Chapter 108 Dominate the streaming media platform, starting with "Breaking Bad"!
"Surprise! Infinite Entertainment's $1.675 billion acquisition of MGM! The bankruptcy giant has finally found a catcher!"
“On March 17, Infinite Entertainment announced the acquisition of the former Hollywood giant MGM Entertainment for US$1.675 billion. All MGM properties have been merged into Infinite Entertainment from today. 35
"This is Chu Xuan's boldest move to date, and this acquisition shows Chu Xuan's ambitions! Infinite Entertainment is officially one of the Big Eight in Hollywood!"
"MGM, one of the eight major Hollywood studios, is also a symbol of North American movies. It is home to many popular IP works such as "The Wizard of Oz", "Gone with the Wind", "007", "Tom and Jerry" and "Pink Panther". its hands.
"Later, the film industry was turbulent, internal high-level splits, legal disputes, missed opportunities and many other reasons. After the financial crisis last year, it declared bankruptcy and trusteeship. But no one cares.
"Until today, Chu Xuan's Infinite Entertainment has boldly acquired MGM. The US$1.675 billion is not high, but it is all the funds of Infinite Entertainment. This is a huge risk for Chu Xuan."
"Many Hollywood experts and business experts have said that Chu Xuan's move is too aggressive and too risky.
"Infinite Entertainment has only been established for less than 2 years, and it takes one step at a time. They are obviously taking too many steps. As long as the next investment suffers a loss, it may bring about a chain reaction, leading to the complete collapse of Infinite Entertainment..."
Chu Xuan's acquisition of MGM has indeed caused an uproar in Hollywood and North American business circles.
In fact, MGM seems to have many IPs and many industries under its name.
In fact, they are recognized as the "hot potato" in North America
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Giant companies such as Amazon, Face Google, etc., have to weigh up the acquisition of MGM.
Chu Xuan's infinite entertainment can only be said to be a small and medium-sized industry in Hollywood.
He almost took out his entire fortune to gamble!
Microsoft founder Bill Gates said:
"Chu is a very passionate young man, he is full of risk-taking thinking, and has been gambling since his first "Ghost Records". He has won before, but I want to say that gambling can't always win .
Tesla founder Elon Musk also commented on a show:
"Infinite Entertainment can survive very well by relying on the production itself, and the acquisition of MGM is not very helpful to them except that it looks good.
Netflix CEO Reed Hastings simply tweeted:
"Is Chu Xuan buying MGM mainly to control distribution? The cooperation with Legendary Pictures is already perfect, there is no need for it."
' Chu Xuan's main purpose is to enrich their streaming platform through MGM's IP and film library. 39
"But here's the problem. Streaming is not going to work with MGM's library alone. He has to put out a blockbuster series in a short period of time. How can a TV series be so simple?
"I bet that within 3 months, people will completely forget about this and Chu Xuan's streaming platform.
In the current North American TV market, there is no such thing as the dominance of Netflix in the previous life.
HBO, Netflix, Disney+, Hulu, and appleTV are all fighting each other fiercely, which can be called the Warring States Period.
Works such as "House of Cards", "Love Dead", "Stranger Things", "Daredevil", and "Super Sense 8", which were popular on Netflix in the previous life, did not appear.
The current Netfilx has just transformed from DVD disc rental business to online, and its film library is only the copyright of movies and TV series purchased before.
Lillehammer, a niche original series launched last year, has gained popularity in parts of North America and Norway.
Netflix has also made hundreds of millions and is currently preparing for "House of Cards", which will be launched this year.
Originally Netflix had big ambitions to unify the global streaming market in one fell swoop with this original series.
For some reason, the CEO of Netflix suddenly became very nervous when he heard that Chu Xuan had acquired MGM and was planning to launch an online streaming platform.
Therefore, he tweeted diss Chu Xuan, hoping that he would retreat.
But he didn't know that Chu Xuan was already on the line!
Now is the perfect time to enter the game, how could Chu Xuan miss it so easily?
Just an hour after Reed Hastings' remarks, Chu Xuan attended a news conference on the acquisition of MGM.
At the press conference, Chu Xuan officially announced to the media.
"Yes, our Infinite Entertainment is indeed preparing to enter the streaming media platform. To be exact, the Infinite Digital Media Company has already started operations." 99
"Taking advantage of this opportunity to acquire MGM, I also announce here that Infinity+, a streaming media platform under Infinite Entertainment, is officially launched!99
"Everyone can watch it on the PC, and at the same time, the TV application and mobile app can be downloaded."
"The 'Infinite+' streaming platform includes everything from the original MGM library. Including 007 series, Tom and Jerry series, and many classic films. 35
"In addition to that, our streaming platform also includes exclusive sources for movies such as Ghost Record, La La Land, The Godfather, Iron Man, Interstellar, and many more.""
"In the future, all Marvel IP movies and TV series will be exclusively launched on the Unlimited+ platform."
"You don't have to worry about finding good movies and TV series. On the Infinite+ platform, there will only be more and more good content. 99
"Finally, I also advertise here.
In front of the camera, Chu Xuan's smile is full of confidence:
"Infinite Entertainment's original series "Breaking Bad" will be launched on AMC TV and Infinite+ platforms simultaneously tonight..."
