Dreams of the Fragrant River

: Thirty-One [Fashion Trends]

In a luxurious villa in the mid-levels of Hong Kong Island, Pan Disheng washed up and came to the dining room, where his father Pan Jinxi was already sitting and reading the newspaper.

Seeing his son coming, Pan Jinxi took off his pipe and tapped the ashes, and said, “When you come back this time, you should go to the company to do something, right?”

The Pan family’s business is a watch shop. Pan Jinxi is also old. Naturally, he hopes that his son can join the company as soon as possible to exercise his ability. When the time is right, I will slowly hand over the family business that I have made all my life to my son.

But Pan Disheng didn’t appreciate it. This young man came back from studying in the United States last year, and actually went to work as a sales clerk in his family’s watch shop for half a year, and then went to work as an apprentice in a famous watch and jewelry store in Switzerland.

Pan Disheng, who has been an apprentice in Switzerland for a year and a half, is now able to assemble watches by himself. After returning to Hong Kong some time ago, he has been running in various watch and jewelry stores in Hong Kong, but he has never mentioned working in the family company.

Hearing Pan Jinxi’s question, Pan Disheng finally expressed his thoughts: “Daddy, I want to borrow $1 million from you to open a watch and jewelry store by myself.”

Pan Jinxi heard the blowing of his beard and said displeased: “I’m in the watch business. You don’t take care of so many watch shops at home, but you want to open your own shop. Your brain is broken? Do you think that you need to start your own business to make good use of it? Your ability? You are my son, and when I die, these watch shops are all yours!”

Pan Disheng sorted out his words and said, “Daddy, what I want to open is not an ordinary watch shop, but a brand-name watch shop.”

Pan Jinxi laughed and said, “It’s your famous brand again. Among the 10,000 people in Hong Kong, it is difficult for you to find a person who likes to buy famous brands. As soon as your store opens, I promise to close it within a month. No customers!”

Pan Disheng thought about it and said, “Daddy, maybe I can give it a try. If I fail, I’ll go home and work honestly at the company.”

“Really?” Pan Jinxi asked.

Pan Disheng nodded and said, “Really.”

“Alright then, I’ll wait for your watch shop to close!” Pan Jinxi laughed. Although $1 million is a large amount, it is worth it if you can make your son take care of himself and go back to the family company.

After the father and son reached the deal, they were both in a happy mood.

Pan Disheng took a copy of “Oriental Daily” and opened it. He has read “Oriental Daily” every day for the past two weeks. Not to watch the serialization of “Xun Qin Ji”, but to watch the supplementary advertisement.

Yes, advertising!

From two weeks ago, the “Oriental Daily” has spent an entire page every day, and no articles are advertised.

During this period of time, the sales of “Oriental Daily” have skyrocketed, and many people are paying attention. Now that such a bizarre thing suddenly occurs, it will naturally lead to countless speculations.

On the first day, people saw that a certain page of the “Oriental Daily” actually only had four big characters, and they thought it was the typesetting or the typesetting staff made a mistake. In particular, those colleagues who were working with the “Oriental Daily” even wrote articles mocking him for being unprofessional, for such a low-level mistake.

The next day, the page was still a big red, and it still had four big characters: Oriental Fashion. However, under these four big characters, there is one more line of small characters: What is fashion?

This time, finally, no one thought that the “Oriental Daily” made a low-level mistake, but took it as intended.

But the problem is that this edition has only those few words, and there is no advertising slogan, no contact number, and no explanation. Everyone who has seen this edition of the newspaper is guessing, what the **** is the “Oriental Daily” doing, and how much money is wasted every day for one page!

Human psychology is so weird, the more Oriental Daily does not explain, the more people want to know the truth. Since then, there has been a phenomenon that makes people in the press laugh and cry. The first thing many people do after they get the “Oriental Daily” is to go to see that version of the red “advertising” and see how much it is today. Several words appear.

It was not until the twelfth day that readers finally figured out that it turned out that “Oriental Weekly” was going to be revised to “Oriental Fashion”, creating the first fashion magazine in Hong Kong.

On the thirteenth day, a subscription phone number appeared on that edition of the newspaper, but the price of “Oriental Fashion” was a bit outrageous. It actually cost 6 yuan a copy, nearly double the 3.5 yuan price of “Ming Pao Weekly”.

After Pan Disheng returned to Hong Kong, he was doing market research in the watch and jewelry industry, but he must read “Oriental Daily” every day, because the words “Oriental Fashion” attracted him.

What is fashion?

Different people have different understandings of fashion.

As a person who wants to return to Hong Kong to become a famous brand, Pan Disheng understands fashion as a famous brand, and uses fashion to stimulate people’s desire to buy famous brand watches and jewelry.

Today’s “Oriental Daily” is no longer a full-page red, but a full-color cover of a magazine. On the cover is a luxurious beauty in a black evening dress, next to a few bold fonts that read: “Warm Congratulations on the official launch of Hong Kong’s first fashion magazine “Oriental Fashion”!”

Pan Disheng looked at the newspaper and laughed in amazement, but in his heart he admired the people who planned this series of promotions. The advertisements in the past two weeks were absolutely amazing. After arousing the curiosity of more than 100,000 readers in Hong Kong, the true face of the magazine was released little by little, so that “Oriental Fashion” was already well known in Hong Kong before it was published.

At this moment, the Filipino maid held a cowhide bag and placed it on the table in front of Pan Disheng: “Master, the postman said that the magazine you ordered has arrived.”

Pan Disheng knew that he ordered “Oriental Fashion” by himself. When he opened it, he was also deeply shocked by the photo of Zhao Yazhi on the cover. He was not shocked by Zhao Yazhi’s beauty, but by the superb styling and photography skills of this photo.

