successful men. Of course, this is only the result of an internal investigation and does not have official authority, but it is enough to illustrate the problem.

"Why, do you plan to use this as a starting point?" Fang Yuan asked pointedly.

Su Ran affirmed: "That's right. You know this type of women, they lack a sense of security in their emotions for a long time, and they long for a kind of sustenance in their hearts. Even if this sustenance is illusory, they will seek comfort from it."

"So, your promotion theme is..."

"Love is not expensive. During the event, regular discounts will be carried out as usual. At the same time, as long as customers purchase products in luxury brand stores as lovers, we will give them commemorative membership cards of the department store. In the next year's event, if the couple still comes to buy luxury goods hand in hand, we will return cash to their commemorative membership cards based on the amount of consumption. In the second year, we will return 10% of the purchase amount, and in the third year, it will increase to 15%, and in the fourth year, it will increase to 20%. In this way, it can not only enhance the continuity of consumption, but also allow consumers to obtain both psychological and material compensation. In fact, those women don't really care about the amount of cash back. They care more about the psychological comfort brought by this method. They yearn for love and hope that love can last forever."

Fang Yuan fell silent, thinking seriously about the feasibility of this idea. After a long time, he said to Su Ran: "I generally agree with this promotion idea, but whether it can be put into practice, we need to hold another meeting for collective discussion."

Su Ran nodded and said: "Okay, it's up to you."

Fang Yuan said half-jokingly: "Su Ran, it seems that you have a very accurate grasp of women's psychology. If your judgment of this type of women is correct, this promotion strategy against Zhuomei will definitely be a great victory."

Su Ran did not respond, but his understanding of the psychology of this type of women benefited from his experience in nightclubs over the years. As for whether their psychological characteristics can be used as the basis for business decisions, he himself is not sure. If he is lucky enough to be adopted by the company, the market will give the final answer.

After a busy day, it was finally time to get off work. Colleagues in the office left one after another, and the surroundings gradually became quiet. Su Ran lay on his back in the office chair with his eyes closed, but his heart was still restless.

A ringing cell phone brought him back to reality. He rubbed his face hard, picked up the phone from the table, and saw that the caller ID was Ban Dad, and he couldn't help but be a little surprised. In the years since he left home, he had always taken the initiative to contact Bandie, while Bandie rarely took the initiative to contact him. Sometimes he even wondered if Bandie had forgotten his wandering son. In fact, he knew in his heart that Bandie had not forgotten him. Every time he passed by Suzhou on a business trip, he would come to visit him, but he was not good at expressing his feelings.

Su Ran habitually lit a cigarette before answering the phone and shouted, "Bandie."

"Well, have you eaten?"

"I haven't gotten off work yet. The company's business is busy recently."

"Oh."

"What do you want to call me for?"

"I don't have time to go to Suzhou recently. The rice and flour I told you last time have been sent by express. Please check them these days."

"Oh." Su Ran responded weakly.

Bandie was silent for a short time, but did not mention hanging up the phone. This abnormal behavior surprised Su Ran, but he still waited patiently.

"Su Ran, how are you and that girl?"

Su Ran knew that Ban Die was talking about Xu Tianna, but pretended not to know: "Which girl?"

"The girl who lives with you. By the way, your mother knitted two scarves this time, and knitted one for her as well, you can give it to her later. Also, you have a quick temper, don't lose your temper with her, be tolerant, and don't quarrel when living together."

As Ban Die said this, Su Ran silently counted the number of words in his sentence in his heart, and the result surprised him greatly, as many as 64 words. It seemed that since he could remember how to count, Ban Die had never said so many words in one breath. He couldn't help but sigh that the world is changing too fast, even Ban Die has become so talkative.

"You and my mother don't even know her name, but you are so enthusiastic and knit scarves for her. Don't you think it's inappropriate?" Su Ran said with a smile.

Then, Bandie said something that almost made him vomit blood: "You live with her, we don't need to know her name."

After a while, Su Ran said to Bandie helplessly: "You are right, I will do whatever you tell me."

"Treat her well, she is a good girl."

Bandie's repeated instructions made Su Ran feel helpless, but she didn't dare to hang up the phone rashly, so she had to respond helplessly again: "My dear father, you have only met her twice, how can you conclude that she is a good girl? Is she simple, or are you shrewd?"

Bandie ignored his ridicule, just repeated "treat her well", and hung up the phone.

Listening to the "beep" sound coming from the phone, Su Ran felt mixed emotions in her heart, and couldn't help asking herself: How should I treat her well? Now, I am like a powerless bystander, watching her uncle Mi Zhongde raise a sharp knife to approach her, but I can't do anything.

Su Ran put the phone back on the table, leaned heavily on the back of the chair, covered his face with his hands, and closed his eyes. Xu Tianna's long hair and lonely appearance appeared in his mind. He felt as if the blood vessels connecting to his heart were torn in an instant, and a strong sense of suffocation came like a tide.

At this moment, the phone rang again, this time it was Xu Tianna calling. Su Ran remembered that Xu Tianna had promised him in the morning that she would help him move if she was free. She should be off work at this moment, so she took the initiative to contact him. She is really a woman who keeps her word, and Su Ran is about to start a moving journey with Xu Tianna in this complex interweaving of emotions and situations. But he doesn't know how his inner conscience and realistic considerations will be pulled in his heart during this moving process, and what kind of stories and challenges will be waiting for them in the future. Everything is quietly opened in this seemingly ordinary phone ring, full of unknowns and variables.