Hearing this news, many fans of American dramas and fans of Chu Xuan were stunned.
Happiness comes so suddenly!
They had already seen the trailer for "Breaking Bad" earlier in the year.
A chemistry teacher with advanced lung cancer, a lifelong obedience, suffers from a mid-life crisis.
He suddenly decided to let himself go and use his chemical knowledge to become a useful person!
Just think about it!
In addition, the editing of the trailer is also quite standard, which fills up the anticipation of the whole story, but there are no spoilers.
Everyone can't wait to see this show!
In fact, at the beginning of the year, the filming of the first season of "Breaking Bad" was completed.
American dramas shoot one episode and broadcast one episode mainly because of risks and rewards. Episodes with low ratings can be cut off at any time, or they can change direction.
But "Breaking Bad" is different, this show does not need to be revised, and there is no need to worry about ratings.
Chu Xuan simply invested in a whole season of shooting.
The proportion of AMC viewers is not high, and the main viewers are still from unlimited + streaming media platforms.
"Breaking Bad" also became the first shot of Chu Xuan's new battlefield!
The success of this series determines the fate of Infinite+!
After Chu Xuan's press conference, the news of Infinite Entertainment once again came into focus.
Bill Gates, Elon Musk and others who were not optimistic about Chu Xuan before suddenly found that they seemed to be wrong.
Chu Xuan had a perfect plan before the acquisition!
This young man is more visionary than they thought!
Breaking the game through streaming media can indeed make good use of MGM's resources and make yourself stronger!
Moreover, the future online entertainment market is definitely a blue ocean of hundreds of billions of dollars, which is worth fighting for!
The key now is that the first American drama "Breaking Bad" produced by Chu Xuan has to be overwhelming.
If word-of-mouth and ratings are average, it cannot help Infinite+ seize the opportunity.
Movies such as "Interstellar" and "The Godfather" do not bring more sticky users.
Only the excellent aggregation that is continuously produced can attract users.
Judging from the production lineup, "Breaking Bad" doesn't seem to have any advantages.
Vince Gilligan is an obscure director who has only been the assistant director of "The Godfather".
The two male protagonists, Bryan Cranston and Aaron Paul, also don't have any screen appeal.
Bryan Cranston has only acted in one episode of "The Malcolms" and played a one-armed officer in "Saving Private Ryan."
This is basically an eighteenth-line male star.
The 50-year-old is basically at the end of his career, and there is no hope in sight.
Aaron Paul is still young.
He started out as an ordinary staff member at Universal Studios.
Later starred in several MTV, embarked on an acting career.
It's a pity that he has been playing tricks in different American dramas such as "Doctor House", "The Psychic", "X-Files" and so on, all of which are small roles with one or two lines.
An 18th-tier middle-aged and elderly male star, a runner.
Can these two dramas be popular?
Neither the outside media nor the Hollywood insiders are very optimistic.
Although fans are looking forward to this drama through the trailer.
But the trailers are brilliant, and there are not a few American dramas that pull the lead.
On the whole, the establishment of "Breaking Bad" and Infinite + does not seem to affect the pattern of the streaming media market.
Netflix CEO Hastings is very wary of Chu Xuan's layout, but after seeing the "Breaking Bad" plan, he is also a little relaxed.
Can this drama surpass "House of Cards" even if it is played again?
Absolutely impossible!
No matter how much your early ratings are, when we spend $100 million to build "House of Cards" on the line, it will definitely kill all netcoms!
By then, the streaming market will be dominated by Netflix!
With this thought in mind, Hastings suddenly became a little interested in "Breaking Bad".
He deliberately went home early on this day, turned on his TV, and downloaded the application of the Infinity+ platform.
""" Oh? They really hired experts, and the TV application is really smooth (Wang Nuo is good). The UI interface design is also quite stylish. 39
He then downloaded the Unlimited+ application through his mobile phone and tablet, and experienced it in detail.
According to Hastings' first impressions, their application is top notch in every way!
The user experience even surpasses its own Netflix platform.
And Infinity+ membership is not expensive, at $5.99 a month for a basic membership, which is $3 cheaper than Netflix!
Direct $0.99 for the first month for new users!
They even have a novel way of playing, continuous monthly subscription, continuous seasonal subscription, and continuous annual subscription!
All told, that's about $200 a year in savings.
For ordinary users, Infinity+ is very attractive in terms of price!
hiss--
Netflix CEO Hastings gasped.
Chu Xuan is simply entering the game strongly and wants to completely disrupt the streaming media market!
But he wasn't too worried for the time being.
These are all false tricks in the early stage. To survive for a long time, you have to look at the "internal strength and heart method".
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That is, the quality of its own original series.
Just relying on MGM's film library and a few of Chu Xuan's own films are simply not enough to watch!
Soon, at 9 pm prime time, the first episode of "Breaking Bad" season 1 is officially unlocked!
Meanwhile, it wasn't just Hastings watching on TV.
Countless movie fans and TV fans around the world are ready to open the Unlimited+ platform.
"Breaking Bad" finally meets the world! Delete.