Pan Disheng wants to go back to Hong Kong to become a famous brand, so naturally he often pays attention to fashion magazines in Europe and the United States. The photos of European and American fashion supermodels on it seem to be mediocre compared to the current cover photo.

Opening the magazine, there is a revision declaration in front, which roughly means: Hong Kong is a modern metropolis, but the fashion has not kept up with the world trend.

Next came the catalog page, and then the advertisement page. The advertisement page was actually an advertisement for “Zhong Kee Suit”. Pan Disheng was speechless when he saw it, and he felt that the advertisement was just ruining this fashion magazine.

Then came a long article about Zhao Yazhi, titled “Fashion Beauty – Zhao Yazhi”. The article is full of praise and admiration for Zhao Yazhi, but adding those pictures in the article will not make people feel disgusted. Even a woman would only feel envious when she saw it, and then think about how she should dress to be more beautiful.

The next few pages are simply Zhao Yazhi’s photo albums. Different styles of clothing, hairstyles, and jewelry are matched to create a perfect woman that surpasses the aesthetics of this era.

Especially Zhao Yazhi’s group of professional women’s photos, in this era when there is no concept of “office girl”, it creates a strong visual impact – it turns out that women can be so beautiful in business clothes.

Before reading the magazine, Pan Disheng began to look for the copyright page of the magazine, called to discuss the reservation of advertising space, and at the same time began to look for Zhao Yazhi’s contact information. He decided to ask Zhao Yazhi to be his future famous brand watch and jewelry store. ‘s representative.

……

……

Because the price of “Oriental Fashion” is too high, although it has become famous under the daily publicity of the newspaper, the order sales of the first issue are only more than 1,000 copies.

Another 8,000 copies of “Oriental Fashion” were put into the market directly. Ma Chengkun thought that these 8,000 copies would take a week to sell out. But just on the second day of the magazine’s listing, the distribution department received news that the market was in a hurry and demanded to be reprinted. The 8,000 copies of “Oriental Fashion” were sold out in one and a half days.

There are several types of people who buy magazines: one is a man, who buys the magazine as a portrait of a beauty; the other is Zhao Yazhi’s fans, who naturally want to collect the beautiful photos of idols; the third is a woman, who bought the magazine and went back to study How to dress yourself; Fourth, tailor, buy magazines and go back to study the characteristics of clothing above.

Most of the clothes of ordinary people in Hong Kong are made by tailors. After some women saw the beautiful clothes in “Oriental Fashion”, they all pointed out that the tailors should make them according to the styles in the magazines. As a result, tailors from all walks of life in Hong Kong contributed to the sales of hundreds of copies of “Oriental Fashion”.

I don’t know when, there seems to be a whirlwind on the streets of Hong Kong, and all the women are wearing new styles of clothes. Those clothes are simple and bright, but also have a strong independent female style, which is neutral without losing the charm of women.

A French photographer in Hong Kong also took a few photos of street women in Hong Kong. This group of photos was published by the French fashion magazine “ELLE” half a year later, and immediately attracted thousands of women in Europe. Many famous European fashion designers came to Hong Kong to collect inspiration materials.

Who knows, these clothes are just the style of the bad street in later generations, just an ordinary tailor in Hong Kong. In Kang Jianfei’s vague description, it took a few days to make them.

And Zhao Yazhi, who caused this fashion trend, has quietly doubled his worth. From a popular TVB star to a female fashion icon, he has become a synonym for elegance, independence and gentleness.

……

……

On the fifth day of the launch of “Oriental Fashion”, Kang Jianfei was about to rush to Shaw Brothers to rent film shooting equipment when he received a call from Ma Chengkun himself before he went out.

On the phone, Ma Chengkun’s voice was brisk, and he said happily: “A Fei, the sales of “Oriental Fashion” has exceeded 15,000, and it looks like it can sell more. I just had someone call 50,000 yuan to your account, you take the time Go check it out. In addition, I have prepared the layout of the newspaper for you. UU Reading www.uukanshu.com When your movie will be promoted, come and tell me five days in advance, so that I can make arrangements for the people below. ”

The agreement between Kang Jianfei and Ma Chengkun is that if “Oriental Fashion” can sell 15,000 copies, Ma Chengkun will pay 30,000 yuan for the planning fee and do free publicity for his film. Now Ma Chengkun paid 50,000 yuan at a time. Obviously, the magazine has a bright future, and he gave Kang Jianfei an extra 20,000 yuan as a bonus.

Naturally, Kang Jianfei was very happy to get more money. He said, “The promotional advertisement for the movie is about a period of time before the Spring Festival. I hope Ma Dong can coordinate it well.”

Ma Chengkun said with a smile, “What else are you called Ma Dong and Mr. Ma? Just call me Brother Ma. I’ll invite you to dinner another day, and you’ll come out one day. By the way, take Miss Zhao with you, and another person is coming.”

Kang Jianfei asked, “Is there anything else?”

Ma Chengkun said disdainfully: “A son, he said he wanted to make a famous brand. He was going to let Miss Zhao endorse the brand, but Miss Zhao moved and couldn’t find anyone, so he asked me to invite you out.”

“Who is that young master?” Kang Jianfei asked.

Ma Chengkun said, “Pan Disheng.”

Kang Jianfei’s doubts disappeared. It turned out to be Hong Kong’s future “famous brand king”. It seemed that he was planning to open a famous brand store a few months in advance.

————

Alas, the predetermined plot is very evil, but after seeing the comments in the book review area, I was afraid of causing more adverse reactions, so Lao Wang could only restrain and restrain himself, and took the plot about Zhao Yazhi in one stroke.

The next chapter begins with casting for a movie.